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USP on eBay


If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products.

It is also just as vital to have a unique selling proposition on eBay. I am amazed at the number of eBay sellers that are either unaware or just don't care about the importance of having a unique selling proposition. A case in point: A while back, I was researching some products on eBay from a wholesale company called B&F System. B&F System is a wholesale only company that carries a variety of brand name products. One of the brands they carry is called Maxam. I came across several Maxam leather jackets on eBay while searching ended auctions. Now here's the kicker. About a dozen or so of these leather jacket auctions were exactly the same. They all used the same image of a guy modeling the jacket that was captured from the B&F website. They even used the exact ad copy used by B&F!

What was the result? Only one of the sellers was able sell any jackets. The top bid was only $26. And since he purchased the jackets from B&F for $20, he made about $5.00 profit after eBay fees. That's a slim profit for an item that normally retails for $95.

Always keep in mind that the amount of effort you put fourth on you auctions will be in direct proportion to the amount of return you get from your auctions. The sellers who put up the jacket auctions put fourth little effort by using stock photos and ad copy from the B&F website, and therefore received little or no sales from their auctions. The sellers in this case might think that using stock photos makes their auctions look more professional. It's just the opposite. These auctions look very amateurish. Using a picture of someone modeling a garment will not entice people to bid on your auction. Using three or four high quality pictures of the actual item along with a detailed description will entice people to bid. Remember that buying apparel off the internet is not like buying music CD's or software. You don't need to worry if a CD will fit. You don't need to see multiple pictures of a box of software to know what you'll be getting. However, when selling apparel, good quality pictures and a detailed description are vital. You should use a good quality digital camera to take pictures of the item from different angles. If you're selling jackets or coats, include a picture of the lining as well. In your description, don't just say it's a large size. Give measurements of the garment including overall length, sleeve length and chest size. If you're going to specialize in apparel, it would be a good idea to purchase a form or clothing dummy to model your apparel. Doing these things will go a long way in setting you apart from the competition and establishing a "unique selling proposition."

What ever you're thinking about selling, always look at your competition and think about how to set yourself apart. Remember that unless you're selling antiques on eBay, there's always someone else who's trying to sell the same thing you're selling. Establishing your USP will put you on the road to eBay success.

About The Author

Are You Tired of the scams and the get-rich-quick schemes? Greg Hayes is founding editor of http://www.mammothprofits.com/. Mammothprofits is the website devoted to helping others filter out the scams and become successful in a home based business.

[email protected]


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. March / 29 / 2024

Titanic prop that saved Rose and sparked debate fetches $700k at auction - NPR
Titanic prop that saved Rose and sparked debate fetches $700k at auction  NPR

This controversial 'Titanic' prop sold for more than $700000 at a memorabilia auction - WVTM13 Birmingham
This controversial 'Titanic' prop sold for more than $700000 at a memorabilia auction  WVTM13 Birmingham

‘Titanic’ Door that Saved Rose (But Not Jack) Fetches Six Figures at Auction - ARTnews
‘Titanic’ Door that Saved Rose (But Not Jack) Fetches Six Figures at Auction  ARTnews

Titanic 'Door' Sells Big at Auction, Reignites Major Debate | TIME - TIME
Titanic 'Door' Sells Big at Auction, Reignites Major Debate | TIME  TIME

This controversial "Titanic" prop has spawned decades of debate — and it just sold for $700,000 - CBS News
This controversial "Titanic" prop has spawned decades of debate — and it just sold for $700,000  CBS News

'Titanic' prop door sold for over $700,000 – Deseret News - Deseret News
'Titanic' prop door sold for over $700,000 – Deseret News  Deseret News

Iconic 'Titanic' door prop that saved Kate Winslet sells at auction for over $700K - KOMO News
Iconic 'Titanic' door prop that saved Kate Winslet sells at auction for over $700K  KOMO News

Titanic door raft and Indiana Jones' whip fetch hundreds of thousands at Hollywood prop auction... but red sat - Daily Mail
Titanic door raft and Indiana Jones' whip fetch hundreds of thousands at Hollywood prop auction... but red sat  Daily Mail

Controversial 'Titanic' Prop Door Sells For $700K At Auction - The Daily Wire
Controversial 'Titanic' Prop Door Sells For $700K At Auction  The Daily Wire

Karl Lagerfeld’s final residence sells for $10.81M at auction - New York Post
Karl Lagerfeld’s final residence sells for $10.81M at auction  New York Post

