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12 Tips To Make Your eBay Business More Profitable


Sometimes it's the simple things that can make your eBay business more profitable and run smoother. Here are twelve things you can do that will lead to more sales and increased profits on eBay.

1. Use auction management tools or services

Using an auction management tool or service allows you to automate most of your day-to-day auction business and frees up time for other activities. There are numerous ones available and the majority of them offer a free 30-day trial period. Find one that fits your needs and budget, learn how to use all of it's features, and then stick with it. Make certain the one you choose supports eBay's Item Specifics and Pre-Filled features.

2. Target all your items toward the same market

There's nothing wrong with offering several different items on eBay, but try to sell things that target the same general market or 2-3 markets. You will find this makes it much easier for satisfied customers to buy from you again. The majority of my customers have returned to buy five or more items from me in the past year. You should strive for this also.

3. End all your auctions on the same day and during the same general time frame

Whatever you are selling, test different days and times of the day to determine what works best for you. Once you determine what day and time works best for you, stick to that time. Your customers will come to know your auctions always end on a certain day at a certain time and know that they can go on the computer on Sunday night at 10 PM, for example, and be able to bid.

4. Fast shipping equates to repeat sales

We live in an instant gratification world. Once an item is paid for, get it in the mail as quickly as possible. This will lead to higher customer feedback and repeat sales. If you aren't seeing comments about how fast a customer received their item in 60 to 70 percent of your feedback, it's taking you too long to get things in the mail and it's hurting your business.

5. Give your product a vacation once in a while

It pays to stop listing an item, or type of item, every once in a while so that potential customers don't begin to take it for granted that it will always be available. You will find that if you don't list an item for two or three weeks, when you do it again, it will almost always result in increased bidding and higher bids.

6. Make use of eBay's "Second Chance" offers

If you have multiples of the same item and more than one person has bid on it, make a "Second Chance" offer to the next one or two unsuccessful bidders. You will find the response rate to these offers is quite high. If you simply choose to re list, there's a good chance that many of the under-bidders will never see your item when it is re-listed.

7. Use a template to create a recognizable identity

Every auction you run should have a similar layout, graphics, and style that your customers can quickly associate with you. When one of your customers clicks on an item link and first arrives at your auction, they should instantly be able to say, "This is one of Bill's auctions." They will instantly feel at home and be more ready to bid.

8. Make use of eBay's Keyword program

Most people associate eBay's Keyword program with eBay stores, but it can be used very successfully in conjunction with your auctions too. The Keyword program is usually running some kind of free trial. Take advantage of it and see how it can increase both the number of bids and the ending price for your auctions.

9. Use Google's Adwords program to attract buyers

Used correctly, Google's Adwords program is an excellent way to attract potential bidders who would otherwise never see your auctions. As long as you use search words or phrases that are tightly targeted to the item you are selling, this can be a cheap and effective promotional tool.

10. Sell only one item per auction

There are exceptions, but bundling similar products into one auction almost always leads to fewer bids and decreased sales. While there may be times you do this to get rid of inventory that hasn't sold, it's normally not a good way to do business.

11. Sell internationally

The simple truth is that if you don't allow international buyers to bid on your auctions you are throwing money out the door. This is a lucrative market with lots of money to spend. Since many sellers exclude these buyers, it only makes sense that you give them the opportunity to spend their money with you.

12. Accept PayPal

If you're not accepting payment by PayPal, you may be loosing a lot of bidders and money. Buyers love the convenience of using this service and many won't bid on an item if the seller doesn't offer it as a payment option. If you're not doing it, you are throwing money away.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. November / 18 / 2019

For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal. - The New York Times
For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal.  The New York Times

Farmland Auctions: A Wild Day in Southeast South Dakota - Successful Farming
Farmland Auctions: A Wild Day in Southeast South Dakota  Successful Farming

Fall Art Auctions See Significant Declines - The New York Times
Fall Art Auctions See Significant Declines  The New York Times

Editorial: The shining example of ACV Auctions - Buffalo News
Editorial: The shining example of ACV Auctions  Buffalo News

Local organization to receive surprise donation from quarter auction - WTRF
Local organization to receive surprise donation from quarter auction  WTRF

On the auction block: Two collections that show a passion for ships and the military - Daily Press
On the auction block: Two collections that show a passion for ships and the military  Daily Press

