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12 Tips To Make Your eBay Business More Profitable


Sometimes it's the simple things that can make your eBay business more profitable and run smoother. Here are twelve things you can do that will lead to more sales and increased profits on eBay.

1. Use auction management tools or services

Using an auction management tool or service allows you to automate most of your day-to-day auction business and frees up time for other activities. There are numerous ones available and the majority of them offer a free 30-day trial period. Find one that fits your needs and budget, learn how to use all of it's features, and then stick with it. Make certain the one you choose supports eBay's Item Specifics and Pre-Filled features.

2. Target all your items toward the same market

There's nothing wrong with offering several different items on eBay, but try to sell things that target the same general market or 2-3 markets. You will find this makes it much easier for satisfied customers to buy from you again. The majority of my customers have returned to buy five or more items from me in the past year. You should strive for this also.

3. End all your auctions on the same day and during the same general time frame

Whatever you are selling, test different days and times of the day to determine what works best for you. Once you determine what day and time works best for you, stick to that time. Your customers will come to know your auctions always end on a certain day at a certain time and know that they can go on the computer on Sunday night at 10 PM, for example, and be able to bid.

4. Fast shipping equates to repeat sales

We live in an instant gratification world. Once an item is paid for, get it in the mail as quickly as possible. This will lead to higher customer feedback and repeat sales. If you aren't seeing comments about how fast a customer received their item in 60 to 70 percent of your feedback, it's taking you too long to get things in the mail and it's hurting your business.

5. Give your product a vacation once in a while

It pays to stop listing an item, or type of item, every once in a while so that potential customers don't begin to take it for granted that it will always be available. You will find that if you don't list an item for two or three weeks, when you do it again, it will almost always result in increased bidding and higher bids.

6. Make use of eBay's "Second Chance" offers

If you have multiples of the same item and more than one person has bid on it, make a "Second Chance" offer to the next one or two unsuccessful bidders. You will find the response rate to these offers is quite high. If you simply choose to re list, there's a good chance that many of the under-bidders will never see your item when it is re-listed.

7. Use a template to create a recognizable identity

Every auction you run should have a similar layout, graphics, and style that your customers can quickly associate with you. When one of your customers clicks on an item link and first arrives at your auction, they should instantly be able to say, "This is one of Bill's auctions." They will instantly feel at home and be more ready to bid.

8. Make use of eBay's Keyword program

Most people associate eBay's Keyword program with eBay stores, but it can be used very successfully in conjunction with your auctions too. The Keyword program is usually running some kind of free trial. Take advantage of it and see how it can increase both the number of bids and the ending price for your auctions.

9. Use Google's Adwords program to attract buyers

Used correctly, Google's Adwords program is an excellent way to attract potential bidders who would otherwise never see your auctions. As long as you use search words or phrases that are tightly targeted to the item you are selling, this can be a cheap and effective promotional tool.

10. Sell only one item per auction

There are exceptions, but bundling similar products into one auction almost always leads to fewer bids and decreased sales. While there may be times you do this to get rid of inventory that hasn't sold, it's normally not a good way to do business.

11. Sell internationally

The simple truth is that if you don't allow international buyers to bid on your auctions you are throwing money out the door. This is a lucrative market with lots of money to spend. Since many sellers exclude these buyers, it only makes sense that you give them the opportunity to spend their money with you.

12. Accept PayPal

If you're not accepting payment by PayPal, you may be loosing a lot of bidders and money. Buyers love the convenience of using this service and many won't bid on an item if the seller doesn't offer it as a payment option. If you're not doing it, you are throwing money away.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. September / 26 / 2020

A Thoroughly Restored 1961 MG MGA Roadster Will Lead the Petersen Museum’s Online Gala Auction - Robb Report
A Thoroughly Restored 1961 MG MGA Roadster Will Lead the Petersen Museum’s Online Gala Auction  Robb Report

Selected Western livestock auctions | Livestock Auctions | capitalpress.com - Capital Press
Selected Western livestock auctions | Livestock Auctions | capitalpress.com  Capital Press

Humane Society's virtual auctions aim to boost fundraising - Bowling Green Daily News
Humane Society's virtual auctions aim to boost fundraising  Bowling Green Daily News

Hall of Famer Vin Scully puts personal items up for auction, including World Series rings, final scorebook - CBS Sports
Hall of Famer Vin Scully puts personal items up for auction, including World Series rings, final scorebook  CBS Sports

