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Professional eBay Auctions Reap the Profits for Sellers


eBay offer an unbelievable amount of traffic for ANYONE wanting to sell on their auction site, so much so that millions of items are listed on it everyday. So with all this competition how do you make sure that your listing doesn't get lost amongst the rest and that customers keep coming back to you.

The answer is simple.... Professional Listings!

This covers all aspects of the transaction from the listing itself, how the customer is interacted with to how the item is packed and shipped. If you ignore any stage of the process then you are going to force your customers to go elsewhere. Your are offering a service to the customer, if they get bad service then they will go elsewhere and remember there are millions of items for sale on eBay so the customer doesn't even have to try hard to go elsewhere.

Remember, Professional Listings will give you the edge over the rest and also the highest selling price and profit.

Split your auction process into the following stages and follow the below guidelines:

The listing itself has to be:

Correctly written, You have to grab the attention of the reader and hold it and a poorly written listing will do nothing but FORCE the customer onto the next listing available. Use your knowledge of the item and use the key words and phrases that will 'push the buttons' of the customer, if you were buying the item what would sell it to you? Look at other sellers listings and determine selling strengths and listing opportunities and develop on them, these are the people you want to stand out from after all. Above all use proper English (or your native language), do not use text speak and shortened 'phrases' and also capitalize properly as a listing completely in capitals is an instant invite to close the listing down.

Correctly formatted, eBay provide the following auction sections as standard, use them correctly and effectively to maximize your listing potential and 'curb appeal'.

Remember first impressions count!

Auction Title

This is the FIRST thing that your customers will see. Make it short, sharp, to the point and most of all DO NOT include silly characters and smiley faces in it as all that does is make you think that the auction seller is 'just a kid'...NOT A VERY PROFESSIONAL IMAGE FOR YOUR CUSTOMERS TO HAVE.

The default search on eBay only scans the title so you need all your keywords in there, so don't waste the space on rubbish.

Auction Description

This is your opportunity to fully describe the item and as such needs to be as complete as is possible, the more information the customer has the more they know what they are buying and the more likely they are to form a professional image of you as a seller. i.e.. this seller gives a true indication of the item and doesn't try to hide anything. Always include the strengths and weaknesses (faults) of the item as these are both SELLING POINTS. Strengths are obvious but weaknesses as a selling point, surely not! The more accurate the description the more the customer can trust you and will develop a professional image of you and more importantly keep coming back to your eBay auctions.

Think about what you are writing, does it fully describe what you are trying to? Words like 'great condition' and 'like new' are not good enough because different people interpret these in different ways so be specific and add extra detail to ensure that there are no crossed wires.

This information has to be correctly presented to the customer, the majority of eBay listings as simply just typed out in the editor eBay provides, which is perfectly acceptable but your listing will just appear in boring black and white. Remember the idea is to make your listing stand out and look professional and the simplest way to do this is to use HTML to format, add tables and images in order to liven up the listing, this is very simple to achieve and I offer some FREE to use templates here. Using templates will also help to develop a business identity for your auctions so that the customer can instantly recognize you

Within your listing also take the opportunity to cross promote your other auctions, it is free publicity which will encourage the customer to take a look and will generate greater sales opportunities from singular listings. Its as simple as adding a link to your other auctions on the listing page itself.

Include Pictures

Simply remember :

A PICTURE PAINTS A THOUSAND WORDS

All professional web sites use images and so should you, for a review of the importance of pictures go to the eBay picture guide.

Always give payment and shipping details

Would you buy something without knowing the full cost ?

No, neither will your customers. A truly professional listing will always detail shipping charges up front. Again use the principle of the more information you give the better.