Port of Kennewick auctions off portion land in Southridge area - NBC Right Now
Port of Kennewick auctions off portion land in Southridge area  NBC Right Now

Michael Jordan's Signed Check From 1982 Billiards Bet Up For Auction - TMZ
Michael Jordan's Signed Check From 1982 Billiards Bet Up For Auction  TMZ

HAMILTON AUCTIONS - Ad from 2019-11-17 | Other - Quad City Times
HAMILTON AUCTIONS - Ad from 2019-11-17 | Other  Quad City Times

This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory - Forbes
This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory  Forbes

From startup to $1.5B: ACV Auctions becomes Buffalo's first 'unicorn' - Buffalo News
From startup to $1.5B: ACV Auctions becomes Buffalo's first 'unicorn'  Buffalo News

Former ACV Auctions employees files legal complaint against company - Buffalo Business First - Buffalo Business First
Former ACV Auctions employees files legal complaint against company - Buffalo Business First  Buffalo Business First

2020 Naples Winter Wine Fest showcasing luxurious destination auctions - Wink News
2020 Naples Winter Wine Fest showcasing luxurious destination auctions  Wink News

10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles - The Mercury News
10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles  The Mercury News

Christian Bale's GT40 from 'Ford v. Ferrari' is racing to the auction block - Fox News
Christian Bale's GT40 from 'Ford v. Ferrari' is racing to the auction block  Fox News

Companies pushing controversial 5G spectrum auction offer to give at least 30% of proceeds to U.S. Treasury - MarketWatch
Companies pushing controversial 5G spectrum auction offer to give at least 30% of proceeds to U.S. Treasury  MarketWatch

Over 1,500 rare pieces of Disney memorabilia headed to auction - CBS19.tv KYTX
Over 1,500 rare pieces of Disney memorabilia headed to auction  CBS19.tv KYTX

$100 Million for a Painting? Not This Auction Week - The Wall Street Journal
$100 Million for a Painting? Not This Auction Week  The Wall Street Journal

Nevada treasurer, Clark County conducting auctions - Las Vegas Review-Journal
Nevada treasurer, Clark County conducting auctions  Las Vegas Review-Journal

Unusual Michael Jackson Memorabilia Expected to Fetch Massive Price at Auction - Showbiz Cheat Sheet
Unusual Michael Jackson Memorabilia Expected to Fetch Massive Price at Auction  Showbiz Cheat Sheet

Circle L Ranch Animal Rescue Silent Auction | Calendar - AZFamily
Circle L Ranch Animal Rescue Silent Auction | Calendar  AZFamily

Livestock auctions | News - Cadillac News
Livestock auctions | News  Cadillac News

ACV Auctions closes on $150 million in venture capital, the largest single round in Buffalo history - Buffalo Business First - Buffalo Business First
ACV Auctions closes on $150 million in venture capital, the largest single round in Buffalo history - Buffalo Business First  Buffalo Business First

Overnight fire damages 27 cars at northeast Houston auction site - KTRK-TV
Overnight fire damages 27 cars at northeast Houston auction site  KTRK-TV

Apple CFO Luca Maestri Auctions Lunch and Apple HQ Tour for Charity - MacRumors
Apple CFO Luca Maestri Auctions Lunch and Apple HQ Tour for Charity  MacRumors

Properties sold at Buffalo tax auction fall to ‘historic’ low - WIVB.com - News 4
Properties sold at Buffalo tax auction fall to ‘historic’ low  WIVB.com - News 4

Art Market 2019: NYC's Biggest Art Auction Sales To Tumble - Bloomberg
Art Market 2019: NYC's Biggest Art Auction Sales To Tumble  Bloomberg

Fitness expert wants to shed his Hollywood home via auction - The Real Deal
Fitness expert wants to shed his Hollywood home via auction  The Real Deal

Nothing quite like a good Chinese auction | News, Sports, Jobs - The Daily Times
Nothing quite like a good Chinese auction | News, Sports, Jobs  The Daily Times

The Ultra Rare Nike Moon Shoe Going Up For Auction - Sole Collector
The Ultra Rare Nike Moon Shoe Going Up For Auction  Sole Collector