Meissner's Auction House petroliana auctions draw collectors - Times Union
Meissner's Auction House petroliana auctions draw collectors  Times Union

Crypt near Marilyn Monroe and Hugh Hefner could fetch $400,000 at auction - CNN
Crypt near Marilyn Monroe and Hugh Hefner could fetch $400,000 at auction  CNN

Helen Lafrance artwork for auction | - WPSD Local 6
Helen Lafrance artwork for auction |  WPSD Local 6

J Martin Auctions LLC | Ads to Go | fltimes.com - Finger Lakes Times
J Martin Auctions LLC | Ads to Go | fltimes.com  Finger Lakes Times

Dave auctions the blazer off his back; raises $1000 for Hastings Public Schools Foundation - NTV
Dave auctions the blazer off his back; raises $1000 for Hastings Public Schools Foundation  NTV

Elite Auctions offers 6.7-acre property Summit at Silverleaf - Daily Independent
Elite Auctions offers 6.7-acre property Summit at Silverleaf  Daily Independent

Chenango County auction businessman arrested on arson, fraud charges - WBNG
Chenango County auction businessman arrested on arson, fraud charges  WBNG

Men's Volleyball “Excite” Jersey Auction - University of Hawai'i at Manoa Athletics - University of Hawaii Athletics
Men's Volleyball “Excite” Jersey Auction - University of Hawai'i at Manoa Athletics  University of Hawaii Athletics

Superman’s Debut Issue Could Set a Comic Book Record at Auction - Barron's
Superman’s Debut Issue Could Set a Comic Book Record at Auction  Barron's

The Door From ‘Titanic,’ Too Small to Fit Two People, Sells Big at Auction - artnet News
The Door From ‘Titanic,’ Too Small to Fit Two People, Sells Big at Auction  artnet News

'Titanic' Door Prop That Saved Rose (Sorry, Jack) Sells for $718750 - The New York Times
'Titanic' Door Prop That Saved Rose (Sorry, Jack) Sells for $718750  The New York Times

Infamous 'Titanic' door sells for staggering €663000 at auction - Euronews
Infamous 'Titanic' door sells for staggering €663000 at auction  Euronews

ACV Auctions supporting women leadership - Buffalo News
ACV Auctions supporting women leadership  Buffalo News

Clearance rate remains low in latest China soybean auction - AgriCensus
Clearance rate remains low in latest China soybean auction  AgriCensus

Scuba diver finds Barbie in river, viral doll now up for auction - WVTM13 Birmingham
Scuba diver finds Barbie in river, viral doll now up for auction  WVTM13 Birmingham

Crypt near Marilyn Monroe, Hugh Hefner to be auctioned off for $400,000 - USA TODAY
Crypt near Marilyn Monroe, Hugh Hefner to be auctioned off for $400,000  USA TODAY

NBA Star Ben Simmons' $17.5 Million Los Angeles Mansion Heads To Auction - Forbes
NBA Star Ben Simmons' $17.5 Million Los Angeles Mansion Heads To Auction  Forbes

Local preservation group looks to keep Helen LaFrance's artwork to sell at auction local - WPSD Local 6
Local preservation group looks to keep Helen LaFrance's artwork to sell at auction local  WPSD Local 6

Bedtime stories with Tilda Swinton and tea with Joseph Quinn on auction for Gaza - Euronews
Bedtime stories with Tilda Swinton and tea with Joseph Quinn on auction for Gaza  Euronews

Report: NFL will auction 2024 Christmas games - NBC Sports
Report: NFL will auction 2024 Christmas games  NBC Sports

Sotheby's Auction Warhol Basquiat Untitled 1984 Art - HYPEBEAST
Sotheby's Auction Warhol Basquiat Untitled 1984 Art  HYPEBEAST

Infamous 'Titanic' Wood Panel Fetches Thousands at Auction - Entrepreneur
Infamous 'Titanic' Wood Panel Fetches Thousands at Auction  Entrepreneur

Ponte Vedra Beach home sells for over $7.5 million in auction - ActionNewsJax.com
Ponte Vedra Beach home sells for over $7.5 million in auction  ActionNewsJax.com

NC auctions off abandoned safe deposit boxes - WFMYNews2.com
NC auctions off abandoned safe deposit boxes  WFMYNews2.com

