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The Top 7 Marketing Tips You Don't Want To Overlook


1. Combine Emotion and Logic

Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and you've made a sale. It isn't until after the sale that they want to justify the purchase. Prepare them with the logical aspects of the purchase before they get the after-the-sale-blues.

2. Apply The 80/20 Advertising Principal

You never want to put yourself out on a limb when you are experimenting with the market. That could spell disaster! Keep 80 percent of your advertising budget working tried and true methods, while you mine for gold with the remaining 20 percent.

3. Go For Dynamic Small Ads

Do you need to cut advertising expenses? You'll be happy to know that cutting down on the size of an ad doesn't mean you'll be trimming your profits as well! Bigger isn't always better. Think about this... small ads have less potential for distracting your readers from the main point. That could be the blessing in disguise you've been looking for.

4. Market With Postcards

Postcards are personal, quick to read, and make an impact. Compare them to other advertisements you receive in the mail... If you're like me, you probably don't even know what they look like. When I identify them as advertisements, I automatically pitch them... without opening the envelope. Postcards carry high-impact messages, and guarantee a 100 percent level of consumer exposure.

5. Call To Action

The call to action is one of the most important parts of your advertising copy. Don't wimp out on it! Spend time combining words and phrases to get the one with just the right impact. Remember, you're trying to get the reader out of his chair ready to buy. It'll take a stimulating sales copy to do the trick.

6. Surprise, Surprise!

We all like surprises. Keep one on the back burner, ready to present near the end of a sale. You'll be sweetening the deal, and your prospective buyer will be pleased!

7. Send a Thank You.

Have you ever received a personal thank you from a place of business after you purchased a product? Hey, it makes you feel appreciated. The impact of a hand-written or personalize thank you lasts long after the newness of the product wears off. The next time you head out to buy... yeah, you'll be going back!

Copyright 2005 Cutts Group, llc

Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. March / 29 / 2024
Home Remedies Inspires Living Areas That Are Lasting and Loved - Down East
Home Remedies Inspires Living Areas That Are Lasting and Loved  Down East

5 Home Remedies to Help Your Dog's Allergies – Dogster - Dogster.com
5 Home Remedies to Help Your Dog's Allergies – Dogster  Dogster.com

5 home remedies to reduce bloating - India TV News
5 home remedies to reduce bloating  India TV News

Best Hair Loss Treatments for Men in 2024 - Healthline
Best Hair Loss Treatments for Men in 2024  Healthline

Home remedies: Most potent anti-diabetic ayurvedic herbs - Moneycontrol
Home remedies: Most potent anti-diabetic ayurvedic herbs  Moneycontrol

Suffer from migraines? 6 natural remedies and supplements that could help, from a specialist - CNBC
Suffer from migraines? 6 natural remedies and supplements that could help, from a specialist  CNBC

Home Remedies for Cold and Flu Symptoms - The New York Times
Home Remedies for Cold and Flu Symptoms  The New York Times

9 Effective Home Remedies for Diarrhea - Health.com
9 Effective Home Remedies for Diarrhea  Health.com

8 Home Remedies For Sunburn Recommended By Dermatologists - Forbes
8 Home Remedies For Sunburn Recommended By Dermatologists  Forbes

10 home remedies to get Holi colour off your face - Firstpost
10 home remedies to get Holi colour off your face  Firstpost

9 best scar creams and gels of 2024, according to dermatologists - NBC News
9 best scar creams and gels of 2024, according to dermatologists  NBC News

10 Home Remedies To Attack Your Cold | Right as Rain - Right as Rain by UW Medicine
10 Home Remedies To Attack Your Cold | Right as Rain  Right as Rain by UW Medicine

Home Remedies for Diaper Rash: What Parents Need To Know - Parents
Home Remedies for Diaper Rash: What Parents Need To Know  Parents

17 Instant Migraine Relief Tips From Neurologists - TODAY
17 Instant Migraine Relief Tips From Neurologists  TODAY

How to Stop Receding Hairline: 12 Home and Medical Remedies - Medical News Today
How to Stop Receding Hairline: 12 Home and Medical Remedies  Medical News Today

Best Life: Home remedies for dry eyes - Action News 5
Best Life: Home remedies for dry eyes  Action News 5

