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Top 10 Tips on How To Write About Yourself


Many people find it really hard to write for business and marketing purposes about themselves and/or their product or service - much harder than it is to write about someone or something else. If that sounds familiar, read on; in this article professional business writer Suzan St Maur shares her top tips on how to write about yourself and what you do, efficiently and effectively.

1. Before you do anything else, ask yourself not what you want to say, but what you want to achieve with the text. Be honest with yourself and don't be overly ambitious. Once you've clearly identified your objective keep it in mind throughout the writing exercise. You'll find that keeps you on track far more effectively - what you want to achieve should define what you say.

2. Forget modesty. As an experienced salesperson would say, "if you don't think you're good, why the hell should I?" Equally of course you don't want to exaggerate your strengths - that can lead to problems when you're eventually called upon to deliver! But be realistic about what you can do and don't be afraid to describe it in a positive light.

3. A useful way to achieve tip #2 is to step outside of yourself and regard yourself as a product or better still, as a brand. For the purposes of this exercise you are not Mary Doe the person. You are writing about Mary Doe the brand. It's not as difficult as it sounds; write in the third person to start with, if you find that more comfortable. Imagine you're a colleague writing about you.

4. Bear in mind that whoever reads this text probably won't care much about you; they'll only care about what you can do for them. Structure everything with that in mind. If you need to include factual/statistical information (educational details, qualifications, etc.) then make sure you stick it in a box so it's visually separated from the main text.

5. Where possible, identify the audience who will be reading your text and aim your writing squarely at them. It's possible that the "core" of your text can remain the same for a number of different purposes, with individual "tops and tails" aimed at specific audiences. The more relevant your text is to the reader - telling him/her how you and your service meet their needs - the more successful the text will be.

6. First person or third person? In point #3 we suggest writing in the third person to make it easier for you to regard yourself in an objective light. However there are times when you may need to present your text in the first person - e.g. in a letter or email. Try where possible to use the third person - if for no other reason than it gives you more leeway to write enthusiastically about yourself.

7. Follow the rules of modern business writing; keep it simple. Use "active voice" rather than "passive voice" where possible. Keep your sentences down to a sensible length and use no more than three or four sentences per paragraph. Use cross headings and "pullouts" to break your text up visually and allow the reader to pick up on the main points.

8. Where appropriate, use short clips of testimonials from existing clients or customers. Avoid the pleasantly banal bits and use phrases and sentences that have some meaning and bite. A sentence or two normally is plenty - any more and the reader will probably just skim over it.

9. Be sure that your grammar, spelling and punctuation are right. Although standards have been slipping in the last few years the recent publication of "Eats, Shoots & Leaves" has focused everyone's attention on the tekkie bits of writing again. Goofs of this nature make your text, and you, look amateurish.

10. Do a reality check on your text after you've completed it. Show it to friends and colleagues and ask not if they "like" it, but if they feel it represents you fairly - and if not, why not. Then take other people's opinions on board, but don't lose sleep over them. At the end of the day you probably know yourself, and your market, better than anyone else. Don't be afraid to make final judgments.

Canadian-born Suzan St Maur is an international business writer and author based in the United Kingdom. In addition to her consultancy work for clients in Europe, the USA, Canada and Australia, she contributes articles to more than 150 business websites and publications worldwide, and has written eleven published books. Her latest eBooks, "The MAMBA Way To Make Your Words Sell" and "Get Yourself Published" and available as PDF downloads from BookShaker.com.

To subscribe to her free biweekly business writing tips eZine, TIPZ from SUZE, click here.

(c) Suzan St Maur 2003 - 2005


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. July / 07 / 2020
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Home Remedies For Diarrhea: Opt For These Simple And Effective Ways to Get Rid of The Problem  India.com

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Home Remedies to Prevent Dandruff on Eyelashes And Eyebrows  India.com

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‘Is there any home remedy for dry eyes?’  The Hindu

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6 home remedies for mosquito bites to stop your itch and provide relief - Insider  INSIDER

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COVID-19: Try these simple home remedies to treat a sore throat  Times of India

5 home remedies to treat cold and flu caused by the sudden change in weather - Times of India
5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

Migraines: Home remedies that work, according to real people - KSAT San Antonio
Migraines: Home remedies that work, according to real people  KSAT San Antonio

Here are some home remedies to get rid of tanning - NewsBytes
Here are some home remedies to get rid of tanning  NewsBytes

Home Remedies for Migraine Relief and Prevention | Shape - Shape Magazine
Home Remedies for Migraine Relief and Prevention | Shape  Shape Magazine

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Turmeric for Skincare: Try these home remedies to achieve glowing skin  NEWS HEADS

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Home Remedies For Sore Throat: Try This Simple Ginger-Garlic Drink For Quick Relief  NDTV

Home remedies to soothe an upset stomach - Times of India
Home remedies to soothe an upset stomach  Times of India

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What Causes Back Pain? Expert Explains 5 Possible Reasons And Tips To Manage Pain At Home  NDTV

