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Are you planning to sell on eBay? Or have you tried in the past but not had much success with your online auctions? If so, here's a strategy that has worked very well for me.
In my experience, the auction lots where I created a useful collection of related items got more bids and closed at higher prices than auction lots that were all one thing.
For example, instead of listing an auction lot of a simple strand of rose quartz oval shape beads, why not create an auction lot of a neat little "designer collection" of beads?
In this case, you could group some of those rose quartz oval beads with garnet rondells and freshwater pearl beads. These three stones work really well together, and this auction allows the winning bidder to have a lot more creative fun than he or she would with a group of all the same kind of bead.
Combo auction lots like this tend to be more valuable and useful to bidders. In a single auction and for one shipping price, they can get a variety of items instead of just one.
Another advantage of making combined auction lots is that your auction listings will contain more keywords that are being searched for by a much bigger group of bidders. For example, our designer bead collection auction could be found by bidders searching for rose quartz beads, bidders searching for garnet beads, and bidders searching for freshwater pearl beads.
That's a significantly larger group than just bidders searching for rose quartz beads. And a good portion of bidders from all three keyword searches will be watching and considering your designer bead collection auction.
Now here's where it gets really good:
Not only do you have a higher demand for your combo auction lots - you also don't really have any competition for the exact auction lot you're offering. Other sellers might offer rose quartz ovals, or garnet rondells, or freshwater pearl beads - but not all three together in one temptingly color-coordinated auction lot. If a bidder wants this bead combination, your auction is the only one available to bid on.
So according to Economics 101,
high demand + low supply = higher closing price.
You can make tempting kits or package deals of other auction lots no matter what your niche is. Here are a few ideas:
* assorted colors of polymer clay plus some basic clay tools
* inkjet cartridges plus two packs of fancy printer paper
* padded shipping envelopes plus tape
* scrapbooking pens, stickers, and a paper cutting tool
To bidders, these combination auction lots are much more appealing and valuable. If you're a regular seller of combo auction lots, you'll quickly gain a following of eBay buyers who always check your current auctions to see what irresistible new combinations you have available.
Writer and jewelry artist Rena Klingenberg publishes jewelry marketing secrets several times a week in http://www.jewelry-business-blog.com. You'll also find wisdom from eBay experts in her site's collection of eBay success tips: http://www.home-jewelry-business-success-tips.com/sell-jewelry-on-eBay.html.
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David Bowie devotees will have a chance to pick up a rare demo tape featuring what is believed to be the first recording of "Starman."
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Aman Sood. Tribune News *Service*. Patiala, March 17. After a lull of almost four years when liquor contractors in the state have faced losses, contractors have ...
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Branchburg Township will auction historic house next to the former Neshanic Flea Market next month.
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Let Joe Know has received several complaints in recent months about payments being much less than agreed upon or none at all.
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Six jerseys worn in this year's NBA All-Star Game sold for over $20000 but LeBron and Steph Curry remain far ahead of the pack in terms of buyer interest.
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A man who goes by the nickname of Forklift drapes some rusted chains over his shoulder and holds them up for the crowd to see, as if he were showing.
Fredericksburg native Gaye Adegbalola said that walking past the city's controversial slave auction block used to "fuel my fire. It stoked my energy."
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Registration begins Friday for this year's 26th annual online property auction.
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