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Ten Ways To Sell Your Ideas To Anyone


You have a great idea you know is a winner. All you need is support from some key people. You prepare your material, get some PowerPoint slides together and make your presentation,

Phut! No interest. No questions. No support.

What went wrong?

These are the ten commonest mistakes presenters make and how to correct them.

1. You didn't take time to define your audience clearly and address them personally.

Your audience has one question in their minds all the time: "What's in this for me?" If you don't answer it obviously, they tune out.

Be clear about your audience and aim your pitch solely at them. Anyone else is a bonus.

2. You opened your presentation with the idea itself.

Wrong!

Always lead with the clearest, most powerful benefit to that specific group.

Which would you listen to first?

"I'm going to talk to you about some new ideas in presentation technique."

"Here's a simple way to make your audience eager to buy into your ideas."

You must get people to pay attention. What grabs them? A sure-fire solution a problem they know they have. Not an idea they can't see how to use yet.

3. You took too long to get to the point and gave too much detailed explanation.

People's attention span is short. You either catch them fast or you don't catch them at all.

Don't work up to the key issues. Get to the point. Forget explanations until you have their interest. Once hooked, they'll listen. Until then, they won't.

4. You didn't get all your key points in quickly and people lost interest.

List your key points at the start, right after you've caught their attention with big, specific benefits.

Present your points starting with the most important. Always begin with the essentials. If people get bored, they'll still have heard the most important points.

5. You were wordy, you didn't sound confident and you went off at tangents.

Brevity breathes authority. Don't waste your audience's attention on anything that isn't essential.

Less is nearly always more. Cut it to the minimum. If people have unanswered questions, give time for them at the end. You can end on a high note, not the typical embarrassed wait for someone--anyone--to ask something.

6. You didn't stick to a single message.

Every additional message causes an earlier one to be forgotten.

What do you want the audience to hear? Say it clearly and with confidence...then shut up.

7. You didn't work on building a fan base first.

It's easier to present with fans in the audience to support you. Brief them in advance and encourage them to come along as supporters. Nothing convinces people as much as seeing others already convinced.

8. You didn't practice enough.

If you're not presentation perfect in practice conditions, performance stress will make you into an idiot.

If you're using technology, assume it's going to break down or mess up.

People who aren't properly prepared easily get anxious and nervous people aren't convincing.

9. You got the timing wrong.

Don't schedule your presentation when key people have something else on their minds. Don't hold it on Monday morning (they're dreading what they'll find on their desks) or Friday afternoon (what are you planning for the weekend?).

10. You didn't give them time to grasp your idea.

How fast can they take it in? Who else will they want to consult? Catch their attention, explain only what you have to explain, remind them of the big benefits, then sit down and let them think about it.

Never push for a decision unless you're sure it's the one you want. As long as the decision is open, you can make another attempt.

Follow this advice and next time you'll have an audience that will be right behind you.

Adrian W. Savage writes for people who want help with the daily dilemmas they face at work. He has contributed more than 25 articles to leading British and American publications and has been featured in The New York Times, The Wall Street Journal, USA Today and The Chicago Tribune.

Visit his blog on the ups and downs of business life.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. June / 02 / 2020
5 natural home remedies for insomnia that can help you get better sleep - Insider - INSIDER
5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

4 super-effective home remedies to treat a heat stroke - Times of India
4 super-effective home remedies to treat a heat stroke  Times of India

Many home remedies were good medicine — if you could survive the cure - The Mountaineer
Many home remedies were good medicine — if you could survive the cure  The Mountaineer

11 Home Remedies for Glowing Skin and Mistakes to Avoid - Greatist
11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19? - Victoria Advocate
Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19?  Victoria Advocate

Dry Skin Home Remedies - NDTV
Dry Skin Home Remedies  NDTV

9 clinically proven natural remedies for common ailments - MD Linx
9 clinically proven natural remedies for common ailments  MD Linx

Home Remedies For Constipation: Know How To Use Dried Figs (Anjeer) For Better Digestion - NDTV
Home Remedies For Constipation: Know How To Use Dried Figs (Anjeer) For Better Digestion  NDTV

For a sore throat, these home remedies can help - Daily Monitor
For a sore throat, these home remedies can help  Daily Monitor

Home Remedies From Around The World That Might Just Help You Shift The Sniffles - SmoothFM
Home Remedies From Around The World That Might Just Help You Shift The Sniffles  SmoothFM