Auction Featuring Vin Scully’s Personal Items Garners Over $2M - CBS Los Angeles
Auction Featuring Vin Scully’s Personal Items Garners Over $2M  CBS Los Angeles

Market Analysis: High relief, high prices at Heritage September auctions - Coin World
Market Analysis: High relief, high prices at Heritage September auctions  Coin World

Nebraska: What’s Hot on the Auction Block - Columbus Telegram
Nebraska: What’s Hot on the Auction Block  Columbus Telegram

New Orleans Auctions had many unusual serving pieces - AberdeenNews.com
New Orleans Auctions had many unusual serving pieces  AberdeenNews.com

Arabian horse farm with Patrick Swayze connection up for auction in Texas Hill Country - KSAT San Antonio
Arabian horse farm with Patrick Swayze connection up for auction in Texas Hill Country  KSAT San Antonio

Red Flag Waves as Demand Wanes at Southeast Asia Bond Auctions - Bloomberg
Red Flag Waves as Demand Wanes at Southeast Asia Bond Auctions  Bloomberg

The $80m Botticelli: could its auction trigger a Covid-rescue fire sale? - The Guardian
The $80m Botticelli: could its auction trigger a Covid-rescue fire sale?  The Guardian

Hara Arena demolition underway; owner to auction sign letters - Dayton Daily News
Hara Arena demolition underway; owner to auction sign letters  Dayton Daily News

17522-10/2 Antique sale | Antique Auctions | lancasterfarming.com - Lancaster Farming
17522-10/2 Antique sale | Antique Auctions | lancasterfarming.com  Lancaster Farming

Fish Fry Auction to support river, community needs - Northern Virginia Daily
Fish Fry Auction to support river, community needs  Northern Virginia Daily

Bonnette Auctions announces upcoming auction on Saturday - KALB
Bonnette Auctions announces upcoming auction on Saturday  KALB

Sonoma County Wine Auction Raises $1.17 Million with Online Bidding - Wine Spectator
Sonoma County Wine Auction Raises $1.17 Million with Online Bidding  Wine Spectator

Kern County Fair virtual livestock auctions to begin in October - KERO 23ABC News
Kern County Fair virtual livestock auctions to begin in October  KERO 23ABC News

Classic Poster Auctions to Sell the Finest Known FD-26 Grateful Dead Skeleton & Roses Poster on Sunday - EIN News
Classic Poster Auctions to Sell the Finest Known FD-26 Grateful Dead Skeleton & Roses Poster on Sunday  EIN News

Zachys Breaks Records with Auction of Rare Wines from Italy's Enoteca Pinchiorri - Wine Spectator
Zachys Breaks Records with Auction of Rare Wines from Italy's Enoteca Pinchiorri  Wine Spectator

AUCTION PREVIEWS Sat. Sept 26th Farm Auction Philadelphia, NY Bush - NNY360
AUCTION PREVIEWS Sat. Sept 26th Farm Auction Philadelphia, NY Bush  NNY360

STORAGE AUCTIONS - Columbia Star
STORAGE AUCTIONS  Columbia Star

Analysts beef up C-band auction forecast to $26B - $35.2B range - FierceWireless
Analysts beef up C-band auction forecast to $26B - $35.2B range  FierceWireless

Online Auction Unites Mortgage Companies to Support Veterans - The MReport
Online Auction Unites Mortgage Companies to Support Veterans  The MReport

Fitchburg-owned properties going on the auction block - Sentinel & Enterprise
Fitchburg-owned properties going on the auction block  Sentinel & Enterprise

Attic Discovery: Machine Man With Box Sets $159,900 Toy Robot Auction Record At Morphy - Antiques and the Arts Online
Attic Discovery: Machine Man With Box Sets $159,900 Toy Robot Auction Record At Morphy  Antiques and the Arts Online

Leading Auction House Christie's Listing Bitcoin Art for the First Time - Bitcoin News
Leading Auction House Christie's Listing Bitcoin Art for the First Time  Bitcoin News

Auction Prices That Take Your Breath Away - The New York Times
Auction Prices That Take Your Breath Away  The New York Times

The Hickman’s Art of Caring online auction begins Oct. 8 - The Times Herald
The Hickman’s Art of Caring online auction begins Oct. 8  The Times Herald

