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Top 10 Tips on How To Write About Yourself


Many people find it really hard to write for business and marketing purposes about themselves and/or their product or service - much harder than it is to write about someone or something else. If that sounds familiar, read on; in this article professional business writer Suzan St Maur shares her top tips on how to write about yourself and what you do, efficiently and effectively.

1. Before you do anything else, ask yourself not what you want to say, but what you want to achieve with the text. Be honest with yourself and don't be overly ambitious. Once you've clearly identified your objective keep it in mind throughout the writing exercise. You'll find that keeps you on track far more effectively - what you want to achieve should define what you say.

2. Forget modesty. As an experienced salesperson would say, "if you don't think you're good, why the hell should I?" Equally of course you don't want to exaggerate your strengths - that can lead to problems when you're eventually called upon to deliver! But be realistic about what you can do and don't be afraid to describe it in a positive light.

3. A useful way to achieve tip #2 is to step outside of yourself and regard yourself as a product or better still, as a brand. For the purposes of this exercise you are not Mary Doe the person. You are writing about Mary Doe the brand. It's not as difficult as it sounds; write in the third person to start with, if you find that more comfortable. Imagine you're a colleague writing about you.

4. Bear in mind that whoever reads this text probably won't care much about you; they'll only care about what you can do for them. Structure everything with that in mind. If you need to include factual/statistical information (educational details, qualifications, etc.) then make sure you stick it in a box so it's visually separated from the main text.

5. Where possible, identify the audience who will be reading your text and aim your writing squarely at them. It's possible that the "core" of your text can remain the same for a number of different purposes, with individual "tops and tails" aimed at specific audiences. The more relevant your text is to the reader - telling him/her how you and your service meet their needs - the more successful the text will be.

6. First person or third person? In point #3 we suggest writing in the third person to make it easier for you to regard yourself in an objective light. However there are times when you may need to present your text in the first person - e.g. in a letter or email. Try where possible to use the third person - if for no other reason than it gives you more leeway to write enthusiastically about yourself.

7. Follow the rules of modern business writing; keep it simple. Use "active voice" rather than "passive voice" where possible. Keep your sentences down to a sensible length and use no more than three or four sentences per paragraph. Use cross headings and "pullouts" to break your text up visually and allow the reader to pick up on the main points.

8. Where appropriate, use short clips of testimonials from existing clients or customers. Avoid the pleasantly banal bits and use phrases and sentences that have some meaning and bite. A sentence or two normally is plenty - any more and the reader will probably just skim over it.

9. Be sure that your grammar, spelling and punctuation are right. Although standards have been slipping in the last few years the recent publication of "Eats, Shoots & Leaves" has focused everyone's attention on the tekkie bits of writing again. Goofs of this nature make your text, and you, look amateurish.

10. Do a reality check on your text after you've completed it. Show it to friends and colleagues and ask not if they "like" it, but if they feel it represents you fairly - and if not, why not. Then take other people's opinions on board, but don't lose sleep over them. At the end of the day you probably know yourself, and your market, better than anyone else. Don't be afraid to make final judgments.

Canadian-born Suzan St Maur is an international business writer and author based in the United Kingdom. In addition to her consultancy work for clients in Europe, the USA, Canada and Australia, she contributes articles to more than 150 business websites and publications worldwide, and has written eleven published books. Her latest eBooks, "The MAMBA Way To Make Your Words Sell" and "Get Yourself Published" and available as PDF downloads from BookShaker.com.

To subscribe to her free biweekly business writing tips eZine, TIPZ from SUZE, click here.

