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Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2


Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

6. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empathy.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials.

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."

10. Present the "YOU" point of view in your sales letter.

When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting."

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. November / 15 / 2019
6 Home Remedies for Cystic Acne That Work - YouBeauty
6 Home Remedies for Cystic Acne That Work  YouBeauty

Fever home remedies: Adults, children, and infants - Medical News Today
Fever home remedies: Adults, children, and infants  Medical News Today

7 Best Home Remedies to Soothe Itchy Skin - How to Relieve Itching - Prevention.com
7 Best Home Remedies to Soothe Itchy Skin - How to Relieve Itching  Prevention.com

World Diabetes Day 2019: Control Your Blood Sugar Levels Naturally With These Effective Home Remedies - NDTV News
World Diabetes Day 2019: Control Your Blood Sugar Levels Naturally With These Effective Home Remedies  NDTV News

Do Home Remedies Actually Work for Yeast Infections? - Health Essentials from Cleveland Clinic
Do Home Remedies Actually Work for Yeast Infections?  Health Essentials from Cleveland Clinic

Flaky eyebrows: Here are 7 natural ways to get rid of brows dandruff - Times of India
Flaky eyebrows: Here are 7 natural ways to get rid of brows dandruff  Times of India

Home remedies: Weathering those wrinkles | Human Interest - The Union Leader
Home remedies: Weathering those wrinkles | Human Interest  The Union Leader

Best home remedies for a sore throat - Times of India
Best home remedies for a sore throat  Times of India

The Best At-Home Remedies For Dry & Chapped Lips By Rebecca Fearn - Bustle
The Best At-Home Remedies For Dry & Chapped Lips By Rebecca Fearn  Bustle

Ask the Doc: Common Cold? Home Remedies That Help! - Georgia Voice
Ask the Doc: Common Cold? Home Remedies That Help!  Georgia Voice

Sore Throat: FIND OUT the symptoms, home remedies & treatment for sore throat - PINKVILLA
Sore Throat: FIND OUT the symptoms, home remedies & treatment for sore throat  PINKVILLA

Do you have dry skin? Try these 7 effective home remedies for happy skin - Times of India
Do you have dry skin? Try these 7 effective home remedies for happy skin  Times of India

Natural Easy-To-Find Home Remedies for Treating Hair Loss - DA MAN Magazine
Natural Easy-To-Find Home Remedies for Treating Hair Loss  DA MAN Magazine

Fears of parasites push people to post pictures of feces and seek dangerous remedies via Facebook - WRCB-TV
Fears of parasites push people to post pictures of feces and seek dangerous remedies via Facebook  WRCB-TV

Fact or fiction? We're putting Grandma's remedies to the test - KENS5.com
Fact or fiction? We're putting Grandma's remedies to the test  KENS5.com

Hair Care Tips: THESE home remedies can help you treat winter hair problems - PINKVILLA
Hair Care Tips: THESE home remedies can help you treat winter hair problems  PINKVILLA

World Pneumonia Day 2019: 4 Quick And Effective Home Remedies To Get Relief From Pneumonia Symptoms - Doctor NDTV
World Pneumonia Day 2019: 4 Quick And Effective Home Remedies To Get Relief From Pneumonia Symptoms  Doctor NDTV

On Facebook, fears of parasites push people to post pictures of feces and pursue dangerous remedies - NBCNews.com
On Facebook, fears of parasites push people to post pictures of feces and pursue dangerous remedies  NBCNews.com

Itching after a shower: Causes and remedies - Medical News Today
Itching after a shower: Causes and remedies  Medical News Today

What is Gingivitis? Know about causes, symptoms and home remedies to fix the gum disease - Times Now
What is Gingivitis? Know about causes, symptoms and home remedies to fix the gum disease  Times Now

What causes dry mouth? Prevention, treatment and 8 home remedies to ease the symptoms - Times Now
What causes dry mouth? Prevention, treatment and 8 home remedies to ease the symptoms  Times Now

Researchers Think They Have Discovered Why Humans Hiccup - PEOPLE Great Ideas
Researchers Think They Have Discovered Why Humans Hiccup  PEOPLE Great Ideas

Top ten home remedies passed down through the generations - Wales Online
Top ten home remedies passed down through the generations  Wales Online

Simple, effective home remedies to cure symptoms of a cough - Republic World - Republic World
Simple, effective home remedies to cure symptoms of a cough - Republic World  Republic World

Follow these home remedies to get rid of health problems caused by pollution - News Track English
Follow these home remedies to get rid of health problems caused by pollution  News Track English

Home remedies for tooth ache that can alleviate some symptoms - Republic World - Republic World
Home remedies for tooth ache that can alleviate some symptoms - Republic World  Republic World

How to Heal in a New Place - Marquette Wire
How to Heal in a New Place  Marquette Wire

Back Pain: Types Of Back Pain, Causes And Home Remedies That Can Offer Relief - NDTV
Back Pain: Types Of Back Pain, Causes And Home Remedies That Can Offer Relief  NDTV

Here's how coconut oil helps in curing sore throat - Times of India
Here's how coconut oil helps in curing sore throat  Times of India

