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When is Wholesale Really Wholesale


You've finally found the wholesale source for the high demand widget that is selling like hotcakes on the Internet. Thoughts of watching the money pouring in and celebrating the new found success selling widgets has you so excited that you can't wait to buy 5 widgets at wholesale and double the investment.

After a lot of effort to market your widgets, you haven't sold any. Then, much to your surprise, you find others selling the same widget at a much lower price and doing a great business. You can blame the wholesaler for your lack of success or you can face the truth about wholesaling and volume purchasing.

So, after an unsuccessful attempt to sell widgets, you decide to do the research to find out why you couldn't compete. The first eye opener is that you can find the widget at a number of places selling for less then your wholesale cost.

Lets look at the reasons for this.

So it now seems that the word wholesale is a relative term. Small businesses get first level wholesale pricing. Large businesses (with great buying power) get 2nd and 3rd level wholesale pricing plus incentives. As an example, the small business may pay a price of $10 each buying wholesale widgets in quantities of 1-10. The large business may pay $5 each for the same widget in quantities of 500-1000.

So, is there any recourse for the small business?

Yes, The simple answer is Market Research.

OK, how can market research help me with wholesale buying?

The problem that needs addressing is buying widgets at to high of a price to be competitive. Plus, there are hundreds of places that sell widgets for a lot less then you can. If the demand, competition and average selling price of widgets can be determined, then you can make an informed decision about the selling potential of the widget.

That is the simplified version of the answer, but touches on the main points of market research.

You can do the research manually but by far the best bet is to use one of the existing market research tools available on the Internet. A moderate investment is required up front but the information compiled and presented is essential to profitable marketing.

A clear understanding how wholesale works in an open market along with good research can multiply your chances of successfully operating a small business. This applies to online storefronts, auction sellers, or anyone doing business from home.

About The Author

Johnny Burke is a successful online seller and webmaster for E-MarketingAmerica http://www.gtsystem.net/e-commerceamerica/ offering resources and information for the online marketer

webmaster@gtsystem.net


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. August / 05 / 2020

HiBid.com Auctions Topped $35 Million Last Week; Sports Cars, Gold Bullion, Farm Equipment, & More Up For Sale - Norfolk Daily News
HiBid.com Auctions Topped $35 Million Last Week; Sports Cars, Gold Bullion, Farm Equipment, & More Up For Sale  Norfolk Daily News

Clark County hosting government surplus vehicle, airport lost and found online auctions this week - KLAS - 8 News Now
Clark County hosting government surplus vehicle, airport lost and found online auctions this week  KLAS - 8 News Now

US offshore energy industry releases economic impact study of offshore wind auctions - WorldOil
US offshore energy industry releases economic impact study of offshore wind auctions  WorldOil

Online art auctions are luring new bidders to the market: rich millennials under lockdown - Business Insider - Business Insider
Online art auctions are luring new bidders to the market: rich millennials under lockdown - Business Insider  Business Insider

Terms for Nykredit's and Totalkredit's auctions - Nykredit Realkredit A/S - GlobeNewswire
Terms for Nykredit's and Totalkredit's auctions - Nykredit Realkredit A/S  GlobeNewswire

AUCTION PREVIEWS Tues, August 4th Real Estate Warsaw, NY Brozstek's - NNY360
AUCTION PREVIEWS Tues, August 4th Real Estate Warsaw, NY Brozstek's  NNY360

Hudson Successfully Auctions 22MW of Lumens' Operating Commercial Solar Projects - Business Wire
Hudson Successfully Auctions 22MW of Lumens' Operating Commercial Solar Projects  Business Wire

Houghton County Fair canceled; livestock shows, auctions, and drive-through food concessions to take place - WLUC
Houghton County Fair canceled; livestock shows, auctions, and drive-through food concessions to take place  WLUC

Sotheby’s Reports $2.5 Billion in Sales - The New York Times
Sotheby’s Reports $2.5 Billion in Sales  The New York Times

Paris Gibson Square Museum of Art kicks off online art auctions - KRTV Great Falls News
Paris Gibson Square Museum of Art kicks off online art auctions  KRTV Great Falls News

Mexico should hold no new oil auctions - presidential memo - Reuters Africa
Mexico should hold no new oil auctions - presidential memo  Reuters Africa

