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10-Point Checklist for High Visibility in Google


Google is the pre-eminent search engine (SE) with no close competitor. Given that inclusion is free, your Web pages must be in it. We'll show you how to top the Google SERPs, that is, be found at the top of the search engine results pages. These techniques are known as search engine optimization (SEO) and require a small investment of your time.

I took two of my sites to the top of the SERPs in three months, so it can be done. My pages have few competitors: my challenge was mainly to get past false positives such as resumes, job vacancies, articles, and so on. If you are competing with "real" sites that are selling competitive products such as the ones you read about in your spam e-mails, you can get there within a year with some persistence.

Goal

Casual Google users use default settings, so your site must get into the top 20 results. Unfortunately, you cannot assume that visitors will use the most appropriate search terms. Real people are unpredictable.

Google SERP

You must understand that SERP positioning is dynamic - what you see depends on no single factor. It depends on the viewer's location, the type of search used (basic, advanced, regional, filtered, and so on), the content of the page, their keyword density, the page rank (PR), the search term (words or phrase), and so on. Therefore, you need to plan your site carefully.

Ten-Point Checklist

1. Domain Name and Server

Get a .ca domain if your audience is likely to look for Canadian sites. Use a global, top-level domain (gTLD) such as .com if your business is not local. A unique, topical name such as "dentist-atlanta.com" should rank higher in the SERPs than "dentist.com" or "smithclinic.com" (if the search term is likely to be "dentist in atlanta" or similar).

It is nice but not essential if the web host gives your site a unique IP address, but it is highly advisable to host your site on your own dedicated server. Shared web hosting means that a server could host thousands of web sites, and Google's spiders would be slowed down.

If you already have a Web site, you can find out its IP address using cmd.exe or an MS-DOS prompt, e.g. "ping www.cnn.com" and call up the displayed IP address in the browser. Example: http://64.236.24.12 brings up cnn.com. If you don't see the expected web page, it has a shared IP address.

2. Page Title

An ill-planned page title is the Achilles Heel of a Web page. This is the text that appears at the very top of the browser window.

The Title tag text should be brief and readable, avoiding superfluous words and punctuation marks. Begin with the most valuable keywords, e.g. "Root canal specialist dentist clinic, Mayfair, London", not something like "***** Fred Smith, BDS - 5 Stars Dental Clinic *****", or worse, "Welcome to my home page", or "Untitled".

3. Style Sheet

Placing style definitions in a .css (Cascading Style Sheet) file moves the body text close to the top of the document and shrinks the page size. Many Javascript effects can be replaced by CSS. Fast-loading pages are good for both humans and search engine crawlers.

4. Meta Tags

Google ignores the Keywords meta tag for ranking but other SEs use it. An extract from the Description meta tag sometimes appears in the SERP; sometimes you see a snippet from the body text. Moderation and relevance should be your benchmark for placing keywords in these tags.

5. Content

6. Links and Folders

7. Neighbourhood Watch

Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page:

Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to.

Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.

8. Cloaking

Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.

Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.

9. Avoidable Practices

The following practices could get your site banned from Google at worst or lower its ranking at best:

10. Patience

Having optimized and submitted your pages to Google, get on with growing your business, because Google takes time to rank you. Work on getting quality, inbound links from high-ranking sites that feature the same subject matter. Increase your content and keep it fresh. Get free or paid listings in Google Adwords, Overture, Yahoo, Open Directory Project (www.dmoz.org), and reputable engines such as MSN, Yahoo!, and Ask Jeeves.