Traditional medicine has a long history of contributing to conventional medicine and continues to hold promise - World Health Organization (WHO)
Traditional medicine has a long history of contributing to conventional medicine and continues to hold promise  World Health Organization (WHO)

RSV Home Remedies - Health Central
RSV Home Remedies  Health Central

7 home remedies for low blood pressure - India TV News
7 home remedies for low blood pressure  India TV News

Can Soaking Your Feet in Hot Water Relieve a Migraine? - Health.com
Can Soaking Your Feet in Hot Water Relieve a Migraine?  Health.com

Home remedies to prevent and suppress respiratory illnesses - KFSN-TV
Home remedies to prevent and suppress respiratory illnesses  KFSN-TV

Spotted lanternfly home remedies may be worse than the bugs - Pittsburgh Post-Gazette
Spotted lanternfly home remedies may be worse than the bugs  Pittsburgh Post-Gazette

Page title - Methadone Take-Home Flexibilities Extension Guidance - SAMHSA
Page title - Methadone Take-Home Flexibilities Extension Guidance  SAMHSA

The 6 Best Home Remedies for a Sore Throat That’ll Save You a Trip to the Pharmacy - Well+Good
The 6 Best Home Remedies for a Sore Throat That’ll Save You a Trip to the Pharmacy  Well+Good

12 Natural Remedies for Anxiety to Look Into - Verywell Health
12 Natural Remedies for Anxiety to Look Into  Verywell Health

Natural Remedies for Tinnitus - Verywell Health
Natural Remedies for Tinnitus  Verywell Health

Fermented garlic honey is the homemade remedy to try this cold and flu season - ABC News
Fermented garlic honey is the homemade remedy to try this cold and flu season  ABC News

Flu: Best Home Remedies and Natural Treatments to Relieve Symptoms - Everyday Health
Flu: Best Home Remedies and Natural Treatments to Relieve Symptoms  Everyday Health

Do COVID-19 home remedies really work? Doctors weigh in on saltwater gargles, nasal rinses and more - Fox News
Do COVID-19 home remedies really work? Doctors weigh in on saltwater gargles, nasal rinses and more  Fox News

Dealing with thick, discolored toenails - Harvard Health
Dealing with thick, discolored toenails  Harvard Health

Natural Remedies for MS: Supplements, Exercise and More - Health Central
Natural Remedies for MS: Supplements, Exercise and More  Health Central

Menstrual cramps: 10 home remedies for period pain - DNA India
Menstrual cramps: 10 home remedies for period pain  DNA India

Health experts recommend home remedies – Northern Star - Northern Star Online
Health experts recommend home remedies – Northern Star  Northern Star Online

7 home remedies to reduce bloating - DNA India
7 home remedies to reduce bloating  DNA India

Home Remedies: Expert Tips for Caring for Your Sick Child at Home - Checkup Newsroom
Home Remedies: Expert Tips for Caring for Your Sick Child at Home  Checkup Newsroom

8 Effective Home Remedies To Reduce Bloating - Times Now
8 Effective Home Remedies To Reduce Bloating  Times Now

What Is a Natural Antibiotic? Examples, Uses & Effectiveness - Health Essentials
What Is a Natural Antibiotic? Examples, Uses & Effectiveness  Health Essentials

Intestinal Worms? 5 Foods to Naturally Eliminate Stomach Worms | TheHealthSite.com - TheHealthSite
Intestinal Worms? 5 Foods to Naturally Eliminate Stomach Worms | TheHealthSite.com  TheHealthSite

Medical Moment: Home remedies for dry eye - South Bend - WNDU
Medical Moment: Home remedies for dry eye - South Bend  WNDU

Bhagyashree swears by these 5 desi foods to keep the gut healthy and reduce bloating - Recipes
Bhagyashree swears by these 5 desi foods to keep the gut healthy and reduce bloating  Recipes

Top 10 Home Remedies For Glowing Skin - TheHealthSite
Top 10 Home Remedies For Glowing Skin  TheHealthSite

Home Remedies for Bug Bites - Parents
Home Remedies for Bug Bites  Parents

Common Questions About Tooth Pain Answered By Doctors. - MSN
Common Questions About Tooth Pain Answered By Doctors.  MSN

Gogl-mogl: old world home remedy that may comfort — even if it doesn't cure - WPR
Gogl-mogl: old world home remedy that may comfort — even if it doesn't cure  WPR