Junior Livestock and Poultry Auction takes place - 12newsnow.com KBMT-KJAC
Junior Livestock and Poultry Auction takes place  12newsnow.com KBMT-KJAC

More Outperformance as Treasuries Fret Over Auctions - Mortgage News Daily
More Outperformance as Treasuries Fret Over Auctions  Mortgage News Daily

Auction notes: Awards from GM Financial & anniversary at America's Auto Auction Charleston - Auto Remarketing
Auction notes: Awards from GM Financial & anniversary at America's Auto Auction Charleston  Auto Remarketing

Motorsports Hall of Fame of America launches major auction fundraising campaign with Lunch with GM President Mark ... - RACER
Motorsports Hall of Fame of America launches major auction fundraising campaign with Lunch with GM President Mark ...  RACER

NFL Christmas Day Games to Come Up for Auction - Front Office Sports
NFL Christmas Day Games to Come Up for Auction  Front Office Sports

Treasury Auctions Attract Better Demand. This Is What Has Changed. - Barron's
Treasury Auctions Attract Better Demand. This Is What Has Changed.  Barron's

Local Players Dominate Brazil $3.6 Billion-Power Line Auction - Bloomberg
Local Players Dominate Brazil $3.6 Billion-Power Line Auction  Bloomberg

April's abandoned and court-forfeited vehicle auction this Tuesday - Wyo4News
April's abandoned and court-forfeited vehicle auction this Tuesday  Wyo4News

‘Titanic’ driftwood ‘door’ that saved Rose sells at auction for $700K - The Washington Post
‘Titanic’ driftwood ‘door’ that saved Rose sells at auction for $700K  The Washington Post

The ‘Titanic’ Door That Could’ve Saved Jack Just Fetched $718,750 at Auction - Robb Report
The ‘Titanic’ Door That Could’ve Saved Jack Just Fetched $718,750 at Auction  Robb Report

How you can get Gordie Howe memorabilia in online charity auction - Detroit Free Press
How you can get Gordie Howe memorabilia in online charity auction  Detroit Free Press

Props from ‘Titanic’ and ‘Indiana Jones’ Earn Six Figures at Auction $525,000 - Barron's
Props from ‘Titanic’ and ‘Indiana Jones’ Earn Six Figures at Auction $525,000  Barron's

Unclaimed property auction scheduled for March 27 - CBS Pittsburgh
Unclaimed property auction scheduled for March 27  CBS Pittsburgh

Sotheby's Doubles Down on Athletic Collectibles With 'Sports Week' Auctions - Investopedia
Sotheby's Doubles Down on Athletic Collectibles With 'Sports Week' Auctions  Investopedia

Wisconsin coin collection fetches almost $900,000 at auction | Top Stories | wkow.com - WKOW
Wisconsin coin collection fetches almost $900,000 at auction | Top Stories | wkow.com  WKOW

Caddo Sheriff Not 'Kidding' Around; Will Auction Goats Soon - News Radio 710 KEEL
Caddo Sheriff Not 'Kidding' Around; Will Auction Goats Soon  News Radio 710 KEEL

Winning Offshore Wind Auctions in a Changing Market - BCG
Winning Offshore Wind Auctions in a Changing Market  BCG

Iconic 'Titanic' Door Just Sold for $718,750 at Auction - My Modern Met
Iconic 'Titanic' Door Just Sold for $718,750 at Auction  My Modern Met

Rare Babe Ruth rookie card from 1916 — once a store freebie — could fetch $500K at auction - New York Post
Rare Babe Ruth rookie card from 1916 — once a store freebie — could fetch $500K at auction  New York Post

Stack's Bowers & Ponterio Offers Eclectic Spring Hong Kong Auction Full of Rarities - Greysheet Daily News
Stack's Bowers & Ponterio Offers Eclectic Spring Hong Kong Auction Full of Rarities  Greysheet Daily News

Large Collection of St. Louis Neon Signs and Memorabilia to be Sold at Auction - nextstl.com
Large Collection of St. Louis Neon Signs and Memorabilia to be Sold at Auction  nextstl.com

Lady Gaga, Amy Winehouse, Martin Luther King Jr.’s Letters to Tony Bennett Being Offered at Auction - Variety
Lady Gaga, Amy Winehouse, Martin Luther King Jr.’s Letters to Tony Bennett Being Offered at Auction  Variety

