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Top 7 Tips For Writing Your Marketing Plan


A lot of people are at a loss when it comes to deciding how to approach the marketing plan process and how to stay within time and budget constraints. To make for a less stressful marketing plan process, keep these 7 tips in mind:

Think Strategy First

An overall marketing strategy drives many decisions. If you first identify general goals, choosing appropriate marketing programs for a small business plan becomes much easier.

Decide Format

Putting together a general outline and deciding how you will publish the plan can help you better visualize steps you need to take. Examples are (a) a full, detailed report including Executive Summary, the plan itself, and back-up data, (b) a single summary sheet, or (c) something in between. Size and structure of the small business can help determine the scope of the plan.

Set Aside Time

A good, strategic marketing plan requires a certain amount of analysis. Early stages in the process go smoother with minimal interruptions. Make it easier for those working on the plan to concentrate by setting aside "closed" time during early planning stages. In a busy, small business environment, this can be accomplished by working during off hours or putting aside a short time - 30 minutes to an hour - each day.

Brainstorm

New, creative ideas flow more freely when people are not inhibited by preconceptions. Hold a brainstorming session, with two rules: (a) there are no bad ideas and (b) everyone's ideas carry equal weight.

Shorten The List

Implementation suffers severely when there is an overload of marketing projects, especially in small businesses with a small or one-person marketing department.. The list of potential projects generated in the brainstorming session can be shortened by concentrating on those likely to be the most profitable and those that take advantage of the company's internal strengths.

Make The Plan Flexible

Business does not operate in a vacuum, so your plan needn't exist in one. For example, the business environment may change during the year or additional marketing opportunities may arise. Building in flexibility to adjust throughout the year can avoid the pitfall of continuing down an unproductive path.

Have Measurements In Place

Knowing if and how well a program works can help you identify opportunities for improvement. In your marketing plan or in back-up documents, set explicit goals and measurements.

About the Author

Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network, http://www.WebSiteMarketingPlan.com, and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business." ( HowMuchForSpider.com/TOC.htm )

Copyright 2004, Bobette Kyle. All rights reserved.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. May / 27 / 2020
A Peek At This Beauty Expert's Favourite Home Remedies For Her Skin - NDTV Swirlster
A Peek At This Beauty Expert's Favourite Home Remedies For Her Skin  NDTV Swirlster

Many home remedies were good medicine — if you could survive the cure - The Mountaineer
Many home remedies were good medicine — if you could survive the cure  The Mountaineer

Unproven remedies proliferate in my community, even in the face of a deadly virus - The Guardian
Unproven remedies proliferate in my community, even in the face of a deadly virus  The Guardian

Does Apple Cider Vinegar Help Relieve Shingles Pain? - Healthline
Does Apple Cider Vinegar Help Relieve Shingles Pain?  Healthline

Museum hosts class on home remedies - Texarkana Gazette
Museum hosts class on home remedies  Texarkana Gazette

Diverticulitis: 8 home remedies and natural treatments - Medical News Today
Diverticulitis: 8 home remedies and natural treatments  Medical News Today

Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19? - Victoria Advocate
Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19?  Victoria Advocate

Follow these home remedies to avoid heatstroke - OrissaPOST
Follow these home remedies to avoid heatstroke  OrissaPOST

Four home remedies to get rid of a toothache when you can't see a dentist - Insider - INSIDER
Four home remedies to get rid of a toothache when you can't see a dentist - Insider  INSIDER

7 Home Remedies To Remove Suntan And Get Back Your Natural Skin Tone - NDTV Swirlster
7 Home Remedies To Remove Suntan And Get Back Your Natural Skin Tone  NDTV Swirlster

How to remove stubborn ear wax at home with natural remedies - Insider - INSIDER
How to remove stubborn ear wax at home with natural remedies - Insider  INSIDER

10 home remedies to treat dark circles - Times of India
10 home remedies to treat dark circles  Times of India

Home Remedies For Dark Circles: 10 Expert Tips To Light Up Your Under Eye Area - NDTV Swirlster
Home Remedies For Dark Circles: 10 Expert Tips To Light Up Your Under Eye Area  NDTV Swirlster

How To Remove Pimple Marks: 7 Home Remedies For Spotless Skin - NDTV Swirlster
How To Remove Pimple Marks: 7 Home Remedies For Spotless Skin  NDTV Swirlster

Flu Home Remedies: 7 Tried And Tested Tips For Quicker Recovery - NDTV Doctor
Flu Home Remedies: 7 Tried And Tested Tips For Quicker Recovery  NDTV Doctor

Try these home remedies to rid to bad smelling feet - News Track English
Try these home remedies to rid to bad smelling feet  News Track English

