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There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain buyers, they are more likely to get a sale. And as the Internet becomes more multi-media, there are many temptations thrown in our way, especially the use of sound.
Using background music or sounds, unless you're selling music, is probably a bad idea. If you are going to include music or even an audio product pitch, you are wise to include a command panel that will allow the viewer to listen or not as she pleases. Do not! Do not! Do not! set up your auction listing so that a potential customer is greeted with loud music as soon as they click on your page. Here's why:
1. Potential buyers are there to see your Gucci handbag or Oakley sunglasses, not to be entertained. Making a buying decision is serious business and you to do not want to take their attention away from your merchandise. Instead, the entire focus of your page should be directed at whatever you are selling. Music is simply a distraction.
2. At this time, we cannot count on the quality of audio technology. Buyers have different browsers, different connections and possibly antiquated equipment. Even worse than unwanted music is unwanted music that sounds terrible, that is scratchy, too loud or of awful quality.
3. You will most likely not know what kind of music your perspective buyer wants to hear. If you are selling to teens you can be reasonably certain that they do not want to hear Big Band music. But can you know whether they prefer Eminem or Travis Twitt? Obviously not.
4. Consider the situation of your buyer. He might be prowling eBay while he is at work and is not supposed to be surfing the net. Sudden blaring music as the Vice-President of the company walks by is the last thing he wants. Or a Mom might have just gotten her colicky baby to sleep and when your music wakes up a cranky infant you can be certain you will never get a sale from that irate parent.
5. Audio files take longer to download than text. If your prospective customer has dialup instead of a high-speed connection, they will most likely be gone before your auction page has even loaded.
Ignore the temptation to make your auctions 'more exciting', and instead, concentrate every element on the page on your merchandise. The last thing you want to do is distract a serious buyer who might decide to purchase. Let them find their entertainment elsewhere!
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Don Lutes Jr. kept the 1943 copper penny he stumbled upon in his high school cafeteria seven decades ago in a safe behind a wall in his Massachusetts home.
In recent years, buyers have flocked to private marketplaces to avoid the fraud, hidden fees and low-quality ads they saw in the open marketplace. Agencies ...
The auction will take place at Christie's Paris, against the backdrop of Paris Couture Week, on Jan. 24.
Invaluable said it sold half a million lots on its global marketplace in 2018, which is up 20% over the previous year and is up 130% over 5 years. The number of ...
After 40 years of business in Boston's Back Bay, the recently shuttered L'Espalier auctioned off everything Wednesday — from its industrial dishwasher to its ...
Titan International, Inc. raised $91481 for several state FFA chapters in Iowa, Nebraska and Georgia from special event tire auctions in 2018.
Visitors formed long lines before daybreak on Tuesday to catch a glimpse of Tokyo's renowned tuna auctions — now at the Toyosu wholesale fish market — as ...
Those who can't make it to the Naples Winter Wine Festival's live auction Jan. 26 will have a chance to bid on a different set of extravagant lots online starting ...
Eddie Lampert's hedge fund has won tentative approval for a $5.2 billion plan to buy 425 stores and the rest of its assets.
Stacy Luoma and her grandmother Arbilla Moore made off with about $515 in personal possessions once belonging to "Little House on the Prairie" star Melissa ...
PALM CITY — A 20-acre equestrian estate, part of the Box Ranches development near Indiantown, will be sold at auction Thursday to the highest bidder, ...
A 30858-square-foot Paradise Valley home that was once listed for $35 million is going up for auction later this month. The Paradise Valley home, called Villa ...
A rare penny that a Pittsfield teenager found in his lunch money more than 70 years ago was auctioned off for more than $200,000 on Thursday to a Concord ...
The commercial and industrial property market enters 2019 on the back of a strong finish to 2018, with a total of 38 properties around the North Island selling at a ...