5 Ways To Get Rid of Hickeys - Health.com
5 Ways To Get Rid of Hickeys  Health.com

Bee Sting Home Remedies And Treatments – Forbes Health - Forbes
Bee Sting Home Remedies And Treatments – Forbes Health  Forbes

Looking for home remedies? These 6 herbs might be able to help - National Geographic
Looking for home remedies? These 6 herbs might be able to help  National Geographic

Home Remedies for UTI Symptoms: Natural Treatment for Urinary Tract Infections - Everyday Health
Home Remedies for UTI Symptoms: Natural Treatment for Urinary Tract Infections  Everyday Health

San Antonians navigate flu season with home remedies, doctor offers insight - WOAI
San Antonians navigate flu season with home remedies, doctor offers insight  WOAI

Natural Remedies For Anxiety: 5 Ideas – Forbes Health - Forbes
Natural Remedies For Anxiety: 5 Ideas – Forbes Health  Forbes

6 Natural Products to Consider for People with Anxiety - Healthline
6 Natural Products to Consider for People with Anxiety  Healthline

Best Life: Home remedies for dry eyes - Action News 5
Best Life: Home remedies for dry eyes  Action News 5

Home Remedies for Dry Eyes - WALB
Home Remedies for Dry Eyes  WALB

10 Natural Remedies for Fibromyalgia - AARP
10 Natural Remedies for Fibromyalgia  AARP

The 9 Best Home Remedies When Your Itchy Scalp Is Truly Driving You Bananas - Well+Good
The 9 Best Home Remedies When Your Itchy Scalp Is Truly Driving You Bananas  Well+Good

Natural Healing: 10 Home Remedies to Treat Heat Stroke - NDTV Food
Natural Healing: 10 Home Remedies to Treat Heat Stroke  NDTV Food

Mitral valve regurgitation - Diagnosis and treatment - Mayo Clinic
Mitral valve regurgitation - Diagnosis and treatment  Mayo Clinic

6 effective home remedies for managing kidney stones - Mint
6 effective home remedies for managing kidney stones  Mint

How To Get Rid Of A Cough In 5 Minutes - Home Remedies For Coughs - Women's Health
How To Get Rid Of A Cough In 5 Minutes - Home Remedies For Coughs  Women's Health

Home Remedies for Chronic Hives - Health Central
Home Remedies for Chronic Hives  Health Central

Natural Remedies and Supplements for Gallbladder Health - Verywell Health
Natural Remedies and Supplements for Gallbladder Health  Verywell Health

Quiz: How Much Do You Know About Natural Remedies? - AARP
Quiz: How Much Do You Know About Natural Remedies?  AARP

Home remedies for low blood pressure - The Times of India
Home remedies for low blood pressure  The Times of India

Natural Remedies for Crohn's Disease: Supplements, Stress Reduction and More - Health Central
Natural Remedies for Crohn's Disease: Supplements, Stress Reduction and More  Health Central

Everything to Know About Newborn and Baby Congestion - The Bump
Everything to Know About Newborn and Baby Congestion  The Bump

Doctor's Best Home Remedies to Ease the Pain of a Gout Flare — in 10 Minutes or Less - Yahoo Life
Doctor's Best Home Remedies to Ease the Pain of a Gout Flare — in 10 Minutes or Less  Yahoo Life

Natural Remedies for Skin Irritation, Inflammation, and Dryness - Real Simple
Natural Remedies for Skin Irritation, Inflammation, and Dryness  Real Simple

How to Beat a COVID-19 Cough: Medications, Home Remedies, Tips - Everyday Health
How to Beat a COVID-19 Cough: Medications, Home Remedies, Tips  Everyday Health

Traditional Chinese medicine reduces risk after heart attack - UT Southwestern
Traditional Chinese medicine reduces risk after heart attack  UT Southwestern

9 Home Remedies To Recover From Your Holi Hangover - Times Now
9 Home Remedies To Recover From Your Holi Hangover  Times Now

Holika Dahan 2024 Remedies you must follow to remove negativity - The Times of India
Holika Dahan 2024 Remedies you must follow to remove negativity  The Times of India

Winter X Games extends, expands partnership with Thayers Natural Remedies - Sports Business Journal
Winter X Games extends, expands partnership with Thayers Natural Remedies  Sports Business Journal