A Peek At This Beauty Expert's Favourite Home Remedies For Her Skin - NDTV Swirlster
A Peek At This Beauty Expert's Favourite Home Remedies For Her Skin  NDTV Swirlster

How To Get Rid of Wasps — Home Remedies for Wasp Removal - Country Living
How To Get Rid of Wasps — Home Remedies for Wasp Removal  Country Living

10 home remedies to treat dark circles - Times of India
10 home remedies to treat dark circles  Times of India

Ginger And Garlic For Beauty: Effective Home Remedies For Gorgeous Skin And Hair - NDTV Swirlster
Ginger And Garlic For Beauty: Effective Home Remedies For Gorgeous Skin And Hair  NDTV Swirlster

Home Remedies For Dark Circles: 10 Expert Tips To Light Up Your Under Eye Area - NDTV Swirlster
Home Remedies For Dark Circles: 10 Expert Tips To Light Up Your Under Eye Area  NDTV Swirlster

Flu Home Remedies: 7 Tried And Tested Tips For Quicker Recovery - NDTV Doctor
Flu Home Remedies: 7 Tried And Tested Tips For Quicker Recovery  NDTV Doctor

Paronychia Treatment at Home - Santa Clarita Valley Signal
Paronychia Treatment at Home  Santa Clarita Valley Signal

Home Remedies For Dry Hands: How To Get Soft, Smooth Hands At Home - NDTV Swirlster
Home Remedies For Dry Hands: How To Get Soft, Smooth Hands At Home  NDTV Swirlster

Go read this heartbreaking story of how coronavirus spreads - The Verge
Go read this heartbreaking story of how coronavirus spreads  The Verge

PCOS is the most common cause of anovulatory infertility: Here’s how to treat the condition naturally - TheHealthSite
PCOS is the most common cause of anovulatory infertility: Here’s how to treat the condition naturally  TheHealthSite

Unproven remedies proliferate in my community, even in the face of a deadly virus - The Guardian
Unproven remedies proliferate in my community, even in the face of a deadly virus  The Guardian

Homemade Scrubs to Get Rid of Oily Skin And Achieve That Perfect Glow - India.com
Homemade Scrubs to Get Rid of Oily Skin And Achieve That Perfect Glow  India.com

Home Remedies For Headache: These Essential Oils Might Help - NDTV Doctor
Home Remedies For Headache: These Essential Oils Might Help  NDTV Doctor

When Your Skin Breaks Out in Lockdown - The Wall Street Journal
When Your Skin Breaks Out in Lockdown  The Wall Street Journal

Home Remedies For Common Cold And Cough Home Remedies For Common Cold And Cough - Doctor NDTV
Home Remedies For Common Cold And Cough Home Remedies For Common Cold And Cough  Doctor NDTV

Home Remedies For Skin Care You Need To Try Now - Femina
Home Remedies For Skin Care You Need To Try Now  Femina

13 Beauty Home Remedies To Try From Around The World - iDiva.com
13 Beauty Home Remedies To Try From Around The World  iDiva.com

Try this homemade mask to tighten your skin - The Indian Express
Try this homemade mask to tighten your skin  The Indian Express

Govt to study home remedy effectiveness - Times of India
Govt to study home remedy effectiveness  Times of India

Improve Your Digestion At Home With These Kitchen Ingredients - NDTV Doctor
Improve Your Digestion At Home With These Kitchen Ingredients  NDTV Doctor

Home Remedies For Skin - kiss951.com
Home Remedies For Skin  kiss951.com

Simple Home Remedies To Care For Your Hands Right Now - Femina
Simple Home Remedies To Care For Your Hands Right Now  Femina

How to get rid of dark circles - Telangana Today
How to get rid of dark circles  Telangana Today

Swami Ramdev shares acupressure points you should press to cure diabetes - India TV News
Swami Ramdev shares acupressure points you should press to cure diabetes  India TV News

Kitchen staples that promise glowing skin - Telangana Today
Kitchen staples that promise glowing skin  Telangana Today

Home Remedies For Your Skin From Wrinkles To Burns - Femina
Home Remedies For Your Skin From Wrinkles To Burns  Femina

Struggling With Dandruff? THIS Home Remedy Can Be The Simplest Trick & It’s NOT Curd! - Koimoi
Struggling With Dandruff? THIS Home Remedy Can Be The Simplest Trick & It’s NOT Curd!  Koimoi