(c) Suzan St Maur 2003 - 2005


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. September / 23 / 2020
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Peppermint tea, ginger and others - 5 home remedies to give instant relief from bloating  Times Now

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Feeling under the weather? Experts say these home remedies may help you feel better  KSAT San Antonio

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5 easy and natural home remedies for cold and cough  Jagran English

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The 5 best home remedies for a sinus infection - Insider  INSIDER

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5 Simple Home Remedies to Relieve Body Pain  News18

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Home remedies that could do more harm than good  TheHealthSite

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Can home remedies help my sciatica?  Harvard Health

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The 3 best natural home remedies for kidney stones - Insider  INSIDER

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Home remedies for yeast infections that actually work — and which to avoid - Insider  INSIDER

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Deal with damaged hair with our effective home remedies  TheHealthSite

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Turning Food into Home Remedies Is My Love Language  Bon Appetit

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3 easy home remedies for kidney stones  Times of India

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The best home remedies for asthma, like breathing exercises and natural herbs - Insider  INSIDER

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Natural remedies to boost your respiratory health this monsoon  Times of India

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Malaika Arora's Home Remedies For COVID-19 - Kashmiri Kahwa, Ginger Powder And More  India.com

The 5 best home remedies for poison ivy, according to dermatologists - Insider - INSIDER
The 5 best home remedies for poison ivy, according to dermatologists - Insider  INSIDER

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Bananas, aloe vera and other home remedies to manage diabetes in natural ways  Times Now

Heel spurs: Home remedies to get rid of abnormal calcium deposits - TheHealthSite
Heel spurs: Home remedies to get rid of abnormal calcium deposits  TheHealthSite

Prevent dehydration with these easy home remedies - The Indian Express
Prevent dehydration with these easy home remedies  The Indian Express

5 home remedies to control blood sugar level - Times of India
5 home remedies to control blood sugar level  Times of India

Indian government issues home remedies for COVID19 management - Times of India
Indian government issues home remedies for COVID19 management  Times of India

Home Remedies for Ear Infection - WTOP
Home Remedies for Ear Infection  WTOP

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Home remedies to get rid of gas pain faster  Times of India

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Home remedies for allergy  Times of India

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Are you willing to try DIY dentistry? We review the at-home remedies to get your teeth stuck into  Daily Mail

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Best Home Remedies For PCOS: Five Kitchen Ingredients to Help Combat Polycystic Ovary Syndrome  India.com

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4 effective home remedies to get rid of chapped lips  Times of India

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Try these home remedies for a glowing and flawless skin  News Track English

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Want soft hands? These home remedies can surely help  NewsBytes

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10 Trusted Home Remedies for Natural Anxiety Relief  MSN Money

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Best Places to Work finalists find creative ways to support employees during pandemic - Cincinnati Business Courier  Cincinnati Business Courier

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Yeast Infection and Candida Treatments | US News  U.S. News & World Report

Best Home Remedies for Back Pain: Advice From a Physical Therapist - Everyday Health
Best Home Remedies for Back Pain: Advice From a Physical Therapist  Everyday Health

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Home Remedies For Insomnia: Not Able to Get Enough Sleep? Know How Ayurveda Can Help  India.com

PCOS Awareness Month 2020: Effective Home Remedies To Combat Polycystic Ovary Syndrome - SpotboyE
PCOS Awareness Month 2020: Effective Home Remedies To Combat Polycystic Ovary Syndrome  SpotboyE

Irregular Periods: 5 Home Remedies To Regulate Your Menstrual Cycle - India.com
Irregular Periods: 5 Home Remedies To Regulate Your Menstrual Cycle  India.com

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5 quick home remedies for sore throat and other common cold symptoms  Times Now

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3 Home Remedies For Dry Skin You Should Know About  India.com

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Mayo doctor discusses COVID-19 inequities | Covid-19  Leader-Telegram

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Use these 5 home remedies to hydrate the body  Times of India

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Follow these home remedies to get rid of yellow teeth  OrissaPOST

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Here’s how to get rid of dark circles with home remedies  Asianet News Newsable

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Skincare Awareness Month: 5 Home Remedies For Flawless, Glowing Skin  India.com

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Feature: Namibians embrace home remedies to boost immunity amid COVID-19 risks - Xinhua | English.news.cn  Xinhua

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New study shows SC residents prefer enduring tooth pain to avoid dentist during pandemic  ABC NEWS 4

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Health Tips: Follow these 8 home remedies to reduce uric acid in arthritis, relief in joint pain  Pledge Times

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Kaua'i Farmacy offers self-healing remedies made in Kaua'i  Thegardenisland.com

