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Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2


Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

6. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empathy.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials.

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."

10. Present the "YOU" point of view in your sales letter.

When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting."

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. June / 02 / 2020
5 natural home remedies for insomnia that can help you get better sleep - Insider - INSIDER
5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

4 super-effective home remedies to treat a heat stroke - Times of India
4 super-effective home remedies to treat a heat stroke  Times of India

Many home remedies were good medicine — if you could survive the cure - The Mountaineer
Many home remedies were good medicine — if you could survive the cure  The Mountaineer

11 Home Remedies for Glowing Skin and Mistakes to Avoid - Greatist
11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19? - Victoria Advocate
Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19?  Victoria Advocate

Dry Skin Home Remedies - NDTV
Dry Skin Home Remedies  NDTV

9 clinically proven natural remedies for common ailments - MD Linx
9 clinically proven natural remedies for common ailments  MD Linx

Home Remedies For Constipation: Know How To Use Dried Figs (Anjeer) For Better Digestion - NDTV
Home Remedies For Constipation: Know How To Use Dried Figs (Anjeer) For Better Digestion  NDTV

For a sore throat, these home remedies can help - Daily Monitor
For a sore throat, these home remedies can help  Daily Monitor

Home Remedies From Around The World That Might Just Help You Shift The Sniffles - SmoothFM
Home Remedies From Around The World That Might Just Help You Shift The Sniffles  SmoothFM

A Peek At This Beauty Expert's Favourite Home Remedies For Her Skin - NDTV Swirlster
A Peek At This Beauty Expert's Favourite Home Remedies For Her Skin  NDTV Swirlster

How To Get Rid of Wasps — Home Remedies for Wasp Removal - Country Living
How To Get Rid of Wasps — Home Remedies for Wasp Removal  Country Living

10 home remedies to treat dark circles - Times of India
10 home remedies to treat dark circles  Times of India

Ginger And Garlic For Beauty: Effective Home Remedies For Gorgeous Skin And Hair - NDTV Swirlster
Ginger And Garlic For Beauty: Effective Home Remedies For Gorgeous Skin And Hair  NDTV Swirlster

Home Remedies For Dark Circles: 10 Expert Tips To Light Up Your Under Eye Area - NDTV Swirlster
Home Remedies For Dark Circles: 10 Expert Tips To Light Up Your Under Eye Area  NDTV Swirlster

Flu Home Remedies: 7 Tried And Tested Tips For Quicker Recovery - NDTV Doctor
Flu Home Remedies: 7 Tried And Tested Tips For Quicker Recovery  NDTV Doctor

Paronychia Treatment at Home - Santa Clarita Valley Signal
Paronychia Treatment at Home  Santa Clarita Valley Signal

Home Remedies For Dry Hands: How To Get Soft, Smooth Hands At Home - NDTV Swirlster
Home Remedies For Dry Hands: How To Get Soft, Smooth Hands At Home  NDTV Swirlster

Go read this heartbreaking story of how coronavirus spreads - The Verge
Go read this heartbreaking story of how coronavirus spreads  The Verge

PCOS is the most common cause of anovulatory infertility: Here’s how to treat the condition naturally - TheHealthSite
PCOS is the most common cause of anovulatory infertility: Here’s how to treat the condition naturally  TheHealthSite

Unproven remedies proliferate in my community, even in the face of a deadly virus - The Guardian
Unproven remedies proliferate in my community, even in the face of a deadly virus  The Guardian

Homemade Scrubs to Get Rid of Oily Skin And Achieve That Perfect Glow - India.com
Homemade Scrubs to Get Rid of Oily Skin And Achieve That Perfect Glow  India.com

Home Remedies For Headache: These Essential Oils Might Help - NDTV Doctor
Home Remedies For Headache: These Essential Oils Might Help  NDTV Doctor

When Your Skin Breaks Out in Lockdown - The Wall Street Journal
When Your Skin Breaks Out in Lockdown  The Wall Street Journal

Home Remedies For Common Cold And Cough Home Remedies For Common Cold And Cough - Doctor NDTV
Home Remedies For Common Cold And Cough Home Remedies For Common Cold And Cough  Doctor NDTV

Home Remedies For Skin Care You Need To Try Now - Femina
Home Remedies For Skin Care You Need To Try Now  Femina

13 Beauty Home Remedies To Try From Around The World - iDiva.com
13 Beauty Home Remedies To Try From Around The World  iDiva.com

Try this homemade mask to tighten your skin - The Indian Express
Try this homemade mask to tighten your skin  The Indian Express

Govt to study home remedy effectiveness - Times of India
Govt to study home remedy effectiveness  Times of India

Improve Your Digestion At Home With These Kitchen Ingredients - NDTV Doctor
Improve Your Digestion At Home With These Kitchen Ingredients  NDTV Doctor