Cebu City resorts to home remedies vs COVID - Manila Bulletin
Cebu City resorts to home remedies vs COVID  Manila Bulletin

How to Get Rid Of Lice: Home Remedies, Prevention And Hair Care Treatments To Try - NDTV Swirlster
How to Get Rid Of Lice: Home Remedies, Prevention And Hair Care Treatments To Try  NDTV Swirlster

How to treat minor burns at home and when to seek medical treatment - Insider - INSIDER
How to treat minor burns at home and when to seek medical treatment - Insider  INSIDER

Home Remedies For Dry Skin In Summer: Face Packs For Hydrated Skin At Home - NDTV Swirlster
Home Remedies For Dry Skin In Summer: Face Packs For Hydrated Skin At Home  NDTV Swirlster

Easy ways to remove skin tags at home using common kitchen ingredients - TheHealthSite
Easy ways to remove skin tags at home using common kitchen ingredients  TheHealthSite

Drink plant extracts to relieve hangover symptoms - Times of India
Drink plant extracts to relieve hangover symptoms  Times of India

Foods to Soothe Sour Stomachs - WebMD
Foods to Soothe Sour Stomachs  WebMD

Ecuador: Misinformation and coronavirus hand-in-hand in Ecuador outbreak - RTL Today
Ecuador: Misinformation and coronavirus hand-in-hand in Ecuador outbreak  RTL Today

Hair Care: 3 easy and PROVEN home remedies for hair growth - PINKVILLA
Hair Care: 3 easy and PROVEN home remedies for hair growth  PINKVILLA

Struggling to poop? Natural remedies to combat quarantine constipation - TheHealthSite
Struggling to poop? Natural remedies to combat quarantine constipation  TheHealthSite

FALSE: Malunggay and kamias tea cure for COVID-19 - Rappler
FALSE: Malunggay and kamias tea cure for COVID-19  Rappler

Kareena Kapoor Khan swears by THIS DIY home remedy and here’s how she uses it - PINKVILLA
Kareena Kapoor Khan swears by THIS DIY home remedy and here’s how she uses it  PINKVILLA

This home remedy will erase stains and smell from plastic utensils - News Track English
This home remedy will erase stains and smell from plastic utensils  News Track English

Treatments for eczema and psoriasis - Augusta Free Press
Treatments for eczema and psoriasis  Augusta Free Press

Try these home remedies to get soft hands - News Track English
Try these home remedies to get soft hands  News Track English

No, Table Salt Is Not A Cure For Coronavirus - BOOM
No, Table Salt Is Not A Cure For Coronavirus  BOOM

Not feeling well? Here are some practical home remedies - Houston Chronicle
Not feeling well? Here are some practical home remedies  Houston Chronicle

Coronavirus home remedies: separating fact from fiction - FOX13 Memphis
Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

Dangerous Home Remedies for COVID-19 - Everyday Health
Dangerous Home Remedies for COVID-19  Everyday Health

No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work - NorthJersey.com
No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

Try these natural pain relievers as quick home remedies - The Indian Express
Try these natural pain relievers as quick home remedies  The Indian Express

Myth-busting: Which of these DIY home remedies for coronavirus are actually effective? - KPRC Click2Houston
Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

Coronavirus Fact Check: Do these 'home remedies' actually help? - NBC2 News
Coronavirus Fact Check: Do these 'home remedies' actually help?  NBC2 News

Diverticulitis: 8 home remedies and natural treatments - Medical News Today
Diverticulitis: 8 home remedies and natural treatments  Medical News Today

5 natural home remedies to get relief from flu - Times of India
5 natural home remedies to get relief from flu  Times of India

Chloroquine, home remedies are not the answer to treat coronavirus, experts say - Tribune-Review
Chloroquine, home remedies are not the answer to treat coronavirus, experts say  Tribune-Review

Best indoor plants: easy care indoor plants for every home - Real Homes
Best indoor plants: easy care indoor plants for every home  Real Homes

Do Any Bronchitis Home Remedies Actually Work? - Health Essentials from Cleveland Clinic
Do Any Bronchitis Home Remedies Actually Work?  Health Essentials from Cleveland Clinic

Do home remedies work to fight the flu? - Siouxland News
Do home remedies work to fight the flu?  Siouxland News

