Best Business Tips and Strategies information channel:
We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
I believe some people create and publish websites for the sole purpose of tormenting their visitors. Browsing various websites and navigating the Web can often be like trying to read on an airplane while a kid kicks the back of your seat and the baby next to you alternates between screaming, crying and drooling on you. There are some excellent websites out there to be sure, but there are also a lot of dreadful ones too. The latter are the bane of so many people's existence, especially those who use the Web regularly.
The Net continues to grow in popularity and importance for consumers and businesses alike. Therefore, the quality of sites needs to keep pace. Creating and maintaining high-quality websites is more important now than ever. Higher quality equals more revenue.
The following lists the top ten ways that a website misses the boat and contributes to hair loss and nervous breakdowns. Notice the common thread that runs throughout each of these. Namely, a bad website neglects to consider the site visitor's experience in some fundamental ways.
Seven year-olds like watching animated cartoons on Saturday morning, business people, professionals and most other adults don't. Sites that include showy Flash animations as an 'Intro', animated gifs on every page, or flying words are really annoying. They take away from the content and distract the visitor from achieving their goals. Unless your site is an entertainment site, try to avoid maddening motion. However, if your product or service can be better demonstrated using Flash, Quick Time, or other multimedia, which is common, offer your visitors the chance to click a link to view it. But don't force them.
2. Too much scrolling
Once I scroll down a full screen's worth, my eyes start to blur, I feel slightly lost, my head spins and my interest wanes. Computer monitors really aren't the best medium for reading. The Net and many sites are so big that it's important to always provide a clear frame of reference for your visitors at all times while they're on your site. If a page requires two full screens of scrolling or more, simply split it up into multiple pages.
3. Long, text-heavy and blocky paragraphs of unbroken text
I really have to be into a topic or desperately need to glean the information to trudge through big chunks of unbroken text online. If I'm just shopping around for a product or service, you've lost me if I have to endure this kind of torture. Again, it is harder to read text on the Web than in other mediums such as books. Additionally, Web users are notoriously impatient, so make your content easy to read and non-intimidating. Use titles, sub-titles, small paragraphs, bullets and numbering.
4. No obvious ways to contact the company
If all you supply is an email on your website, your legitimacy may be questioned. Why can't you answer the phone? Why hide behind an anonymous and cold email address? Make it easy for your existing and potential customers to talk with you.
5. Unchanging or out-date content
If I start reading content on a site and soon discover that the content was written three years ago, I split. Since there's so much information out there, my reasoning is there's got to be comparable information online that's more current. If you keep your content fresh your site will attract repeat visitors. And repeat visitors are more likely to turn into customers.
6. Long page downloads
It's amazing that this is still a problem. When I click on to a site and have to sit there waiting for it to appear in my browser, I start sweating, picking my teeth, tapping my toes, rolling my eyes and soon want to throw my computer through my office window. I'm obviously a little impatient, but again, I know there are other sites out there with the same information that will download more quickly, so why wait? I'm gone.
7. "Me, me, me!" instead of "You, you, you"
Generally speaking, no one cares about you, your company or your thoughts. What they do care about is what you can do for them. So sites that show pictures of the company building or tout their deep philosophy on the way business should be conducted really don't bode well for keeping the interest of site visitors. On the other hand, sites that speak directly to potential customers about how they can solve their problems, make their lives easier, safer, richer or more comfortable have a much better chance of keeping the eyeballs glued.
8. Non-explanatory buttons or links
Here are some examples of buttons that leave me dazed and confused: A wedding site with a button called 'Blanks', a boating site with a button named 'The Lighthouse', a book site with a button called 'The Inside Story', or a Web design site with a button called 'Tea Time'. They sound like Jeopardy categories. Imagine trying to find your way on a highway where its various signs read 'Over Here', 'Moon Beams', and 'Lollypops'. Good luck navigating your way through. It's the same with navigating websites. Button and link names need to tell the visitor where the link leads to. Make it as easy as possible for a visitor to know where they're going before they click. However, there are times when naming a link an ambiguous name may pique the curiosity of a user and get them to click on it. But as a general rule, keep your links and buttons as descriptive as possible.
9. Inconsistent navigation
Imagine sitting down at a restaurant and the waiter comes over to you and hands you five different menus, one for the appetizers, one for the soups and salads, one for the entrees, one for the desserts, and one for the drinks. Annoying. Now imagine if each menu had a different format, layout and method for listing the items. Brutal. I really don't want to work that hard at picking out my dinner, I'm hungry and I just want a meal. Don't make your visitors work hard either by expecting them to re-learn your navigation system each time they enter another section of your site. They too are hungry; for useful information and they're even more impatient.
10. Inconsistent look & feel
When the look & feel completely changes from one page to another in a website, I think I am visiting another site, another company, a partner or subsidiary. I get very confused. This screams poor planning and often results from tacking on new sections later after the original site was built. This can lead to design-drift. It may be tempting to stray from the original design; you may have a better design now. But wait till you do a complete next-generation re-design of the entire site before introducing a new look & feel. If not, lots of visitors will be scratching their heads with one hand and possibly clicking away with the other.
