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When is Wholesale Really Wholesale


You've finally found the wholesale source for the high demand widget that is selling like hotcakes on the Internet. Thoughts of watching the money pouring in and celebrating the new found success selling widgets has you so excited that you can't wait to buy 5 widgets at wholesale and double the investment.

After a lot of effort to market your widgets, you haven't sold any. Then, much to your surprise, you find others selling the same widget at a much lower price and doing a great business. You can blame the wholesaler for your lack of success or you can face the truth about wholesaling and volume purchasing.

So, after an unsuccessful attempt to sell widgets, you decide to do the research to find out why you couldn't compete. The first eye opener is that you can find the widget at a number of places selling for less then your wholesale cost.

Lets look at the reasons for this.

So it now seems that the word wholesale is a relative term. Small businesses get first level wholesale pricing. Large businesses (with great buying power) get 2nd and 3rd level wholesale pricing plus incentives. As an example, the small business may pay a price of $10 each buying wholesale widgets in quantities of 1-10. The large business may pay $5 each for the same widget in quantities of 500-1000.

So, is there any recourse for the small business?

Yes, The simple answer is Market Research.

OK, how can market research help me with wholesale buying?

The problem that needs addressing is buying widgets at to high of a price to be competitive. Plus, there are hundreds of places that sell widgets for a lot less then you can. If the demand, competition and average selling price of widgets can be determined, then you can make an informed decision about the selling potential of the widget.

That is the simplified version of the answer, but touches on the main points of market research.

You can do the research manually but by far the best bet is to use one of the existing market research tools available on the Internet. A moderate investment is required up front but the information compiled and presented is essential to profitable marketing.

A clear understanding how wholesale works in an open market along with good research can multiply your chances of successfully operating a small business. This applies to online storefronts, auction sellers, or anyone doing business from home.

About The Author

Johnny Burke is a successful online seller and webmaster for E-MarketingAmerica http://www.gtsystem.net/e-commerceamerica/ offering resources and information for the online marketer

webmaster@gtsystem.net


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. January / 22 / 2020

Amish Acres auction gaining "a good amount" of interest - WSBT-TV
Amish Acres auction gaining "a good amount" of interest  WSBT-TV

104 Vehicles Available at State Surplus Auction Saturday – WKTN- A division of Home Town Media - WKTN Radio
104 Vehicles Available at State Surplus Auction Saturday – WKTN- A division of Home Town Media  WKTN Radio

Stewart's Auction Company stepping into semi-retirement | News - WV News
Stewart's Auction Company stepping into semi-retirement | News  WV News

From an Iconic Italian Racing Bike to a Revolutionary Harley: 4 Standout Motorcycles Star at the Mecum Auctions - Robb Report
From an Iconic Italian Racing Bike to a Revolutionary Harley: 4 Standout Motorcycles Star at the Mecum Auctions  Robb Report

Auction calendar: January 24, 2020 - Wisconsin State Farmer
Auction calendar: January 24, 2020  Wisconsin State Farmer

Hidalgo County to hold surplus auction in Mission - KGBT-TV
Hidalgo County to hold surplus auction in Mission  KGBT-TV

Platinum Luxury Auctions and Engel & Völkers Post Record Home Sale in Hollywood, FL - PRNewswire
Platinum Luxury Auctions and Engel & Völkers Post Record Home Sale in Hollywood, FL  PRNewswire

One year after kidney transplant, 9-year-old auctions prize-winning swine at Manatee County Fair - FOX 13 Tampa Bay
One year after kidney transplant, 9-year-old auctions prize-winning swine at Manatee County Fair  FOX 13 Tampa Bay

Chicago developer Hilco’s $240 million bid wins auction for bankrupt Philadelphia refinery - The Philadelphia Inquirer
Chicago developer Hilco’s $240 million bid wins auction for bankrupt Philadelphia refinery  The Philadelphia Inquirer

Chet Hartman remembered for demo derbies, auctions - Newton Now
Chet Hartman remembered for demo derbies, auctions  Newton Now

Variety of vintage race cars sell well in Arizona auctions - RACER
Variety of vintage race cars sell well in Arizona auctions  RACER

At Skinner auction house, a forgotten painting gets its moment - The Boston Globe
At Skinner auction house, a forgotten painting gets its moment  The Boston Globe

