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Making Your Auction Business Stand Out From The Crowd


When my sons were growing up they started playing hockey when they were 6 years old. Each of them, in their first year, scored more goals than the rest of their team combined. How did they do this?

Have you ever seen a hockey game between two teams of 6 year olds? The puck is like a magnet to them. Where ever the puck goes they follow like a swarm of bees. The game is one mass of young kids all clustered around the puck, pushing and shoving each other. It's like a rugby scrum.

The result of this is that usually the puck squirts out of the mass of bodies, slides 10 or 15 feet down the ice, and stops. A few seconds later the mass of bodies descends on it and the process starts all over again.

So how did both my sons score so many goals?

It wasn't hard to score in those games - if you could get the puck near the net. The goalie was just one of the kids, and he or she was just waiting their turn to join in the scrum.

On the way to the rink for each game I reminded my sons to stay away from all the other players. I would tell them when everyone gets in a clump around the puck, don't go near them. Be different. Stay about 10-15 feet away from everyone else and when the puck pops out, go get it, skate to the net and shoot.

Many times my son's team would win by a score like 12 to 0 and he'd scored all 12 goals. Actually, in one game the score ended up 9 to 1 and my son scored all 10 goals (at age 6 it's pretty easy to get turned around and go in the wrong direction at times).

That same advice can help you become more successful in your auction business - BE DIFFERENT!!

As eBay and the other auction sites grow, it becomes easier and easier to become lost in the crowd. Where there used to be 13 Elvis Presley "Blue Hawaii" 45's available at any given time, now there are 78. That hard to find Doric depression glass covered serving dish the used to appear once every 4-5 weeks now goes looking for bidders. Not that long ago there were just a few sellers offering digital cameras. Now it seems as if everyone is getting into the act.

If you are going to survive and succeed on eBay you need to stand out from the rest of the auction crowd. How do you do that?

1. Be more knowledgeable than your competition

If you want to stand out, seek more knowledge. Actually this applies to all areas of your life, not just your auction business.

There are all kinds of great sources of information floating around - both on-line and offline. All it takes is just a little time and effort, and you can get a lot of useful information.

If you sell pottery, it's not hard to become more knowledgeable about Rosemeade Pottery than 99% of the other people selling it. Let that knowledge show in your item descriptions and you will soon have a devoted following of bidders looking for your auctions.

The more knowledge you acquire, the more successful you will be.

2. Look down the road

Obviously, we all want and need to make money this week, this month. But, to insure your continued success, it's just as important to be continually building your business for tomorrow.

Build a list and use it. At the very minimum, your About Me Page (you do have one, right?)should have a way for buyers and potential buyers to add their name to your list. I collect aspirin tins. I also sell a lot of them on eBay. Over time, I've built a list of other aspirin tin collectors. Every two months or so, I send out a newsletter with 1 or 2 articled about these little tins along with a recap of the harder to find ones that have appeared on eBay and the prices they sold for.

This is just one of 11 different lists of buyers I maintain. With a little thought you can come up with a way to use your list, in an unobtrusive manner, that will benefit both you and your customers.

3. Blow your own horn

Don't be shy. Look for ways to place your name in front of as many customers and potential customers as possible. You will find this is probably the most beneficial step you can take to insure your success.

If you sell antique windup toys, write a monthly or bimonthly newsletter about them (you're building a list, remember?). If you offer a quality newsletter about windup toys, your name will become associated with them.

If I sold used children's clothing I'd do a little research and come up with the three most effective ways to get grass stains out of clothing. Then, with every package I shipped I'd include an insert with this information on it along with my name, address, eBay user name, web site address, and a link where they could add their name to my list.

If you were a young mother looking for good buys on clothing for your children would they remember me? Would you seek out my auctions in the future?

There are numerous ways you can promote yourself. Write articles for collector ezines, a quality newsletter and web site with valuable information, develop a e-mail course, No matter what you sell, you should be able to come up with several different ways to put your name in front of your buyers and keep it there.

4. Follow the Golden Rule

The auction process should be fun - a win/win situation for both the buyer and the seller.

Unfortunately, way too many sellers look at each of their auctions as individual battles to be won. They treat every bidder as if he or she were the enemy.

It may seem like there are an unlimited supply of bidders out there, but there isn't. Believe me, bidders do communicate among themselves. I communicate with several groups of bidders (some several hundred people strong) with similar interests.

Be obnoxious or rude with one of these and you haven't just lost one potential customer in the future, you've lost several hundred. You can't do that too many times and remain in business.