Mike - webmaster at Online Auction Traders Resource

Visit eBay templates to use for FREE to develop your online business.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. December / 13 / 2019

Brazil delays two key rail project auctions for third quarter 2020 - Reuters
Brazil delays two key rail project auctions for third quarter 2020  Reuters

Auctions of 'surplus' lots, old ambulance station to bring Martin County more than $585,000 - TCPalm
Auctions of 'surplus' lots, old ambulance station to bring Martin County more than $585,000  TCPalm

The bat Babe Ruth used to hit home run #500 up for auction in California - The Mercury News
The bat Babe Ruth used to hit home run #500 up for auction in California  The Mercury News

Tips and Traps When Buying a Used Car at Auction - NerdWallet
Tips and Traps When Buying a Used Car at Auction  NerdWallet

Germany auctions 2.84 mln spot carbon permits at 25.33 eur/t - Reuters Africa
Germany auctions 2.84 mln spot carbon permits at 25.33 eur/t  Reuters Africa

A 1937 Mercedes-Benz 540K, Kept in the Same Family for 50 Years, Heads to Auction - Barron's
A 1937 Mercedes-Benz 540K, Kept in the Same Family for 50 Years, Heads to Auction  Barron's

Rare Whiskey Collection Expected to Fetch $10 Million at Auction - The New York Times
Rare Whiskey Collection Expected to Fetch $10 Million at Auction  The New York Times

Boats, buses and boxes of evidence: Utah cities auction off odds and ends, 400-plus vehicles - KSL.com
Boats, buses and boxes of evidence: Utah cities auction off odds and ends, 400-plus vehicles  KSL.com

Marshalltown auction sheds light on 500 antique lamps - KCCI Des Moines
Marshalltown auction sheds light on 500 antique lamps  KCCI Des Moines

Princess Diana's 'Travolta dress' sells for $290G after auction flop - Fox News
Princess Diana's 'Travolta dress' sells for $290G after auction flop  Fox News

A Ford GT and Ferrari Testarossa Lead RM Sotheby’s First Online-Only Auction - Robb Report
A Ford GT and Ferrari Testarossa Lead RM Sotheby’s First Online-Only Auction  Robb Report

Artist Cassi Namoda Shares Her Favorite Artworks From Our California Cool Auction - artnet News
Artist Cassi Namoda Shares Her Favorite Artworks From Our California Cool Auction  artnet News

Big Oil's Wishlist The Hottest Oil Auctions In 2020 - OilPrice.com
Big Oil's Wishlist The Hottest Oil Auctions In 2020  OilPrice.com

Next Brown County FFA Auction set to celebrates its 10th year - The Clermont Sun
Next Brown County FFA Auction set to celebrates its 10th year  The Clermont Sun

Leonardo DiCaprio’s Andy Warhol Drawing Fetched $140,000 at Charity Auction - Observer
Leonardo DiCaprio’s Andy Warhol Drawing Fetched $140,000 at Charity Auction  Observer

Serena Williams' smashed racket auctions for $20k after ball boy sold it for $500 - Face2Face Africa
Serena Williams' smashed racket auctions for $20k after ball boy sold it for $500  Face2Face Africa

Real estate pro shares insights on West Ridge Mall foreclosure auction - The Topeka Capital-Journal
Real estate pro shares insights on West Ridge Mall foreclosure auction  The Topeka Capital-Journal

For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal. - The New York Times
For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal.  The New York Times

Longtime York restaurant headed for auction block in 2020 - York Daily Record
Longtime York restaurant headed for auction block in 2020  York Daily Record

Thirty-Year Bond Auction Attracts Above Average Demand - Nasdaq
Thirty-Year Bond Auction Attracts Above Average Demand  Nasdaq

Bid on unique experiences for fans of every team - MLB.com
Bid on unique experiences for fans of every team  MLB.com

Hollywood Artifacts Take Center Stage at Julien’s Auctions - Barron's
Hollywood Artifacts Take Center Stage at Julien’s Auctions  Barron's

Princess Diana’s iconic ‘Travolta’ dress has sold at auction - harpersbazaar.com
Princess Diana’s iconic ‘Travolta’ dress has sold at auction  harpersbazaar.com

'Grease' jacket regifted to singer Olivia Newton-John after auction - AOL
'Grease' jacket regifted to singer Olivia Newton-John after auction  AOL

The 20 biggest Bring a Trailer auction sales of 2019 Motoring Research - msnNOW
The 20 biggest Bring a Trailer auction sales of 2019 Motoring Research  msnNOW

- Rosneft Wins Auctions for Three Blocks... - Europétrole
- Rosneft Wins Auctions for Three Blocks...  Europétrole

Jack Nicklaus' Rolex sells at auction for $1.2 million - Golfweek
Jack Nicklaus' Rolex sells at auction for $1.2 million  Golfweek