SEC Decision on 4 p.m. Closing Trades Deals Blow to NYSE, Nasdaq - The Wall Street Journal
SEC Decision on 4 p.m. Closing Trades Deals Blow to NYSE, Nasdaq  The Wall Street Journal

Most Watched Complete Baseball Card Set Auctions - Sports Collectors Daily
Most Watched Complete Baseball Card Set Auctions  Sports Collectors Daily

Public auctions often fetch more for in-demand properties - St. Augustine Record
Public auctions often fetch more for in-demand properties  St. Augustine Record

Machinery Pete: Highest Auction Price on a Combine – Ever - Agweb Powered by Farm Journal
Machinery Pete: Highest Auction Price on a Combine – Ever  Agweb Powered by Farm Journal

Preview: The 2020 Las Vegas Motorcycle Auctions - New Atlas
Preview: The 2020 Las Vegas Motorcycle Auctions  New Atlas

Online Wine Auctions: A Beginner’s Guide - Wall Street Journal
Online Wine Auctions: A Beginner’s Guide  Wall Street Journal

Three Incredible Supercars from the 2020 RM Sotheby’s Scottsdale Auctions - Forbes
Three Incredible Supercars from the 2020 RM Sotheby’s Scottsdale Auctions  Forbes

Formula One to hold auction for Australian bushfire relief - ESPN
Formula One to hold auction for Australian bushfire relief  ESPN

Late actor Paul Walker's vehicles garner $2.33 million at Arizona auction - Reuters
Late actor Paul Walker's vehicles garner $2.33 million at Arizona auction  Reuters

More than 100 vehicles up for bid at Ohio surplus auction - 13abc Action News
More than 100 vehicles up for bid at Ohio surplus auction  13abc Action News

F1 community to stage auction to help Australian bushfire victims - Formula 1
F1 community to stage auction to help Australian bushfire victims  Formula 1

Brazil's looming renewable auction sparks another PV bidding avalanche - PV-Tech
Brazil's looming renewable auction sparks another PV bidding avalanche  PV-Tech

Bipartisan Bill Would Ban Reverse Auctions for Federal Construction Contracts - GovExec.com
Bipartisan Bill Would Ban Reverse Auctions for Federal Construction Contracts  GovExec.com

Bugatti, Aston Martin, and other historic cars to sell at auction that could generate $60 million - Yahoo Finance
Bugatti, Aston Martin, and other historic cars to sell at auction that could generate $60 million  Yahoo Finance

Land Auction Results indicate a stable Iowa Land Market - Osceola Sentinel Tribune
Land Auction Results indicate a stable Iowa Land Market  Osceola Sentinel Tribune

Wisconsin fur: Finnish auction house takes over Stoughton mink trading hub - Madison.com
Wisconsin fur: Finnish auction house takes over Stoughton mink trading hub  Madison.com

Rare '48 Tucker is just one of the million-dollar-plus cars up for auction this weekend - Yahoo Finance
Rare '48 Tucker is just one of the million-dollar-plus cars up for auction this weekend  Yahoo Finance

Arizona Car Week 2020: 4 car auctions to see in the Valley this week - ABC15 Arizona
Arizona Car Week 2020: 4 car auctions to see in the Valley this week  ABC15 Arizona

The first example of the new 2020 Chevrolet Corvette Stingray just sold at auction for $3 million - Business Insider
The first example of the new 2020 Chevrolet Corvette Stingray just sold at auction for $3 million  Business Insider

ArcelorMittal Nippon Steel participating in Odisha iron ore mine auctions: CEO Dilip Oommen - Hellenic Shipping News Worldwide
ArcelorMittal Nippon Steel participating in Odisha iron ore mine auctions: CEO Dilip Oommen  Hellenic Shipping News Worldwide

Sotheby's Auctions Impressionist Paintings Recovered From Nazi Looting; Watercolors by JFK Also Go to Auction - Hyperallergic
Sotheby's Auctions Impressionist Paintings Recovered From Nazi Looting; Watercolors by JFK Also Go to Auction  Hyperallergic

UPDATE 1-Global dairy prices rise again in second auction of the year - Reuters
UPDATE 1-Global dairy prices rise again in second auction of the year  Reuters

