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Like all eBay sellers I wanted to sell all of my items at a profit and what I found was that when I was getting to the end of line items that I was ending up selling them at cost, even though the items were finally selling at a profit price, because I was having to factor in the eBay relisting fees etc.
So I took a moment and sat down and thought how I could deal with these items and still make money. What I ended up doing was thinking outside the eBay sellers box and coming up with selling them at cost to make a fortune.
What I mean by this was that I was going to sell the items at no loss to me on eBay but then use the opportunity to build a relationship with the buyer that could be used to build long term profit for me. Think of it as :
A loss leader without the Loss!
Let me use a couple of examples :
Item sells on eBay for £20 profit, buyer buys the item and pays and thats the end of it. Your total profit is £20.
Items sells at cost, zero profit but you use the sale as an opportunity to build a relationship with the buyer and lock them into your business. The buyer then buys one item a month (maybe more!) for a year giving you a profit of £240 (minimum). If these are from your website not eBay your profit will be greater as you will have no fees. Over the lifetime value of a customer this could mean thousands of pounds profit...
It is common knowledge that when a customer is locked into your business or product then they are more likely to repeat purchase, which is where the fortune part of the equation comes in. The principle can also be used when you sell at full price but as you are selling at a bargain price the customer is more likely to be interested in your offer as they will put your product and value into the same sentance.
What I am asking you to do is to take a critical look at what the true worth of eBay actually is, is is not just in instant terms but the long term possibilities far outway the short term profits.
The question is now, 'How do you build this relationship?
There are a number of ways but by far the most successful that I use is by using a simple email!!! No harder than that this building a relationship idea...
Once the customer has bought my eBay item I send a simple receipt via email thanking them for thier purchase and making them aware of my website and offering them the opportunity to join my mailing list so that I can contact them with furthur offers they may be interested in.
I make it very clear that I have no intention of flooding them with spam and give them the choice of the number of times they will be contacted in a month. This has two effects, they gain trust in your professionalism as you are seen not to be just harvesting emails and it also makes them feel in control as they set the frequency of contact.
It does mean that I have to operate a number of mailing lists but this is a small price to pay to lock customers into my products.
The majority of my customers (approx. 90%) join the '1-4 times a month list which is great as this means that I can contact them once a week with offers if I needed. This is a frequency that I feel is adequate to maintain the relationship between me and my customers as I am not seen to be spamming them but still seen to be offering products of interest to them.
It is also important to note that I do not always send out one mailing a week as it is dependent on the product you sell as to whether the customer would want to purchase once a week. i believe greatly in the relationship that I have with my customers and can see the long term benefits of maintaining this and therefore I refuse to jepordise it for a quick profit.
A point to remember, if they choose not to take the opportunity to join your list then do not keep emailing them. this is SPAM and will do no more than tarnish your company, website and products image in the eye of the buyer.
What I am saying is Think outside of the eBay box, eBay offers a massive opportunity in terms of potential customers and long term profits as opposed to short term profits.
How much would it cost to get the number of page views, that eBay listings get, on your website using your own traffic generating methods, use eBay and use it good.
Mike - Webmaster and eBay Power Seller
Online Auction Trader - an eBay sellers bible.
Antiques and the Arts Online
Yale Halfback's 1937 Heisman Trophy Drives To $312000 At Heritage Auctions
Antiques and the Arts Online
DALLAS — Numerous bidders made a run at the 1937 Heisman Memorial Trophy presented to Yale University halfback Clint Frank to drive its final price to $312,000, with buyer's premium, claiming top-lot honors in Heritage Auctions' Fall Sports ...
Roberto Clemente Game-Worn Jersey, World Series Trophy Up For Auction
PITTSBURGH (KDKA) — One of Roberto Clemente's game-used jerseys and a World Series trophy awarded to a Pittsburgh Pirates pitcher are both up for auction. Clemente's 1971-72 home jersey is one of a number of items available from Robert Edward ...
Stolen and Seized Items from Municipalities and Police Departments to be Auctioned Off through PropertyRoom.com
PR Web (press release)
From July through June, September, ten (10) Municipalities and Police Departments chose to partner with PropertyRoom.com to auction off their unclaimed stolen, seized or surplus assets and goods. PropertyRoom.com is an online auction site offering “$1 ...
Need a Porsche at bargain-basement prices? Saturday's state auction has you covered
All vehicles must be paid for in full the day of the auction. Cash, credit and debit cards (Discover, MasterCard and Visa) are accepted. There is a 3 percent service fee on all credit and debit card transactions. Temporary tags are no longer available ...
AmmoLand Shooting Sports News
Morphy's To Auction Wyatt Earp's Gun, Chief Rain-In-The-Face's Winchester Oct. 30
AmmoLand Shooting Sports News
Colt single-action Army revolver that belonged to legendary sheriff Wyatt Earp in the 1890s, extensive Earp family lineage and documentation. Est. $75,000-$100,000. DENVER, Pa. – -(AmmoLand.com)- While Morphy Auctions strives to make each of its sales ...
Oil study attributed to Thomas Gainsborough (Br., 1727-1788) will headline Woodshed's Nov. 1st auction
The auction will be held on Thursday, November 1st, online and live in the 500 Gallery, at 475 Franklin Village Drive in Franklin. Live bidding will begin promptly at 5:30 pm Eastern time. People can register and bid now, at www.woodshedartauctions.com.
Business Wire (press release)
Over a Half a Million Dollars Raised to Benefit Tilly's Life Center
Business Wire (press release)
Sponsors, supporters and friends of TLC gathered for an evening of dancing, drinks, family style gourmet food, music, live and silent auctions accompanied by a TLC graduate's captivating story of forgiveness. Their overwhelming support resulted in ...
Yield curve flattens before auctions
NEW YORK: The US Treasury yield curve flattened to its lowest level in more than two weeks on Monday before the Treasury Department is due to sell $108 billion in new short- and intermediate-dated debt this week. The debt sales will include $38 billion ...
November Basrah Light Cargo Sold At OSP +$0.20: Dubai Mercantile Exchange Auctions
Exchange News Direct
Iraq's National Oil Company SOMO Monday sold a 2-million barrel cargo of Basrah Light via DME Auctions, achieving a premium of $0.20 per barrel over the November Basrah Light Official Selling Price (OSP). SOMO increased its Basrah Light OSPs for ...
250 year-old Christie's could be a 21st century digital disruptor
James Christie, the founder of Christie's auction house, conducted his first sale in London on 5 December 1766. Over 250 years later, the global business holds around 350 auctions annually in over 80 categories, including all areas of fine and ...
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auction Akron Ohio
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