Meghan Markle's 'Deal or No Deal' briefcase is now up for auction - Fox News
Meghan Markle's 'Deal or No Deal' briefcase is now up for auction  Fox News

Fall Art Auctions See Significant Declines - The New York Times
Fall Art Auctions See Significant Declines  The New York Times

Big Rapids hotel up for auction, bids up to $4.25M - MLive.com
Big Rapids hotel up for auction, bids up to $4.25M  MLive.com

Youth art auction raises money for Gandara Center - WWLP.com
Youth art auction raises money for Gandara Center  WWLP.com

US wine buyers turn to auctions to dodge Trump tariffs - Financial Times
US wine buyers turn to auctions to dodge Trump tariffs  Financial Times

History up for sale at Limpert Bros. liquidation auction set for Saturday - The Daily Journal
History up for sale at Limpert Bros. liquidation auction set for Saturday  The Daily Journal

George Brett's Jersey From 'Pine Tar Game' Will Hit Auction Block in February - Sports Collectors Daily
George Brett's Jersey From 'Pine Tar Game' Will Hit Auction Block in February  Sports Collectors Daily

The 9 Most Expensive Disneyland Items Recently Sold at Auction - Inside the Magic
The 9 Most Expensive Disneyland Items Recently Sold at Auction  Inside the Magic

Pristine Copy Of First Marvel Comics Issue Auctions For $1.26 Million - DOGOnews
Pristine Copy Of First Marvel Comics Issue Auctions For $1.26 Million  DOGOnews

DNR to auction public land in 'prime locations' throughout Michigan - MLive.com
DNR to auction public land in 'prime locations' throughout Michigan  MLive.com

RES equipment auction set for Saturday - Wooster Daily Record
RES equipment auction set for Saturday  Wooster Daily Record

Bennett's Premiere Auctions Group Brings the Inaugural Auction of the David L Root Ancient Indian Artifact Collection to Global Bidders via Proxibid - Associated Press
Bennett's Premiere Auctions Group Brings the Inaugural Auction of the David L Root Ancient Indian Artifact Collection to Global Bidders via Proxibid  Associated Press

Buyer returns Grease jacket to Olivia Newton-John after auction - BBC News
Buyer returns Grease jacket to Olivia Newton-John after auction  BBC News

Christmas shopping? Orland Park police auction to feature laptop computers, phones, high-end watches - Chicago Tribune
Christmas shopping? Orland Park police auction to feature laptop computers, phones, high-end watches  Chicago Tribune

Hospice Auction exceeds lofty goals - Pamplin Media Group
Hospice Auction exceeds lofty goals  Pamplin Media Group

Rocky start for inaugural hemp auction, but more events are planned Hemp biomass auction off to a rocky start with more events soon - Hemp Industry Daily
Rocky start for inaugural hemp auction, but more events are planned Hemp biomass auction off to a rocky start with more events soon  Hemp Industry Daily

Fine bourbon auction set for Win Place & Show in midtown Ruidoso - Ruidoso News
Fine bourbon auction set for Win Place & Show in midtown Ruidoso  Ruidoso News

Tiegs prevails over Simplot in auction for NORPAC facility - Capital Press
Tiegs prevails over Simplot in auction for NORPAC facility  Capital Press

Westminster annexing former Livestock Auction, site planned for 40 workforce housing units - Baltimore Sun
Westminster annexing former Livestock Auction, site planned for 40 workforce housing units  Baltimore Sun

Freaks Action Network Announces 2019 Holiday Jam Silent Auction & Raffle - JamBase
Freaks Action Network Announces 2019 Holiday Jam Silent Auction & Raffle  JamBase

Do I hear $1,000? Auction of Hahnemann University Hospital equipment begins - Philadelphia Business Journal
Do I hear $1,000? Auction of Hahnemann University Hospital equipment begins  Philadelphia Business Journal

Gavel will drop one last time at Suess Auctions - PostBulletin.com
Gavel will drop one last time at Suess Auctions  PostBulletin.com

Auction season concludes in New York with watches of fascinating provenance and horological significance going under the hammer - WatchPro USA
Auction season concludes in New York with watches of fascinating provenance and horological significance going under the hammer  WatchPro USA