Kurt Cunningham - Security Boulevard
Kurt Cunningham  Security Boulevard

12 Remedies To Cure Gout And Gout Pain At Home - SheThePeople
12 Remedies To Cure Gout And Gout Pain At Home  SheThePeople

How to remove blackheads naturally: Causes, prevention, home remedies to treat the condition once and for all - Times Now
How to remove blackheads naturally: Causes, prevention, home remedies to treat the condition once and for all  Times Now

Dengue in Caribbean: How to treat the fever with home remedies? - WIC News
Dengue in Caribbean: How to treat the fever with home remedies?  WIC News

Delhi pollution: As air quality worsens, use these home remedies to treat a cough or sore throat from smog - Times Now
Delhi pollution: As air quality worsens, use these home remedies to treat a cough or sore throat from smog  Times Now

Cold is quite common in winters: Home remedies to cure cold - Republic World - Republic World
Cold is quite common in winters: Home remedies to cure cold - Republic World  Republic World

Simple home remedies for treating cracked heel - TheHealthSite
Simple home remedies for treating cracked heel  TheHealthSite

CBD and Wellness Shop 'Your Remedies' Now Open in Federal Hill - SouthBMore.com
CBD and Wellness Shop 'Your Remedies' Now Open in Federal Hill  SouthBMore.com

Try these affordable and effective home remedies to stop your partner snoring — plus win £50k in the Sun Sa - The Sun
Try these affordable and effective home remedies to stop your partner snoring — plus win £50k in the Sun Sa  The Sun

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Struggling with corns and calluses? Try THESE home remedies to treat them  PINKVILLA

Home remedies for chest congestion: How to get rid of mucus with ginger, honey and other natural products - Times Now
Home remedies for chest congestion: How to get rid of mucus with ginger, honey and other natural products  Times Now

Dark Neck Home Remedies: Here's how THESE remedies can whiten your neck - PINKVILLA
Dark Neck Home Remedies: Here's how THESE remedies can whiten your neck  PINKVILLA

Constipation in children: Home remedies to cure digestive disorder condition - Times Now
Constipation in children: Home remedies to cure digestive disorder condition  Times Now

How to prevent leg cramps? Causes, foods, prevention, other natural home remedies that provide relief - Times Now
How to prevent leg cramps? Causes, foods, prevention, other natural home remedies that provide relief  Times Now

Skincare problem before your big day? Try THESE home remedies to treat it before your wedding - PINKVILLA
Skincare problem before your big day? Try THESE home remedies to treat it before your wedding  PINKVILLA

Can you catch a cold from being cold? - Baylor College of Medicine News
Can you catch a cold from being cold?  Baylor College of Medicine News

Joint pain: Causes, foods, prevention, other natural home remedies that provide relief - Times Now
Joint pain: Causes, foods, prevention, other natural home remedies that provide relief  Times Now

Delhi Pollution: Rujuta Diwekar Gives 6 Tips To Beat Cough, Cold And Low Immunity Because Of Smog And Air Pollution - NDTV News
Delhi Pollution: Rujuta Diwekar Gives 6 Tips To Beat Cough, Cold And Low Immunity Because Of Smog And Air Pollution  NDTV News

Sinusitis: Is Change Of Weather Worsening Sinus Symptoms? Try These Home Remedies For Quick Relief - Doctor NDTV
Sinusitis: Is Change Of Weather Worsening Sinus Symptoms? Try These Home Remedies For Quick Relief  Doctor NDTV

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Caffeine withdrawal headaches: Causes and treatment  Medical News Today

World's First Vagina Museum Is Opening In London – We Take A Sneak Peek | HuffPost Life - HuffPost UK
World's First Vagina Museum Is Opening In London – We Take A Sneak Peek | HuffPost Life  HuffPost UK

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Diwali 2019: Home remedies for burns  TheHealthSite

Do you have chest pain? Here are 10 effective home remedies that can help tackle this problem - Times Now
Do you have chest pain? Here are 10 effective home remedies that can help tackle this problem  Times Now

Back In The Day: There are some practical ways to remedy headaches - The Philadelphia Tribune
Back In The Day: There are some practical ways to remedy headaches  The Philadelphia Tribune

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Does saw palmetto treat hair loss? Use, side effects, and alternatives  Medical News Today

World Diabetes Day 2019: Manage Diabetes With The Right Diet! Our Nutritionist Will Tell You How - NDTV News
World Diabetes Day 2019: Manage Diabetes With The Right Diet! Our Nutritionist Will Tell You How  NDTV News

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How to stop snoring naturally: 11 home remedies for sleep without snores  Times Now

4 Effective home remedies that'll help you get rid of dandruff & an itchy scalp - myRepublica
4 Effective home remedies that'll help you get rid of dandruff & an itchy scalp  myRepublica

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Home remedies to heal toothaches: Clove oil, guava leaves and other natural products  Times Now

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Natural treatments for fibroids: Diet, herbal remedies, and lifestyle  Medical News Today

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Home remedies to avoid, cure neck pain - Yoga asanas, exercises a big help  Times Now

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Sushant Singh Rajput diagnosed with dengue, fans suggest remedies  Hindustan Times