County Legislature approves $1.4M in bids from property tax auction - Olean Times Herald
County Legislature approves $1.4M in bids from property tax auction  Olean Times Herald

Mac Campus Heads to Auction Block in November - WLDS-WEAI News
Mac Campus Heads to Auction Block in November  WLDS-WEAI News

Still time to bid on McCrossan Boys Ranch online auction - KELOLAND.com
Still time to bid on McCrossan Boys Ranch online auction  KELOLAND.com

Rotary's annual Beef 'N Reef online auction is still open - Elk Grove Citizen
Rotary's annual Beef 'N Reef online auction is still open  Elk Grove Citizen

Child & Family Agency to hold virtual art auction - theday.com
Child & Family Agency to hold virtual art auction  theday.com

Annual City of Joplin auction to feature city vehicles, various items - KSNF/KODE - FourStatesHomepage.com
Annual City of Joplin auction to feature city vehicles, various items  KSNF/KODE - FourStatesHomepage.com

Humane Society holds several fundraiser sales and auctions - wnky.com
Humane Society holds several fundraiser sales and auctions  wnky.com

Michael Jackson's Cousin Auctioning His Alleged Bloodstained IV Drip - TMZ
Michael Jackson's Cousin Auctioning His Alleged Bloodstained IV Drip  TMZ

Annual Great Lakes museum auction moves online - Toledo Blade
Annual Great Lakes museum auction moves online  Toledo Blade

Deals Galore: Better Business Bureau fund raiser auction goes online - ABC 36 News - WTVQ
Deals Galore: Better Business Bureau fund raiser auction goes online - ABC 36 News  WTVQ

Former Steelers CB Artie Burns’ Abandoned Escalade Highlights Pittsburgh International Airport Auction - CBS Pittsburgh
Former Steelers CB Artie Burns’ Abandoned Escalade Highlights Pittsburgh International Airport Auction  CBS Pittsburgh

Fortune Lake quilt auction goes virtual | News, Sports, Jobs - Escanaba Daily Press
Fortune Lake quilt auction goes virtual | News, Sports, Jobs  Escanaba Daily Press

Sotheby’s auctions AIC professor’s photos - WWLP.com
Sotheby’s auctions AIC professor’s photos  WWLP.com

Save the Tennessee, Bijou theatres through online auctions - WVLT
Save the Tennessee, Bijou theatres through online auctions  WVLT

US House votes for repeal of T-Band spectrum auction, measure to halt 'raiding' of 911 fees - Urgent Communications
US House votes for repeal of T-Band spectrum auction, measure to halt 'raiding' of 911 fees  Urgent Communications

Legendary Dodgers Broadcaster Vin Scully to Auction Off Personal Items - NBC Southern California
Legendary Dodgers Broadcaster Vin Scully to Auction Off Personal Items  NBC Southern California

Data Bios: How Pierre Omidyar created auction giant eBay, as told by data - Thinknum Media
Data Bios: How Pierre Omidyar created auction giant eBay, as told by data  Thinknum Media

Goldin Auctions Summer Tally: $11... - Sports Collectors Daily
Goldin Auctions Summer Tally: $11...  Sports Collectors Daily

Beatles memorabilia goes under hammer at online auction - Metro US
Beatles memorabilia goes under hammer at online auction  Metro US

Flint City Bucks to auction special game-worn pink jerseys to benefit breast cancer - mlive.com
Flint City Bucks to auction special game-worn pink jerseys to benefit breast cancer  mlive.com

Two Dallas Ritz-Carlton and Turtle Creek Estates to Auction via Concierge Auctions with Allie Beth Allman & - EIN News
Two Dallas Ritz-Carlton and Turtle Creek Estates to Auction via Concierge Auctions with Allie Beth Allman &  EIN News

Federal civil rights lawsuit filed over Watertown school's slave auction - NNY360
Federal civil rights lawsuit filed over Watertown school's slave auction  NNY360

First of two online auctions for confiscated hunting, fishing gear closes Saturday - International Falls Journal
First of two online auctions for confiscated hunting, fishing gear closes Saturday  International Falls Journal

RAG to host annual 'For Arts' Sake' Auction - Oneonta Daily Star
RAG to host annual 'For Arts' Sake' Auction  Oneonta Daily Star