Conduct your business with class. Have fun. Enjoy the people you deal with. Your life and their will be enriched many fold. It takes time and work to build a good reputation. Putting your name in a bad light can tarnish or ruin that reputation forever.

Treat every customer with honesty, respect, and friendliness. Isn't that the way you'd want to be treated?

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. October / 23 / 2019

Treasury yields tick lower as investors await economic data, auctions - CNBC
Treasury yields tick lower as investors await economic data, auctions  CNBC

Cyberattack Takes Dallas-Based Heritage Auctions Offline - Dallas Observer
Cyberattack Takes Dallas-Based Heritage Auctions Offline  Dallas Observer

Mecum Auctions returning to Schaumburg Convention Center this weekend - Chicago Daily Herald
Mecum Auctions returning to Schaumburg Convention Center this weekend  Chicago Daily Herald

Walter Becker Estate Auction Brings In $3.3 Million - JamBase
Walter Becker Estate Auction Brings In $3.3 Million  JamBase

Feds to auction 149 vehicles from single owner in Woodland, CA - Sacramento Bee
Feds to auction 149 vehicles from single owner in Woodland, CA  Sacramento Bee

Kurt Cobain's famous sweater, still unwashed, and other rare rock memorabilia go up for auction - CNN
Kurt Cobain's famous sweater, still unwashed, and other rare rock memorabilia go up for auction  CNN

Turkish Treasury borrows $494M through auctions - Hurriyet Daily News
Turkish Treasury borrows $494M through auctions  Hurriyet Daily News

U.S. Marshals Set To Auction 150-Car Collection Seized After Ponzi Scheme Guilty Plea - Jalopnik
U.S. Marshals Set To Auction 150-Car Collection Seized After Ponzi Scheme Guilty Plea  Jalopnik

Auctions: Stuff from Salty’s, Spa City Diner - Times Union
Auctions: Stuff from Salty’s, Spa City Diner  Times Union

Walter Becker’s Guitars, Amplifiers Fetch $3.3 Million at Auction - Rolling Stone
Walter Becker’s Guitars, Amplifiers Fetch $3.3 Million at Auction  Rolling Stone

1,000 Items Owned by Elizabeth Taylor to Hit the Auction Block - Hollywood Reporter
1,000 Items Owned by Elizabeth Taylor to Hit the Auction Block  Hollywood Reporter

Feds to auction 149 cars in Woodland. Here’s how to see a few at Golden 1 Center - Sacramento Bee
Feds to auction 149 cars in Woodland. Here’s how to see a few at Golden 1 Center  Sacramento Bee

Pennsylvania auction house set to sell record-breaking 'Star Wars' toy - PhillyVoice.com
Pennsylvania auction house set to sell record-breaking 'Star Wars' toy  PhillyVoice.com

A Bunch of John Steinbeck's Stuff Is up for Auction - InsideHook
A Bunch of John Steinbeck's Stuff Is up for Auction  InsideHook

Quick auctions aim for first mover advantage - Bangkok Post
Quick auctions aim for first mover advantage  Bangkok Post

Wilson’s new auction and event venue is nearing completion at Colo - Ames Tribune
Wilson’s new auction and event venue is nearing completion at Colo  Ames Tribune

Minnesota couple take unexpected plunge into online auctions - Star Tribune
Minnesota couple take unexpected plunge into online auctions  Star Tribune

Concierge Auctions Colleyville - Fort Worth Star-Telegram
Concierge Auctions Colleyville  Fort Worth Star-Telegram

Walter Becker's Guitar Collection Raises $3.3 Million at Auction - Ultimate Classic Rock
Walter Becker's Guitar Collection Raises $3.3 Million at Auction  Ultimate Classic Rock

Central Pa. auction of rare Star Wars collectibles could set new world record - PennLive
Central Pa. auction of rare Star Wars collectibles could set new world record  PennLive

Gold Rush Dessert Auction raises almost $30,000 - Coos Bay World
Gold Rush Dessert Auction raises almost $30,000  Coos Bay World

Pittsburgh International Airport auction has highest turnout ever - TribLIVE
Pittsburgh International Airport auction has highest turnout ever  TribLIVE

Ellen Auctions Off Counterfeit Star Wars Autographs For Charity - wpdh.com
Ellen Auctions Off Counterfeit Star Wars Autographs For Charity  wpdh.com

2 guilty in $1B fraud as feds auction Burt Reynolds Trans Am - The Associated Press
2 guilty in $1B fraud as feds auction Burt Reynolds Trans Am  The Associated Press

