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Inexperienced auction sellers, or those lacking in confidence, often want to make their auction listings more dramatic and exciting. They dread the possibility that buyers will be bored by their auction and turn away with indifference.
Therefore, they reason, they will spice up their auctions with some "animations" - graphics that blink, change colors, spin, travel around the web page.
Or the seller may be a tech person who loves toys and is proud of his ability to create unusual effects.
Regardless of their reasons, animated elements on an auction page are almost never a good idea for the following four reasons:
1. Rather than attracting attention to the merchandise in your auction, your potential customer may watch a spinning ball or follow Santa and his reindeer through the sky. We want the customer's total attention on that all-important question: "Do I want to buy this widget or not?" Distractions are not good for your wallet.
2. Animations can make the load time of your auction listing much longer. I have been using DSL four years and have forgotten (happily!) how horrible it is to use dialup. However, for many places on this planet, high-speed connections simply are not available. For these folks, loading your page might take forever, and you can be sure they won't wait. Experts tell us that the average user spends only 7 seconds at a webpage before departing for greener pastures. If your sales page is still loading, no sale for you.
3. It takes time for you to figure out how and whether to use animations. This is time that would be better spent on writing more exciting and dynamic copy - copy that will turn a prospective customer into a real buyer. A smart business person will treat time as her most precious commodity and spend it on what is most likely to bring a sale.
4. Many of these animations are just downright annoying. I personally do not enjoy looking at screens that are twirling, whirling and blinking. Two particularly irritating animations are an inescapable message that follows up and down the left side of the page, regardless of where I'm looking, and "trails" that follow my mouse.
A huge majority of people feel the same, apparently. Sellers need to make it as easy as possible for people to buy, rather than throwing obstacles in the way.
Are there any occasions when animated pictures are of any value in an auction listing? Possibly. For example, if you are selling to graphic designers then animated elements might be appropriate. As always, testing, testing, testing is the only way to truly know.
But for the rest of us folks - forget the glitter and focus on your merchandise. That's what makes us buy.
Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
By Swati Pandey SYDNEY (Reuters) - Australia's housing market seems to have come out of its doldrums with the hard-hit cities of Sydney and Melbourne set ...
Despite a record number of cars hitting the auction block this year, the total value raised came in at a paltry $245 million, representing a 34% decrease from the ...
There were no more bids after $17 million. Since $17 million was below the reserve price -- or minimum required by the seller — RM Sotheby's pulled the lot.
A Ferrari, sold for £33000, is among dozens of items seized from criminals and sold at auction.
Commodity traders Glencore PLC and Trafigura [TRAFGF.UL] have picked up a combined 70479 tonnes of aluminum over the past week by winning online ...
The Monterey Car Week auctions left the collector car world in a state of shock. Sales totals were expected to be similar to 2018 when 850 cars sold for US$370 ...
This guide will take you through the process of buying on Yahoo Auctions so you'll be killing the Japanese resale market in no time.
Former President Barack Obama's game-worn high school basketball jersey – nearly lost forever in the trash – has sold at auction for $120000.
The No. 23 basketball jersey believed to have been worn by President Obama when he was a high school senior sold in an online auction for $120000.
The final five minutes of trading have become the busiest time of day for stock market traders in Europe.
Up for auction is a 1-of-1, 1984 off-road Porsche 911 Carrera. Dubbed the “SARAFI,” this project car started out as an already impressive 911 3.2 Carrera which ...
If you are one of the many creditors owed money by J Levine Auctions, it may have just become harder to collect anything.
New to auction drafting? Here's all you need to know before your first fantasy draft.
A rare 1923 Green Bay Packers stock certificate was auctioned off on Saturday for more than double the estimate.
But will the botched-bidding scandal create real change in an industry constantly racing to up the stakes?
In 2017, an anonymous buyer paid $450 million for Leonardo da Vinci's "Salvator Mundi." But it was down to Alex Rotter, on the other end of the telephone, ...
This week's auctions appearing in the Aug. 16, 2019 Wisconsin State Farmer.
Fall Consignment Auction • 9:00 a.m.. Held at the Mid-American Auction Co. office and auction lot (home of the Hay Auction), located by exiting Interstate 94 at ...
As previews begin for the eighth ONLY watch auction for charity, collectors are gearing up to bid on their favorite watches among the 52 one-of-a-kind ...
Although Bonhams and RM Sotheby's added an early and extra day to the annual collector car auctions that take place during Monterey Car Week 2019, with ...
Buyers walked along bales of tobacco in the first live auction on the secondary market Wednesday at Horizon Ltd. in Wilson. “This is the first sale of the 2019 ...
Gold coins worth thousands, Rolex watches, a newspaper from the day JFK was killed, and piles of sports memorabilia are all up for auction in Orlando this ...
MARIETTA — The guests were greeted with a smile and a glass of sparkling wine. Outside the Lafayette Hotel ballroom, 14 tables were covered with items ...