Oswego County Tax Auction garners $1.5 million | Oswego County Homes - oswegocountynewsnow.com
Oswego County Tax Auction garners $1.5 million | Oswego County Homes  oswegocountynewsnow.com

Coal mine auctions close with significant variation across winning bid prices - Hellenic Shipping News Worldwide
Coal mine auctions close with significant variation across winning bid prices  Hellenic Shipping News Worldwide

Last Saab 9-3 built nets nearly $48,000 at auction - Autoblog 日本版
Last Saab 9-3 built nets nearly $48,000 at auction  Autoblog 日本版

Gas station memorabilia from Mundelein repair shop going up for auction - Chicago Daily Herald
Gas station memorabilia from Mundelein repair shop going up for auction  Chicago Daily Herald

On C-Band Spectrum, Auction Speed Is All That Matters - Forbes
On C-Band Spectrum, Auction Speed Is All That Matters  Forbes

Zabuni Specialty Coffee Auction set to open Tuesday - Grand Island Independent
Zabuni Specialty Coffee Auction set to open Tuesday  Grand Island Independent

Why Brazil's Oil Auctions Will Fail Again - OilPrice.com
Why Brazil's Oil Auctions Will Fail Again  OilPrice.com

Kurt Cobain’s ‘Unplugged’ Sweater Sells for Record $334,000 at Auction - Rolling Stone
Kurt Cobain’s ‘Unplugged’ Sweater Sells for Record $334,000 at Auction  Rolling Stone

Slowdive Launch Charity Auction, Share New Version of “Golden Hair”: Listen - Pitchfork
Slowdive Launch Charity Auction, Share New Version of “Golden Hair”: Listen  Pitchfork

Fellows Auctions To Offer Free Postage In November And December - aBlogtoWatch
Fellows Auctions To Offer Free Postage In November And December  aBlogtoWatch

Ex-NBA star Jermaine O'Neal's Texas mansion, once listed at $11.49 million, goes up for auction - Chron.com
Ex-NBA star Jermaine O'Neal's Texas mansion, once listed at $11.49 million, goes up for auction  Chron.com

Auctions: Stuff from Salty’s, Spa City Diner - Times Union
Auctions: Stuff from Salty’s, Spa City Diner  Times Union

'Cursed' 1937 Cord 812 coming up for auction hides a political history - Fox News
'Cursed' 1937 Cord 812 coming up for auction hides a political history  Fox News

Hot Lots: 7 Tantalizingly Undervalued Artworks in New York’s Fall Auctions, According to the Experts - artnet News
Hot Lots: 7 Tantalizingly Undervalued Artworks in New York’s Fall Auctions, According to the Experts  artnet News

Exclusive: Failed Exxon talks left Petrobras stranded for auctions - sources - Reuters
Exclusive: Failed Exxon talks left Petrobras stranded for auctions - sources  Reuters

Auction featuring Marilyn Monroe's Jewish prayer books - Arutz Sheva
Auction featuring Marilyn Monroe's Jewish prayer books  Arutz Sheva

PAL Buffalo's auction Tuesday funds youth enrichment programs - Buffalo News
PAL Buffalo's auction Tuesday funds youth enrichment programs  Buffalo News

High Prices, Hidden Costs Discouraged Buyers at Brazil's Petroleum Auctions - The Rio Times
High Prices, Hidden Costs Discouraged Buyers at Brazil's Petroleum Auctions  The Rio Times

Colleyville castle-style estate goes to auction - The Dallas Morning News
Colleyville castle-style estate goes to auction  The Dallas Morning News

An artist claims a Banksy statue going to auction was stolen from him - Dazed
An artist claims a Banksy statue going to auction was stolen from him  Dazed

Three Curious Observations About the 2019 Geneva Watch Auctions - Bloomberg
Three Curious Observations About the 2019 Geneva Watch Auctions  Bloomberg

Intelsat Stock Slides Another 15% on Doubts Over 5G Spectrum Auction - Barron's
Intelsat Stock Slides Another 15% on Doubts Over 5G Spectrum Auction  Barron's

Massive Southlake estate on nearly 5 acres to hit auction block - WFAA.com
Massive Southlake estate on nearly 5 acres to hit auction block  WFAA.com

Auction Houses Find Singular Works for Fall Sales - Barron's
Auction Houses Find Singular Works for Fall Sales  Barron's