Oil companies swap stakes in Mexico as government holds off on auctions - Reuters
Oil companies swap stakes in Mexico as government holds off on auctions  Reuters

Former United Methodist Village property to be put up for auction - WTHITV.com
Former United Methodist Village property to be put up for auction  WTHITV.com

IPL auction at a glance - The Hindu
IPL auction at a glance  The Hindu

Community Matters Cafe hosts gingerbread house silent auction - South Charlotte Weekly
Community Matters Cafe hosts gingerbread house silent auction  South Charlotte Weekly

Treasury yields rise slightly as investors monitor US-China trade - CNBC
Treasury yields rise slightly as investors monitor US-China trade  CNBC

Auction for 'world's fastest UPS truck' canceled after UPS shows title - Business Insider
Auction for 'world's fastest UPS truck' canceled after UPS shows title  Business Insider

Farmland Auctions: A Wild Day in Southeast South Dakota - Successful Farming
Farmland Auctions: A Wild Day in Southeast South Dakota  Successful Farming

Looking For Property? DNR Public Land Auction Starts Tuesday - WWJ Newsradio 950
Looking For Property? DNR Public Land Auction Starts Tuesday  WWJ Newsradio 950

GE in Salem auctions off equipment in wake of production shutdown - Roanoke Times
GE in Salem auctions off equipment in wake of production shutdown  Roanoke Times

Michigan DNR to auction off 147 parcels of public land - Detroit Free Press
Michigan DNR to auction off 147 parcels of public land  Detroit Free Press

DNR public land auction to begin Tuesday 12/10 - WILX-TV
DNR public land auction to begin Tuesday 12/10  WILX-TV

SEVEN Concours, Powered by Silverstone Auctions, Brings the Riyadh Car Show Auction 2019 to Global Bidders via Proxibid - Associated Press
SEVEN Concours, Powered by Silverstone Auctions, Brings the Riyadh Car Show Auction 2019 to Global Bidders via Proxibid  Associated Press

April 24 | Bra Couture KC Fashion Show & Auction - KCTV Kansas City
April 24 | Bra Couture KC Fashion Show & Auction  KCTV Kansas City

3 Auctions Rule Digital Advertising. Here's A Guide To Navigating Them - AdExchanger
3 Auctions Rule Digital Advertising. Here's A Guide To Navigating Them  AdExchanger

Sea Save Foundation 2019 Auction Opens - DivePhotoGuide.com
Sea Save Foundation 2019 Auction Opens  DivePhotoGuide.com

Dismal year for collector car auctions or just a return of sanity? - The ClassicCars.com Journal
Dismal year for collector car auctions or just a return of sanity?  The ClassicCars.com Journal

Hitler's top hat up for auction in Germany - Reuters
Hitler's top hat up for auction in Germany  Reuters

Bilbo Baggins' pipe up for auction by Julien's Auctions - TheOneRing.net
Bilbo Baggins' pipe up for auction by Julien's Auctions  TheOneRing.net

Former ACV Auctions employees files legal complaint against company - Buffalo Business First - Buffalo Business First
Former ACV Auctions employees files legal complaint against company - Buffalo Business First  Buffalo Business First

Rotary auction exceeds goal for domestic violence services - Carlisle Sentinel
Rotary auction exceeds goal for domestic violence services  Carlisle Sentinel

The First-Ever Marvel Comic Book Has Sold at Auction for $1.26 Million - Observer
The First-Ever Marvel Comic Book Has Sold at Auction for $1.26 Million  Observer

Worst Auction Mistake Of 2019: Porsche Type 64 - msnNOW
Worst Auction Mistake Of 2019: Porsche Type 64  msnNOW

First Christian Church holds pie auction for cancer patients - Ozark Radio News
First Christian Church holds pie auction for cancer patients  Ozark Radio News

Should I buy a car at an auction? - Boston.com
Should I buy a car at an auction?  Boston.com

Glinda's 'Wizard of Oz' Test Wand, Mitzi Gaynor’s Costumes Up for Auction - Hollywood Reporter
Glinda's 'Wizard of Oz' Test Wand, Mitzi Gaynor’s Costumes Up for Auction  Hollywood Reporter

County's auction of admin building unsuccessful, new auction held through Iron Horse - Richmond County Daily Journal
County's auction of admin building unsuccessful, new auction held through Iron Horse  Richmond County Daily Journal

