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For small Internet retailers, drop-shipping is one of the best innovations since sliced bread. How else can a start-up offer a wide variety of products and convince customers that they have a fully-stocked warehouse-while investing virtually nothing in inventory or warehousing? Before you jump right onto the drop-shipping bandwagon, however, there are some pitfalls to avoid.
While a quality drop-shipper is truly a dream come true for the Internet retailer, there are plenty of painful pitfalls to avoid. Things can get embarrassing and costly in a hurry when a drop-shipper:
? sends products out late
? forgets to process your orders
? sends out poorly packaged products
? double-bills your credit card for orders on a regular basis
? provides cheaply made products and/or shoddy workmanship.
A Matter of Credibility
In addition to the above drawbacks, many customers are not very impressed when they find out you retail drop-shipped products. This is especially the case with the rustic log furniture I sell on the web. Many phone customers ask if we make the products ourselves, or are "merely" drop-shipping.
They are relieved and impressed when they find that we manufacturer, finish or pack most of the log furniture we sell at our warehouse. We sell to a lot of people with expensive vacation homes, and quality is of utmost importance. It's always easier to testify to the quality of furniture when you have seen it yourself, and we are able to offer a more unique line by going to Amish suppliers whose products aren't sold elsewhere on the Internet.
Advantages of Drop-Shipping
With this said, there are still some sizeable advantages to drop-shipping. As the volume of our orders grows, it becomes more and more difficult to package all of that furniture. Fortunately for us, our largest supplier is only two miles away and we have a pretty good deal going: we finish all the log furniture they want finished, and they drop-ship the unfinished furniture. So they make it, we finish it.
That means if somebody orders unfinished furniture, it can go directly from the factory. This might have made me nervous about quality control at one point, but I have developed a high degree of confidence in our log furniture manufacturer. In the five years I have been associated with them, they have never let me down. They fill orders with a high degree of quality and accuracy, which makes our job easy.
Choosing a Drop-Ship Partner
Unfortunately, not all drop-shipping companies are as reliable as the one I have found. This is why it pays to do your homework before choosing a drop-shipping company. If you align yourself with fly-by-night operations, your business will most likely suffer as a result. If you are wildly successful, which you no doubt hope to be, a small start-up may not be able to manufacturer or ship product fast enough to meet your needs. A drop-shipper that is unstable as a business may be happy to take your cash but fail to fill orders on a timely basis.
Any business who drop-ships your orders will affect your reputation as a company one way or another. As a result, it's important to make sure any drop-shipping companies you partner with meet the high level of customer service and quality control standards you set for your business.
Copyright 2005 Log Cabin Rustics
Cari Haus is webmaster for http://www.logcabinrustics.com, an online retailer of quality log furniture.
Journey ends $135000 and countless lessons later for Jordan automotive students
For the third time at one of the nation's most prestigious classic car auctions, Team Red Jacket sold for thousands of dollars the same 1996 Ford Mustang they had restored and customized to win the Quaker State Best in Class Challenge in December 2016 ...
Start your engines! Russo and Steele auction begins in Scottsdale
Auction action began on at Noon. One of the featured vehicles up for auction at Russo and Steele this year, is a 1964 Chevrolet Cheetah. One of only ten genuine Cheetahs known to be in the United States today, ordered new by Alan Green. A 1967 ASA 1100 ...
Christie's International Real Estate Opens Its First Ever Real Estate Brokerage Gallery Space in Its Flagship New ...
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Following a careful buildout process in Christie's U.S. auction headquarters at 20 Rockefeller Plaza, Christie's International Real Estate will open the new real estate gallery in a prominent space in the New York City auction house. Christie's ...
New 10-Year TIPS Auctions With A Real Yield Of 0.548%, Highest In 2 Years
The U.S. Treasury just announced that its offering of $13 billion in a new 10-year TIPS - CUSIP 9128283R9 - resulted in a real yield to maturity of 0.548%, the highest for this term at auction in two years. The coupon rate was set at 0.500%, also the ...
Zombies Goodbye: NY Foreclosure Auctions Jump In 2017 | Report
New York is one of just a handful of states that saw a jump in foreclosure auctions in 2017, according to a new report. Its findings suggest that the state's aggressive attack on zombie properties is beginning to pay off. New York bucked the national ...
NBTC favours changes to spectrum auctions
Originally, the NBTC divided the 45MHz bandwidth of the 1800MHz spectrum into three licences each with 15MHz bandwidth. He said that the proposed switch to nine licences was in line with the ideas of the telecom operators aired at the recent public ...
The Augusta Chronicle
Auction company sues Augusta National over trademark name Green Jacket Auctions
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The company has conducted about 30 auctions of memorabilia worth millions of dollars, including several green jackets. The jackets are worn by members of the Augusta National Golf Club and awarded to the winner of each year's Masters Tournament. The ...
Auction Central News
Quinn's tracks beauty of 'Natural World' with Jan. 25 Prints Auction
Auction Central News
Maria Sibylla Merian (German, 1647-1717), Cayman with Snake, from Metamorphosis Insectorum Surinamensium, Amsterdam, 1719, 20.25 x 14.25in. Est. $4,000-$6,000. FALLS CHURCH, Va. – On Thursday, January 25, the Waverly Rare Books & Prints division of ...
AppleInsider (press release) (blog)
Apple Macintosh logo by Andy Warhol goes up for auction, valued up to $30K
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A rare piece of art history is now up for sale in the form of an Apple Macintosh logo painted and signed by pop artist Andy Warhol. Thought its exact raison d'etre is unknown, the work may be a color study for an Apple advertising commission, according ...
What next for contemporary art auctions?
With auction houses in the news following record-breaking sales, I sat down with Ralph Taylor, Global Head of Post-War and Contemporary Art at Bonhams, to discuss how the contemporary art market is shaping up for 2018. Are auction houses getting too ...
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