TREASURIES-Yields rise ahead of heavy supply at this week's auctions - Reuters
TREASURIES-Yields rise ahead of heavy supply at this week's auctions  Reuters

Wilton Library Silent auction - Lewiston Sun Journal
Wilton Library Silent auction  Lewiston Sun Journal

Annual Mark Morris Foundation auction supports scholarships, projects - Longview Daily News
Annual Mark Morris Foundation auction supports scholarships, projects  Longview Daily News

Anthony Bourdain's Chef's Knife Among Items for Auction by His Estate - My Modern Met
Anthony Bourdain's Chef's Knife Among Items for Auction by His Estate  My Modern Met

Treasury yields fall as Brexit deal faces some uncertainty after key votes - MarketWatch
Treasury yields fall as Brexit deal faces some uncertainty after key votes  MarketWatch

Massive car collection seized from owners of bankrupt DC Solar up for auction - Fox News
Massive car collection seized from owners of bankrupt DC Solar up for auction  Fox News

Unclaimed property on display before it goes up for auction - Boston 25 News
Unclaimed property on display before it goes up for auction  Boston 25 News

Series of bankruptcy filings delays Sundale auction - The Bakersfield Californian
Series of bankruptcy filings delays Sundale auction  The Bakersfield Californian

Sib Hashian memorabilia goes on the auction block to benefit scholarship fund - The Boston Globe
Sib Hashian memorabilia goes on the auction block to benefit scholarship fund  The Boston Globe

HODINKEE Radio: Episode 62: Talking Auctions With Eric Ku And A First Look At Only Watch 2019 - HODINKEE
HODINKEE Radio: Episode 62: Talking Auctions With Eric Ku And A First Look At Only Watch 2019  HODINKEE

Escalade, Audi A6 among 15 cars up for auction by SAPD - mySA
Escalade, Audi A6 among 15 cars up for auction by SAPD  mySA

Kurt Cobain’s ‘Unplugged’ Sweater Heads to Auction Again, Never Been Washed - Rolling Stone
Kurt Cobain’s ‘Unplugged’ Sweater Heads to Auction Again, Never Been Washed  Rolling Stone

Lebron James’s High School Jersey Just Sold for a Record $187,500 at Auction - Robb Report
Lebron James’s High School Jersey Just Sold for a Record $187,500 at Auction  Robb Report

Kentucky Fish and Wildlife Resources to hold public auction of confiscated items next week - WLKY Louisville
Kentucky Fish and Wildlife Resources to hold public auction of confiscated items next week  WLKY Louisville

Anthony Bourdain’s Estate Is Going to Auction - HouseBeautiful.com
Anthony Bourdain’s Estate Is Going to Auction  HouseBeautiful.com

Breakfast and horse-riding at Martha Stewart's estate goes for $30K at auction - Page Six
Breakfast and horse-riding at Martha Stewart's estate goes for $30K at auction  Page Six

Piece of Pensacola history: Old Pensacola Beach sign sells for $45,750 at auction - Pensacola News Journal
Piece of Pensacola history: Old Pensacola Beach sign sells for $45,750 at auction  Pensacola News Journal

Nearly 150 Collector Cars Seized in an FBI Raid Head to Auction - Motor Trend
Nearly 150 Collector Cars Seized in an FBI Raid Head to Auction  Motor Trend

College of New Rochelle initial bid set at $21M, auction may be held Nov. 21 - Lohud
College of New Rochelle initial bid set at $21M, auction may be held Nov. 21  Lohud

Savvy To The Experience Economy, Marriott Bonvoy Auctions Once-In-A-Lifetime “Moments” - Forbes
Savvy To The Experience Economy, Marriott Bonvoy Auctions Once-In-A-Lifetime “Moments”  Forbes

Affinity auctions net $643,933 - Canton Repository
Affinity auctions net $643,933  Canton Repository

To reduce auction duplication, buyers start to enforce sellers.json - Digiday
To reduce auction duplication, buyers start to enforce sellers.json  Digiday

21-year-old with special needs auctions art to fund indoor park - KSTU FOX 13 Salt Lake City
21-year-old with special needs auctions art to fund indoor park  KSTU FOX 13 Salt Lake City

Anthony Bourdain's estate auctions late chef's possessions in Savannah, for a good cause - WJCL News
Anthony Bourdain's estate auctions late chef's possessions in Savannah, for a good cause  WJCL News

Hulu Moves To First-Price Auctions For Its OTT Inventory - AdExchanger
Hulu Moves To First-Price Auctions For Its OTT Inventory  AdExchanger