Sixteen homes and 16 vacant lots will be up for grabs in the city's annual tax closure auction at 6:30 p.m. Sept. 19 at 1 Locks Plaza.
For the wealthy collectors who converge from across the globe on Monterey Car Week, the biggest spectator sport over the weekend is the auctions.
MATOAKA — The former town of Matoaka is officially no more after all former town assets were sold at an auction on Saturday.
Last month, 95 foreclosed properties in Ingham County were auctioned to the highest bidder, and any money the county made above what was owed in ...
About 900 attendees of the Oregon Wine Experience were greeted Saturday at the entrance with a wine glass, which was then filled with some of Oregon's best ...
Heritage Auctions just had a good week: The auction house broke multiple records with the sale of a science fiction art collection that exceeded its pre-auction ...
A Sleepy Eye man's lifetime collection of farm equipment and more than 120 collector's vehicles sold Aug. 17 at his estate.
An auction house selling the jersey, which the former president is believed to have worn while playing in high school, says it could fetch that much when bidding ...
Listed in first place in the third edition of the 100 Greatest U.S. Modern Coins, the 1975 No S proof Roosevelt dime is one of the rarest issues in all of.
BAR HARBOR — The historic mansion East of Eden will go to auction on Sept. 7, unless sold beforehand. The mansion is currently listed for sale for $12.5.
Housing auction clearance rates this week have reached two-year highs of almost 80 per cent across Australia.
OSWEGO — The annual Oswego County Tax Auction is set to take place Oct. 5, in Mexico, offering bidders a selection of approximately 120 foreclosed ...
When it comes to county auctions, it's buyer beware. But a Boca Raton investor lucked out after buying a home he didn't know had burned down.
While Kruse GWS Auctions hasn't been on my radar as much as other auction houses of late, I was excited to peruse the catalog for its upcoming Royal Artifacts, ...
The Monterey car auctions are a time of wealth and wheels. Here are the 30 most expensive cars being auctioned off this week.
Elvis Presley not only liked peanut-butter-bacon-and-banana sandwiches, he also loved cars. The King owned more than 100 automobiles, including several ...
Joe Tiller's chapter of the National Football Foundation to auction off more memorabilia from the Tiller era of Purdue football.
NBC Sports Group and Mecum Auctions today announced a multi-year partnership extension to continue coverage of Mecum collector car auctions across NBC ...
Introduces New “In Bond, In London” Initiative. NEW YORK – August 22, 2019 – Acker, 2018's leading global wine auction house, has just launched its first ...
Matthew Broderick and Alan Ruck weren't the only stars to appear in the classic 1986 film “Ferris Bueller's Day Off.” A shiny, red Ferrari lookalike all but stole the ...
A judge has ordered Collectrium to pay Heritage Auctions close to $1.8 million, bringing to a close the long-running data theft lawsuit filed by the Dallas ...
Elvis Presley's pal Wink Martindale reveals why he 'broke down' after seeing The King for the last time. Radio personality and game show host Wink Martindale ...
Shakey Graves is auctioning off an art guitar designed by Carter Watkins to raise money for MyMusicRX, which brings joy to children with cancer.
While previous buyers passed on 18 oddly shaped and nearly unbuildable tax title properties for sale at the county, a group of investors and adjacent ...
Canada's most famous coin, the 1911 silver dollar, was sold Aug. 15 for $552000, including a 20 percent buyer's fee.
There's a bumper crop of over 100 classic cars coming up for auction in Minnesota this Saturday. (VanDerBrink Auctions). The vehicles were owned by a farmer ...
From a 1939 Porsche to two ferocious Ferraris from the '50s to a 1995 Vector M12, these are the best vehicles up for auction at Monterey Car Week 2019.
Patience and awareness are just two skills you'll need if you're going to come out of your Fantasy Football auction looking like a champ.
These are some of the most expensive cars that sold in Monterey, California.
Bidding soared to $3.5 million on Saturday for a 1970 Plymouth Superbird that Richard Petty raced in NASCAR and is billed by its present owner as the most ...
There is an out-of-this-world auction going on this weekend with some amazing Apollo-era artifacts up for grabs. "Items like this Apollo Guest Center sign, that's ...
Designer shoes, Rolex watches, and a Ferrari are among an estimated £2.3 million (US$2.8 million) worth of luxury goods seized from criminals that will be ...
An incredibly rare dime once owned by late Los Angeles Lakers owner Dr. Jerry Buss sold for $1.32 million in a Chicago auction.
Critics of President Obrador have called the auctions a populist measure.
Some pig, indeed: One hog at an Ohio livestock auction fetched $15000, but the credit belongs to its 12-year-old owner.
India's Karnataka state government has deferred its plan to auction off the Donimalai iron ore mine indefinitely, it said late Friday.
Some of the artifacts going under the hammer include: the armor Russell Crow wore in "Gladiator" (valued at more than $36000); Jack Nicholson's axe from "The ...
DALLAS (CBSDFW.COM) – Time is running out for anyone wanting to bid on a high school basketball jersey believed to have been worn by President Barack ...