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Suffering from gout pain? These five home remedies will provide relief from gout  Times Now

DIY minty remedies for skin problems - Yahoo Sports
DIY minty remedies for skin problems  Yahoo Sports

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Do you have acne on your back? THESE home remedies will help you get rid of it  PINKVILLA

Ankle Sprain: Here are simple & helpful home remedies to deal with it - Republic World - Republic World
Ankle Sprain: Here are simple & helpful home remedies to deal with it - Republic World  Republic World

4 Effective Home Remedies That'll Help You Get Rid Of Dandruff & An Itchy Scalp - MensXP.com
4 Effective Home Remedies That'll Help You Get Rid Of Dandruff & An Itchy Scalp  MensXP.com

Hair Care Tips: Detox your hair with THESE home remedies - PINKVILLA
Hair Care Tips: Detox your hair with THESE home remedies  PINKVILLA

Dark and pigmented lips: Get your natural rosy tint back with these home remedies - TheHealthSite
Dark and pigmented lips: Get your natural rosy tint back with these home remedies  TheHealthSite

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Hiding your cracked heels? Know its causes, symptoms and easy home remedies to treat heel fissures  Times Now

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Home remedies for piles: Causes, symptoms and natural treatment  Times Now

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Want to look younger? Here are 7 effective home remedies to get wrinkle-free skin  Times Now

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Does weight gain cause arthritis? Symptoms, causes, treatment, and home remedies to cure the disease  Times Now

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Are you suffering from acidity? Symptoms, causes of, and home remedies to treat the condition  Times Now

Nausea home remedies: What to eat, what to avoid? Symptoms, causes, treatment, and cure for vomiting - Times Now
Nausea home remedies: What to eat, what to avoid? Symptoms, causes, treatment, and cure for vomiting  Times Now

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Hernia: Causes, symptoms and home remedies to get relief from hernia  Times Now

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Suffering from dry eye syndrome? Causes, treatment and home remedies to ease the symptoms of dry eyes  Times Now

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Is conjunctivitis contagious? Symptoms, causes, treatment, prevention and home remedies to cure the disease  Times Now

World Diabetes Day: Homeopathy may help manage diabetes and other related conditions - Times of India
World Diabetes Day: Homeopathy may help manage diabetes and other related conditions  Times of India

How To Get Rid Of Hiccups – And Why We Get Them In The First Place - HuffPost Australia
How To Get Rid Of Hiccups – And Why We Get Them In The First Place  HuffPost Australia

Thyroid and hair loss: Symptoms, treatment, and outlook - Medical News Today
Thyroid and hair loss: Symptoms, treatment, and outlook  Medical News Today

What is a Simple Home Remedy for Knee Pain? - Communal News
What is a Simple Home Remedy for Knee Pain?  Communal News

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Does your waxing session end with bumps and redness? Try THESE home remedies to soothe your skin  PINKVILLA

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Why deworming is important: Home remedies to get rid of intestinal worms  Times Now

Tea tree oil for nail fungus: Effectiveness, how to use, and side effects - Medical News Today
Tea tree oil for nail fungus: Effectiveness, how to use, and side effects  Medical News Today

Why does anaemia recur? Here are 5 effective natural home remedies to treat the condition once and for all - Times Now
Why does anaemia recur? Here are 5 effective natural home remedies to treat the condition once and for all  Times Now

Home remedies for muscle cramps - WTOP
Home remedies for muscle cramps  WTOP

6 best home remedies for lice - Medical News Today
6 best home remedies for lice  Medical News Today

Road sign for Renaissance man - News, events, information, PA - The Luminary
Road sign for Renaissance man - News, events, information, PA  The Luminary

At home skin care that won't break the bank - The Student
At home skin care that won't break the bank  The Student

In the throes of a cold you do what makes you feel better. But are you treating the symptom or the disease? - Toronto Star
In the throes of a cold you do what makes you feel better. But are you treating the symptom or the disease?  Toronto Star

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Home remedies for Urinary tract infections: Things to know about causes and risk factors of UTI  Times Now

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What is gallstone? Symptoms, causes, treatment, prevention and natural home remedies to cure the disease  Times Now

Home remedies to strengthen your immunity against pollution - The Day After
Home remedies to strengthen your immunity against pollution  The Day After

Home remedies for heat rash: 12 natural methods - Medical News Today
Home remedies for heat rash: 12 natural methods  Medical News Today

The best home remedies for laryngitis - Medical News Today
The best home remedies for laryngitis  Medical News Today

15 Home Remedies for Oily Skin - Greatist
15 Home Remedies for Oily Skin  Greatist

10 Recipes for the Best Home Remedies to Fight Germs and Make You Feel Better - Parade
10 Recipes for the Best Home Remedies to Fight Germs and Make You Feel Better  Parade

Home remedies for pigmentation - Medical News Today
Home remedies for pigmentation  Medical News Today

7 home remedies for quick relief from gum pain - Medical News Today
7 home remedies for quick relief from gum pain  Medical News Today

Home remedies for chickenpox: How to get quick relief - Medical News Today
Home remedies for chickenpox: How to get quick relief  Medical News Today

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