Finally, any site that employs a number of these notorious features is particularly painful to experience. When I click to a website that has five different fonts and colors, scrolls down to the core of the Earth, incorporates zinging words and big fat blocks of text, lists no phone number and has content written and dated in 1996, I scream and know deep down inside that pulling my fingernails out wouldn't be as torturous as having to remain there a minute longer.
Jason OConnor is President of Oak Web Works
The synthesis of Web marketing, design, and technology
Jason is an expert Web development expert, e-strategist,
and e-marketer http://www.oakwebworks.com firstname.lastname@example.org
TERMS OF REPRINT
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and you follow these rules:
* Email distribution of this article MUST be opt-in email
* You must forward a copy of the ezine or newsletter that
contains the article inside to the author at:
* If you post this article on a website, you must set any URL's
in the body of the article and most especially in the Author's
Resource Box as hyperlinks. Please send us the URL.
Home Furnishings in India : How to Find an Exporter, manufacturer or Supplier ? Beyond a Database.
Looking for a manufacturer or supplier of home furnishings in India ?Don't know where to begin? Want to find a source but at a loss for resources? Want to do business in India, but unsure what is the best way to go about it? This article attempts to answer some of these questions. Firstly, unless you have a link in India, you will find it a difficult task to sift through the information available on the Internet.
10 Tips for Effective Proofreading
Proofreading may not be terribly fun, but it's one of the most important parts of writing. Have you ever read a web page or a document that had typos, grammatical errors, and punctuation mistakes? This reflects badly on you and your business, and you could easily lose a customer over a simple spelling mistake! Here are some tips for quick and effective proofreading:1.
The Hidden Power Of Understanding: A Secret To Building Massive Momentum In Your Business
You're busy with your business today, aren't you? You're pushing your mind and body to the limit just about everyday to handle all the activities that need to be done. But something's missing.
The Seven Secrets of Top Performers
Let's put to rest the fallacy that success, in sales or any profession, is due to luck, chance, and/or hard work. There is nothing further from the truth.
10 Tips to Successfully Use Business Networking as a Marketing Strategy
Networking is probably the best way to build a profitable business, or sales pipeline over the long term. Many of us understand the value of networking, but we don't always know the best way to go about it.
How to Counsel Your Non-Performing Team Members - 10 Tips
Counseling non-performing team members is a tough part of any managers role. This article is full of tips to help you perform this difficult role.
7 Online Banking Success Stories
You have seen their ads and you may have wondered if they are worth a second look. What am I talking about? Online banks! Also known as internet banks, these are financial institutions who provide the majority of their banking services over the internet.
Entrepreneurs - 7 Business Mistakes You Must Avoid
Many mistakes can be made in business and if you are able to avoid some of them by reading and taking note of these warnings, then the time taken to put these together will be worth while. Here are some business mistakes that are common to many entrepreneurs.
7 Reasons Why Training Doesn't Produce the Desired Results and What You Can Do To
Seven Reasons Why Training Doesn't Produce the Desired Results and What You Can Do To Improve Your Results OverviewAbraham Maslow said, "If the only tool you have is a hammer, every problem looks like a nail." As managers, leaders and change agents, we want to improve our organizational performance.
Seven Keys to Get Out of a Rut
Rut -- a routine procedure, situation, or way of life that has become uninteresting and tiresome..
Increase Exposure, and Profits With Powerful Memorable Business Cards Using These Ten Strategies
Your business card is a valuable piece of real estate and a powerful tool for making a connection and starting a relationship that can show your potential clients the valuable solutions you can offer them.1.
10 Steps for Business Owners to Take if They Are a Victim of Identity Theft
Be aware that 40 million crooks obtained credit card numbers this past year, "Be Suspicious". Also be aware that most identify theft is not reported, especially when it involves family members, so the statistics are off.
The Top Ten Reasons to Hire a Coach
1. You have a big goal and you want someone to support you.
The Lazy Person Secrets To Overnight Wealth And Fame
There are so many simple, yet really sure-fire ways of acquiring wealth, it's a wonder everybody with even the least bit of ambition isn't already rich. When you come right down to it, the only things needed for anyone to make bundles of money are the long-range vision and the energy to put a money-making plan into force.
7 Reasons You ARE Your Own Best Product, or Lessons From the 2004 Presidential Election
The 2004 election is over--at least in the minds of the public--and analysis runs rampant as to why Senator John Kerry lost. From a business viewpoint, one could say that he simply didn't sell the product.
Business Profitability - 10 Ways To Boost
10 Ways to Boost your ProfitabilitySo many business owners work hard - really hard - just to break even or keep afloat. Each one of us deserves reward for our efforts, whether that be financial or personal.
Ten Top Performance Management Tips
Talk to Your People Often By building a great relationship with your people you will bring trust, honesty and information. This gives you a head start in Performance Management of your people.
How To Use Bartering To Gain An Advantage Over Your Competition
If you have a business on the Internet you should be bartering goods and services with other businesses. You should always try to trade for something before you buy it.
Ten Tips on Delegating Work
One way to manage your time more effectively is to delegate work to others on your staff or to contract workers you hire for specific projects. How often I hear such comments as, "It takes too much time to delegate.
Wealth Building Scams
I have some good news and I have some bad news. First the good news.
Akron City Directory
© 2012 - 2019 All Rights Reserved