Editor's Note: This is the second in a three-part series on the auto auction operations of KAR Auction Services. Part I discusses the focus on revenue per unit at ...
The town has been involved with the military surplus program for over a decade. A date has been set to auction off unused and unwanted equipment.
From metal, to siding, to lumber, and bathtubs, a lot is up for auction this weekend in Sapulpa.
Rows of damaged cars, slowly being scavenged for parts, sit in the 8-acre junkyard at the LKQ Pick Your Part site in West Humboldt Park. Mechanics shopping ...
BEIJING, Aug 25 (Reuters) -. * Commodity trader Trafigura won 9,331.86 tonnes of refined copper in an auction of metal dating back to the Qingdao ...
Have you never had the privilege of attending a cruise ship auction? Here's what it's like to buy art on the high seas.
HONOLULU (KHON2) — A reminder, items that belonged to the late actor Jim Nabors are up for auction and time is running out for you to bid. Nabors played ...
With only three others painted in this sparkling hue, this.
The restaurant is 3100 square feet and the banquet center is 2400. The combined property is appraised at $240000. The auction is Aug. 24.
A much-hyped car auction sputtered out in the weirdest way Saturday.
The online silent auction for Taste of Knowledge is now live! It will close at 7:30 p.m. Sunday. There are 62 silent auction items generously donated by local ...
The No. 23 jersey worn by No. 44 is up for auction. The game-worn jersey of former president Barack Obama when he played for Honolulu's Punahou High ...
(RENO, Nev.) — An unopened copy of a 1987 cult-classic video game that a Nevada man found in the attic of his childhood home is expected to sell for up to ...
The Chinese court auctioning off inventory formerly held by the now-defunct Fanya Metal Exchange has put two batches of rare earths, with a market value of ...
The Kenya Airports Authority has overseen auctioned planes abandoned at Nairobi's Wilson Airport.
Hundreds of collector cars are hitting the auction block in Harrisburg starting on July 31. Mecum Auctions Harrisburg is back for another year offering car ...
A 100-acre estate in Newport, New Hampshire, once owned by the creator of the Long Island Railroad and later by the inventor of the light machine gun, will be ...
Understanding the metrics in Google's Auction Insights and visualizing the data can give a clearer view of your account's performance. James Hebdon ...
Hundreds of collector cars are hitting the auction block in Harrisburg starting on July 31. Mecum Auctions Harrisburg is back for another year offering car ...
One of the most iconic pieces of Elvis Presley memorabilia, the custom built 1929 Ford roadster that the King of Rock and Roll drove in the movie "Loving You," ...
A vast collection from the esteemed Broadway producer Terry Allen Kramer, who died in May at 86, will be offered in a series of sales at Christie's from Oct. 2019 ...
Action Auctioneers is getting ready for their weekly auction.
TROY — As part of the annual United Way of Miami County campaign this fall, ITW and its local Hobart businesses will be offering area employees and c.
After nearly two years on the market, a Gilded Age waterfront mansion in Bar Harbor located along a stretch of shoreline formerly known as “Millionaire's Row” is ...
Advancing contemporary art since 1981! In this Newsletter. Mayor's Arts Award Celebrations September Art Walk October/November Show: Ceci N'est Pas Une ...
The auction of Sundale Country Club was again postponed Wednesday, leaving the troubled golf club property — and the neighborhood surrounding it — in ...
This year's Missoula Police Department bike auction was held entirely online in hopes of drawing more bids.
Sunday's noon start of the auction at Dan's Heating and Cooling at 906 Third St. in downtown Perry drew a crowd of 50 or more bargain hunters looking to profit ...
With auto enthusiasts from around the globe gearing up for their annual pilgrimage to Monterey, Calif., for next week's Monterey Car Week, Sotheby's and Bob's ...
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Over 358 vehicles were sold at the July 2019 Mecum auction in Denver, for a sales total of $10.2 million.
A Milky Way-themed oil painting by Chinese-French artist Zao Wou-Ki will be a star lot at a Christie's auction in Shanghai this September. The large-format ...
What would you pay for arguably the most famous club in golf history? We're about to find, after a Calamity Jane putter belonging to Bobby Jones went up for ...
WEST MEAD TOWNSHIP — It was a day for budding farmers and 4-H enthusiasts Friday at the Crawford County Fair.
Decommissioned buses either sold or waiting to be auctioned sit on the former Bel Air Auto Auction site.
Nintendo is always fighting against mods and piracy. But now they've taken down an ebay auction that simply mentions that a Switch is able to be modded.
The Gulf of Mexico is either rebounding well as a world-class offshore oil and gas exploration site, or recovering painfully slowly from the oil crash five years ago.
Over 200 tax-foreclosed properties in eight Michigan counties including Livingston will be offered at public auctions in Lansing. Livingston, Branch, Clinton ...
For more than two decades, Alan Schurman's famous Iron Ranch wowed people of all ages with its extensive collection of historic machinery and relics of a ...
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