Vehicle Auctions Make Their Bid To Fill Dealer Lots With Affordable Stock - Forbes
Vehicle Auctions Make Their Bid To Fill Dealer Lots With Affordable Stock  Forbes

HuffPost is reportedly on the auction block - TechCrunch
HuffPost is reportedly on the auction block  TechCrunch

50th Hazard Lions Club Radio Auction continues - WYMT News
50th Hazard Lions Club Radio Auction continues  WYMT News

What happens to cars abandoned at Pittsburgh airport? Sold at auction - TribLIVE
What happens to cars abandoned at Pittsburgh airport? Sold at auction  TribLIVE

WATCH: Southwest Missouri Congressman Billy Long auctions off Stanley Cup (he gave it back) - KY3
WATCH: Southwest Missouri Congressman Billy Long auctions off Stanley Cup (he gave it back)  KY3

Feds Holding Online Auction for 149 Classic Cars Seized in DC Solar Fraud Case - The Drive
Feds Holding Online Auction for 149 Classic Cars Seized in DC Solar Fraud Case  The Drive

Out & About: Wearing white no faux pas at Animal Friends auction - TribLIVE
Out & About: Wearing white no faux pas at Animal Friends auction  TribLIVE

World's Priciest Oil Auction May Raise $50 Billion in Brazil - Transport Topics Online
World's Priciest Oil Auction May Raise $50 Billion in Brazil  Transport Topics Online

Burt Reynolds? former 1978 ?Smokey? Pontiac Trans Am in big auction by feds - Autoblog
Burt Reynolds? former 1978 ?Smokey? Pontiac Trans Am in big auction by feds  Autoblog

Farmland Auction: $18300 is Top Bid for Northwest Iowa Farmland - Successful Farming
Farmland Auction: $18300 is Top Bid for Northwest Iowa Farmland  Successful Farming

Babe Ruth’s 500th Career Home Run Bat Heads to Auction - Barron's
Babe Ruth’s 500th Career Home Run Bat Heads to Auction  Barron's

Long-forgotten family portrait sells at auction for $1.4 million - CNN
Long-forgotten family portrait sells at auction for $1.4 million  CNN

Ricky Williams' Heisman Trophy sells for auction-record $504K - ESPN
Ricky Williams' Heisman Trophy sells for auction-record $504K  ESPN

The 10 Most Interesting Items From Anthony Bourdain’s Estate Auction - Grub Street
The 10 Most Interesting Items From Anthony Bourdain’s Estate Auction  Grub Street

Keith Haring Mural Cut Out of New York Stairwell Heads to Auction - The New York Times
Keith Haring Mural Cut Out of New York Stairwell Heads to Auction  The New York Times

Phillips to Auction Norman Rockwell’s iconic ‘Before the Shot’ - Barron's
Phillips to Auction Norman Rockwell’s iconic ‘Before the Shot’  Barron's

Kurt Cobain’s ‘Unplugged’ Cardigan Getting Flipped At Auction - Forbes
Kurt Cobain’s ‘Unplugged’ Cardigan Getting Flipped At Auction  Forbes

Unseen Kiss 'Elder' Stage Designs Highlight Massive Rock Auction - Ultimate Classic Rock
Unseen Kiss 'Elder' Stage Designs Highlight Massive Rock Auction  Ultimate Classic Rock

World Records Set for Asian Artists at Hong Kong Auctions - Barron's
World Records Set for Asian Artists at Hong Kong Auctions  Barron's

Jane Austen's Letter to Sister Up for Auction - Mental Floss
Jane Austen's Letter to Sister Up for Auction  Mental Floss

Frank Lloyd Wright’s Last Home Goes up For Auction - Barron's
Frank Lloyd Wright’s Last Home Goes up For Auction  Barron's

LeBron James' St. Vincent-St. Mary HS Jersey Sells at Auction for $187,500 - Bleacher Report
LeBron James' St. Vincent-St. Mary HS Jersey Sells at Auction for $187,500  Bleacher Report

KAR Global CEO Jim Hallett calls for auto auctions to switch to digital - Automotive News
KAR Global CEO Jim Hallett calls for auto auctions to switch to digital  Automotive News

Legendary Louisville business Joe Ley Antiques will auction off items before closing shop - Courier Journal
Legendary Louisville business Joe Ley Antiques will auction off items before closing shop  Courier Journal

SAPD vehicle auction to include trucks, Infiniti, Audi, Cadillac Escalade - KSAT 12
SAPD vehicle auction to include trucks, Infiniti, Audi, Cadillac Escalade  KSAT 12