Contents of abandoned Arizona safe deposit boxes go up for auction - KTAR.com
Contents of abandoned Arizona safe deposit boxes go up for auction  KTAR.com

Record prices but dismal sell-through rates at Middle East auctions - The ClassicCars.com Journal
Record prices but dismal sell-through rates at Middle East auctions  The ClassicCars.com Journal

Correvio is putting itself up on the auction block after FDA review panel points to another rejection - Endpoints News
Correvio is putting itself up on the auction block after FDA review panel points to another rejection  Endpoints News

Dec 20 | Holiday Party Silent Auction Fundraiser | Laguna Beach - Patch.com
Dec 20 | Holiday Party Silent Auction Fundraiser | Laguna Beach  Patch.com

Shrewsbury nets almost $1M at tax delinquency auction - Worcester Telegram
Shrewsbury nets almost $1M at tax delinquency auction  Worcester Telegram

Michigan to auction 150 parcels of public land - The Detroit News
Michigan to auction 150 parcels of public land  The Detroit News

Mack Auction Company wraps up another busy year of farm auctions - Estevan Mercury
Mack Auction Company wraps up another busy year of farm auctions  Estevan Mercury

Bankruptcy auction held at former Union Agway - By Stephen Betts - Courier-Gazette & Camden Herald
Bankruptcy auction held at former Union Agway - By Stephen Betts  Courier-Gazette & Camden Herald

QC auctions $9.5million wine collection - RollOnFriday
QC auctions $9.5million wine collection  RollOnFriday

Vintage Marvel Comics book sells for record $1.26 million at auction - Reuters
Vintage Marvel Comics book sells for record $1.26 million at auction  Reuters

Historic Five Points South B&B to go up for auction next month - Birmingham Business Journal
Historic Five Points South B&B to go up for auction next month  Birmingham Business Journal

The Art Market — comedians join collectors at auction - Financial Times
The Art Market — comedians join collectors at auction  Financial Times

Gold bars, jewelry for auction of unclaimed safe deposit boxes - 12news.com KPNX
Gold bars, jewelry for auction of unclaimed safe deposit boxes  12news.com KPNX

Auction On Carroll County Farmland Is Saturday And Date For Finalizing Sale Will Be Set At Monday’s Supervisor Meeting - 1380 KCIM
Auction On Carroll County Farmland Is Saturday And Date For Finalizing Sale Will Be Set At Monday’s Supervisor Meeting  1380 KCIM

Bids invited to hold spectrum e-auction - The Hindu
Bids invited to hold spectrum e-auction  The Hindu

Generators call on PJM to expedite delayed capacity auction, once new rules are set - Utility Dive
Generators call on PJM to expedite delayed capacity auction, once new rules are set  Utility Dive

Alex Rodriguez's Bat, Ball & Uniform From 600th HR Hits Auction Block - TMZ
Alex Rodriguez's Bat, Ball & Uniform From 600th HR Hits Auction Block  TMZ

Andrew Wyeth's work at auction in Hillsborough - WRAL.com
Andrew Wyeth's work at auction in Hillsborough  WRAL.com

Michigan DNR holds winter land auction - UpperMichigansSource.com
Michigan DNR holds winter land auction  UpperMichigansSource.com

Mecum auto auction sells $9M in KC — here's a look at the 10 highest-priced vehicle sales - Kansas City Business Journal
Mecum auto auction sells $9M in KC — here's a look at the 10 highest-priced vehicle sales  Kansas City Business Journal

Hempfield golf course hosting auction as it goes out of business - TribLIVE
Hempfield golf course hosting auction as it goes out of business  TribLIVE

Satellite operators lose battle for private C-band auction worth billions - SpaceNews
Satellite operators lose battle for private C-band auction worth billions  SpaceNews

Ball boy who kept Serena Williams' broken U.S. Open racket sold it for $500—now it could go at auction for $50,000 - CNBC
Ball boy who kept Serena Williams' broken U.S. Open racket sold it for $500—now it could go at auction for $50,000  CNBC

Former St. Joseph Hospital in downtown Mishawaka hits auction block - WSBT-TV
Former St. Joseph Hospital in downtown Mishawaka hits auction block  WSBT-TV

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