It's day four of the Barrett-Jackson Auction where more than 1600 cars are up for grabs in Scottsdale, Arizona. Yahoo Finance's Julie Hyman, Adam Shapiro, ...
Jeff Gordon is auctioning off a 2016 Corvette C7.R with supercharged 6.2-liter LT4 V8 engine to raise money for cancer research at Barrett-Jackson.
India plans 350 GW solar, 140 GW wind power capacity operational by 2030, with share of renewable energy in overall power generation targeted at 40%.
Bankrupt retailer's chairman prevails in bid to keep flailing department store chain from closing its doors forever.
The five coolest cars up for sale at the Gooding & Company auction in Scottsdale, Arizona.
The Stillwater Ag Boosters group will have its fundraiser 6 p.m. Saturday at the Payne County Expo Center. The cost is $5 for smoked ribs, ham, green beans, ...
Arizona Car Week kicks off this weekend with Barrett-Jackson, Bonhams, Gooding & Company, RM Sotheby's, Russo and Steele, Silver Auctions and ...
After a daylong suspension earlier this week due to weather, the FCC's 28 GHz spectrum auction kicked back into gear more than two months after it began.
Artsy presents Rago Auctions: Modern Ceramics & Glass, featuring works by Dale Chihuly, Hans Coper, Yoichi Ohira, and more. In advance of the auction, ...
Actor Gary Sinise has partnered with Richard Rawlings of "Fast N' Loud" to auction off a custom Jeep at the Barrett-Jackson collector car auction in Scottsdale ...
Artsy presents Rago Auctions: Mid-Mod, featuring works by Eero Saarinen, Tommi Parzinger, Paul Evans, and more. In advance of the auction, browse lots and ...
Russo and Steele Collector Automobile Auctions will auction off a 1994 Club Car Golf Cart on Thursday, with proceeds benefiting the family of fallen Salt River ...
Artsy presents Rago Auctions: Lost City Arts - 36 Years of Collecting, featuring works by George Nakashima, Harry Bertoia, Vladimir Kagan, and more.
Artsy presents Rago Auctions: Modern Design, featuring works by George Nakashima, Gio Ponti, Harry Bertoia, and more. In advance of the auction, browse lots ...
Exquisite '20 years of Supreme' ensemble includes an archive of diligently and passionately assembled skates by collector Ryan Fuller.
The Capitals' annual Better Halves gift basket auction to benefit the Monumental Sports and Entertainment Foundation launched Monday and will close at the ...
As ridiculous as it sounds, high-end car auctions can get a bit samey. Year after year, it's a similar bunch of crazy rare Ferraris, Porsches and old Bugattis that ...
Can't be at the Barrett-Jackson auction in person? See which vehicles draw the biggest bids on TV.
If there's one thing an automaker loves, it's auctioning off the first VIN of a fancy new model for charity. Ford's the latest automaker to hitch its horse to that cart, ...
A startup business that opened a pop-up shop in OTR is selling its intellectual property in a sealed-bid auction.
Up to $1 million worth of vintage cars and automobile paraphernalia is going up for auction this weekend following the recent closure of the Dick's Classic ...
Pittsfield, Massachusetts resident Don Lutes Jr. struck auction gold with a copper penny that was accidentally created by the U.S. Mint. Lutes Jr. received the ...
(WLEX) A small Kentucky town is auctioning off a piece of history. A rare 1921 Thompson “Tommy” machine gun will be sold at auction. For decades, the gun ...
Baseball legend Randy Johnson's 25000-square-foot Paradise Valley mansion will go to the highest bidder on Jan. 31.
A legendary Ford Mustang sold for a historic price at the Mecum Auctions event in Kissimmee, Fla., on Friday night when the bidding ended at $2,200,000.
Honor the legacy of Martin Luther King Jr., check out an art and wine festival or see what's going on the block at a high-end car auction.
There weren't a lot of reasons to keep holding the Wayne County Tax Foreclosure Auction, and they're dwindling by the day.