Charlie Russell's The Broken Rope highlights Scottsdale Art Auction | Scottsdale Independent - Daily Independent
Charlie Russell's The Broken Rope highlights Scottsdale Art Auction | Scottsdale Independent  Daily Independent

Auction brings more than $7.5 million for Ponte Vedra Beach home | Jax Daily Record - Jacksonville Daily Record
Auction brings more than $7.5 million for Ponte Vedra Beach home | Jax Daily Record  Jacksonville Daily Record

The Now Evening Auction at Sothebys Hong Kong on artnet - Artnet
The Now Evening Auction at Sothebys Hong Kong on artnet  Artnet

Karl Lagerfeld’s Paris Apartment Sold at Auction for $10.8 Million - The New York Times
Karl Lagerfeld’s Paris Apartment Sold at Auction for $10.8 Million  The New York Times

'Titanic' floating door prop that saved Rose — but sadly not Jack — auctioned off for startling amount - New York Post
'Titanic' floating door prop that saved Rose — but sadly not Jack — auctioned off for startling amount  New York Post

Refiner Citgo set to open data room for bidders tied to court auction - Reuters
Refiner Citgo set to open data room for bidders tied to court auction  Reuters

Pickens Auctions Annual Spring 24 Equipment Sale at Payne County Expo Center - Visit Stillwater, Oklahoma
Pickens Auctions Annual Spring 24 Equipment Sale at Payne County Expo Center  Visit Stillwater, Oklahoma

This controversial ‘Titanic’ prop sold for more than $700,000 at a memorabilia auction - CNN
This controversial ‘Titanic’ prop sold for more than $700,000 at a memorabilia auction  CNN

Central Business District Property Going Up for Auction - Biz New Orleans
Central Business District Property Going Up for Auction  Biz New Orleans

Infamous 'Titanic' floating door sells for more than $700000 in Texas - Chron
Infamous 'Titanic' floating door sells for more than $700000 in Texas  Chron

Tilda Swinton Bedtime Story Read and Josh O’Connor Porridge-Making Lesson Among Auction Lots Raising Money for Gaza - Variety
Tilda Swinton Bedtime Story Read and Josh O’Connor Porridge-Making Lesson Among Auction Lots Raising Money for Gaza  Variety

Fashion Can Go for Eye-Popping Prices at Auction. Who's Buying It? - The Business of Fashion
Fashion Can Go for Eye-Popping Prices at Auction. Who's Buying It?  The Business of Fashion

Controversial 'Titanic' door sells for over $700K at auction - New York Daily News
Controversial 'Titanic' door sells for over $700K at auction  New York Daily News

Rarest Items on Wheels on the Auction Block at the Historic GP - Hello Monaco!
Rarest Items on Wheels on the Auction Block at the Historic GP  Hello Monaco!

Disney concept art, audio-animatronics available for bidding during upcoming auction - KTLA Los Angeles
Disney concept art, audio-animatronics available for bidding during upcoming auction  KTLA Los Angeles

Wood panel from Titanic fetches more than $700k at Dallas auction - The Dallas Morning News
Wood panel from Titanic fetches more than $700k at Dallas auction  The Dallas Morning News

2024 fantasy baseball draft sheet: Downloadable auction values and stats for 650 players - The Athletic
2024 fantasy baseball draft sheet: Downloadable auction values and stats for 650 players  The Athletic

G-Dragon's artwork pulled from auction by owner - The Korea JoongAng Daily
G-Dragon's artwork pulled from auction by owner  The Korea JoongAng Daily

Sotheby’s to Sell Painting by Andy Warhol and Jean-Michel Basquiat - Observer
Sotheby’s to Sell Painting by Andy Warhol and Jean-Michel Basquiat  Observer

Treasury Auction Relief Rally and Month-End Support - Mortgage News Daily
Treasury Auction Relief Rally and Month-End Support  Mortgage News Daily

Titanic 'door' prop that kept Rose alive sells for $718,750 - BBC.com
Titanic 'door' prop that kept Rose alive sells for $718,750  BBC.com

Tiki Hideaway Auction Boys & Girls Club of Santa Clarita Valley - Magazine of Santa Clarita
Tiki Hideaway Auction Boys & Girls Club of Santa Clarita Valley  Magazine of Santa Clarita

Letters from five former presidents to Tony Bennett are going up for auction - The Hill
Letters from five former presidents to Tony Bennett are going up for auction  The Hill