Big names coming to Woodland Park for art auction tonight - Colorado Springs Gazette
Big names coming to Woodland Park for art auction tonight  Colorado Springs Gazette

Michael Jordan's Ultra-Rare, Signed AJ1's For Auction, Could Sell For $600K - TMZ
Michael Jordan's Ultra-Rare, Signed AJ1's For Auction, Could Sell For $600K  TMZ

CM Russell Museum prepares for online art auction - KRTV Great Falls News
CM Russell Museum prepares for online art auction  KRTV Great Falls News

Community members offer alternative to fair auction | Journal-news - Martinsburg Journal
Community members offer alternative to fair auction | Journal-news  Martinsburg Journal

Rouble heads away from 3-month low ahead of OFZ bond auctions - Nasdaq
Rouble heads away from 3-month low ahead of OFZ bond auctions  Nasdaq

Kalamalka Lake Waterfront Retreat to Auction No Reserve via Concierge Auctions in Partnership with Century 21 - EIN News
Kalamalka Lake Waterfront Retreat to Auction No Reserve via Concierge Auctions in Partnership with Century 21  EIN News

Positive Legacy Announces Auction For Back To School Program - JamBase
Positive Legacy Announces Auction For Back To School Program  JamBase

Don't Call It A Summer Sale: Shapiro's July Auction Was Strong Across Categories - Antiques and the Arts Online
Don't Call It A Summer Sale: Shapiro's July Auction Was Strong Across Categories  Antiques and the Arts Online

Local News: Life Skills holds first ever online auction (8/5/20) - Le Mars Daily Sentinel
Local News: Life Skills holds first ever online auction (8/5/20)  Le Mars Daily Sentinel

Auctions Are Crimped as the Pandemic Forces Them Online - The New York Times
Auctions Are Crimped as the Pandemic Forces Them Online  The New York Times

Elvis' 'Sun Sessions' guitar sells for $1.3 million at auction - Commercial Appeal
Elvis' 'Sun Sessions' guitar sells for $1.3 million at auction  Commercial Appeal

This Gold Rolex Daytona Sold for $1.5 Million, Helping Sotheby’s Smash 3 Auction Records - Robb Report
This Gold Rolex Daytona Sold for $1.5 Million, Helping Sotheby’s Smash 3 Auction Records  Robb Report

Maryland Brush Co. industrial complex hits the auction block - Washington - Washington Business Journal
Maryland Brush Co. industrial complex hits the auction block - Washington  Washington Business Journal

Meghan Markle’s Favorite London Bakery Auctions Off the Cake She Enjoyed for Her Birthday Last Year - Us Weekly
Meghan Markle’s Favorite London Bakery Auctions Off the Cake She Enjoyed for Her Birthday Last Year  Us Weekly

Bond Roberts Cigar Auctions: Avoid The Plethora Of Fake Cigars With This Trustworthy Source - Quill & Pad
Bond Roberts Cigar Auctions: Avoid The Plethora Of Fake Cigars With This Trustworthy Source  Quill & Pad

Bid Garage Launches New Digital Vehicle Auction Platform with Collection of Highly Coveted Vehicles and Unique Buyer and Seller Features - PRNewswire
Bid Garage Launches New Digital Vehicle Auction Platform with Collection of Highly Coveted Vehicles and Unique Buyer and Seller Features  PRNewswire

Askov/Bruno Area Auction • Thursday, August 13th | Auctions - ECM Publishers
Askov/Bruno Area Auction • Thursday, August 13th | Auctions  ECM Publishers

Founders of YouTube and Restoration Hardware to auction historic Adirondack camp - newyorkupstate.com
Founders of YouTube and Restoration Hardware to auction historic Adirondack camp  newyorkupstate.com

NY Haiti Benefit Auction is on! Aug. 8 only, at new location - Hornell Evening Tribune
NY Haiti Benefit Auction is on! Aug. 8 only, at new location  Hornell Evening Tribune

Iron County Youth Livestock Council offers virtual livestock auction - WLUC
Iron County Youth Livestock Council offers virtual livestock auction  WLUC

Christie’s Online-Only Auction Features Artworks Influenced by Graffiti - Barron's
Christie’s Online-Only Auction Features Artworks Influenced by Graffiti  Barron's