Cyberattack Takes Dallas-Based Heritage Auctions Offline - Dallas Observer
Cyberattack Takes Dallas-Based Heritage Auctions Offline  Dallas Observer

Most expensive wristwatch ever sold fetches $31 million at auction - CNBC
Most expensive wristwatch ever sold fetches $31 million at auction  CNBC

Christmas Mother auction raises $20K to give kids toys for Christmas - WTVR CBS 6 News
Christmas Mother auction raises $20K to give kids toys for Christmas  WTVR CBS 6 News

Sotheby's France to Auction Incredible Collection of Édouard and Jacqueline de Ribes This December - Architectural Digest
Sotheby's France to Auction Incredible Collection of Édouard and Jacqueline de Ribes This December  Architectural Digest

Sotheby’s Banks on Its Own Wine Brand - Fortune
Sotheby’s Banks on Its Own Wine Brand  Fortune

East Texas chicken palace sells at auction where bidding topped $3 million - The Dallas Morning News
East Texas chicken palace sells at auction where bidding topped $3 million  The Dallas Morning News

Former Saco mill property headed for auction - Press Herald
Former Saco mill property headed for auction  Press Herald

Equestrian ranch in Bartonville goes to auction without reserve - The Dallas Morning News
Equestrian ranch in Bartonville goes to auction without reserve  The Dallas Morning News

Brazil Had High Hopes for Its Big Oil Auction. They Went Bust. - The New York Times
Brazil Had High Hopes for Its Big Oil Auction. They Went Bust.  The New York Times

Indecision, customized Fiero featured in online auction - The ClassicCars.com Journal
Indecision, customized Fiero featured in online auction  The ClassicCars.com Journal

Get your bids ready: Fourth auction of Neil Armstrong's belongings begins Oct. 25 - The Cincinnati Enquirer
Get your bids ready: Fourth auction of Neil Armstrong's belongings begins Oct. 25  The Cincinnati Enquirer

Rare portrait of teenage Mozart could fetch $1.3 million at auction - CNN
Rare portrait of teenage Mozart could fetch $1.3 million at auction  CNN

This bottle of rare whisky sold for nearly $1.9 million, shattering auction record - USA TODAY
This bottle of rare whisky sold for nearly $1.9 million, shattering auction record  USA TODAY

First round of auctions begin for Joe Ley Antiques - WAVE 3
First round of auctions begin for Joe Ley Antiques  WAVE 3

Sotheby's doubles up for next online-only auction - The ClassicCars.com Journal
Sotheby's doubles up for next online-only auction  The ClassicCars.com Journal

8 Lots That Could Ignite Bidding Frenzies at the Fall Auctions in New York - Artsy
8 Lots That Could Ignite Bidding Frenzies at the Fall Auctions in New York  Artsy

Rare 1838 half-dollar coin could be worth $500G at auction - Fox News
Rare 1838 half-dollar coin could be worth $500G at auction  Fox News

Marc Jacobs’s Personal Collection Is Headed to Auction - Architectural Digest
Marc Jacobs’s Personal Collection Is Headed to Auction  Architectural Digest

First Keith Haring Mural to Go to Auction Fetches $3.8M at Bonhams - Hyperallergic
First Keith Haring Mural to Go to Auction Fetches $3.8M at Bonhams  Hyperallergic

DNR speeds up tamarack timber auctions as beetle decimates Minnesota stands - Minneapolis Star Tribune
DNR speeds up tamarack timber auctions as beetle decimates Minnesota stands  Minneapolis Star Tribune

Anthony Bourdain Auction Brings in Over $1.8 Million - Food & Wine
Anthony Bourdain Auction Brings in Over $1.8 Million  Food & Wine

German Auction House Defends Selling Nazi Items, Including Copy of Hitler's Mein Kampf with $4000 Starting Price - msnNOW
German Auction House Defends Selling Nazi Items, Including Copy of Hitler's Mein Kampf with $4000 Starting Price  msnNOW

Elton John Lyrics Head to Auction via Bernie Taupin’s Ex-Wife - Rolling Stone
Elton John Lyrics Head to Auction via Bernie Taupin’s Ex-Wife  Rolling Stone

City, county join forces for Saturday's live auction - Gillette News Record
City, county join forces for Saturday's live auction  Gillette News Record