Home remedies for low-blood pressure - The Times of India
Home remedies for low-blood pressure  The Times of India

8 simple home remedies to treat cough and chest congestion - The Times of India
8 simple home remedies to treat cough and chest congestion  The Times of India

People Swear That Fermented Garlic Honey Can Cure a Cold—But Does It Really Work? - Health.com
People Swear That Fermented Garlic Honey Can Cure a Cold—But Does It Really Work?  Health.com

10 home remedies to say goodbye to dry cough - The Times of India
10 home remedies to say goodbye to dry cough  The Times of India

11 Home Remedies to Stop Vaginal Itching, According To OB-GYNs - Women's Health
11 Home Remedies to Stop Vaginal Itching, According To OB-GYNs  Women's Health

5 home remedies to naturally whiten your teeth - DNA India
5 home remedies to naturally whiten your teeth  DNA India

Home remedies for constipation in children - The Times of India
Home remedies for constipation in children  The Times of India

Mucus in throat? Try these home remedies for quick relief - The Times of India
Mucus in throat? Try these home remedies for quick relief  The Times of India

Prevent dry skin this winter with these dermat-recommended ways - Health shots
Prevent dry skin this winter with these dermat-recommended ways  Health shots

At-Home Remedies to Fix Under-Eye Bags, as Recommended by Ophthalmologists - Newsweek
At-Home Remedies to Fix Under-Eye Bags, as Recommended by Ophthalmologists  Newsweek

Home remedies to relieve chest congestion - DNA India
Home remedies to relieve chest congestion  DNA India

Portland's Home Remedies is just what the doctor ordered for home décor - Home Accents Today
Portland's Home Remedies is just what the doctor ordered for home décor  Home Accents Today

These home remedies will help cure constipation - The Times of India
These home remedies will help cure constipation  The Times of India

7 best natural antibiotics: Uses, evidence, and effectiveness - Medical News Today
7 best natural antibiotics: Uses, evidence, and effectiveness  Medical News Today

Trapped gas: 8 Home remedies for instant relief - The Times of India
Trapped gas: 8 Home remedies for instant relief  The Times of India

Hemorrhoids Treatment Plan - 12 Ways to Get Rid of Hemorrhoids - Prevention Magazine
Hemorrhoids Treatment Plan - 12 Ways to Get Rid of Hemorrhoids  Prevention Magazine

Dangerous at-home oral care: Who's most at risk? - Dentistry IQ
Dangerous at-home oral care: Who's most at risk?  Dentistry IQ

Severe psoriasis: Treatment, home remedies, and more - Medical News Today
Severe psoriasis: Treatment, home remedies, and more  Medical News Today

Body Aches, Chills, and No Fever: 11 Causes and Remedies - Verywell Health
Body Aches, Chills, and No Fever: 11 Causes and Remedies  Verywell Health

Ways To Stop Eczema Itching - Health Essentials
Ways To Stop Eczema Itching  Health Essentials

Holika Dahan 2024 Upay: Home Remedies To Perform On This Day To Relieve Financial Problems - ABP Live
Holika Dahan 2024 Upay: Home Remedies To Perform On This Day To Relieve Financial Problems  ABP Live

Protect your hair from sun damage: Home remedies that work - The Times of India
Protect your hair from sun damage: Home remedies that work  The Times of India

11 Best Ways to Get Rid of a Cough Fast, Including Home Remedies - Good Housekeeping
11 Best Ways to Get Rid of a Cough Fast, Including Home Remedies  Good Housekeeping

Home remedies like oil massage for knee pain can damage your knee and spine, warn doctors - The Economic Times
Home remedies like oil massage for knee pain can damage your knee and spine, warn doctors  The Economic Times

Treating a UTI at Home? Talk to Your Doctor - Norton Healthcare
Treating a UTI at Home? Talk to Your Doctor  Norton Healthcare

Back exercises in 15 minutes a day - Mayo Clinic
Back exercises in 15 minutes a day  Mayo Clinic

Effective home remedies to combat dandruff this winter - The Times of India
Effective home remedies to combat dandruff this winter  The Times of India

Home remedies for sore throat, sneezing, seasonal allergies: Try honey, turmeric, green tea for relief - Moneycontrol
Home remedies for sore throat, sneezing, seasonal allergies: Try honey, turmeric, green tea for relief  Moneycontrol

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