Here are some quick and easy home remedies for acne - NewsBytes
Here are some quick and easy home remedies for acne  NewsBytes

Ministry of Ayush shares home remedies to stay safe from flu, other monsoon infections - Times Now
Ministry of Ayush shares home remedies to stay safe from flu, other monsoon infections  Times Now

TC Elderberry: Wellness and Home Remedies - 9 & 10 News - 9&10 News
TC Elderberry: Wellness and Home Remedies - 9 & 10 News  9&10 News

Home Remedies: Ginger-Honey-Pepper-Lemon Water May Help Ease Cold And Cough - NDTV Food
Home Remedies: Ginger-Honey-Pepper-Lemon Water May Help Ease Cold And Cough  NDTV Food

Avoid home remedies, use insecticide correctly when going after spotted lanternflies, expert advises - Reading Eagle
Avoid home remedies, use insecticide correctly when going after spotted lanternflies, expert advises  Reading Eagle

COVID-19: Home Remedies For Oral Health Care During Lockdown - NDTV Food
COVID-19: Home Remedies For Oral Health Care During Lockdown  NDTV Food

"Home remedies like lemon and salt just don't cut it anymore": Sanjeev Gauba, Kent - afaqs
"Home remedies like lemon and salt just don't cut it anymore": Sanjeev Gauba, Kent  afaqs

Pearly whites: Simple home remedies for a sparkling white smile - The South African
Pearly whites: Simple home remedies for a sparkling white smile  The South African

Experiencing Too Much Hair Fall? Opt For These Home Remedies - India.com
Experiencing Too Much Hair Fall? Opt For These Home Remedies  India.com

Hair Care Tips: Try These Quick Home Remedies To Get Rid Of Dull, Dry And Lifeless Hair - NDTV Doctor
Hair Care Tips: Try These Quick Home Remedies To Get Rid Of Dull, Dry And Lifeless Hair  NDTV Doctor

Constipation Home Remedies: 16 Natural ways to soften your stool for normal bowel movement - PINKVILLA
Constipation Home Remedies: 16 Natural ways to soften your stool for normal bowel movement  PINKVILLA

Skincare Tips: Don't Squeeze, Use These Simple Home Remedies to Get Rid of Blackheads - India.com
Skincare Tips: Don't Squeeze, Use These Simple Home Remedies to Get Rid of Blackheads  India.com

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- Fighting pandemic-related MALT losses, medical crisis  Chestnut Hill Local

Skin Care Tips: 5 Easy Remedies To Get Rid Of Blackheads And Whiteheads - Doctor NDTV
Skin Care Tips: 5 Easy Remedies To Get Rid Of Blackheads And Whiteheads  Doctor NDTV

Immunity-boosting kadha: Covid-19 survivor shares recipe that helped her - The Indian Express
Immunity-boosting kadha: Covid-19 survivor shares recipe that helped her  The Indian Express

Eight Amazing Health Benefits Of Mustard Oil You Can’t Ignore - SheThePeople
Eight Amazing Health Benefits Of Mustard Oil You Can’t Ignore  SheThePeople

Aloe vera for hair care: Here are some natural home remedies for healthy hair - NEWS HEADS
Aloe vera for hair care: Here are some natural home remedies for healthy hair  NEWS HEADS

Tips to manage the seasonal flu at home - Business Insider India
Tips to manage the seasonal flu at home  Business Insider India

Coronavirus: Karnataka guidelines for home isolation for asymptomatic patients - The Indian Express
Coronavirus: Karnataka guidelines for home isolation for asymptomatic patients  The Indian Express

Coronavirus Cure: Can coconut oil protect against COVID-19? Here's what doctors have to say - Jagran English
Coronavirus Cure: Can coconut oil protect against COVID-19? Here's what doctors have to say  Jagran English

Hina Khan to Divyanka Tripathi: TV actresses REVEAL their DIY home remedy tricks for a glowing skin - PINKVILLA
Hina Khan to Divyanka Tripathi: TV actresses REVEAL their DIY home remedy tricks for a glowing skin  PINKVILLA

Irregular Periods: 5 Quick Home Remedies - IWMBuzz
Irregular Periods: 5 Quick Home Remedies  IWMBuzz

Malaika Arora Shares Her Homemade Immunity 'Nuskha' And It's Something To Try This Monsoon - NDTV Food
Malaika Arora Shares Her Homemade Immunity 'Nuskha' And It's Something To Try This Monsoon  NDTV Food

Editorial: Don't ignore mosquitoes and West Nile virus - Chicago Daily Herald
Editorial: Don't ignore mosquitoes and West Nile virus  Chicago Daily Herald

Kiara Advani uses this desi face mask recipe for her flawless skin - Times of India
Kiara Advani uses this desi face mask recipe for her flawless skin  Times of India

Malaika Arora uses these Indian ingredients to make a homemade immunity-boosting tonic - VOGUE India
Malaika Arora uses these Indian ingredients to make a homemade immunity-boosting tonic  VOGUE India

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Beauty Tips: How to Get Rid of Pimples on The Scalp  India.com