Result of the auction of 0.25 per cent DGB 2022 and 0.50 per cent DGB 2029 - GlobeNewswire
Result of the auction of 0.25 per cent DGB 2022 and 0.50 per cent DGB 2029  GlobeNewswire

Marvel's 'Agents of SHIELD' Costumes and Props are Going Up for Auction This Fall - /FILM
Marvel's 'Agents of SHIELD' Costumes and Props are Going Up for Auction This Fall  /FILM

Barrett-Jackson moves Las Vegas and Palm Beach, Florida car auction to Scottsdale instead this fall - AZCentral
Barrett-Jackson moves Las Vegas and Palm Beach, Florida car auction to Scottsdale instead this fall  AZCentral

ABC 25 Local Lifestyles – WNIN Auction (08/04/20) - Eyewitness News (WEHT/WTVW)
ABC 25 Local Lifestyles – WNIN Auction (08/04/20)  Eyewitness News (WEHT/WTVW)

Grown Here at Home: Foothills Produce auction getting more popular in Rocky Mount - WDBJ7
Grown Here at Home: Foothills Produce auction getting more popular in Rocky Mount  WDBJ7

Need Fyre Festival merch? Feds auction mementos to benefit victims of fraudulent festival - MarketWatch
Need Fyre Festival merch? Feds auction mementos to benefit victims of fraudulent festival  MarketWatch

Pardue Grain Pulse and Grain Facility Goes to Auction - Powder Bulk Solids
Pardue Grain Pulse and Grain Facility Goes to Auction  Powder Bulk Solids

ABG Group to Be Stalking Horse at Brooks Brothers Auction - WWD
ABG Group to Be Stalking Horse at Brooks Brothers Auction  WWD

Auction of Point Lookout property and items to be held in Northport on Wednesday - WABI
Auction of Point Lookout property and items to be held in Northport on Wednesday  WABI

China to auction a further 20000 tonnes of frozen pork - The Pig Site
China to auction a further 20000 tonnes of frozen pork  The Pig Site

Marylou Whitney auction brings in $400K for charity - Times Union
Marylou Whitney auction brings in $400K for charity  Times Union

Coronavirus: Xenia Community Schools Hall of Honor, silent auction canceled - Dayton Daily News
Coronavirus: Xenia Community Schools Hall of Honor, silent auction canceled  Dayton Daily News

Brody: Excitement from a country auction - Winchester Sun - Winchester Sun
Brody: Excitement from a country auction - Winchester Sun  Winchester Sun

HiBid.com Breaks Records in Last Week's Auctions; Fine Jewelry, Rare Coins, Vehicles & More for Sale in Upcoming Auctions - PRNewswire
HiBid.com Breaks Records in Last Week's Auctions; Fine Jewelry, Rare Coins, Vehicles & More for Sale in Upcoming Auctions  PRNewswire

Maryland Brush Co. complex near Catonsville hits the auction block - Baltimore Business Journal
Maryland Brush Co. complex near Catonsville hits the auction block  Baltimore Business Journal

Auction Features 19th-Century Tall Case Clock Crafted & Built in NJ - TAPinto.net
Auction Features 19th-Century Tall Case Clock Crafted & Built in NJ  TAPinto.net

Vale church prepares to auction quilt, feed hundreds of bikers during the rally - Rapid City Journal
Vale church prepares to auction quilt, feed hundreds of bikers during the rally  Rapid City Journal

JCPenney Puts Its Original 1902 Store In Kemmerer, Wyoming Up For Auction - Forbes
JCPenney Puts Its Original 1902 Store In Kemmerer, Wyoming Up For Auction  Forbes

Over 1000 Pieces of Disney History Featured in Virtual Auction! - Inside the Magic
Over 1000 Pieces of Disney History Featured in Virtual Auction!  Inside the Magic

Low-number license place auction returns - Martha's Vineyard Times
Low-number license place auction returns  Martha's Vineyard Times

Marylou Whitney auction raises $400,000 for Backstretch Clinic - NEWS10 ABC
Marylou Whitney auction raises $400,000 for Backstretch Clinic  NEWS10 ABC

In different twist, York Revolution's 2020 jersey auction to honor 'Hometown Heroes' - York Dispatch
In different twist, York Revolution's 2020 jersey auction to honor 'Hometown Heroes'  York Dispatch