Sears said Thursday that its chairman Eddie Lampert's hedge fund, ESL Investments, is the winning bidder in the company's bankruptcy auction. “We are ...
The Federal Emergency Management Agency auctioned off 34,496 unused meal kits this week, as their expiration date neared, that had been earmarked for ...
There are plenty of homes for sale in South Florida, but one property offers unbelievable luxury for less. It's an auction where, in theory, the buyer could pay a ...
BLACKSBURG, Va. (WDBJ) It's just three weeks till the NFL Super Bowl, but it's just two weeks till Souper Bowl in Blacksburg. Ferguson Enterprises is getting ...
Two Ferrari supercars will star at the next Mecum Auctions event, taking place at Osceola Heritage Park in Kissimmee, Fla., from January 3 through 13.
You have the opportunity to get your hands on a piece of White Fence Farm history. The historic restaurant is auctioning items off after closing its doors in ...
Over the past six years, the KCI Auto Auction has donated $1.25 million to three Kansas City-based organizations.
Get a peek at some of the collector cars that will be auctioned at Barrett-Jackson in Scottsdale on Thursday, the fourth day of bidding.
The Mecum Auction's Kissimmee sale features an assemblage that includes rare road rockets from the 1930s through 1960s and beyond.
Heavy snowfall in the nation's capital has prompted the FCC to suspend the 28 GHz spectrum auction. The agency plans to resume activities on Jan. 15 with six ...
Kennewick, Wash. - The Old Country Buffet, a local favorite for many years has recently closed. The remaining assets from the Old Country Buffet are being ...
At least 50 bids were received for the second round of auctions for discovered small field (DSF-II) oil and gas assets in India, for which 25 contract areas are on ...
It took developers 10 years to build the Outlets at Corpus Christi Bay but only a portion of the retail center is filled with stores. After failing to make payments on a ...
Utah businessman Dell Loy Hansen won the bidding war at Heritage Auctions.
A unique online startup from Nevada is opening a pickup location in Glendale. FOX 10's Jennifer Auh reports.
Melbourne's auction market will make a modest return this weekend, with about 30 homes set to go under the hammer tomorrow.
Among the items for sale Saturday at a southern Wisconsin auction business is a box of World War II German replica pins featuring swastikas.
(Lewisburg) The city of Lewisburg is hosting a surplus auction on January 24th. Lewisburg Public Works Director Roger Pence says you can make an.
After just two years, the Outlets at Corpus Christi Bay in Robstown will be auctioned off. A notice of foreclosure sale was filed Monday with the Nueces County ...
Our five favorite cars from this week's RM Sotheby's Arizona auction, which might be the best collector car auction of 2019.
Sellers Auction routinely holds auctions offering memorabilia, collectibles, antiques, tools, household wares and other bric-a-brac. But never before has the ...
STATEN ISLAND, N.Y. -- Two recycling retailers and an international wholesale company earned winning bids totaling $309,697 for various parts of the ill-fated ...
The Dunlap Feeder Cattle Auction, Dunlap, Iowa, reported receipts of 2243 head selling Jan. 11, compared to 4165 head a week ago and 3958 head last year, ...
Former Younkers locations at the Lakes Mall and River Town Crossings will be sold at an auction Monday, Jan. 28.
LIVINGSTON — A Baton Rouge businessman entered the winning bid Wednesday for the 59-acre studio property seized from "Dukes of Hazzard" star John ...
An alleged document reveals Intel's plan to auction the unannounced Core i9-9990XE 14-core processor.
The German government is debating whether to follow the United States and allies like Australia in restricting China's Huawei Technologies from accessing its ...
MILAN, Jan 17- Nutella maker Ferrero has been shortlisted to take part in the second round of Campbell Soup Co's auction of its international.
The house is reported worth $510000, according to Zillow.com.
It's a shift from the German government's position in October, when it told lawmakers it saw no legal basis to exclude any vendors from an upcoming 5G auction.