DIY beauty products can make skin glow - Atlanta Journal Constitution
DIY beauty products can make skin glow  Atlanta Journal Constitution

These home remedies will help you to get rid of oily skin - BOL News
These home remedies will help you to get rid of oily skin  BOL News

Eczema treatment - the cheap gel moisturiser to get rid of your dry and itchy skin - Express
Eczema treatment - the cheap gel moisturiser to get rid of your dry and itchy skin  Express

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Hyderabad: Police personnel win over Covid, resume work and narrate how bosses' concern boost morale  Mumbai Mirror

Boost your immunity with these super simple home remedies - Times of India
Boost your immunity with these super simple home remedies  Times of India

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How to avoid back and neck pain while working from home  TODAY

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Meghan Markle's favourite anti-acne remedy is an essential oil you already have at home  VOGUE India

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Keep Your Lungs Healthy With These Simple Methods  NDTV Doctor

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Stuffed wards, tired doctors: Only Covid hospital in Kalyan-Dombivali near Mumbai crumbles  ThePrint

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5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

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Not feeling well? Here are some practical home remedies  Houston Chronicle

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9 clinically proven natural remedies for common ailments  MD Linx

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5 Ayurveda-approved homemade teas that can help you boost immunity  Times of India

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Try these natural pain relievers as quick home remedies  The Indian Express

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5 natural home remedies to get relief from flu  Times of India

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Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

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When COVID Hits Too Close To Home  Pajiba

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Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

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Dangerous Home Remedies for COVID-19  Everyday Health

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COVID-19 meets the 2020 election: The perfect storm for misinformation  Herald-Mail Media

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Coronavirus Fact Check: Do these 'home remedies' actually help?  NBC2 News

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Mayo Clinic Minute: Easing the Itch of a Mosquito Bite  RisMedia.com

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11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

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No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

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Home Remedies for Allergies: Natural Ways to Ease Symptoms  Shape Magazine

Home remedies: Herbal supplements may not mix with heart medicines - Medical Xpress
Home remedies: Herbal supplements may not mix with heart medicines  Medical Xpress

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Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19?  Victoria Advocate

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Best Natural Remedies for Common Health Issues That Work  Prevention.com

Chloroquine, home remedies are not the answer to treat coronavirus, experts say - TribLIVE
Chloroquine, home remedies are not the answer to treat coronavirus, experts say  TribLIVE

Coronavirus Prevention: Make hand sanitizer at home using these three ingredients - Times of India
Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

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Do home remedies work to fight the flu?  Siouxland News

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13 Home Remedies for Acne, According to Dermatologists  Men's Health

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5 effective home remedies for vaginal itching  Times of India

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Four home remedies to get rid of a toothache when you can't see a dentist - Insider  INSIDER

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Using home remedies to treat the common cold  kjrh.com

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6 home remedies for mosquito bites and itches  Times of India

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Home remedies can ease symptoms of cough, sore throat  Daily Herald

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Can Natural Remedies Really Help You Fight the Coronavirus?  Discover Magazine

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10 natural and home remedies for ulcers  Medical News Today

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Diverticulitis: 8 home remedies and natural treatments  Medical News Today

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Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

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Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

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3 Lifestyle Tweaks That Can Help Boost Your Immunity  Femina

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15 natural remedies for a sore throat: Marshmallow root and more  Medical News Today

Home remedies doctors swear by - Mumbai Mirror
Home remedies doctors swear by  Mumbai Mirror

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Have a Cough or Flu (But Not Coronavirus)? Try These Home Remedies  OZY

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7 best home remedies to get rid of knee pain  Times of India

Home remedies — did mother know best? - tnonline.com
Home remedies — did mother know best?  tnonline.com

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10 home remedies to treat dark circles  Times of India

Home remedies: high blood pressure and cold remedies - Medical Xpress
Home remedies: high blood pressure and cold remedies  Medical Xpress

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Fever home remedies: Adults, children, and infants  Medical News Today

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Stuck at home during lockdown? Home remedies to cure minor illnesses  Times of India

Home remedies for cold feet and palms - Times of India
Home remedies for cold feet and palms  Times of India

Do Any Bronchitis Home Remedies Actually Work? - Health Essentials from Cleveland Clinic
Do Any Bronchitis Home Remedies Actually Work?  Health Essentials from Cleveland Clinic

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Say Thanks To Honey Because Of These 5 Amazing Home Remedies  NDTV Swirlster

Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’ - ThePrint
Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’  ThePrint

Natural home remedies that can help you with kidney stones - Times of India
Natural home remedies that can help you with kidney stones  Times of India

Science-backed home remedies you can rely upon - TheHealthSite
Science-backed home remedies you can rely upon  TheHealthSite

3 Home Remedies for an Ear Infection - Health Essentials from Cleveland Clinic
3 Home Remedies for an Ear Infection  Health Essentials from Cleveland Clinic

5 home remedies to deal with the problem of low blood pressure - Times of India
5 home remedies to deal with the problem of low blood pressure  Times of India

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