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Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2


Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

6. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empathy.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials.

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."

10. Present the "YOU" point of view in your sales letter.

When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting."

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. August / 12 / 2020
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Home Remedies for Ingrown Toenails | Patient Advice | US News  U.S. News & World Report

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6 natural home remedies to get rid of nausea - Insider  INSIDER

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6 home remedies to relieve headaches naturally - Insider  INSIDER

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Home Remedies For Allergies  New Vision

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5 of the best home remedies for acid reflux - Insider  INSIDER

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Effective home remedies to get relief from mosquito bite itching  TheHealthSite

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Are puffy eyes worrying you? Here are some home remedies to fix it instantly  Times Now

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5 Natural Home Remedies to Kill Mold - Emagazine.com  E/The Environmental Magazine

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Survey: Americans turn to at-home remedies to avoid ER visits  KTNV Las Vegas

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Best home remedies for sunburn, according to dermatologists  TODAY

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Home Remedies for Toothaches  WTOP

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Coronavirus: Indians seek ancient home remedies to boost immunity  South China Morning Post

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Try these home remedies to whiten teeth  News Track English

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At-Home Remedies for Mosquito Bites  Rapid City Journal

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Home Remedies For Gas: Opt For These Kitchen Ingredients And Get Relief From The Condition  India.com

5 Home Remedies for Toothaches | US News - U.S. News & World Report
5 Home Remedies for Toothaches | US News  U.S. News & World Report

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How to treat strep throat with antibiotics and home remedies - Insider  INSIDER

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Home Remedies For Asthma: Natural Ways to Control The Symptoms of This condition  India.com

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Gallbladder pain: Treatments and home remedies  Medical News Today

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COVID-19 is pushing Indians to rely on ‘immunity-boosting’ brands and home remedies  The News Minute

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Pectin in grape juice stopped nighttime bathroom trips  Seattle Times

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Home Remedies For Acne: Here is How to Get Rid of This Common Skin Problem  India.com

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New York farmworkers says more protections needed against COVID-19  whcuradio.com

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Home Remedies For Kidney Stones: Simple Yet Effective Ways to Get Relief From This painful Condition  India.com

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Home Remedies For Constipation: Opt For These 3 Effective Ways to Get Rid of Your Digestive Problem  India.com

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Wasp sting: What can I put on a wasp sting? Simple home remedies  Express

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Home Remedies For Migraine: Opt For These Natural Ways to Get Rid of Severe Headache  India.com

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Hair growth: Get the eyelashes of your DREAMS with these easy home remedies  PINKVILLA

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Why Pandemic Pushing To Rely On ‘Immunity-Boosting’ Brands And Home Remedies? | #KhabarLive Hyderabad |  #KhabarLive Hyderabad

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Work From Home And Back Pain: Here Are Some Remedies That Won't Fail  NDTV

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Hair Care: How to Get Rid of Chronic Dandruff  India.com

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Monsoon man(e)ia: Get healthy hair at home in a jiffy!  Hindustan Times

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Try these home remedies to get rid of headache quickly  News Track English

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Want glowing skin? Try these five home remedies  NewsBytes

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Home Remedy To Get Rid of Fleas — How To Get Rid Of Fleas At Home  WomansDay.com

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Demand for immune boosting home remedies pushes up prices for ginger and spices  Independent Online

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Menstrual Diet: Expert Tips, Dos And Don'ts For Healthy And Comfortable Periods  NDTV Food

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Fact Check: WhatsApp Forward Says Pondicherry University Student Found A Home Remedy Cure For COVID-19  The Logical Indian

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Antidiarrheal Drugs Market Set for Remarkable Growth, To Grow at a Lucarative CAGR – Zion Market Res  PharmiWeb.com

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Try these home remedies to treat dandruff naturally  News Track English

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Karnataka Congress councillor's home remedy for coronavirus - rum, half-fried eggs  The New Indian Express