Ash Nallawalla is an experienced Internet marketer. Much of his work involves search engine marketing, which includes pay-per-click advertising and search engine optimization. More information is at http://www.sem911.com/


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. August / 07 / 2020
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6 natural home remedies to get rid of nausea - Insider  INSIDER

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6 home remedies to relieve headaches naturally - Insider  INSIDER

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5 of the best home remedies for acid reflux - Insider  INSIDER

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Demand for immune boosting home remedies pushes up prices for ginger and spices  Independent Online

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Home Remedies For Gas: Opt For These Kitchen Ingredients And Get Relief From The Condition  India.com

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Home Remedies to Treat a Mosquito Bite  wbsm.com

5 simple home remedies to fight cold and flu - Times of India
5 simple home remedies to fight cold and flu  Times of India

Best home remedies for sunburn, according to dermatologists - TODAY
Best home remedies for sunburn, according to dermatologists  TODAY

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Gallbladder pain: Treatments and home remedies  Medical News Today

Home remedies to strengthen your respiratory health this cold and flu season - The Indian Express
Home remedies to strengthen your respiratory health this cold and flu season  The Indian Express

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How to get rid of acne scars with these home remedies  The Standard

Home Remedies for Toothaches - WTOP
Home Remedies for Toothaches  WTOP

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Inspired by Memories and Remedies, Earthy Home Scents from Loewe  The New York Times

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Dengue cases rise in Delhi: Home remedies to deal with this disease  TheHealthSite

5 Home Remedies for Toothaches | US News - U.S. News & World Report
5 Home Remedies for Toothaches | US News  U.S. News & World Report

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How to treat strep throat with antibiotics and home remedies - Insider  INSIDER

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Home Remedies For Acne: Here is How to Get Rid of This Common Skin Problem  India.com

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Home Remedies For Migraine: Opt For These Natural Ways to Get Rid of Severe Headache  India.com

Home remedies to whiten your teeth on a budget - Belfast Live
Home remedies to whiten your teeth on a budget  Belfast Live

Fearing crowded hospitals, some Afghans turn to fruit juice and vegetable soup to ward off the coronavirus - The Washington Post
Fearing crowded hospitals, some Afghans turn to fruit juice and vegetable soup to ward off the coronavirus  The Washington Post

Home Remedies For Constipation: Opt For These 3 Effective Ways to Get Rid of Your Digestive Problem - India.com
Home Remedies For Constipation: Opt For These 3 Effective Ways to Get Rid of Your Digestive Problem  India.com

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Age-Old Home Remedy Peddled As COVID-19 Cure Found By Indian Student  BOOM

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Fact Check: WhatsApp Forward Says Pondicherry University Student Found A Home Remedy Cure For COVID-19  The Logical Indian

The best natural remedies for a stomach ache, according to a gastroenterologist - Insider - INSIDER
The best natural remedies for a stomach ache, according to a gastroenterologist - Insider  INSIDER

Five home remedies for dandruff - Eve Woman - The Standard
Five home remedies for dandruff - Eve Woman  The Standard

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Troubled by Hair Fall? Try these home remedies for smooth and silky hair  News Track English

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Home Remedy To Get Rid of Fleas — How To Get Rid Of Fleas At Home  WomansDay.com

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6 Easy Ways to Treat Your Cough At Home  News18

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Folk cures, pervasive in Hispanic community, no match for COVID-19  The Daily Memphian

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'There is no medicine yet': Experts warn against fake anti-coronavirus drug ads  The New Indian Express

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5 At-Home Remedies to Soothe Dry Hands  YouBeauty

The best home remedies for bug bite relief - MSN Money
The best home remedies for bug bite relief  MSN Money

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How to Stop Post-Nasal Drip - Home Remedies for Post-Nasal Drip  Prevention.com

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Pranayamas and Home remedies for diabetes by Swami Ramdev  India TV News

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Hoax circulates that the WHO has approved Indian student's ginger juice 'COVID-19 remedy'  AFP Factcheck

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India’s Amit Shah has Covid-19 – and little sympathy from social media  South China Morning Post

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Private clinics, home remedies flourish as Iraqis shun hospitals amid coronavirus pandemic  The Straits Times

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Malaika Arora Suggests This One Remedy For All Skin Types: You've Got To Try This!  NDTV

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Natural brain booster: Drink ginger tea to improve focus and concentration  TheHealthSite

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North Korea Steps up Its War on COVID-19  The Diplomat

