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How To Move Your Business Online in 7 Steps


So you have set up your company, fairly established and generating some sort of revenue. Why should you take the most important step of starting online?

The online audience is massive - it's an information resource used by millions worldwide and continues to grow. Having your company information online can be a whole new way of attracting potential customers.

Step One: Choose a domain name

It is important to choose a domain name which is suitable for your business. If you want to be able to say your domain name over the phone, then it should be easy to spell and short to make it easier for your customers.

Usually, it's best to have the name of your website as your domain name, for example; www.yourcompany.co.uk. If your company name has already been taken there are several ways around this, here are some examples:

www.your-company.co.uk

www.yourcompanyltd.co.uk

www.company.co.uk

You could also choose from .com or .co.uk which are the most common and popular, however there are different domains for organisations (.org.uk) or new ones such as .com.uk

Whichever you choose you must check the availability on www.123reg.co.uk

Step Two: Host your Website

What does this mean? Basically, you need to find a space where your website can be built on the Internet. A good metaphor for this, is finding land to build your house on, where the house is your website.

There are 3 main things you need to be aware of when choosing a company to host your site.

How large your site is i.e. total sizes of all pages which make up your site How much bandwidth it requires i.e. how many visitors want to access it How your website is built - if your site uses PHP, ASP, other languages or database driven this may increase the cost. Step Three: Set Up your Email Accounts Setting up your email accounts can be an easy stress free experience. There are 4 main components to each account, these are :

Username

Password

Pop account

SMTP account

These will be provided by your hosting company and all you need to do is add an email account with the above settings. Your hosting company will help you through this.

Step Four: Develop a Website

Either design the site yourself (see article called 'Can I design a website myself?') or hire a professional to design it for you. Ensure you capture all information you want to present to your visitors in an easy to navigate website - where information can be found easily.

There are many aspects to consider when developing a website. The content of your site is incredibly important, you may want to hire a copywriter or someone who is skilled in this area. Another aspect is the overall design and look of the site, depending on what kind of image you want to portray, a good eye for design would really help.

If you want to optimise your website, this is the time to be thinking about it. By optimisation we mean creating developing a website which can be easily read by search engines so that for certain keywords you can be listed at the top of a results page.

The last thing to consider is how you are going to maintain the content of your website. There are 3 basic options to this:

1. Website Maintenance - most web design companies will also offer to keep your website maintained for an hourly fee. So whenever you want to change bits and pieces you would get in touch with the designers who would up date it for you. This is best used for companies who may only want to change small amounts of their site from time to time.

2. Content Managed Systems (CMS) - if you feel that you want to up date your site more often, you can add a CMS. This is basically an easy to use, user friendly module where you can update, add, remove and edit your content and images.

3. DIY - of course you can Do-It-Yourself if you have some HTML knowledge (if your site is HTML) or are willing to put some of your time aside to learn. However, if your site is designed using Flash this may get a lot more technical.

Step Five: SEO Submission

Once your website is completed, you want to attract visitors to your site. The first step to allowing people to find you is to submit your website to search engines. The most important reason for this is so that search engines know you are out there, and if you get nothing else from it - at least when a user types in your company name, you should appear at the top of the search engines results. This is beneficial for anyone who may have heard from company name and wants to find your website on the Web.

Another important step is to add your web address to as many free directories as possible as this increases your page rank with search engines.

Step Six: Internet Marketing

There are millions of sites out there trying to get that number 1 position on search engines by optimisation, and unfortunately not everyone can have it! The more common keywords are exceptionally difficult and with search engines continually changing their method for ranking websites this has become a less effective way of Internet Marketing.

A much more proven Internet Marketing technique is Pay Per Click. The majority of search engines have premium listings where they sell the top positions on their results pages. The way they work is explained in more detail in the article 'How does Pay Per Click work'. However in a nutshell, the general idea is as follows:

You enter a price for every keyword you think a potential customer of your company would enter into a search engine, on average it is around 30p. Every time a visitor clicks on that link they will be taken to your site. You only pay when someone actually clicks on your link. If more than one company put a price on a certain keyword, the company who has put the highest price gets the top position.

Other ways to attract visitors to your site is to place banners on other related websites which have a larger number of visitors. The banner would then have a link to your website. Step Seven: Include your website on any stationery and promotional material Now that you are set up, you can start publishing your website on any printed material so that your customers and clients are aware of it.