5 effective home remedies for vaginal itching - Times of India
5 effective home remedies for vaginal itching  Times of India

Psoriasis: 12 home remedies and how to avoid triggers - Medical News Today
Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

Home remedies can ease symptoms of cough, sore throat - Daily Herald
Home remedies can ease symptoms of cough, sore throat  Daily Herald

7 best home remedies to get rid of knee pain - Times of India
7 best home remedies to get rid of knee pain  Times of India

Four home remedies to get rid of a toothache when you can't see a dentist - Insider - INSIDER
Four home remedies to get rid of a toothache when you can't see a dentist - Insider  INSIDER

Do Home Remedies Actually Work for Yeast Infections? - Health Essentials from Cleveland Clinic
Do Home Remedies Actually Work for Yeast Infections?  Health Essentials from Cleveland Clinic

Coronavirus Prevention: Make hand sanitizer at home using these three ingredients - Times of India
Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

6 home remedies for mosquito bites and itches - Times of India
6 home remedies for mosquito bites and itches  Times of India

10 natural and home remedies for ulcers - Medical News Today
10 natural and home remedies for ulcers  Medical News Today

Have a Cough or Flu (But Not Coronavirus)? Try These Home Remedies - OZY
Have a Cough or Flu (But Not Coronavirus)? Try These Home Remedies  OZY

Best Natural Remedies for Common Health Issues That Work - Prevention.com
Best Natural Remedies for Common Health Issues That Work  Prevention.com

Home remedies doctors swear by - Bangalore Mirror
Home remedies doctors swear by  Bangalore Mirror

Sore Throat Remedies That Actually Work - Health Essentials from Cleveland Clinic
Sore Throat Remedies That Actually Work  Health Essentials from Cleveland Clinic

3 Home Remedies for an Ear Infection - Health Essentials from Cleveland Clinic
3 Home Remedies for an Ear Infection  Health Essentials from Cleveland Clinic

Stuck at home during lockdown? Home remedies to cure minor illnesses - Times of India
Stuck at home during lockdown? Home remedies to cure minor illnesses  Times of India

Using home remedies to treat the common cold - kjrh.com
Using home remedies to treat the common cold  kjrh.com

5 easy natural remedies for relaxing your muscles - Times of India
5 easy natural remedies for relaxing your muscles  Times of India

Natural home remedies that can help you with kidney stones - Times of India
Natural home remedies that can help you with kidney stones  Times of India

6 easy and effective home remedies for body pain - Firstpost
6 easy and effective home remedies for body pain  Firstpost

5 home remedies to deal with the problem of low blood pressure - Times of India
5 home remedies to deal with the problem of low blood pressure  Times of India

Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’ - ThePrint
Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’  ThePrint

Home remedies for cold feet and palms - Times of India
Home remedies for cold feet and palms  Times of India

@Home Remedies - HAPPI - happi.com
@Home Remedies - HAPPI  happi.com

Suffering From Cold? Try These Effective Home Remedies For Some Relief - NDTV News
Suffering From Cold? Try These Effective Home Remedies For Some Relief  NDTV News

Chronic cough? Count on these simple home remedies for immediate relief - The Indian Express
Chronic cough? Count on these simple home remedies for immediate relief  The Indian Express

Fever home remedies: Adults, children, and infants - Medical News Today
Fever home remedies: Adults, children, and infants  Medical News Today

Herbal Remedies and COVID-19: What to Know - Healthline
Herbal Remedies and COVID-19: What to Know  Healthline

Home remedies for overeating and indigestion - Deccan Herald
Home remedies for overeating and indigestion  Deccan Herald

Dry scalp: 9 natural home remedies - Medical News Today
Dry scalp: 9 natural home remedies  Medical News Today

5 natural remedies to get rid of tooth and gum pain - Times of India
5 natural remedies to get rid of tooth and gum pain  Times of India

6 simple and natural home remedies for cough - Firstpost
6 simple and natural home remedies for cough  Firstpost

Home remedies: high blood pressure and cold remedies - Medical Xpress
Home remedies: high blood pressure and cold remedies  Medical Xpress

Can Natural Remedies Really Help You Fight the Coronavirus? - Discover Magazine
Can Natural Remedies Really Help You Fight the Coronavirus?  Discover Magazine

Home remedies — did mother know best? - tnonline.com
Home remedies — did mother know best?  tnonline.com

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