Phoebe Waller-Bridge Auctions Golden Globes Tuxedo on Ebay to Aid Australia Fires - Hollywood Reporter
Phoebe Waller-Bridge Auctions Golden Globes Tuxedo on Ebay to Aid Australia Fires  Hollywood Reporter

Pair of Homes in Sundance, Utah, Will Hit the Auction Block - Barron's
Pair of Homes in Sundance, Utah, Will Hit the Auction Block  Barron's

McGavock auctions off Patrick Mahomes firefighter helmet for Lubbock families of first responders - KLBK | KAMC | EverythingLubbock.com
McGavock auctions off Patrick Mahomes firefighter helmet for Lubbock families of first responders  KLBK | KAMC | EverythingLubbock.com

School auction prices affirmed - News - The Wyoming County Examiner
School auction prices affirmed - News  The Wyoming County Examiner

‘Mona Lisa of Mustangs,’ Raced in ‘Bullitt,’ Sets Auction Record - The New York Times
‘Mona Lisa of Mustangs,’ Raced in ‘Bullitt,’ Sets Auction Record  The New York Times

Barrett-Jackson Celebrates Highest-Grossing Auction in 49-Year History With Over $141 Million in No Reserve Sales - Yahoo Finance
Barrett-Jackson Celebrates Highest-Grossing Auction in 49-Year History With Over $141 Million in No Reserve Sales  Yahoo Finance

A 1995 BMW M3 Powers Late ‘Fast and Furious’ Star Paul Walker’s Car Collection to $2.3 Million at Auction - Robb Report
A 1995 BMW M3 Powers Late ‘Fast and Furious’ Star Paul Walker’s Car Collection to $2.3 Million at Auction  Robb Report

3 Ways to Navigate First-Price Auction Adoption - Adweek
3 Ways to Navigate First-Price Auction Adoption  Adweek

India to auction rare art belonging to diamond magnate Nirav Modi - Yahoo Finance
India to auction rare art belonging to diamond magnate Nirav Modi  Yahoo Finance

7 Interior Designers Shop the Mario Buatta Auction - Architectural Digest
7 Interior Designers Shop the Mario Buatta Auction  Architectural Digest

'This changes everything.' The Farm's tax debt has been paid; IRS auction canceled - The Cincinnati Enquirer
'This changes everything.' The Farm's tax debt has been paid; IRS auction canceled  The Cincinnati Enquirer

First 2020 Chevrolet Corvette C8 Auctions for $3 Million - Automobile - Automobile
First 2020 Chevrolet Corvette C8 Auctions for $3 Million - Automobile  Automobile

First round of Taiwan's 5G auction ends with total bids of $4.6bn - Rethink Research
First round of Taiwan's 5G auction ends with total bids of $4.6bn  Rethink Research

Stoner auctions race-winning MotoGP leathers for bushfire appeal - crash.net
Stoner auctions race-winning MotoGP leathers for bushfire appeal  crash.net

FCC Prods Bidding in 5G Spectrum Auction - Multichannel News
FCC Prods Bidding in 5G Spectrum Auction  Multichannel News

Kansas site of 1870s ‘Bloody Benders’ serial killings is on the auction block - Wichita Eagle
Kansas site of 1870s ‘Bloody Benders’ serial killings is on the auction block  Wichita Eagle

Industrial site developer wins Philadelphia refinery auction - Energy News Network
Industrial site developer wins Philadelphia refinery auction  Energy News Network

Empty Bowls Detroit Auction - Hour Detroit Magazine
Empty Bowls Detroit Auction  Hour Detroit Magazine

NBA's Sacramento Kings partner with ConsenSys to launch sports gear auctions on Ethereum - The Block Crypto
NBA's Sacramento Kings partner with ConsenSys to launch sports gear auctions on Ethereum  The Block Crypto

Next E&P auction planned for April - Bangkok Post
Next E&P auction planned for April  Bangkok Post

Tech mogul Manny Medina will soon auction his Gables home - without a reserve - Miami Herald
Tech mogul Manny Medina will soon auction his Gables home - without a reserve  Miami Herald

Hidalgo County hosting surplus auction on vehicles, equipment this weekend - KGBT-TV
Hidalgo County hosting surplus auction on vehicles, equipment this weekend  KGBT-TV