Vin Scully’s Personal Collection Of Dodgers Memorabilia Up For Auction - CBS Los Angeles
Vin Scully’s Personal Collection Of Dodgers Memorabilia Up For Auction  CBS Los Angeles

banksy's 'I can't believe you morons actually buy this sh*t' auction breaks records - Designboom
banksy's 'I can't believe you morons actually buy this sh*t' auction breaks records  Designboom

Miami Maritime Passenger Boarding Bridge and Fix Tunnel up for Auction on GovDeals.com - GlobeNewswire
Miami Maritime Passenger Boarding Bridge and Fix Tunnel up for Auction on GovDeals.com  GlobeNewswire

Auction of country music royalty artifacts hopes to help behind the scenes workers - WSMV Nashville
Auction of country music royalty artifacts hopes to help behind the scenes workers  WSMV Nashville

Virtual quilt auction to be held | News, Sports, Jobs - Marquette Mining Journal
Virtual quilt auction to be held | News, Sports, Jobs  Marquette Mining Journal

Hill Country ranch with 234 acres and dance floor created for Patrick Swayze up for auction (slideshow) - San Antonio Business Journal
Hill Country ranch with 234 acres and dance floor created for Patrick Swayze up for auction (slideshow)  San Antonio Business Journal

10 Most Expensive Mustangs Sold At Auctions | HotCars - HotCars
10 Most Expensive Mustangs Sold At Auctions | HotCars  HotCars

Tearoff that ended Miller’s Emilia Romagna MotoGP race up for auction - Autosport
Tearoff that ended Miller’s Emilia Romagna MotoGP race up for auction  Autosport

The East Liverpool Annual Pottery Auction to go online - The Review
The East Liverpool Annual Pottery Auction to go online  The Review

Bidding in first of 2 online auctions for confiscated hunting, fishing equipment open, ends Saturday - KSTP
Bidding in first of 2 online auctions for confiscated hunting, fishing equipment open, ends Saturday  KSTP

A $10,000 Bill Sets $384,000 World Record at Heritage Auctions - CoinWeek
A $10,000 Bill Sets $384,000 World Record at Heritage Auctions  CoinWeek

Arnot Realty president buys 8-acre Ithaca waterfront property for $3.8 million in auction - Ithaca Journal
Arnot Realty president buys 8-acre Ithaca waterfront property for $3.8 million in auction  Ithaca Journal

Upper East Side condo conversion fetches $51M at auction - The Real Deal
Upper East Side condo conversion fetches $51M at auction  The Real Deal

Charity Auctions to Benefit Comic Stores Struggling Amid COVID-19 - Hollywood Reporter
Charity Auctions to Benefit Comic Stores Struggling Amid COVID-19  Hollywood Reporter

Two DNR auctions of confiscated hunting, fishing equipment set for this fall - West Central Tribune
Two DNR auctions of confiscated hunting, fishing equipment set for this fall  West Central Tribune

Virtual auction supporting Little Britches - Milford Mirror
Virtual auction supporting Little Britches  Milford Mirror

Let the bidding begin: San Diego looks to auction off San Diego's electric and gas services - The San Diego Union-Tribune
Let the bidding begin: San Diego looks to auction off San Diego's electric and gas services  The San Diego Union-Tribune

Unicorn Auctions Offers An Online Whiskey Auction Model To American Consumers - The Whiskey Wash
Unicorn Auctions Offers An Online Whiskey Auction Model To American Consumers  The Whiskey Wash

Digital auto auctions are effective and safer - Automotive News
Digital auto auctions are effective and safer  Automotive News

Cowan’s auction house returns indigenous war god sculpture to a Zuni Pueblo - Art Newspaper
Cowan’s auction house returns indigenous war god sculpture to a Zuni Pueblo  Art Newspaper

PAL (CBRS) auction closes with $4.58B in bids - Connected Real Estate Magazine
PAL (CBRS) auction closes with $4.58B in bids  Connected Real Estate Magazine

Cincinnati Masonic Lodge to be sold at auction - Arkansas Online
Cincinnati Masonic Lodge to be sold at auction  Arkansas Online

AUCTION | Real Estate | wataugademocrat.com - Watauga Democrat
AUCTION | Real Estate | wataugademocrat.com  Watauga Democrat

Historic Brunswick hotel sold at auction - Portland Press Herald - Press Herald
Historic Brunswick hotel sold at auction - Portland Press Herald  Press Herald

