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Top 7 Tips For Writing Your Marketing Plan


A lot of people are at a loss when it comes to deciding how to approach the marketing plan process and how to stay within time and budget constraints. To make for a less stressful marketing plan process, keep these 7 tips in mind:

Think Strategy First

An overall marketing strategy drives many decisions. If you first identify general goals, choosing appropriate marketing programs for a small business plan becomes much easier.

Decide Format

Putting together a general outline and deciding how you will publish the plan can help you better visualize steps you need to take. Examples are (a) a full, detailed report including Executive Summary, the plan itself, and back-up data, (b) a single summary sheet, or (c) something in between. Size and structure of the small business can help determine the scope of the plan.

Set Aside Time

A good, strategic marketing plan requires a certain amount of analysis. Early stages in the process go smoother with minimal interruptions. Make it easier for those working on the plan to concentrate by setting aside "closed" time during early planning stages. In a busy, small business environment, this can be accomplished by working during off hours or putting aside a short time - 30 minutes to an hour - each day.

Brainstorm

New, creative ideas flow more freely when people are not inhibited by preconceptions. Hold a brainstorming session, with two rules: (a) there are no bad ideas and (b) everyone's ideas carry equal weight.

Shorten The List

Implementation suffers severely when there is an overload of marketing projects, especially in small businesses with a small or one-person marketing department.. The list of potential projects generated in the brainstorming session can be shortened by concentrating on those likely to be the most profitable and those that take advantage of the company's internal strengths.

Make The Plan Flexible

Business does not operate in a vacuum, so your plan needn't exist in one. For example, the business environment may change during the year or additional marketing opportunities may arise. Building in flexibility to adjust throughout the year can avoid the pitfall of continuing down an unproductive path.

Have Measurements In Place

Knowing if and how well a program works can help you identify opportunities for improvement. In your marketing plan or in back-up documents, set explicit goals and measurements.

About the Author

Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network, http://www.WebSiteMarketingPlan.com, and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business." ( HowMuchForSpider.com/TOC.htm )

Copyright 2004, Bobette Kyle. All rights reserved.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. November / 18 / 2019
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Struggling with cough and cold? Try THESE home remedies for immediate relief  PINKVILLA

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7 Best Home Remedies to Soothe Itchy Skin - How to Relieve Itching  Prevention.com

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Home remedies: Weathering those wrinkles | Human Interest  The Union Leader

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Do Home Remedies Actually Work for Yeast Infections?  Health Essentials from Cleveland Clinic

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Flaky eyebrows: Here are 7 natural ways to get rid of brows dandruff  Times of India

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World Diabetes Day 2019: Control Your Blood Sugar Levels Naturally With These Effective Home Remedies  NDTV News

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Do you have dry skin? Try these 7 effective home remedies for happy skin  Times of India

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The Best At-Home Remedies For Dry & Chapped Lips By Rebecca Fearn  Bustle

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Ariana Grande cancels show amid 'scary' health struggle: 'In a lot of pain'  Today.com

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6 Home Remedies for Cystic Acne That Work  YouBeauty

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Ask the Doc: Common Cold? Home Remedies That Help!  Georgia Voice

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Some European doctors think Chinese medicine should come with a health warning  KABC

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Natural Easy-To-Find Home Remedies for Treating Hair Loss  DA MAN Magazine

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The best natural remedies for getting rid of warts  Pulse Nigeria

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What is head lice? Know about its causes, symptoms and home remedies to keep them at bay  Times Now

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Here's how you can treat sinus at home by consuming these foods  Times of India

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Fact or fiction? We're putting Grandma's remedies to the test  KENS5.com

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Itching after a shower: Causes and remedies  Medical News Today

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World Pneumonia Day 2019: 4 Quick And Effective Home Remedies To Get Relief From Pneumonia Symptoms  Doctor NDTV

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Top ten home remedies passed down through the generations  Wales Online