Government Surplus Auctions to be hosted virtually Aug. 3-11 on TNT auction website - KLAS - 8 News Now
Government Surplus Auctions to be hosted virtually Aug. 3-11 on TNT auction website  KLAS - 8 News Now

Site of former homeless camp draws just one bid at auction - West Hawaii Today
Site of former homeless camp draws just one bid at auction  West Hawaii Today

KAR Auction Services, Inc. Reports Second Quarter 2020 Financial Results - KPCnews.com
KAR Auction Services, Inc. Reports Second Quarter 2020 Financial Results  KPCnews.com

Christie’s New Auction Technique: The Global Gavel - The New York Times
Christie’s New Auction Technique: The Global Gavel  The New York Times

Auction houses adjust to online sales during pandemic - fox56.com
Auction houses adjust to online sales during pandemic  fox56.com

1965 Shelby Mustang Sells For A Record $3.85 Million At Mecum Auctions - Forbes
1965 Shelby Mustang Sells For A Record $3.85 Million At Mecum Auctions  Forbes

Wine Online: How the Multimillion-Dollar Wine Auction Circuit Is Going Virtual - Robb Report
Wine Online: How the Multimillion-Dollar Wine Auction Circuit Is Going Virtual  Robb Report

Auction to Provide Livermore Students Access to Technology | Livermore News - Livermore Independent
Auction to Provide Livermore Students Access to Technology | Livermore News  Livermore Independent

Wanamaker's Releases Catalog for Second Online Auction - BloodHorse.com
Wanamaker's Releases Catalog for Second Online Auction  BloodHorse.com

Stack's Bowers Galleries August 2020 Las Vegas Auction Highlights - CoinNews.net
Stack's Bowers Galleries August 2020 Las Vegas Auction Highlights  CoinNews.net

Pennsylvania cancels vehicle auction due to covid-19 - TribLIVE
Pennsylvania cancels vehicle auction due to covid-19  TribLIVE

Sony’s TriStar Wins Auction For Whitney Houston Biopic: Anthony McCarten Script, Stella Meghie Directs, Clive Davis & Estate Aboard - Deadline
Sony’s TriStar Wins Auction For Whitney Houston Biopic: Anthony McCarten Script, Stella Meghie Directs, Clive Davis & Estate Aboard  Deadline

Scotch Whisky Salvaged From 80-Year-Old Shipwreck Up for Auction - VinePair
Scotch Whisky Salvaged From 80-Year-Old Shipwreck Up for Auction  VinePair

US Embassy auction in Beijing raises speculation of 'scaling down' - Global Times
US Embassy auction in Beijing raises speculation of 'scaling down'  Global Times

Former Braking Point owner's replica movie cars sell at auction for almost half a million dollars | News, Sports, Jobs - Morning Journal News
Former Braking Point owner's replica movie cars sell at auction for almost half a million dollars | News, Sports, Jobs  Morning Journal News

JCPenney Places Original Kemmerer Store Up For Auction - Cowboy State Daily
JCPenney Places Original Kemmerer Store Up For Auction  Cowboy State Daily

Innovating out of a problem: Carroll County Fair tries hybrid auction - Farm and Dairy
Innovating out of a problem: Carroll County Fair tries hybrid auction  Farm and Dairy

Somerville Brewing Permanently Closes, Assets to be Sold at Auction; Base Camp Folds - Brewbound.com
Somerville Brewing Permanently Closes, Assets to be Sold at Auction; Base Camp Folds  Brewbound.com

Dallas-based Heritage Auctions sells vintage Super Mario video game for $114,000 - The Dallas Morning News
Dallas-based Heritage Auctions sells vintage Super Mario video game for $114,000  The Dallas Morning News

Sep 1 | Pence Gallery Art Auction 2020 | Davis, CA Patch - Patch.com
Sep 1 | Pence Gallery Art Auction 2020 | Davis, CA Patch  Patch.com

Banksy auctions refugee paintings for £2.2m to aid Bethlehem hospital - BBC News
Banksy auctions refugee paintings for £2.2m to aid Bethlehem hospital  BBC News

Southern Conservation Trust virtual benefit and auction set for Aug. 15 - The Citizen.com
Southern Conservation Trust virtual benefit and auction set for Aug. 15  The Citizen.com

Tulsa Sheriff's Office Holding 2nd Foreclosure Auction Since Pandemic Began - News On 6
Tulsa Sheriff's Office Holding 2nd Foreclosure Auction Since Pandemic Began  News On 6