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Private clinics, home remedies flourish as Iraqis shun hospitals amid coronavirus pandemic  The Straits Times

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Stress can mess with your periods: 5 easy home remedies for irregular periods  Times of India

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Nonprofit status helps Love Live Local continue promoting Cape Cod business  Barnstable Patriot

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Treat dengue, chikungunya with yoga, pranayam and home remedies by Swami Ramdev  India TV News

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Home tricks to do away with physique warmth in being pregnant  Pledge Times

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Independence Day Special: 5 Desi Digestion-Boosting Drinks That Have Found Fans Across Globe  NDTV Food

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How a cork can help get rid of pesky fruit flies  Mashed

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Follow these home remedies to get rid of open pores  News Track English

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How to get rid of flies from your home: Best tips from bottle traps to apple cider vinegar  Yahoo Lifestyle UK

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5 At-Home Remedies to Soothe Dry Hands  YouBeauty

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How to use ventilation and air filtration to prevent the spread of coronavirus indoors  The Conversation US

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Fever Management: 7 Tips To Effectively Manage Fever At Home  NDTV Doctor

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How to manage Covid-19 at home  Daily Nation

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Loss of appetite and tiredness: Causes and when to see a doctor  Medical News Today

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The right measure of immunity for your body  The New Indian Express

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How Fresh Air Became the Must-Have Home Upgrade  Yahoo Lifestyle

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Can onion juice actually prevent hair fall?  Times of India

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8 tips to help you stop grinding your teeth - Insider  INSIDER

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Malaika Arora Suggests This One Remedy For All Skin Types: You've Got To Try This!  NDTV

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AIIMS doctors recommend COVID patients to monitor oxygen levels at home; here’s why  Times of India

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9 clinically proven natural remedies for common ailments  MD Linx

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Not feeling well? Here are some practical home remedies  Houston Chronicle

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Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

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This home remedy is very effective to get relief from thyroid  News Track English

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6 home remedies for mosquito bites to stop your itch and provide relief - Insider  INSIDER

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Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

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Try these natural pain relievers as quick home remedies  The Indian Express

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COVID-19: Try these simple home remedies to treat a sore throat  Times of India

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5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

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11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

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5 natural home remedies to get relief from flu  Times of India

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5 simple home remedies to fight cold and flu  Times of India

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Migraines: Home remedies that work, according to real people  KSAT San Antonio

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No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

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Science-backed home remedies you can rely upon  TheHealthSite

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5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

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Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

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13 Home Remedies for Acne, According to Dermatologists  Men's Health

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Best Natural Remedies for Common Health Issues That Work  Prevention.com

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Chloroquine, home remedies are not the answer to treat coronavirus, experts say  TribLIVE

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Home Remedies for Allergies: Natural Ways to Ease Symptoms  Shape Magazine

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Dangerous Home Remedies for COVID-19  Everyday Health

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Many home remedies were good medicine — if you could survive the cure  The Mountaineer

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Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19?  Victoria Advocate

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5 effective home remedies for vaginal itching  Times of India

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Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

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Do home remedies work to fight the flu?  Siouxland News

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Jamaican Coronavirus Survivor Says 'Caribbean Home Remedies' Helped Him Beat COVID-19  Black Enterprise

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Using home remedies to treat the common cold  kjrh.com

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Have a Cough or Flu (But Not Coronavirus)? Try These Home Remedies  OZY

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Home Remedies for Migraine Relief and Prevention | Shape  Shape Magazine

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6 home remedies for mosquito bites and itches  Times of India

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Home remedies to soothe an upset stomach  Times of India

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10 natural and home remedies for ulcers  Medical News Today

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Natural home remedies that can help you with kidney stones  Times of India

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Home Remedies: Ginger-Honey-Pepper-Lemon Water May Help Ease Cold And Cough  NDTV Food

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Home Remedies for Dandruff and Itchy Scalp  Shape Magazine

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Home remedies: Herbal supplements may not mix with heart medicines  Medical Xpress

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Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

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