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Inexperienced auction sellers, or those lacking in confidence, often want to make their auction listings more dramatic and exciting. They dread the possibility that buyers will be bored by their auction and turn away with indifference.
Therefore, they reason, they will spice up their auctions with some "animations" - graphics that blink, change colors, spin, travel around the web page.
Or the seller may be a tech person who loves toys and is proud of his ability to create unusual effects.
Regardless of their reasons, animated elements on an auction page are almost never a good idea for the following four reasons:
1. Rather than attracting attention to the merchandise in your auction, your potential customer may watch a spinning ball or follow Santa and his reindeer through the sky. We want the customer's total attention on that all-important question: "Do I want to buy this widget or not?" Distractions are not good for your wallet.
2. Animations can make the load time of your auction listing much longer. I have been using DSL four years and have forgotten (happily!) how horrible it is to use dialup. However, for many places on this planet, high-speed connections simply are not available. For these folks, loading your page might take forever, and you can be sure they won't wait. Experts tell us that the average user spends only 7 seconds at a webpage before departing for greener pastures. If your sales page is still loading, no sale for you.
3. It takes time for you to figure out how and whether to use animations. This is time that would be better spent on writing more exciting and dynamic copy - copy that will turn a prospective customer into a real buyer. A smart business person will treat time as her most precious commodity and spend it on what is most likely to bring a sale.
4. Many of these animations are just downright annoying. I personally do not enjoy looking at screens that are twirling, whirling and blinking. Two particularly irritating animations are an inescapable message that follows up and down the left side of the page, regardless of where I'm looking, and "trails" that follow my mouse.
A huge majority of people feel the same, apparently. Sellers need to make it as easy as possible for people to buy, rather than throwing obstacles in the way.
Are there any occasions when animated pictures are of any value in an auction listing? Possibly. For example, if you are selling to graphic designers then animated elements might be appropriate. As always, testing, testing, testing is the only way to truly know.
But for the rest of us folks - forget the glitter and focus on your merchandise. That's what makes us buy.
Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
Journey ends $135000 and countless lessons later for Jordan automotive students
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Start your engines! Russo and Steele auction begins in Scottsdale
Auction action began on at Noon. One of the featured vehicles up for auction at Russo and Steele this year, is a 1964 Chevrolet Cheetah. One of only ten genuine Cheetahs known to be in the United States today, ordered new by Alan Green. A 1967 ASA 1100 ...
Christie's International Real Estate Opens Its First Ever Real Estate Brokerage Gallery Space in Its Flagship New ...
Business Wire (press release)
Following a careful buildout process in Christie's U.S. auction headquarters at 20 Rockefeller Plaza, Christie's International Real Estate will open the new real estate gallery in a prominent space in the New York City auction house. Christie's ...
New 10-Year TIPS Auctions With A Real Yield Of 0.548%, Highest In 2 Years
The U.S. Treasury just announced that its offering of $13 billion in a new 10-year TIPS - CUSIP 9128283R9 - resulted in a real yield to maturity of 0.548%, the highest for this term at auction in two years. The coupon rate was set at 0.500%, also the ...
Zombies Goodbye: NY Foreclosure Auctions Jump In 2017 | Report
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Originally, the NBTC divided the 45MHz bandwidth of the 1800MHz spectrum into three licences each with 15MHz bandwidth. He said that the proposed switch to nine licences was in line with the ideas of the telecom operators aired at the recent public ...
The Augusta Chronicle
Auction company sues Augusta National over trademark name Green Jacket Auctions
The Augusta Chronicle
The company has conducted about 30 auctions of memorabilia worth millions of dollars, including several green jackets. The jackets are worn by members of the Augusta National Golf Club and awarded to the winner of each year's Masters Tournament. The ...
Auction Central News
Quinn's tracks beauty of 'Natural World' with Jan. 25 Prints Auction
Auction Central News
Maria Sibylla Merian (German, 1647-1717), Cayman with Snake, from Metamorphosis Insectorum Surinamensium, Amsterdam, 1719, 20.25 x 14.25in. Est. $4,000-$6,000. FALLS CHURCH, Va. – On Thursday, January 25, the Waverly Rare Books & Prints division of ...
AppleInsider (press release) (blog)
Apple Macintosh logo by Andy Warhol goes up for auction, valued up to $30K
AppleInsider (press release) (blog)
A rare piece of art history is now up for sale in the form of an Apple Macintosh logo painted and signed by pop artist Andy Warhol. Thought its exact raison d'etre is unknown, the work may be a color study for an Apple advertising commission, according ...
What next for contemporary art auctions?
With auction houses in the news following record-breaking sales, I sat down with Ralph Taylor, Global Head of Post-War and Contemporary Art at Bonhams, to discuss how the contemporary art market is shaping up for 2018. Are auction houses getting too ...
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