When Your Skin Breaks Out in Lockdown - The Wall Street Journal
When Your Skin Breaks Out in Lockdown  The Wall Street Journal

Cristina Cuomo defends bleach bath, other home remedies she used to fight COVID-19 - WJW FOX 8 News Cleveland
Cristina Cuomo defends bleach bath, other home remedies she used to fight COVID-19  WJW FOX 8 News Cleveland

Does aloe help sunburn? Yes, here's why it's one of the best home remedies - Insider - INSIDER
Does aloe help sunburn? Yes, here's why it's one of the best home remedies - Insider  INSIDER

Home Remedies For Dry Hands: How To Get Soft, Smooth Hands At Home - NDTV Swirlster
Home Remedies For Dry Hands: How To Get Soft, Smooth Hands At Home  NDTV Swirlster

Home Remedies For Headache: These Essential Oils Might Help - NDTV Doctor
Home Remedies For Headache: These Essential Oils Might Help  NDTV Doctor

Peter Rhodes on smart Alecs, viral remedies and how to be a broadcaster - expressandstar.com
Peter Rhodes on smart Alecs, viral remedies and how to be a broadcaster  expressandstar.com

10 Home Remedies For Pimples: Keep Your Skin Flawless Naturally - NDTV Swirlster
10 Home Remedies For Pimples: Keep Your Skin Flawless Naturally  NDTV Swirlster

Tired of Cracked Heels? Cure it With These Home Remedies - India.com
Tired of Cracked Heels? Cure it With These Home Remedies  India.com

Swami Ramdev shares effective tips to cure any kind of allergy with yoga asanas and home remedies - India TV News
Swami Ramdev shares effective tips to cure any kind of allergy with yoga asanas and home remedies  India TV News

5 easy ways to remove skin tags at home using common kitchen ingredients - TheHealthSite
5 easy ways to remove skin tags at home using common kitchen ingredients  TheHealthSite

Home Remedies For Skin Care You Need To Try Now - Femina
Home Remedies For Skin Care You Need To Try Now  Femina

Top 5 Home Remedies For Mosquito Bites You Must Try Today - NDTV Doctor
Top 5 Home Remedies For Mosquito Bites You Must Try Today  NDTV Doctor

Home Remedies For Common Cold And Cough Home Remedies For Common Cold And Cough - Doctor NDTV
Home Remedies For Common Cold And Cough Home Remedies For Common Cold And Cough  Doctor NDTV

Swami Ramdev shares yoga asana and home remedies to control high blood pressure - India TV News
Swami Ramdev shares yoga asana and home remedies to control high blood pressure  India TV News

8 simple remedies to soothe sunburn which you probably already have at home - The Sun
8 simple remedies to soothe sunburn which you probably already have at home  The Sun

10 Tips For Dealing With Severe Sunburn - thegame730am.com
10 Tips For Dealing With Severe Sunburn  thegame730am.com

Cebu City resorts to home remedies vs COVID - Manila Bulletin
Cebu City resorts to home remedies vs COVID  Manila Bulletin

Home Remedies For Skin - kiss951.com
Home Remedies For Skin  kiss951.com

Sheriff: Bell found out of state with the man in the poster - Fox 28
Sheriff: Bell found out of state with the man in the poster  Fox 28

Home Remedies For Your Skin From Wrinkles To Burns - Femina
Home Remedies For Your Skin From Wrinkles To Burns  Femina

Improve Your Digestion At Home With These Kitchen Ingredients - NDTV Doctor
Improve Your Digestion At Home With These Kitchen Ingredients  NDTV Doctor

Kelly Ripa Says She's Been Hiding a Stye in Her Eye with Makeup for Weeks: 'I Deserve an Emmy' - PEOPLE
Kelly Ripa Says She's Been Hiding a Stye in Her Eye with Makeup for Weeks: 'I Deserve an Emmy'  PEOPLE

13 Beauty Home Remedies To Try From Around The World - iDiva.com
13 Beauty Home Remedies To Try From Around The World  iDiva.com

Crowded housing and essential jobs: Why so many Latinos are getting coronavirus - The Washington Post
Crowded housing and essential jobs: Why so many Latinos are getting coronavirus  The Washington Post

Apply coconut oil on your face overnight for great skin - The Indian Express
Apply coconut oil on your face overnight for great skin  The Indian Express

Home remedies to get rid of hangovers easily - The Standard
Home remedies to get rid of hangovers easily  The Standard

Skincare: 5 natural home remedies to combat oily skin - PINKVILLA
Skincare: 5 natural home remedies to combat oily skin  PINKVILLA

Yoga asanas and home remedies to cure skin allergy - India TV News
Yoga asanas and home remedies to cure skin allergy  India TV News