'Titanic' door sells for over $700k at auction - Entertainment Weekly News
'Titanic' door sells for over $700k at auction  Entertainment Weekly News

‘Titanic’ Door That Rose Used After The Sinking Tops Planet Hollywood Auction - Deadline
‘Titanic’ Door That Rose Used After The Sinking Tops Planet Hollywood Auction  Deadline

Mixed Performance. Data Hurt. Auction Helped. Little Changed - Mortgage News Daily
Mixed Performance. Data Hurt. Auction Helped. Little Changed  Mortgage News Daily

Tony Bennett Auction To Feature Cartier, Rolex Watches - HODINKEE
Tony Bennett Auction To Feature Cartier, Rolex Watches  HODINKEE

Forrest Gump Nike Cortez Auction $57,000 - Complex
Forrest Gump Nike Cortez Auction $57,000  Complex

G-Dragon's mixed media art piece 'Youth is Flower' pulled from auction per the artist's request - allkpop
G-Dragon's mixed media art piece 'Youth is Flower' pulled from auction per the artist's request  allkpop

Bradford Council-owned Thornton Cemetery lodge sold at auction - BBC.com
Bradford Council-owned Thornton Cemetery lodge sold at auction  BBC.com

BTG fund wins Brazil power transmission auction's largest project - Nasdaq
BTG fund wins Brazil power transmission auction's largest project  Nasdaq

Iconic 'Titanic' door prop that saved Kate Winslet sells at auction for over $700K - KATU
Iconic 'Titanic' door prop that saved Kate Winslet sells at auction for over $700K  KATU

Dorothy's Recovered 'Wizard of Oz' Ruby Slippers Head to the Auction Block - Observer
Dorothy's Recovered 'Wizard of Oz' Ruby Slippers Head to the Auction Block  Observer

Copy Of Ken and Roberta Williams' Mystery House Set To Fetch Thousands At Auction - Time Extension
Copy Of Ken and Roberta Williams' Mystery House Set To Fetch Thousands At Auction  Time Extension

Diamonds Smash Estimates at Sotheby's Paris Auction - Rapaport
Diamonds Smash Estimates at Sotheby's Paris Auction  Rapaport

1981 BMW M1 Could Fetch $550,000 at Auction - BMWBLOG
1981 BMW M1 Could Fetch $550,000 at Auction  BMWBLOG

Raleigh land linked to subdivision plans sold in foreclosure auction - Triangle Business Journal - The Business Journals
Raleigh land linked to subdivision plans sold in foreclosure auction - Triangle Business Journal  The Business Journals

SOLD! 230-acre Iowa century farm brings nearly $4 million at auction - Successful Farming
SOLD! 230-acre Iowa century farm brings nearly $4 million at auction  Successful Farming

‘Titanic’ Door That Jack Tragically Couldn’t Fit on Nabs More Than $718,000 at Auction - Rolling Stone
‘Titanic’ Door That Jack Tragically Couldn’t Fit on Nabs More Than $718,000 at Auction  Rolling Stone

African art collection at center of Harris County controversy linked to Commissioner Rodney Ellis will be auctioned next week - KTRK-TV
African art collection at center of Harris County controversy linked to Commissioner Rodney Ellis will be auctioned next week  KTRK-TV

Artworks stored at taxpayer expense heads to auction block - The Houston Landing
Artworks stored at taxpayer expense heads to auction block  The Houston Landing

Tobey Maguire's Black Symbiote Suit From 'Spider-Man 3' Is Up for Auction - HYPEBEAST
Tobey Maguire's Black Symbiote Suit From 'Spider-Man 3' Is Up for Auction  HYPEBEAST

Tomb near Marilyn Monroe, Hugh Hefner up at auction - Washington Times
Tomb near Marilyn Monroe, Hugh Hefner up at auction  Washington Times

Steve Jobs signed Apple Computer business card achieves over $180000 at auction — about 14X more expensive ... - Tom's Hardware
Steve Jobs signed Apple Computer business card achieves over $180000 at auction — about 14X more expensive ...  Tom's Hardware

Tilda Swinton, Brian Cox and ‘Saltburn’ Star Alison Oliver Items Up for Auction to Aid Palestinians in Gaza - Hollywood Reporter
Tilda Swinton, Brian Cox and ‘Saltburn’ Star Alison Oliver Items Up for Auction to Aid Palestinians in Gaza  Hollywood Reporter

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