Thailand Eyes as Much as $2 Billion From 5G Spectrum Auction - Bloomberg
Thailand Eyes as Much as $2 Billion From 5G Spectrum Auction  Bloomberg

Lyle Area Cancer celebrates 41st auction and milestone - KTTC
Lyle Area Cancer celebrates 41st auction and milestone  KTTC

An Inside Look at the Mario Buatta Auction—a Coveted Collection From the 'Prince of Chintz' - PaperCity Magazine
An Inside Look at the Mario Buatta Auction—a Coveted Collection From the 'Prince of Chintz'  PaperCity Magazine

U.S. Government Sets Record for Debt Auctions - Wall Street Journal
U.S. Government Sets Record for Debt Auctions  Wall Street Journal

mmWave auction poised to resume, on path to $6B - FierceWireless
mmWave auction poised to resume, on path to $6B  FierceWireless

Tennis Auction To Raise Funds For Bushfire Relief - ATP Tour
Tennis Auction To Raise Funds For Bushfire Relief  ATP Tour

Bayshore Mall food court auction results in about $30K in sales - WDJT
Bayshore Mall food court auction results in about $30K in sales  WDJT

SEC clears Cboe closing auction proposal - Seeking Alpha
SEC clears Cboe closing auction proposal  Seeking Alpha

Philly refinery auction said to attract Chicago developer that rehabs industrial properties - The Philadelphia Inquirer
Philly refinery auction said to attract Chicago developer that rehabs industrial properties  The Philadelphia Inquirer

'Lost' LS Lowry painting fetches £2.65m at auction - BBC News
'Lost' LS Lowry painting fetches £2.65m at auction  BBC News

Announcements: Watch & Act! Online Auction Launches In Aid Of The Australian Bushfire Crisis - HODINKEE
Announcements: Watch & Act! Online Auction Launches In Aid Of The Australian Bushfire Crisis  HODINKEE

Fish fry/live auction to benefit Keiser park - Osceola Times
Fish fry/live auction to benefit Keiser park  Osceola Times

1970 Porsche 914/6 GT Sold for $1M at Auction Becomes Most Expensive 914 Ever - The Drive
1970 Porsche 914/6 GT Sold for $1M at Auction Becomes Most Expensive 914 Ever  The Drive

Oklahoma County 4-H chili cook-off, auction to benefit club programs - Oklahoman.com
Oklahoma County 4-H chili cook-off, auction to benefit club programs  Oklahoman.com

Neon-filled fundraiser benefitting Cameron K. Gallagher Foundation in live auction, wine toss - WWBT NBC12 News
Neon-filled fundraiser benefitting Cameron K. Gallagher Foundation in live auction, wine toss  WWBT NBC12 News

Ohio State-Michigan football game weekend package among Naples Winter Wine Festival online auction lots - Naples Daily News
Ohio State-Michigan football game weekend package among Naples Winter Wine Festival online auction lots  Naples Daily News

Paintings Made by JFK Among a Memorabilia Auction Asking $1.5 Million - Observer
Paintings Made by JFK Among a Memorabilia Auction Asking $1.5 Million  Observer

Clariant's pigments auction due to get under way -sources - Reuters
Clariant's pigments auction due to get under way -sources  Reuters

Civil War-Era Compound Interest Treasury Note Tops FUN Auction At $228,000 - Antiques and the Arts Online
Civil War-Era Compound Interest Treasury Note Tops FUN Auction At $228,000  Antiques and the Arts Online

Hundreds grab piece of history during closing auction at popular entertainment complex - WPXI Pittsburgh
Hundreds grab piece of history during closing auction at popular entertainment complex  WPXI Pittsburgh

Auction benefit for Matson seeking donations, officer undergoes surgery - Southernminn.com
Auction benefit for Matson seeking donations, officer undergoes surgery  Southernminn.com

WVC Athletics Hall of Fame inductions, auction set for Jan. 31 - iFIBER One News
WVC Athletics Hall of Fame inductions, auction set for Jan. 31  iFIBER One News

U.S. millimeter wave auction reaches more than $7B - FierceWireless
U.S. millimeter wave auction reaches more than $7B  FierceWireless

The weird, wacky, colorful and just plain rad of Barrett-Jackson Scottsdale - Autoblog 日本版
The weird, wacky, colorful and just plain rad of Barrett-Jackson Scottsdale  Autoblog 日本版