Preview Now Open for ARRL 2019 Online Auction - ARRL
Preview Now Open for ARRL 2019 Online Auction  ARRL

Babe Ruth's bat used for 500th home run to hit auction block - ESPN
Babe Ruth's bat used for 500th home run to hit auction block  ESPN

This Yves Klein Painting Could Sell for a Record-Breaking $18 Million at Auction - Robb Report
This Yves Klein Painting Could Sell for a Record-Breaking $18 Million at Auction  Robb Report

Diamond rings, silver platters, Roger Clemens baseball card up for auction as Massachusetts unclaimed property - MassLive.com
Diamond rings, silver platters, Roger Clemens baseball card up for auction as Massachusetts unclaimed property  MassLive.com

32-acre Colorado estate will hit auction block next month - Fox Business
32-acre Colorado estate will hit auction block next month  Fox Business

Buy this Volkswagen XL1 at auction, become a hypermiler - Top Gear
Buy this Volkswagen XL1 at auction, become a hypermiler  Top Gear

Auction items from Anthony Bourdain’s estate on display in Savannah - WSAV-TV
Auction items from Anthony Bourdain’s estate on display in Savannah  WSAV-TV

Senator pushes for FCC, not satellite operators, to run C-band auction - SpaceNews
Senator pushes for FCC, not satellite operators, to run C-band auction  SpaceNews

UK police raise nearly $300,000 in auction of seized cryptocurrency - CNBC
UK police raise nearly $300,000 in auction of seized cryptocurrency  CNBC

The Lee Radziwill Auction Fetches $1.2 Million at Christie's - TownandCountrymag.com
The Lee Radziwill Auction Fetches $1.2 Million at Christie's  TownandCountrymag.com

The final home designed by Frank Lloyd Wright will go up for auction - CNBC
The final home designed by Frank Lloyd Wright will go up for auction  CNBC

Louisville's Joe Ley Antiques to auction vast inventory of collectibles, oddities - WLKY Louisville
Louisville's Joe Ley Antiques to auction vast inventory of collectibles, oddities  WLKY Louisville

MPD holds vehicle auctions at impound yard - FOX10 News
MPD holds vehicle auctions at impound yard  FOX10 News

Painted pumpkin auction will benefit boy with brain cancer - OCRegister
Painted pumpkin auction will benefit boy with brain cancer  OCRegister

Anthony Bourdain’s Personal Mementos Going Up For Auction - CBS Pittsburgh
Anthony Bourdain’s Personal Mementos Going Up For Auction  CBS Pittsburgh

Frank Lloyd Wright's Norman Lykes house goes up for auction - Fast Company
Frank Lloyd Wright's Norman Lykes house goes up for auction  Fast Company

Kentucky Department of Fish and Wildlife Resources to host public auction - WPSD Local 6
Kentucky Department of Fish and Wildlife Resources to host public auction  WPSD Local 6

Triway board accepts Franklin Township Elementary auction bid - Wooster Daily Record
Triway board accepts Franklin Township Elementary auction bid  Wooster Daily Record

It was the nation’s largest auction of enslaved people. Now, a search for descendants of the ‘weeping time.’ - The Washington Post
It was the nation’s largest auction of enslaved people. Now, a search for descendants of the ‘weeping time.’  The Washington Post

Legendary Houston heart surgeon's items up for auction - KTRK-TV
Legendary Houston heart surgeon's items up for auction  KTRK-TV

Hong Kong carriers scoop up 3.5 GHz spectrum at 5G auction - FierceWireless
Hong Kong carriers scoop up 3.5 GHz spectrum at 5G auction  FierceWireless

The Norman Lykes House designed by Frank Lloyd Wright sold at auction - Cronkite News
The Norman Lykes House designed by Frank Lloyd Wright sold at auction  Cronkite News

Correction: Mac-O-Chee Castle auction bids top $500000 - Bellefontaine Examiner
Correction: Mac-O-Chee Castle auction bids top $500000  Bellefontaine Examiner

Christie's to Auction Potentially Record-Breaking Painting by Yves Klein, with $12 M.-$18 M. Estimate - - ARTnews
Christie's to Auction Potentially Record-Breaking Painting by Yves Klein, with $12 M.-$18 M. Estimate -  ARTnews

Will carriers bet big at the third mmWave 5G auction? - FierceWireless
Will carriers bet big at the third mmWave 5G auction?  FierceWireless

Antiques auction features three prominent families | Local News - PostBulletin.com
Antiques auction features three prominent families | Local News  PostBulletin.com

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