Sepistan, Shunth, Kali Mirch: J&K govt lists home remedies to boost immunity in time of COVID - The Kashmir Monitor
Sepistan, Shunth, Kali Mirch: J&K govt lists home remedies to boost immunity in time of COVID  The Kashmir Monitor

PPP&G Form Psych Pop Project, And More Music News and Gossip - Flagpole Magazine
PPP&G Form Psych Pop Project, And More Music News and Gossip  Flagpole Magazine

No, Aspirin Mixed With Lemon Juice And Honey Will Not Cure COVID-19 - BOOM
No, Aspirin Mixed With Lemon Juice And Honey Will Not Cure COVID-19  BOOM

Adopt this home remedy to get rid of the itching problem during pregnancy - News Track English
Adopt this home remedy to get rid of the itching problem during pregnancy  News Track English

With these home remedies you can increase your immunity - News Track English
With these home remedies you can increase your immunity  News Track English

How to Get Rid Of Lice: Home Remedies, Prevention And Hair Care Treatments To Try - NDTV Swirlster
How to Get Rid Of Lice: Home Remedies, Prevention And Hair Care Treatments To Try  NDTV Swirlster

Refresh Your Skin This Summer With The Goodness Of Watermelon - NDTV Swirlster
Refresh Your Skin This Summer With The Goodness Of Watermelon  NDTV Swirlster

Can’t exercise? 7 diet tips to make your heart stronger during the lockdown - Times of India
Can’t exercise? 7 diet tips to make your heart stronger during the lockdown  Times of India

Fennel Tea: Here's How This Tea Can Help Eliminate Digestive Issues; Know Method To Prepare It - NDTV Doctor
Fennel Tea: Here's How This Tea Can Help Eliminate Digestive Issues; Know Method To Prepare It  NDTV Doctor

Handyman Hints: The rail to your deck's success - Standard Freeholder
Handyman Hints: The rail to your deck's success  Standard Freeholder

Actor Kiran Kumar tests negative for coronavirus, says COVID-19 felt like a `scary phantom` - Zee News
Actor Kiran Kumar tests negative for coronavirus, says COVID-19 felt like a `scary phantom`  Zee News

Hair Care: 3 easy and PROVEN home remedies for hair growth - PINKVILLA
Hair Care: 3 easy and PROVEN home remedies for hair growth  PINKVILLA

The tulsi kadha you all need right now to boost your immunity - Times of India
The tulsi kadha you all need right now to boost your immunity  Times of India

Did you know continuous use of gadgets harms skin? Here are some expert approved home remedies - PINKVILLA
Did you know continuous use of gadgets harms skin? Here are some expert approved home remedies  PINKVILLA

Kareena Kapoor Khan swears by THIS DIY home remedy and here’s how she uses it - PINKVILLA
Kareena Kapoor Khan swears by THIS DIY home remedy and here’s how she uses it  PINKVILLA

These Remedies Can Help Relieve Arthritis Pain Naturally - NDTV Doctor
These Remedies Can Help Relieve Arthritis Pain Naturally  NDTV Doctor

Remedies for Dog Mange That Can Be Found in Your Kitchen - South Florida Caribbean News
Remedies for Dog Mange That Can Be Found in Your Kitchen  South Florida Caribbean News

What is Ubtan? THIS is how the Indian home remedy helps you to achieve glowing skin - PINKVILLA
What is Ubtan? THIS is how the Indian home remedy helps you to achieve glowing skin  PINKVILLA

Cascading impact of Covid-19 on Antiviral Therapy Market, due to the impact on its extended ecosystem - MENAFN.COM
Cascading impact of Covid-19 on Antiviral Therapy Market, due to the impact on its extended ecosystem  MENAFN.COM

Hair Care: Simple Ayurvedic Remedies To Fight Hair Fall Effectively - NDTV Doctor
Hair Care: Simple Ayurvedic Remedies To Fight Hair Fall Effectively  NDTV Doctor

Hair care tips: Easy DIY home remedies to cure hair fall and get voluminous hair - PINKVILLA
Hair care tips: Easy DIY home remedies to cure hair fall and get voluminous hair  PINKVILLA

What are the causes of common cold and fever? Here is how you can treat them at home during lockdown - Times Now
What are the causes of common cold and fever? Here is how you can treat them at home during lockdown  Times Now

How to Stop Glasses From Fogging When Wearing a Face Mask, According to an Ophthalmologist - GoodHousekeeping.com
How to Stop Glasses From Fogging When Wearing a Face Mask, According to an Ophthalmologist  GoodHousekeeping.com

Not feeling well? Here are some practical home remedies - Houston Chronicle
Not feeling well? Here are some practical home remedies  Houston Chronicle