Vintage MBTA trolleys up for auction - The Boston Globe
Vintage MBTA trolleys up for auction  The Boston Globe

Lilly spin-off putting nearly 1200 acres up for auction by Greenfield - Indianapolis Business Journal
Lilly spin-off putting nearly 1200 acres up for auction by Greenfield  Indianapolis Business Journal

Copart: Online Damaged-Vehicle Auction Site Has A Long Growth Runway - Seeking Alpha
Copart: Online Damaged-Vehicle Auction Site Has A Long Growth Runway  Seeking Alpha

Heritage Charity Auction Settles with EEOC in Employment Discrimination Suit - The National Law Review
Heritage Charity Auction Settles with EEOC in Employment Discrimination Suit  The National Law Review

Jimmy's Restaurant auction halted as business files for bankruptcy - Baltimore Business Journal
Jimmy's Restaurant auction halted as business files for bankruptcy  Baltimore Business Journal

All eyes on Scottsdale; Ahead of Arizona auctions, classic car market dips - Phoenix Business Journal
All eyes on Scottsdale; Ahead of Arizona auctions, classic car market dips  Phoenix Business Journal

See what Barrett-Jackson 2020 auction has in store with its largest docket ever - Phoenix Business Journal
See what Barrett-Jackson 2020 auction has in store with its largest docket ever  Phoenix Business Journal

Amish Acres auction drawing nationwide interest | State News - Kokomo Tribune
Amish Acres auction drawing nationwide interest | State News  Kokomo Tribune

Race-ready 1970 Nissan Z brings nearly $804,000 at Tokyo auction - Motor Authority
Race-ready 1970 Nissan Z brings nearly $804,000 at Tokyo auction  Motor Authority

Mustang From Famed ‘Bullitt’ Car Chase Heads to Auction - IOL
Mustang From Famed ‘Bullitt’ Car Chase Heads to Auction  IOL

Steve McQueen's long-lost 'Bullitt' Ford Mustang sold at auction for $3.4 million - Fox News
Steve McQueen's long-lost 'Bullitt' Ford Mustang sold at auction for $3.4 million  Fox News

ArcelorMittal-Nippon Steel participating in auctions in Odisha: CEO Dilip Oommen - Economic Times
ArcelorMittal-Nippon Steel participating in auctions in Odisha: CEO Dilip Oommen  Economic Times

Brian Testo Associates, LLC Announces the Auction Sale of the International Women's Clothing Brand Wildfox Couture, LLC - Yahoo Finance
Brian Testo Associates, LLC Announces the Auction Sale of the International Women's Clothing Brand Wildfox Couture, LLC  Yahoo Finance

JCC's 25th Annual Eat. Bid. Laugh! An auction and epicurean event to feature performance by comedian Iliza Shlesinger - Community News - The Island Now
JCC's 25th Annual Eat. Bid. Laugh! An auction and epicurean event to feature performance by comedian Iliza Shlesinger - Community News  The Island Now

Items from closed Perrysburg Max & Erma's location going up for auction - 13abc Action News
Items from closed Perrysburg Max & Erma's location going up for auction  13abc Action News

Mystery Ranch Employee Pack Build Auction Launches At Shot and Outdoor Retailer Tradeshows - SGB Media
Mystery Ranch Employee Pack Build Auction Launches At Shot and Outdoor Retailer Tradeshows  SGB Media

Home Town Media/WKTN Partners with United Way for Radio Day Auction – WKTN- A division of Home Town Media - WKTN Radio
Home Town Media/WKTN Partners with United Way for Radio Day Auction – WKTN- A division of Home Town Media  WKTN Radio

K-Pop's BTS scores another first as tour microphones head to auction - Reuters
K-Pop's BTS scores another first as tour microphones head to auction  Reuters

Popular auction set for New Year's Day - News - Wilkes-Barre Citizens Voice
Popular auction set for New Year's Day - News  Wilkes-Barre Citizens Voice

Steve McQueen’s Bullitt Could Be the Most Expensive Mustang Ever Sold at Auction - TheStreet
Steve McQueen’s Bullitt Could Be the Most Expensive Mustang Ever Sold at Auction  TheStreet

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