This $46,000 snow crab is the most expensive in the world - CNBC
This $46,000 snow crab is the most expensive in the world  CNBC

FOX 8 FOX Trot special auction: Own a piece of the FOX 8 set - WJW FOX 8 News Cleveland
FOX 8 FOX Trot special auction: Own a piece of the FOX 8 set  WJW FOX 8 News Cleveland

149 rare classic cars, performance vehicles up for sale in largest US Marshals auction - USA TODAY
149 rare classic cars, performance vehicles up for sale in largest US Marshals auction  USA TODAY

City of Philadelphia will get a seat at the table at auction for city’s bankrupt refinery - The Philadelphia Inquirer
City of Philadelphia will get a seat at the table at auction for city’s bankrupt refinery  The Philadelphia Inquirer

Rare 1958 BMW Could Fetch €2 Million at RM Sotheby’s Paris Auction - Barron's
Rare 1958 BMW Could Fetch €2 Million at RM Sotheby’s Paris Auction  Barron's

Christies - 20th Century season November 2019 wrap report - Christie's
Christies - 20th Century season November 2019 wrap report  Christie's

Olivia Newton-John's​ "Grease" pants sold at auction, bought by Spanx founder Sara Blakely - CBS News
Olivia Newton-John's​ "Grease" pants sold at auction, bought by Spanx founder Sara Blakely  CBS News

Auto marketplace ACV Auctions seeks to raise $150 million at $1 billion valuation - Reuters
Auto marketplace ACV Auctions seeks to raise $150 million at $1 billion valuation  Reuters

Dentures discovery: Centuries-old false teeth found in field, up for auction - Fox News
Dentures discovery: Centuries-old false teeth found in field, up for auction  Fox News

20 of the most expensive celebrity memorabilia items ever sold at auction - Business Insider
20 of the most expensive celebrity memorabilia items ever sold at auction  Business Insider

Wet Paint: The Biggest Flippers of the Fall Auctions, Warren Kanders Squares Off With the Whitney, & More Juicy Art-World Gossip - artnet News
Wet Paint: The Biggest Flippers of the Fall Auctions, Warren Kanders Squares Off With the Whitney, & More Juicy Art-World Gossip  artnet News

Feds to auction 149 vehicles from single owner in Woodland, CA - Sacramento Bee
Feds to auction 149 vehicles from single owner in Woodland, CA  Sacramento Bee

Frank Lloyd Wright's last residential design sold at auction. Here's how much - Fox Business
Frank Lloyd Wright's last residential design sold at auction. Here's how much  Fox Business

Rare Portrait of Teenage Mozart Heads to Auction - Smithsonian.com
Rare Portrait of Teenage Mozart Heads to Auction  Smithsonian.com

Rolex and Patek Philippe Dominate Sotheby’s $13 Million Geneva Watch Auction - Robb Report
Rolex and Patek Philippe Dominate Sotheby’s $13 Million Geneva Watch Auction  Robb Report

Podcast | Anselm Kiefer interview. Plus, New York auction 'gigaweek' - Art Newspaper
Podcast | Anselm Kiefer interview. Plus, New York auction 'gigaweek'  Art Newspaper

Marlon Brando's "Holy Relic" Rolex Hitting the Auction Block - Hollywood Reporter
Marlon Brando's "Holy Relic" Rolex Hitting the Auction Block  Hollywood Reporter

Treasury yields tick lower amid economic data, auctions - CNBC
Treasury yields tick lower amid economic data, auctions  CNBC

Collection of Second World War prison-break kits including maps hidden in dominoes, sells at auction - Daily Mail
Collection of Second World War prison-break kits including maps hidden in dominoes, sells at auction  Daily Mail

A Menagerie of French Whimsy Takes Auction Prices ‘to the Next Level’ - The New York Times
A Menagerie of French Whimsy Takes Auction Prices ‘to the Next Level’  The New York Times

Abstract Expressionist Titans Drive Sales at Sotheby’s Contemporary Auction - Artsy
Abstract Expressionist Titans Drive Sales at Sotheby’s Contemporary Auction  Artsy

Keith Haring’s Church Mural Has Been Removed From Its Site and Sold at Auction - Observer
Keith Haring’s Church Mural Has Been Removed From Its Site and Sold at Auction  Observer

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