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Ever since I sold my first item on eBay I have been addicted to the site and I have steadily developed it as a supplementary source of income over the last two years. As I gained experience from listing items, I rapidly became aware that the inclusion of pictures in the listings was a major selling point as buyers could literally see what they were buying and as such create a greater interest and desire within them which in turn led to greater selling prices.
To sum it up in one sentence:
Pictures attract attention, help explain details and more importantly stimulates desire which leads to Auction Euphoria.
Auction Euphoria is that process whereby the desire to own an item is that great that all logic goes out the window and the buyer rebids to ensure that they win it, thus increasing the selling price.
This simple bit of knowledge has allowed me to push my final selling prices up on average between 10-30% and as such it amazes me that so many listings do not include one picture and just type out the details in one long line of text (usually all in capitals!). I am not complaining however because this fact alone has allowed my auctions to stand out and make the money.
I started off using eBays add additional photo service to include extra images in my listings which people could use as a reference point and I found out the following :
1. Always make sure that the image is clear and of the actual item for sale, otherwise what is the point of including it? You will find that poorly presented pictures suggest that the seller doesn't care and hence will devalue the potential selling price of the item which is of no use to anyone.
2. Never use a stock photograph of the item for sale, with the increase in fraudulant transactions (especially on the higher value items) this will serve to put the buyer off, again serving to devalue your final selling price. Taking a little extra time to get an actual photograpah shows yours buyers that you care and will endear them to you.
3. Where possible use a digital camera, these are very easily accessable nowadays and relatively cheap and they produce excellent images. A webcam can also be used but does give a grainier picture. Remember the cost of the digital camera can be offset by the gain in final selling prices.
4. Have good lighting on your images, a poorly lit image may as well not be there. Where possible I take mine outside into the garden, put it onto a chair with white paper behind it and take advantage of the natural light. Its a few minutes work that pays dividends in the end in cold hard cash!
5. Never just use one image, always use at least two. I tend to use one image for every one of the details (or faults) that I mention in the listing. This illustrates what you are actually trying to describe and helps to prevent the dreaded negative feedback of 'the item wasn't as described'.
Using the above meant my auctions stood out and I was considered to be true to my word by my buyers so much so that I have multiple return buyers and the Auction Euphoria effect is evident on my auctions as there regularly go for higher prices than similar items listed on eBay.
As I developed my auctions I realised that using eBays additional picture service was COSTING ME a large proportion of my profit so I looked into other ways of getting my pictures on my listings. I also realised that the format of the listings was another major factor. I wanted to use the additional pictures to illustrate a detail or fault but it was no use having the picture at the bottom of the listing away from the description as per eBays standard approach.
So I did some research and learned that the answer to my problems was HTML to generate a template for my listings and allow me to pull my images into them without having to use eBays image service, sure it was still gonna cost me to host my own images but no where near what eBay was charging me. Using this has meant that my eBay Listing Fees have dropped by nearly 90%.
My buyers then started to ask me if they could use my templates and how they could include images on thier listings, advice which I always gave to them. I then decided to put this advice together on a few webpages so that they could use it as a reference and to upload some of the templates that I have used in the past so that anyone can use them for FREE.
I hope that these simple bits of advice help you to take advantage of Auction Euphoria, and really develop your profits from the amazing, and addictive, animal that is eBay auctions.
Mike - Webmaster and eBay Power Seller.
Online Auction Trader
FREE eBay Selling Templates, can be used by anyone you don't need to ask my permission to use them anywhere you want.
The Australian Financial Review
No buyers for Paddington terrace once owned by Malcolm Turnbull
The Australian Financial Review
There were plenty of onlookers and some buyers, but no one wrote a cheque at three auctions The Australian Financial Review attended on Saturday. Nearly 80 people turned up for the sale of 44 Goodhope Street, Paddington, once owned by former prime ...
Fitzroy terrace soars $340000 above reserve in Melbourne's 'Super Saturday' of auctions
A terrace house in Fitzroy soared $340,000 above reserve on Saturday as property sales in the inner suburbs got a shot in the arm from a surge in auction listings. The renovated Italianate balcony terrace, at 32 Gore Street, was quoted at $3.2 million ...
Value-hunters thick on the ground at Sydney's weekend auctions
The bidding at some auctions was slow and cautious. But young buyers, in particular, are engaging in wide-ranging research of price trends and swooping on any listing that looks like a bargain. Cunninghams' managing director John Cunningham said all ...
The Australian Financial Review
'Some resilience' in auction market amid spring surge
The Australian Financial Review
The spring housing market has shown a degree of resilience as a surge of properties flooded in, ahead of football and rugby finals next week. With 2,404 homes taken to auction across the combined capital cities this week, the preliminary results show a ...
Comcast outbids Fox in a $39 billion takeover of Sky
Comcast outflanked rival Twenty-First Century Fox in a $39 billion takeover of British broadcaster Sky on Saturday, submitting a much higher bid in a rare three-round auction that pitted two of America's largest media companies against one another. The ...
Comcast outbids Fox in auction for Sky valuing media company at £29.7bn
for immediate release - Investors
Comcast beats 21st Century Fox with $53bn bid for Sky in rare auction
Because of the auction's setup, a sealed-bid auction in which neither side knew what the other was bidding, Comcast paid £1.61 per share, or about 10 per cent, more than needed to beat Fox. Professors of game theory, the branch of math that studies how ...
Wall Street Journal
Comcast Beats Out Fox to Acquire Sky
Wall Street Journal
If Fox had won this weekend's auction for Sky, Disney would ultimately have taken 100% control of the pay TV company. Instead, attention will now turn to whether Disney will sell the 39% stake in Sky—its value has increased by the bidding competition ...
We're betting on India's middle market of art: Edward Gibbs of Sotheby's
Indian clients are spending more on art auctions these days, so it's “a good time for us”, says Edward Gibbs, chairman for Middle East and India at auction house Sotheby's. Gibbs, who advises private, corporate and institutional collectors worldwide ...
Stay Golden: Ford Mustang GT Gets Vegas Hockey Makeover For Auction
One of the best places to pay it forward is through auctions. Here, you'll be able to extend a helping hand, as well as bid for a valuable thing that could be close to your heart – such as this 2018 Ford Mustang GT that's customized to wear a golden armor.
'Boceto for Spoliarium' by Juan Luna sells for P63M at auction
Going once, twice, and it's sold. The recently unveiled "Boceto for Spoliarium" by Juan Luna on Saturday fetched P63 million at the Rigodon Ballroom as part of the "Important Philippine Art" of "The Well-Appointed Life" by the Salcedo Auctions. GMA ...
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