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How to Manage Those Uneven Skin Patches Naturally  India.com

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Warts will disappear overnight with these home remedies  News Track English

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Skin Scientists' Secrets to Getting Rid of Forehead Wrinkles  Yahoo Lifestyle

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Wockhardt Foundation, Biogetica, join hands for multidisciplinary research into Covid-19  Elets

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Traditional herbs can brew up India craft beer bounce - analysis - FREE TO READ  just-drinks.com

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Karnataka councillor's home remedy for corona virus: Rum, half-fried eggs  Mid-Day

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Anupriya spills all about her Monsoon routine  Hindustan Times

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Oily Hair During Monsoon: Follow These 7 Tips To Fight Greasiness  NDTV Doctor

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This home remedy is very effective to get relief from thyroid  News Track English

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Healing through colours  Times of India

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9 clinically proven natural remedies for common ailments  MD Linx

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Dandruff And Garlic: What is The Link?  India.com

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5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

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Follow real statistics about the pandemic in Florida  The Florida Times-Union

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Not feeling well? Here are some practical home remedies  Houston Chronicle

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6 home remedies for mosquito bites to stop your itch and provide relief - Insider  INSIDER

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Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

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Delhi HC directs action against illegal health service aggregators  Moneylife

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What Causes Dark Circles? Dermatologist Shares 7 Possible Reasons And Tips For Prevention  NDTV Doctor

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US kids, parents perform DIY tests for coronavirus science  Yahoo Lifestyle

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Try these natural pain relievers as quick home remedies  The Indian Express

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COVID-19: Try these simple home remedies to treat a sore throat  Times of India

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Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

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Bloated stomach, feeling sick, and tired: Causes and what to do  Medical News Today

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11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

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Many home remedies were good medicine — if you could survive the cure  The Mountaineer

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5 natural home remedies to get relief from flu  Times of India

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Migraines: Home remedies that work, according to real people  KSAT San Antonio

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Dangerous Home Remedies for COVID-19  Everyday Health

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Science-backed home remedies you can rely upon  TheHealthSite

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5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

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Home Remedies for Allergies: Natural Ways to Ease Symptoms  Shape Magazine

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No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

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Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

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13 Home Remedies for Acne, According to Dermatologists  Men's Health

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Best Natural Remedies for Common Health Issues That Work  Prevention.com

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Chloroquine, home remedies are not the answer to treat coronavirus, experts say  TribLIVE

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Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

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Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19?  Victoria Advocate

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5 effective home remedies for vaginal itching  Times of India

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Do home remedies work to fight the flu?  Siouxland News

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Using home remedies to treat the common cold  kjrh.com

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6 home remedies for mosquito bites and itches  Times of India

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Home Remedies For Sore Throat: Try This Simple Ginger-Garlic Drink For Quick Relief  NDTV

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Home remedies to soothe an upset stomach  Times of India

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Home Remedies for Migraine Relief and Prevention | Shape  Shape Magazine

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Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

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10 home remedies to treat dark circles  Times of India

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10 natural and home remedies for ulcers  Medical News Today

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Home remedies can ease symptoms of cough, sore throat  Daily Herald

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Home remedies: Herbal supplements may not mix with heart medicines  Medical Xpress

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Diverticulitis: 8 home remedies and natural treatments  Medical News Today

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Home Remedies: Ginger-Honey-Pepper-Lemon Water May Help Ease Cold And Cough  NDTV Food

Home remedies doctors swear by - Mumbai Mirror
Home remedies doctors swear by  Mumbai Mirror

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Four home remedies to get rid of a toothache when you can't see a dentist - Insider  INSIDER

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Home remedies — did mother know best?  tnonline.com

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Herbal Remedies and COVID-19: What to Know  Healthline

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Say Thanks To Honey Because Of These 5 Amazing Home Remedies  NDTV Swirlster

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7 best home remedies to get rid of knee pain  Times of India

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Here are some quick and easy home remedies for acne  NewsBytes

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