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Sore Throat Symptoms: FIND OUT the symptoms, home remedies & treatment for sore throat  PINKVILLA

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Beat smog the healthy way: Rujuta Diwekar's quick-fix remedies to boost immunity  Economic Times

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I Look Like I’ve Been in a Fight, but That’s Just My Face  Slate

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Simple, effective home remedies to cure symptoms of a cough - Republic World  Republic World

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Back Pain: Types Of Back Pain, Causes And Home Remedies That Can Offer Relief  NDTV

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Hair Care Tips: THESE home remedies can help you treat winter hair problems  PINKVILLA

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Home remedies for tooth ache that can alleviate some symptoms - Republic World  Republic World

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What is Gingivitis? Know about causes, symptoms and home remedies to fix the gum disease  Times Now

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Dengue in Caribbean: How to treat the fever with home remedies?  WIC News

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On Facebook, fears of parasites push people to post pictures of feces and pursue dangerous remedies  NBCNews.com

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Try these affordable and effective home remedies to stop your partner snoring — plus win £50k in the Sun Sa  The Sun

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Dark Neck Home Remedies: Here's how THESE remedies can whiten your neck  PINKVILLA

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Struggling with corns and calluses? Try THESE home remedies to treat them  PINKVILLA

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Delhi pollution: As air quality worsens, use these home remedies to treat a cough or sore throat from smog  Times Now

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Simple home remedies for treating cracked heel  TheHealthSite

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Sinusitis: Is Change Of Weather Worsening Sinus Symptoms? Try These Home Remedies For Quick Relief  Doctor NDTV

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Constipation in children: Home remedies to cure digestive disorder condition  Times Now

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Clean your face with this home remedies  News Track English

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Skincare problem before your big day? Try THESE home remedies to treat it before your wedding  PINKVILLA

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Joint pain: Causes, foods, prevention, other natural home remedies that provide relief  Times Now

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How to Heal in a New Place  Marquette Wire

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How to prevent leg cramps? Causes, foods, prevention, other natural home remedies that provide relief  Times Now

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Follow these home remedies to relieve Menstrual Pain  News Track English

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How to stop snoring naturally: 11 home remedies for sleep without snores  Times Now

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Home remedies for piles: Causes, symptoms and natural treatment  Times Now

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10 Home Remedies Proven To Get Rid Of A Cough Naturally  Version Weekly

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Diwali 2019: Home remedies for burns  TheHealthSite

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How to Make Ifnouzen, Watercress Couscous  Morocco World News

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Want to look younger? Here are 7 effective home remedies to get wrinkle-free skin  Times Now

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Hair Care Tips: Detox your hair with THESE home remedies  PINKVILLA

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Are you suffering from acidity? Symptoms, causes of, and home remedies to treat the condition  Times Now

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Best Acne Home Remedies To Try  Cosmopolitan Philippines

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Suffering from dry eye syndrome? Causes, treatment and home remedies to ease the symptoms of dry eyes  Times Now

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Is conjunctivitis contagious? Symptoms, causes, treatment, prevention and home remedies to cure the disease  Times Now

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Why does anaemia recur? Here are 5 effective natural home remedies to treat the condition once and for all  Times Now

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Why deworming is important: Home remedies to get rid of intestinal worms  Times Now

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Home remedies to avoid, cure neck pain - Yoga asanas, exercises a big help  Times Now

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What is a Simple Home Remedy for Knee Pain?  Communal News

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6 best home remedies for lice  Medical News Today

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15 Home Remedies for Oily Skin  Greatist

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The best home remedies for laryngitis  Medical News Today

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Home remedies for pigmentation  Medical News Today

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7 home remedies for quick relief from gum pain  Medical News Today

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Try 7 All-Natural Home Remedies For Fat Loss  Version Weekly

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Here are some ancient home remedies that are worth trying  Times of India

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Dark lips: Causes and 5 natural remedies  Medical News Today

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