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Professional eBay Auctions Reap the Profits for Sellers


eBay offer an unbelievable amount of traffic for ANYONE wanting to sell on their auction site, so much so that millions of items are listed on it everyday. So with all this competition how do you make sure that your listing doesn't get lost amongst the rest and that customers keep coming back to you.

The answer is simple.... Professional Listings!

This covers all aspects of the transaction from the listing itself, how the customer is interacted with to how the item is packed and shipped. If you ignore any stage of the process then you are going to force your customers to go elsewhere. Your are offering a service to the customer, if they get bad service then they will go elsewhere and remember there are millions of items for sale on eBay so the customer doesn't even have to try hard to go elsewhere.

Remember, Professional Listings will give you the edge over the rest and also the highest selling price and profit.

Split your auction process into the following stages and follow the below guidelines:

The listing itself has to be:

Correctly written, You have to grab the attention of the reader and hold it and a poorly written listing will do nothing but FORCE the customer onto the next listing available. Use your knowledge of the item and use the key words and phrases that will 'push the buttons' of the customer, if you were buying the item what would sell it to you? Look at other sellers listings and determine selling strengths and listing opportunities and develop on them, these are the people you want to stand out from after all. Above all use proper English (or your native language), do not use text speak and shortened 'phrases' and also capitalize properly as a listing completely in capitals is an instant invite to close the listing down.

Correctly formatted, eBay provide the following auction sections as standard, use them correctly and effectively to maximize your listing potential and 'curb appeal'.

Remember first impressions count!

Auction Title

This is the FIRST thing that your customers will see. Make it short, sharp, to the point and most of all DO NOT include silly characters and smiley faces in it as all that does is make you think that the auction seller is 'just a kid'...NOT A VERY PROFESSIONAL IMAGE FOR YOUR CUSTOMERS TO HAVE.

The default search on eBay only scans the title so you need all your keywords in there, so don't waste the space on rubbish.

Auction Description

This is your opportunity to fully describe the item and as such needs to be as complete as is possible, the more information the customer has the more they know what they are buying and the more likely they are to form a professional image of you as a seller. i.e.. this seller gives a true indication of the item and doesn't try to hide anything. Always include the strengths and weaknesses (faults) of the item as these are both SELLING POINTS. Strengths are obvious but weaknesses as a selling point, surely not! The more accurate the description the more the customer can trust you and will develop a professional image of you and more importantly keep coming back to your eBay auctions.

Think about what you are writing, does it fully describe what you are trying to? Words like 'great condition' and 'like new' are not good enough because different people interpret these in different ways so be specific and add extra detail to ensure that there are no crossed wires.

This information has to be correctly presented to the customer, the majority of eBay listings as simply just typed out in the editor eBay provides, which is perfectly acceptable but your listing will just appear in boring black and white. Remember the idea is to make your listing stand out and look professional and the simplest way to do this is to use HTML to format, add tables and images in order to liven up the listing, this is very simple to achieve and I offer some FREE to use templates here. Using templates will also help to develop a business identity for your auctions so that the customer can instantly recognize you

Within your listing also take the opportunity to cross promote your other auctions, it is free publicity which will encourage the customer to take a look and will generate greater sales opportunities from singular listings. Its as simple as adding a link to your other auctions on the listing page itself.

Include Pictures

Simply remember :

A PICTURE PAINTS A THOUSAND WORDS

All professional web sites use images and so should you, for a review of the importance of pictures go to the eBay picture guide.

Always give payment and shipping details

Would you buy something without knowing the full cost ?

No, neither will your customers. A truly professional listing will always detail shipping charges up front. Again use the principle of the more information you give the better.

Mike - webmaster at Online Auction Traders Resource

Visit eBay templates to use for FREE to develop your online business.


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Vintage auction a rare find for collectors - The West Australian

The West Australian

Vintage auction a rare find for collectors
The West Australian
Vintage agricultural machinery and memorabilia collected by late dairy farmer Tony Pailthorpe, who filled his Wokalup sheds to capacity, was put up for auction last week. Mr Pailthorpe was known to have the largest collection of International Harvester ...


Martha Stewart's props to be auctioned off in Beverly - The Salem News

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The Salem News
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Martha Stewart's studio props to be auctioned off in Beverly - Gloucester Daily Times

Martha Stewart's studio props to be auctioned off in Beverly
Gloucester Daily Times
The auction is scheduled for May 5 and 6 at Kaminski Auction's headquarters, at 117 Elliott St. Kaminski said he met with Stewart's staff last November in New York. “We went to the prop section and on my way there were all these various kitchens, all ...

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Rare Michael Jackson Memorabilia Goes to Auction Ahead of King of Pop's 60th Birthday - Lasentinel

Lasentinel

Rare Michael Jackson Memorabilia Goes to Auction Ahead of King of Pop's 60th Birthday
Lasentinel
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Greek State prepares for its first e-auctions set for this Friday - Tornos News International Edition (press release)

Tornos News International Edition (press release)

Greek State prepares for its first e-auctions set for this Friday
Tornos News International Edition (press release)
This Friday the E-Auction online platform for foreclosures will for the first time also open for the state, which will begin using the tool to pressure major debtors to settle their arrears to the tax authorities. The first 15 properties, including ...


Spectrum auction date set for Aug 4 - Bangkok Post

Bangkok Post

Spectrum auction date set for Aug 4
Bangkok Post
The telecom regulator's acting board has set Aug 4 as the date for the 1800-megahertz spectrum auctions, 40 days ahead of the expiration of the Total Access Communication (DTAC) concession. The board of the National Broadcasting and Telecommunications ...

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Christie's Watch Auction Offers Unique Timepieces for New and Seasoned Collectors - Robb Report

Robb Report

Christie's Watch Auction Offers Unique Timepieces for New and Seasoned Collectors
Robb Report
While big-league collectors tend to dominate the sale room at live auctions, online-only auctions are the perfect playground for serious and novice collectors alike. The clock starts ticking today for Christie's online watch auction, which will run ...


Hundreds of 'Martha Stewart Show' Items Are Going Up for Auction - Food & Wine

Food & Wine

Hundreds of 'Martha Stewart Show' Items Are Going Up for Auction
Food & Wine
You may try your best to emulate Martha Stewart at every turn. But if your efforts are all in vain, don't worry: Perfection isn't easy as easily attained as America's entertaining tips goddess makes it look. But if you'd like to feel a little bit ...

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KAR Auction Services, Inc. to Announce First Quarter 2018 Earnings - Nasdaq

KAR Auction Services, Inc. to Announce First Quarter 2018 Earnings
Nasdaq
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KAR Auction Services, Inc. to Announce First Quarter 2018 Earnings - GlobeNewswire (press release)

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