Spotlight on Mint Error Coins in Month-Long Heritage Auction - CoinWeek
Spotlight on Mint Error Coins in Month-Long Heritage Auction  CoinWeek

Parts of former midcoast corporate retreat to be sold at auction - NewsCenterMaine.com WCSH-WLBZ
Parts of former midcoast corporate retreat to be sold at auction  NewsCenterMaine.com WCSH-WLBZ

200-plus animals are sold in auction – Sheridan Media - Sheridan Media
200-plus animals are sold in auction – Sheridan Media  Sheridan Media

CBRS auction inches toward $600 million after round 8 - FierceWireless
CBRS auction inches toward $600 million after round 8  FierceWireless

Oscar Wilde’s ‘Confessions’ Could Fetch More than £40,000 at Auction - Barron's
Oscar Wilde’s ‘Confessions’ Could Fetch More than £40,000 at Auction  Barron's

Heritage Auction 1st Public Offering Since 1993 of Unique Speelman-White Uncut Sheets - CoinWeek
Heritage Auction 1st Public Offering Since 1993 of Unique Speelman-White Uncut Sheets  CoinWeek

Victory Junction gets surprise donation from auction winner from All-star crash bumper - Asheboro Courier Tribune
Victory Junction gets surprise donation from auction winner from All-star crash bumper  Asheboro Courier Tribune

Book Professionals Launch Auction to Fight Racism - Publishers Weekly
Book Professionals Launch Auction to Fight Racism  Publishers Weekly

Trenton Quarterback Club to hold player auction - kttn
Trenton Quarterback Club to hold player auction  kttn

Lend a Hand charity art auction moves forward with modifications amid pandemic - WDVM 25
Lend a Hand charity art auction moves forward with modifications amid pandemic  WDVM 25

City Hall's annual vehicle auction moves online due to COVID-19 pandemic - Argus Leader
City Hall's annual vehicle auction moves online due to COVID-19 pandemic  Argus Leader

DeCaro Auctions International To Auction Elegant Santa Barbara, California Estate - PRNewswire
DeCaro Auctions International To Auction Elegant Santa Barbara, California Estate  PRNewswire

$6.99M Highland Park home at 3204 Beverly Drive up for auction in August - Dallas Business Journal - Dallas Business Journal
$6.99M Highland Park home at 3204 Beverly Drive up for auction in August - Dallas Business Journal  Dallas Business Journal

Rembrandt self-portrait breaks record at virtual auction - CNN
Rembrandt self-portrait breaks record at virtual auction  CNN

Jimi Hendrix’s Electric Guitar Could Fetch More Than $50,000 at Auction - Barron's
Jimi Hendrix’s Electric Guitar Could Fetch More Than $50,000 at Auction  Barron's

Chincoteague pony auction takes place online - 47abc - WMDT
Chincoteague pony auction takes place online - 47abc  WMDT

Local auction houses feel impacts of coronavirus, turn to online sales - Wilkes-Barre Citizens Voice
Local auction houses feel impacts of coronavirus, turn to online sales  Wilkes-Barre Citizens Voice

Mecum's live Indy auction scores record sales of $74 million - The ClassicCars.com Journal
Mecum's live Indy auction scores record sales of $74 million  The ClassicCars.com Journal

Despite an online boost, auction houses saw a 49 percent drop in sales in the first half of 2020. - Artsy
Despite an online boost, auction houses saw a 49 percent drop in sales in the first half of 2020.  Artsy

A $3 Million Ferrari Tests a World Without the Pebble Beach Auctions - Bloomberg
A $3 Million Ferrari Tests a World Without the Pebble Beach Auctions  Bloomberg

Auction Report: Rolex Daytona John Player Special Sells For £1.215 Million At Sotheby's - HODINKEE
Auction Report: Rolex Daytona John Player Special Sells For £1.215 Million At Sotheby's  HODINKEE

Manheim adds 13 auctions to return of in-lane bidding - Auto Remarketing
Manheim adds 13 auctions to return of in-lane bidding  Auto Remarketing

Dwayne “The Rock” Johnson acquires XFL before bankruptcy auction - Hawaii News Now
Dwayne “The Rock” Johnson acquires XFL before bankruptcy auction  Hawaii News Now

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