Home Remedies For Skin - kiss951.com
Home Remedies For Skin  kiss951.com

Simple Home Remedies To Care For Your Hands Right Now - Femina
Simple Home Remedies To Care For Your Hands Right Now  Femina

Kitchen staples that promise glowing skin - Telangana Today
Kitchen staples that promise glowing skin  Telangana Today

Swami Ramdev shares acupressure points you should press to cure diabetes - India TV News
Swami Ramdev shares acupressure points you should press to cure diabetes  India TV News

Home Remedies For Your Skin From Wrinkles To Burns - Femina
Home Remedies For Your Skin From Wrinkles To Burns  Femina

Struggling With Dandruff? THIS Home Remedy Can Be The Simplest Trick & It’s NOT Curd! - Koimoi
Struggling With Dandruff? THIS Home Remedy Can Be The Simplest Trick & It’s NOT Curd!  Koimoi

Cebu City resorts to home remedies vs COVID - Manila Bulletin
Cebu City resorts to home remedies vs COVID  Manila Bulletin

How to Get Rid Of Lice: Home Remedies, Prevention And Hair Care Treatments To Try - NDTV Swirlster
How to Get Rid Of Lice: Home Remedies, Prevention And Hair Care Treatments To Try  NDTV Swirlster

How to treat minor burns at home and when to seek medical treatment - Insider - INSIDER
How to treat minor burns at home and when to seek medical treatment - Insider  INSIDER

Home Remedies For Dry Skin In Summer: Face Packs For Hydrated Skin At Home - NDTV Swirlster
Home Remedies For Dry Skin In Summer: Face Packs For Hydrated Skin At Home  NDTV Swirlster

Easy ways to remove skin tags at home using common kitchen ingredients - TheHealthSite
Easy ways to remove skin tags at home using common kitchen ingredients  TheHealthSite

Foods to Soothe Sour Stomachs - WebMD
Foods to Soothe Sour Stomachs  WebMD

Drink plant extracts to relieve hangover symptoms - Times of India
Drink plant extracts to relieve hangover symptoms  Times of India

Ecuador: Misinformation and coronavirus hand-in-hand in Ecuador outbreak - RTL Today
Ecuador: Misinformation and coronavirus hand-in-hand in Ecuador outbreak  RTL Today

Struggling to poop? Natural remedies to combat quarantine constipation - TheHealthSite
Struggling to poop? Natural remedies to combat quarantine constipation  TheHealthSite

Hair Care: 3 easy and PROVEN home remedies for hair growth - PINKVILLA
Hair Care: 3 easy and PROVEN home remedies for hair growth  PINKVILLA

FALSE: Malunggay and kamias tea cure for COVID-19 - Rappler
FALSE: Malunggay and kamias tea cure for COVID-19  Rappler

Kareena Kapoor Khan swears by THIS DIY home remedy and here’s how she uses it - PINKVILLA
Kareena Kapoor Khan swears by THIS DIY home remedy and here’s how she uses it  PINKVILLA

This home remedy will erase stains and smell from plastic utensils - News Track English
This home remedy will erase stains and smell from plastic utensils  News Track English

Treatments for eczema and psoriasis - Augusta Free Press
Treatments for eczema and psoriasis  Augusta Free Press

Tomato Skin Benefits: Reduced Risk Of Sunburns And Other Ways It Can Help You - NDTV Doctor
Tomato Skin Benefits: Reduced Risk Of Sunburns And Other Ways It Can Help You  NDTV Doctor

Try these home remedies to get soft hands - News Track English
Try these home remedies to get soft hands  News Track English

No, Table Salt Is Not A Cure For Coronavirus - BOOM
No, Table Salt Is Not A Cure For Coronavirus  BOOM

Not feeling well? Here are some practical home remedies - Houston Chronicle
Not feeling well? Here are some practical home remedies  Houston Chronicle

Coronavirus home remedies: separating fact from fiction - FOX13 Memphis
Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

Dangerous Home Remedies for COVID-19 - Everyday Health
Dangerous Home Remedies for COVID-19  Everyday Health

No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work - NorthJersey.com
No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

Try these natural pain relievers as quick home remedies - The Indian Express
Try these natural pain relievers as quick home remedies  The Indian Express

Myth-busting: Which of these DIY home remedies for coronavirus are actually effective? - KPRC Click2Houston
Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

Coronavirus Fact Check: Do these 'home remedies' actually help? - NBC2 News
Coronavirus Fact Check: Do these 'home remedies' actually help?  NBC2 News

Diverticulitis: 8 home remedies and natural treatments - Medical News Today
Diverticulitis: 8 home remedies and natural treatments  Medical News Today

5 natural home remedies to get relief from flu - Times of India
5 natural home remedies to get relief from flu  Times of India

Chloroquine, home remedies are not the answer to treat coronavirus, experts say - Tribune-Review
Chloroquine, home remedies are not the answer to treat coronavirus, experts say  Tribune-Review