Mystic & Noank Library to hold online fundraising auction - Norwich Bulletin
Mystic & Noank Library to hold online fundraising auction  Norwich Bulletin

Lincoln Continental JFK rode in the day of assassination up for auction - Fox News
Lincoln Continental JFK rode in the day of assassination up for auction  Fox News

Two Of John F. Kennedy's Lincoln Limousines Are Headed To Auction - Ford Authority
Two Of John F. Kennedy's Lincoln Limousines Are Headed To Auction  Ford Authority

Assets from big Hawaii solar company gone bankrupt hit auction block - Hawaii News Now
Assets from big Hawaii solar company gone bankrupt hit auction block  Hawaii News Now

DNR sets two confiscated hunting, fishing equipment auctions for this fall - Brainerd Dispatch
DNR sets two confiscated hunting, fishing equipment auctions for this fall  Brainerd Dispatch

Honolulu Police Department auctions evidence online - KHON2
Honolulu Police Department auctions evidence online  KHON2

'World's largest private whisky collection' goes up for auction - BBC News
'World's largest private whisky collection' goes up for auction  BBC News

Saratoga Motorcar Auction reaches $3.7 million in sales for museum - NEWS10 ABC
Saratoga Motorcar Auction reaches $3.7 million in sales for museum  NEWS10 ABC

Kobe Bryant autograph on last game court piece hits auction block - Yahoo Sports
Kobe Bryant autograph on last game court piece hits auction block  Yahoo Sports

SPIETH & SATOW AUCTIONS, INC. | Ads | thenewsherald.com - Southgate News Herald
SPIETH & SATOW AUCTIONS, INC. | Ads | thenewsherald.com  Southgate News Herald

ARISE raising funds through online auction - Auburn Citizen
ARISE raising funds through online auction  Auburn Citizen

Online auction to help Exploration Station set for November - The Robesonian
Online auction to help Exploration Station set for November  The Robesonian

Pumpkin auction draws crowd - WNEP Scranton/Wilkes-Barre
Pumpkin auction draws crowd  WNEP Scranton/Wilkes-Barre

RADIO AUCTION TO BENEFIT BOYS & GIRLS HOME - KSCJ
RADIO AUCTION TO BENEFIT BOYS & GIRLS HOME  KSCJ

Bob R. Simpson Collection Debuts at $14.6 Million at Heritage Auctions - CoinWeek
Bob R. Simpson Collection Debuts at $14.6 Million at Heritage Auctions  CoinWeek

Dynasty Fantasy Football Auction Platform Dynasty Depot Announces Official Partnership with the FFPC - EIN News
Dynasty Fantasy Football Auction Platform Dynasty Depot Announces Official Partnership with the FFPC  EIN News

Dodgers Announcer Vin Scully Auctions Items From Career - Spectrum News 1
Dodgers Announcer Vin Scully Auctions Items From Career  Spectrum News 1

Perelman to Sell Rothko, De Kooning Works at Christie’s Auction - Bloomberg
Perelman to Sell Rothko, De Kooning Works at Christie’s Auction  Bloomberg

Nashville: An Auction for ACM Lifting Lives Covid 19 Response Fund | Charity Auction - Christie's
Nashville: An Auction for ACM Lifting Lives Covid 19 Response Fund | Charity Auction  Christie's

RM Sotheby's Auburn Auction celebrates 50 years of a Labor Day tradition - wpta21.com
RM Sotheby's Auburn Auction celebrates 50 years of a Labor Day tradition  wpta21.com

Bowman Regional Library holds silent auction and bake sale - The Bowman Extra
Bowman Regional Library holds silent auction and bake sale  The Bowman Extra

Oklahoma Visual Arts Coalition hosting virtual art auction - KFOR Oklahoma City
Oklahoma Visual Arts Coalition hosting virtual art auction  KFOR Oklahoma City

HiBid.com Auctions Soared Past $45.3 Million Last Week; Farm Equipment, Coins, Classic Cars & More for Sale Now - PRNewswire
HiBid.com Auctions Soared Past $45.3 Million Last Week; Farm Equipment, Coins, Classic Cars & More for Sale Now  PRNewswire

Safe distancing: Airport's auction of abandoned vehicles to be held online this year - Pittsburgh Post-Gazette
Safe distancing: Airport's auction of abandoned vehicles to be held online this year  Pittsburgh Post-Gazette

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