Coronavirus home remedies: separating fact from fiction - FOX13 Memphis
Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

Countryfile presenter JULIA BRADBURY reveals she waited WEEKS to get lump in her breast checked - Daily Mail
Countryfile presenter JULIA BRADBURY reveals she waited WEEKS to get lump in her breast checked  Daily Mail

Dangerous Home Remedies for COVID-19 - Everyday Health
Dangerous Home Remedies for COVID-19  Everyday Health

Try these natural pain relievers as quick home remedies - The Indian Express
Try these natural pain relievers as quick home remedies  The Indian Express

No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work - NorthJersey.com
No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

Myth-busting: Which of these DIY home remedies for coronavirus are actually effective? - KPRC Click2Houston
Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

Judge sets bond at $2 million for mother, stepfather charged in death of 7-year-old boy - ABC6OnYourSide.com
Judge sets bond at $2 million for mother, stepfather charged in death of 7-year-old boy  ABC6OnYourSide.com

Tamannaah Bhatia's Beauty Secrets: Baahubali actress' summer skincare regime that you can follow at home - PINKVILLA
Tamannaah Bhatia's Beauty Secrets: Baahubali actress' summer skincare regime that you can follow at home  PINKVILLA

4 natural remedies to get rid of facial hair at home during lockdown - TheHealthSite
4 natural remedies to get rid of facial hair at home during lockdown  TheHealthSite

COVID-19 Myth or Fact: Is 'suob' or steam therapy a cure for COVID-19? - GMA News
COVID-19 Myth or Fact: Is 'suob' or steam therapy a cure for COVID-19?  GMA News

5 natural home remedies to get relief from flu - Times of India
5 natural home remedies to get relief from flu  Times of India

Chloroquine, home remedies are not the answer to treat coronavirus, experts say - Tribune-Review
Chloroquine, home remedies are not the answer to treat coronavirus, experts say  Tribune-Review

Do Any Bronchitis Home Remedies Actually Work? - Health Essentials from Cleveland Clinic
Do Any Bronchitis Home Remedies Actually Work?  Health Essentials from Cleveland Clinic

Coronavirus Fact Check: Do these 'home remedies' actually help? - NBC2 News
Coronavirus Fact Check: Do these 'home remedies' actually help?  NBC2 News

Do home remedies work to fight the flu? - Siouxland News
Do home remedies work to fight the flu?  Siouxland News

7 best home remedies to get rid of knee pain - Times of India
7 best home remedies to get rid of knee pain  Times of India

Psoriasis: 12 home remedies and how to avoid triggers - Medical News Today
Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

5 effective home remedies for vaginal itching - Times of India
5 effective home remedies for vaginal itching  Times of India

Using home remedies to treat the common cold - kjrh.com
Using home remedies to treat the common cold  kjrh.com

Home remedies can ease symptoms of cough, sore throat - Daily Herald
Home remedies can ease symptoms of cough, sore throat  Daily Herald

Jamaican Coronavirus Survivor Says 'Caribbean Home Remedies' Helped Him Beat COVID-19 - Black Enterprise
Jamaican Coronavirus Survivor Says 'Caribbean Home Remedies' Helped Him Beat COVID-19  Black Enterprise

Coronavirus Prevention: Make hand sanitizer at home using these three ingredients - Times of India
Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

Best Natural Remedies for Common Health Issues That Work - Prevention.com
Best Natural Remedies for Common Health Issues That Work  Prevention.com

This home remedy can fix broken bones - News Track English
This home remedy can fix broken bones  News Track English

6 home remedies for mosquito bites and itches - Times of India
6 home remedies for mosquito bites and itches  Times of India

Sore Throat Remedies That Actually Work - Health Essentials from Cleveland Clinic
Sore Throat Remedies That Actually Work  Health Essentials from Cleveland Clinic

Best ways to get rid of grey hair naturally at home during lockdown - TheHealthSite
Best ways to get rid of grey hair naturally at home during lockdown  TheHealthSite

Do Home Remedies Actually Work for Yeast Infections? - Health Essentials from Cleveland Clinic
Do Home Remedies Actually Work for Yeast Infections?  Health Essentials from Cleveland Clinic

6 easy and effective home remedies for body pain - Firstpost
6 easy and effective home remedies for body pain  Firstpost

Home remedies doctors swear by - Bangalore Mirror
Home remedies doctors swear by  Bangalore Mirror

10 natural and home remedies for ulcers - Medical News Today
10 natural and home remedies for ulcers  Medical News Today

3 Home Remedies for an Ear Infection - Health Essentials from Cleveland Clinic
3 Home Remedies for an Ear Infection  Health Essentials from Cleveland Clinic

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