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Tips for Better Blogging - Promote any Product or Service


People start blogs for all kinds of reasons. Ego. Political comment or agenda. Staying in touch with family and friends. Marketing. Why did you start your blog?

If you want your blog to get read, and your readers to be loyal followers, you had better structure it to their liking. Here are some tips for better blogging and basic blogging advice for anyone who wants to promote a product or service using blogs and RSS.

Write in a conversational tone. Forget what you learned in school, and just write the way you'd speak. Think of yourself as talking to a friend, or writing a letter to a friend when you compose the entries to your blog.

Check your spelling and grammar. In spite of what I just said above, use your spell checker, and a grammar checker if you have it. You'll have zero credabilatee if you can't even spell it!

Pick an interesting topic, and stick with it. People don't want to know what you ate for breakfast, or who broke your heart lately. They read your blog looking for information, and they won't stick around long unless they perceive you as a credible expert on whatever topic you are writing about.

Stay informed. Especially if your blog is of a business nature, do enough research to be informed of the latest trends and information. If you expect to maintain your credibility, you had better know what you're talking about. Be prepared to write about the latest developments and hot new trends. Don't just "rehash" old stuff that has been around forever, and blogged to death.

Be yourself. If you're naturally funny, or opinionated, many of your readers will love you for it. They want information, but they also want to be entertained. If you can combine the two, you have a ready-made formula for success.

Keep it short. Blog readers aren't looking to read a novel on your blog. Keep your entries short and to the point. A couple of hundred words is more than enough. If you have more to say, split it into a series of entries, or write it up as an article and post it somewhere, and then link to it from a shorter entry in your blog. By the way, that's a great way to use natural links to get both links and traffic to a website.

Update frequently, but don't burn yourself out. Many of the blogs I've visited seem to contain a few entries, and then go stagnant for months. Others will have a flurry of entries, and then nothing. In both cases, they're going to die. You need to update with some regularity, to keep your readers coming back. It seems to me that a couple of times per week ought to do it, but I'm not aware of any studies that would back that up. Blog every day, or every hour, and you'll burn out quickly.

Don't post nonsense. If you have nothing new to say, keep your fingers off that keyboard! Better to have some really gritty commentary on an irregular basis, than to fill your blog up with fluff and drive away your fans.

Don't turn your blog into a blatant sales pitch. If you're using your blog as a marketing vehicle, be subtle about it. People hate the feeling they are being subjected to a sales pitch. You can weave references to your product, or affiliate links, into solid, informative content, which is what people will read your blog looking for. Give them what they want!

Happy Blogging!

John Barbour, Ph.D. is the author of a new blogging guide which teaches people how to promote any product or service online using blogs and RSS.

John also maintains several internet marketing educational websites, and manages a new directory for blogs related to intern marketing. Visit the emarketing blog directory and find an interesting blog, or submit your own for inclusion.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. August / 07 / 2020

Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched - Newswire
Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched  Newswire

Pasadena Jewish Temple hires John Carrier as senior rabbi - Pasadena Weekly
Pasadena Jewish Temple hires John Carrier as senior rabbi  Pasadena Weekly

Houses of worship are trying to stay connected to their congregations - Pasadena Weekly
Houses of worship are trying to stay connected to their congregations  Pasadena Weekly

Ram Mandir event: Netizens flood twitter with colourful artworks of Lord Ram, Sita & Lord Hanuman - Times Now
Ram Mandir event: Netizens flood twitter with colourful artworks of Lord Ram, Sita & Lord Hanuman  Times Now

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Farewell to the blog - Politico
Farewell to the blog  Politico

Create an Engaging Legal Blog: Benefits of Law Blogs - The National Law Review
Create an Engaging Legal Blog: Benefits of Law Blogs  The National Law Review

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

Are Food 'Influencers' Wearing Out Their Usefulness In India? - HuffPost India
Are Food 'Influencers' Wearing Out Their Usefulness In India?  HuffPost India

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Times of India
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Times of India

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

9 Best Blogging Courses 2020 • Enroll Now • Benzinga - Benzinga
9 Best Blogging Courses 2020 • Enroll Now • Benzinga  Benzinga

Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients  ABA Journal

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Ghost blogging platform servers hacked and infected with crypto-miner - ZDNet
Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

#DalitLivesMatter: Why we don’t care about this hashtag - The Times of India Blog
#DalitLivesMatter: Why we don’t care about this hashtag  The Times of India Blog

Why Modi must not repeat Nehru’s mistakes on China - The Times of India Blog
Why Modi must not repeat Nehru’s mistakes on China  The Times of India Blog

Game Devs, The World Needs You Right Now - Gamasutra
Game Devs, The World Needs You Right Now  Gamasutra

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Blogs - LexBlog
Blogs  LexBlog

Jack Pritz's Blog - Dead by Daylight's Engagement Cycle - Gamasutra
Jack Pritz's Blog - Dead by Daylight's Engagement Cycle  Gamasutra