And that's it! Of course, this is just a summary, but in essence its the basic steps in having a presence online and getting the most out of it.

Elaborations Ltd is a Design company with offices in West London. It was founded in 2003 by Brad Bagherian. Elaborations specialises in helping small to medium businesses create an image with an impact. A company's image is just as important as its products and services, so we produce designs and create an image to give potential customers that crucial first impression and reflect what their company is all about. The main area which we concentrate on is presenting that image on the web, website design and development, as well as graphic design, internet marketing and multimedia.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. July / 13 / 2020
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5 simple and effective home remedies to treat dehydration  Times of India

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COVID-19: Try these simple home remedies to treat a sore throat  Times of India

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Home Remedies For Diarrhea: Opt For These Simple And Effective Ways to Get Rid of The Problem  India.com

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Here are some basic home remedies which can help you fight cold and flu  NEWS HEADS

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Here are some quick and easy home remedies for acne  NewsBytes

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The best natural remedies for a stomach ache, according to a gastroenterologist - Insider  INSIDER

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Here are some home remedies to get rid of tanning  NewsBytes

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Apple Cider Vinegar For Sore Throat: Is It An Effective Remedy? Know Ways To Use It Safely  NDTV Doctor

Here's why Indians are searching on Google for how to make coronavirus vaccines at home - Business Insider India
Here's why Indians are searching on Google for how to make coronavirus vaccines at home  Business Insider India

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Avoid skin allergies caused by masks  Outlook India

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Avoid home remedies, use insecticide correctly when going after spotted lanternflies, expert advises  Reading Eagle

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COVID-19: Home Remedies For Oral Health Care During Lockdown  NDTV Food

Ministry of Ayush shares home remedies to stay safe from flu, other monsoon infections - Times Now
Ministry of Ayush shares home remedies to stay safe from flu, other monsoon infections  Times Now

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5 ways you can use baking soda to improve health, lose weight  Times Now

Skincare Tips: Don't Squeeze, Use These Simple Home Remedies to Get Rid of Blackheads - India.com
Skincare Tips: Don't Squeeze, Use These Simple Home Remedies to Get Rid of Blackheads  India.com

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Constipation in Babies: What are the signs, causes and home remedies of THIS issue?  PINKVILLA

Try these home remedies to avoid seasonal flu - News Track English
Try these home remedies to avoid seasonal flu  News Track English

Try These 6 Home Remedies To Get Rid From Intestinal Worms - IWMBuzz
Try These 6 Home Remedies To Get Rid From Intestinal Worms  IWMBuzz

Oli continues to downplay Covid-19 and propagate home remedies, earning ridicule on social media - The Kathmandu Post
Oli continues to downplay Covid-19 and propagate home remedies, earning ridicule on social media  The Kathmandu Post

Try these 3 anti-ageing Korean beauty hacks at home - Times of India
Try these 3 anti-ageing Korean beauty hacks at home  Times of India

How to Remove Freckles Permanently And Get Spotless Skin - India.com
How to Remove Freckles Permanently And Get Spotless Skin  India.com

Monsoon Hair Care: 3 DIY Home Remedies And Tips To Prevent Excessive Hair Fall In Rainy Season - SpotboyE
Monsoon Hair Care: 3 DIY Home Remedies And Tips To Prevent Excessive Hair Fall In Rainy Season  SpotboyE

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This 3-ingredient sweet concoction relieves cough and cold immediately  Times of India

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"Home remedies like lemon and salt just don't cut it anymore": Sanjeev Gauba, Kent  afaqs

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Singing therapeutic for me: Malaika Arora  Telangana Today

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Type 2 Diabetes Reversal Exercise Diet Natural Nutrition Program Report Launched  Newswire

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5 Ayurveda-approved homemade teas that can help you boost immunity  Times of India

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Coronavirus Cure: Can coconut oil protect against COVID-19? Here's what doctors have to say  Jagran English

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Skin Care Tips: 5 Easy Remedies To Get Rid Of Blackheads And Whiteheads  NDTV Doctor

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HEALTH: HOW TO DEAL WITH COVID-19 AT HOME  DAWN.com

9 clinically proven natural remedies for common ailments - MD Linx
9 clinically proven natural remedies for common ailments  MD Linx

Malaika Arora shares recipe of immunity boosting drink: True blue make in India home remedy - India Today
Malaika Arora shares recipe of immunity boosting drink: True blue make in India home remedy  India Today