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Try this easy dietitian-approved home remedy to manage your blood sugar level  Times of India

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Haircare: This Home Remedy by Bhagyashree Will Make Your Hair Softer And Stronger  India.com

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Antiviral Drugs Market: Early Availability of New Drugs is Pushing Growth of North America Market  BioSpace

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Kadha recipe: Bhagyashree credits this ‘home remedy’by mother-in-law that works magic on cold, cough...  Hindustan Times

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Community Calendar - Sept. 23, 2020 | Tremonton Leader  The Herald Journal

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South Dakotans Would Rather Endure A Toothache Than Go to The Dentist Right Now  KSOO News

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More than 36,500 Latinos have died of coronavirus in the US  Washington Post

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Raveena Tandon shares home remedies to prevent hair fall with gooseberries - Republic World  Republic World

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Follow these home remedies to stop your baby's runny nose  Pledge Times

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Kareena Kapoor to Katrina Kaif: Home remedies for glowing skin used by Bollywood divas  Times Now

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Home Remedy: 3 DIY ways to use honey in your skincare routine for soft and supple skin  PINKVILLA

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Irritable Bowel Syndrome: Watch Out For These Signs And Symptoms  NDTV Doctor

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The easy home remedy to get rid of your stomach bloating pain - and you only need a kettle  Express

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Corona infection: Experts recommend simple home remedies - surprising result when used daily - Pledge Times  Pledge Times

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What is GERD and its home remedies by dietitian Nmami Agarwal  Times of India

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5 health benefits of Mulethi - Use the Ayurvedic home remedy for dry cough, digestive troubles  Times Now

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Jodie Marsh announces mum's death after cancer battle with emotional tribute  Mirror Online

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8 science-backed home remedies to soothe coughing naturally, according to doctors - Insider  INSIDER

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9 clinically proven natural remedies for common ailments  MD Linx

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FCA proposes 'significant reform' to insurance pricing and governance  Out-Law.com

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6 home remedies to relieve headaches naturally - Insider  INSIDER

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Coronavirus treatment: WHO allows herbal treatment trials; will alternate therapies combat COVID-19?  Times of India

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5 of the best home remedies for acid reflux - Insider  INSIDER

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6 natural home remedies to get rid of nausea - Insider  INSIDER

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5 natural home remedies to get rid of cold sores fast - Insider  INSIDER

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Home remedies for acne, according to a dermatologist - Insider  INSIDER

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5 home remedies to get rid of dandruff, including coconut oil and baking soda - Insider  INSIDER

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Not feeling well? Here are some practical home remedies  Houston Chronicle

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Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

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6 home remedies for mosquito bites to stop your itch and provide relief - Insider  INSIDER

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No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

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5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

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11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

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Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

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4 science-backed home remedies for allergies like nasal irrigation and certain essential oils - Insider  INSIDER

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Migraines: Home remedies that work, according to real people  KSAT San Antonio

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Many home remedies were good medicine — if you could survive the cure  The Mountaineer

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Dangerous Home Remedies for COVID-19  Everyday Health

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COVID-19: Try these simple home remedies to treat a sore throat  Times of India

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Best home remedies for sunburn, according to dermatologists  TODAY

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5 simple home remedies to fight cold and flu  Times of India

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Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

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Home Remedies for a Stye  WTOP

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Chloroquine, home remedies are not the answer to treat coronavirus, experts say  TribLIVE

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Try these natural pain relievers as quick home remedies  The Indian Express

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Coronavirus: Indians seek ancient home remedies to boost immunity  South China Morning Post

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Jamaican Coronavirus Survivor Says 'Caribbean Home Remedies' Helped Him Beat COVID-19  Black Enterprise

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5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

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5 natural remedies to relieve toothache  Times of India

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The 4 best home remedies to cure your hangover naturally - Insider  INSIDER

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Respiratory therapist says home remedies helped him overcome COVID-19  News 12 Brooklyn

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Have a Cough or Flu (But Not Coronavirus)? Try These Home Remedies  OZY

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From garlic to apple cider vinegar, five effective home remedies for ear pain  Times of India

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