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

Victoria Tran's Blog - Finding, Choosing, and Managing Moderators - Gamasutra
Victoria Tran's Blog - Finding, Choosing, and Managing Moderators  Gamasutra

Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games - Gamasutra
Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Tales From Discoverabilityland: A Story Of Three Graphs - Gamasutra
Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Rise of the imperfect food blogger - ETBrandEquity.com
Rise of the imperfect food blogger  ETBrandEquity.com

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

Hang Line Postmortem Part 3 - Production data and tools used in development - Gamasutra
Hang Line Postmortem Part 3 - Production data and tools used in development  Gamasutra

Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps - Gamasutra
Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Times of India
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

Don’t defer to China: Galwan valley should finally compel us to make major course correction - The Times of India Blog
Don’t defer to China: Galwan valley should finally compel us to make major course correction  The Times of India Blog

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

5 brilliant blog topics - The Negotiator
5 brilliant blog topics  The Negotiator

Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit - Times of India
Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit  Times of India

Impact of Coronavirus Epidemic to China's Game Industry - Gamasutra
Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

Bengal’s Amphan tragedy needs more national and global attention - Times of India
Bengal’s Amphan tragedy needs more national and global attention  Times of India

Steve Thornton's Blog - Soft Skills for Game Developers - Gamasutra
Steve Thornton's Blog - Soft Skills for Game Developers  Gamasutra

Become the Beyonce of Legal Content with These Three Tips - JD Supra
Become the Beyonce of Legal Content with These Three Tips  JD Supra

This R-Day, let’s focus on India’s cultural greatness rather than military muscle - Times of India
This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Times of India

Ex-eBay workers accused of sending live spiders, cockroaches to blogging couple writing about lawsuit - ABA Journal
Ex-eBay workers accused of sending live spiders, cockroaches to blogging couple writing about lawsuit  ABA Journal

Anatomy of a Failed Kickstarter pt3: Lessons Learned - Gamasutra
Anatomy of a Failed Kickstarter pt3: Lessons Learned  Gamasutra

China’s back-stabbing! - Times of India
China’s back-stabbing!  Times of India

GameMaker Studio's Blog - CSD: Sequels II: Return of the Franchise - Gamasutra
GameMaker Studio's Blog - CSD: Sequels II: Return of the Franchise  Gamasutra

Animal Crossing in the age of social distancing - Gamasutra
Animal Crossing in the age of social distancing  Gamasutra

Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0) - Gamasutra
Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0)  Gamasutra

Ryan Sumo's Blog - Project Management in the Time of Covid-19 - Gamasutra
Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

Of macho men and broccoli cownundrums - Times of India
Of macho men and broccoli cownundrums  Times of India

Manufactured Dissent 2.0 - Times of India
Manufactured Dissent 2.0  Times of India

Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia - Times of India
Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia  Times of India

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Black Mesa project lead Adam Engels on Half-Life, remote work, and game design philosophy - Gamasutra
Black Mesa project lead Adam Engels on Half-Life, remote work, and game design philosophy  Gamasutra

Let China invest. It gets us foreign policy leverage - Times of India
Let China invest. It gets us foreign policy leverage  Times of India

How could Bernie Sanders be so wrong - Times of India
How could Bernie Sanders be so wrong  Times of India

When history gets interactive: Attentat 1942, Svoboda 1945 and historical research - Gamasutra
When history gets interactive: Attentat 1942, Svoboda 1945 and historical research  Gamasutra

India-Nepal border row: A tale of two streams - Times of India
India-Nepal border row: A tale of two streams  Times of India

On Failure & Funding: How my sci-fi adventure Aquamarine finally found Kickstarter success - Gamasutra
On Failure & Funding: How my sci-fi adventure Aquamarine finally found Kickstarter success  Gamasutra

Not the End of the Chase - Scientific American
Not the End of the Chase  Scientific American

Practical Tips: Maximizing Your Unity Game's Performance [Part-1] - Gamasutra
Practical Tips: Maximizing Your Unity Game's Performance [Part-1]  Gamasutra

Eugene Matveev's Blog - A/B Tests for Analysing LiveOps. Part 2 - Gamasutra
Eugene Matveev's Blog - A/B Tests for Analysing LiveOps. Part 2  Gamasutra

‘The positive effect of coronavirus is customers will not put all eggs in the Chinese basket’ - Times of India
‘The positive effect of coronavirus is customers will not put all eggs in the Chinese basket’  Times of India

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

Post Covid-19 education system - Times of India
Post Covid-19 education system  Times of India

Close encounters of the carona kind - Times of India
Close encounters of the carona kind  Times of India

Open world Level Design: The Full Vision (part I/5) - Gamasutra
Open world Level Design: The Full Vision (part I/5)  Gamasutra

Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction - Gamasutra
Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction  Gamasutra

The OIC Statement on Indian Muslims - Times of India
The OIC Statement on Indian Muslims  Times of India

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

Seven ways to monetise your blog - Media Update
Seven ways to monetise your blog  Media Update

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