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Not feeling well? Here are some practical home remedies  Houston Chronicle

Try these natural pain relievers as quick home remedies - The Indian Express
Try these natural pain relievers as quick home remedies  The Indian Express

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5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

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Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

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Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

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Coronavirus Fact Check: Do these 'home remedies' actually help?  NBC2 News

Malaika Arora’s immunity booster is high on vitamin C; check it out - The Indian Express
Malaika Arora’s immunity booster is high on vitamin C; check it out  The Indian Express

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Many home remedies were good medicine — if you could survive the cure  The Mountaineer

5 natural home remedies to get relief from flu - Times of India
5 natural home remedies to get relief from flu  Times of India

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Home Remedies for Allergies: Natural Ways to Ease Symptoms  Shape Magazine

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5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

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11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

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Dangerous Home Remedies for COVID-19  Everyday Health

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No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

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Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19?  Victoria Advocate

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Chloroquine, home remedies are not the answer to treat coronavirus, experts say  TribLIVE

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Best Natural Remedies for Common Health Issues That Work  Prevention.com

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Say Thanks To Honey Because Of These 5 Amazing Home Remedies  NDTV Swirlster

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Four home remedies to get rid of a toothache when you can't see a dentist - Insider  INSIDER

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Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

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13 Home Remedies for Acne, According to Dermatologists  Men's Health

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5 effective home remedies for vaginal itching  Times of India

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Do home remedies work to fight the flu?  Siouxland News

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6 home remedies for mosquito bites and itches  Times of India

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Using home remedies to treat the common cold  kjrh.com

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10 home remedies to treat dark circles  Times of India

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Home Remedies for Dandruff and Itchy Scalp  Shape Magazine

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6 simple and natural home remedies for cough  Firstpost

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Home remedies can ease symptoms of cough, sore throat  Daily Herald

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10 natural and home remedies for ulcers  Medical News Today

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Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

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Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

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Diverticulitis: 8 home remedies and natural treatments  Medical News Today

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15 natural remedies for a sore throat: Marshmallow root and more  Medical News Today

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Home remedies — did mother know best?  tnonline.com

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Home Remedies For Sore Throat: Try This Simple Ginger-Garlic Drink For Quick Relief  NDTV

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Home remedies doctors swear by  Mumbai Mirror

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Home remedies for cold feet and palms  Times of India

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6 easy and effective home remedies for body pain  Firstpost

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Home remedies to soothe an upset stomach  Times of India

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Natural home remedies that can help you with kidney stones  Times of India

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7 best home remedies to get rid of knee pain  Times of India

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Stuck at home during lockdown? Home remedies to cure minor illnesses  Times of India

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5 home remedies to deal with the problem of low blood pressure  Times of India

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Dry scalp: 9 natural home remedies  Medical News Today

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Herbal Remedies and COVID-19: What to Know  Healthline

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Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’  ThePrint

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Fever home remedies: Adults, children, and infants  Medical News Today

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Thirteen old-fashioned home remedies using everyday food which really work  Mirror Online

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Home Remedies: Ginger-Honey-Pepper-Lemon Water May Help Ease Cold And Cough  NDTV Food

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Do Any Bronchitis Home Remedies Actually Work?  Health Essentials from Cleveland Clinic

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Home remedies: Herbal supplements may not mix with heart medicines  Medical Xpress

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Science-backed home remedies you can rely upon  TheHealthSite

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5 easy natural remedies for relaxing your muscles  Times of India

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There’s No Home Remedy for Coronavirus Lies  The New York Times

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Instant home remedies for throat pain: 7 effective and natural ways to help tackle the problem  Times Now

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Natural antidepressants to improve your mental health  Times of India

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Flu Home Remedies: 7 Tried And Tested Tips For Quicker Recovery  NDTV Doctor

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3 Home Remedies for an Ear Infection  Health Essentials from Cleveland Clinic

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Chronic cough? Count on these simple home remedies for immediate relief  The Indian Express

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TC Elderberry: Wellness and Home Remedies - 9 & 10 News  9&10 News

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Home Remedies For The Elderly To Protect Against COVID-19  Outlook India

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Do Home Remedies Actually Work for Yeast Infections?  Health Essentials from Cleveland Clinic

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Sore Throat Remedies That Actually Work  Health Essentials from Cleveland Clinic

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