Best indoor plants: easy care indoor plants for every home - Real Homes
Best indoor plants: easy care indoor plants for every home  Real Homes

Do Any Bronchitis Home Remedies Actually Work? - Health Essentials from Cleveland Clinic
Do Any Bronchitis Home Remedies Actually Work?  Health Essentials from Cleveland Clinic

Do home remedies work to fight the flu? - Siouxland News
Do home remedies work to fight the flu?  Siouxland News

5 effective home remedies for vaginal itching - Times of India
5 effective home remedies for vaginal itching  Times of India

Psoriasis: 12 home remedies and how to avoid triggers - Medical News Today
Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

Home remedies can ease symptoms of cough, sore throat - Daily Herald
Home remedies can ease symptoms of cough, sore throat  Daily Herald

7 best home remedies to get rid of knee pain - Times of India
7 best home remedies to get rid of knee pain  Times of India

Four home remedies to get rid of a toothache when you can't see a dentist - Insider - INSIDER
Four home remedies to get rid of a toothache when you can't see a dentist - Insider  INSIDER

Do Home Remedies Actually Work for Yeast Infections? - Health Essentials from Cleveland Clinic
Do Home Remedies Actually Work for Yeast Infections?  Health Essentials from Cleveland Clinic

Coronavirus Prevention: Make hand sanitizer at home using these three ingredients - Times of India
Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

6 home remedies for mosquito bites and itches - Times of India
6 home remedies for mosquito bites and itches  Times of India

10 natural and home remedies for ulcers - Medical News Today
10 natural and home remedies for ulcers  Medical News Today

Have a Cough or Flu (But Not Coronavirus)? Try These Home Remedies - OZY
Have a Cough or Flu (But Not Coronavirus)? Try These Home Remedies  OZY

Best Natural Remedies for Common Health Issues That Work - Prevention.com
Best Natural Remedies for Common Health Issues That Work  Prevention.com

Home remedies doctors swear by - Bangalore Mirror
Home remedies doctors swear by  Bangalore Mirror

Sore Throat Remedies That Actually Work - Health Essentials from Cleveland Clinic
Sore Throat Remedies That Actually Work  Health Essentials from Cleveland Clinic

3 Home Remedies for an Ear Infection - Health Essentials from Cleveland Clinic
3 Home Remedies for an Ear Infection  Health Essentials from Cleveland Clinic

Stuck at home during lockdown? Home remedies to cure minor illnesses - Times of India
Stuck at home during lockdown? Home remedies to cure minor illnesses  Times of India

Using home remedies to treat the common cold - kjrh.com
Using home remedies to treat the common cold  kjrh.com

5 easy natural remedies for relaxing your muscles - Times of India
5 easy natural remedies for relaxing your muscles  Times of India

Natural home remedies that can help you with kidney stones - Times of India
Natural home remedies that can help you with kidney stones  Times of India

6 easy and effective home remedies for body pain - Firstpost
6 easy and effective home remedies for body pain  Firstpost

5 home remedies to deal with the problem of low blood pressure - Times of India
5 home remedies to deal with the problem of low blood pressure  Times of India

Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’ - ThePrint
Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’  ThePrint

Home remedies for cold feet and palms - Times of India
Home remedies for cold feet and palms  Times of India

@Home Remedies - HAPPI - happi.com
@Home Remedies - HAPPI  happi.com

Suffering From Cold? Try These Effective Home Remedies For Some Relief - NDTV News
Suffering From Cold? Try These Effective Home Remedies For Some Relief  NDTV News

Chronic cough? Count on these simple home remedies for immediate relief - The Indian Express
Chronic cough? Count on these simple home remedies for immediate relief  The Indian Express

Fever home remedies: Adults, children, and infants - Medical News Today
Fever home remedies: Adults, children, and infants  Medical News Today

Herbal Remedies and COVID-19: What to Know - Healthline
Herbal Remedies and COVID-19: What to Know  Healthline

Home remedies for overeating and indigestion - Deccan Herald
Home remedies for overeating and indigestion  Deccan Herald

Dry scalp: 9 natural home remedies - Medical News Today
Dry scalp: 9 natural home remedies  Medical News Today

5 natural remedies to get rid of tooth and gum pain - Times of India
5 natural remedies to get rid of tooth and gum pain  Times of India

6 simple and natural home remedies for cough - Firstpost
6 simple and natural home remedies for cough  Firstpost

Home remedies: high blood pressure and cold remedies - Medical Xpress
Home remedies: high blood pressure and cold remedies  Medical Xpress

Can Natural Remedies Really Help You Fight the Coronavirus? - Discover Magazine
Can Natural Remedies Really Help You Fight the Coronavirus?  Discover Magazine

Home remedies — did mother know best? - tnonline.com
Home remedies — did mother know best?  tnonline.com

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