While the late-rapper was serving time in the mid-90's, he drew an explicit drawing for his then-girlfriend, which is now going up for auction.
Outlets at Corpus Christi Bay opened less than two years ago and now it could be sold off to the highest bidder. A foreclosure notice filed Monday with the ...
It has the letters NJ stamped on its barrel, which may means it was purchased for a New Jersey militia unit.
The Lexington Livestock Market, Lexington, Nebraska, reported receipts of 3173 head selling Jan. 11, compared to 3672 head a week ago and 4040 head last ...
Former Arizona Cardinals coach Bruce Arians helped auction a boat at Barrett-Jackson in Scottsdale on Wednesday night, all for a terrific cause.
Barn finds seem to pop up a lot these days, but it's still rare to see one like this. A total of 81 cars were just discovered in a massive barn in rural France, most of ...
These are the five most interesting vehicles up for auction at the RM Sotheby's Auction in Scottsdale, Arizona. The auction takes place January 17-18, 2019.
OKI Data Americas, a printing technology innovator that makes durable vehicle wraps for the automotive restyling industry, reached the end of its nine-month ...
The iconic 1956 Chevrolet C1 Corvette SR race car, otherwise known as 'The Real McCoy', will soon be sold to a lucky new owner by Mecum Auctions in ...
A grand waterfront home in Marco Island, Florida, with a collection of tropical flora worthy of its own botanical garden, is headed for auction next month.
Thailand's True Move has stated that it does not intend to bid in this year's upcoming 700MHz spectrum auction.
WEYMOUTH — A firm that lent $60 million to the struggling developer behind a sprawling project on the site of the former South Weymouth Naval Air Station has ...
Bremo Auctions hosted their end of the year Holiday Variety Auction Saturday as a way for the store to get rid of old items, in the effort to make room for new ...
An auction is planned Thursday at Cafe Du Jour, 1365 Main St. in Springfield. The cafe has closed to make room for a new Delaney's Market location.
If it's the right make and model, a single classic car found in a barn can make headlines. This discovery was much bigger. Eighty cars bigger, and now they're ...
It's been a memorable year in the art world, not for what happened, but for who left.
A intrepid bidder snatched up a sweet replica of the Scooby-Doo Mystery Machine for $59400 at the Barrett-Jackson auction in Scottsdale.
Chevrolet will auction four Bumblebee Camaros from the Transformers movie franchise at Barrett-Jackson collector car auction in Scottsdale.
The five-bedroom, four-bath home in the town of Frederick will be sold off to the highest bidder April 17 for Christopher Watts' failure to pay principal and interest.
Mirror mosaic by 96-year-old female artist fetches close to $1m at the 10th edition of the Tehran Auction.
The City of Lewisburg will be hosting an auction to give away some used items from the public works department.
PHOENIX — Arizona Car Week starts this Saturday with the Barrett-Jackson auto auction . Some 1,800 classic, luxury, custom and exotic cars will be shined and ...
The vast Western American Art collection of late businessman and philanthropist L.D. “Brink” Brinkman will be auctioned both online and live in Los Angeles ...
An historic schoolhouse built in the 19th century is scheduled to go up for auction later this month in the city of Green.
Among vehicles at Tuesday's Barrett-Jackson auction are a street machine with flames and a Scooby-Doo Mystery Van with its own colorful paint scheme.
Sites such as the Postings in Kirkcaldy are being sold as redevelopment opportunities.
A liquidation sale is underway at the Sears store at the Holyoke Mall in Massachusetts in October 2018. Word came Wednesday that Sears has staved off ...
A one-of-a-kind hot rod will grace the auction block on Friday during Barrett-Jackson's annual sale in Scottsdale, Arizona. This 1930 Ford Model A boasts a ...
Officials say the city will close out the 2018 calendar year with items left over from previous auctions along with new items.
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