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People start blogs for all kinds of reasons. Ego. Political comment or agenda. Staying in touch with family and friends. Marketing. Why did you start your blog?
If you want your blog to get read, and your readers to be loyal followers, you had better structure it to their liking. Here are some tips for better blogging and basic blogging advice for anyone who wants to promote a product or service using blogs and RSS.
Write in a conversational tone. Forget what you learned in school, and just write the way you'd speak. Think of yourself as talking to a friend, or writing a letter to a friend when you compose the entries to your blog.
Check your spelling and grammar. In spite of what I just said above, use your spell checker, and a grammar checker if you have it. You'll have zero credabilatee if you can't even spell it!
Pick an interesting topic, and stick with it. People don't want to know what you ate for breakfast, or who broke your heart lately. They read your blog looking for information, and they won't stick around long unless they perceive you as a credible expert on whatever topic you are writing about.
Stay informed. Especially if your blog is of a business nature, do enough research to be informed of the latest trends and information. If you expect to maintain your credibility, you had better know what you're talking about. Be prepared to write about the latest developments and hot new trends. Don't just "rehash" old stuff that has been around forever, and blogged to death.
Be yourself. If you're naturally funny, or opinionated, many of your readers will love you for it. They want information, but they also want to be entertained. If you can combine the two, you have a ready-made formula for success.
Keep it short. Blog readers aren't looking to read a novel on your blog. Keep your entries short and to the point. A couple of hundred words is more than enough. If you have more to say, split it into a series of entries, or write it up as an article and post it somewhere, and then link to it from a shorter entry in your blog. By the way, that's a great way to use natural links to get both links and traffic to a website.
Update frequently, but don't burn yourself out. Many of the blogs I've visited seem to contain a few entries, and then go stagnant for months. Others will have a flurry of entries, and then nothing. In both cases, they're going to die. You need to update with some regularity, to keep your readers coming back. It seems to me that a couple of times per week ought to do it, but I'm not aware of any studies that would back that up. Blog every day, or every hour, and you'll burn out quickly.
Don't post nonsense. If you have nothing new to say, keep your fingers off that keyboard! Better to have some really gritty commentary on an irregular basis, than to fill your blog up with fluff and drive away your fans.
Don't turn your blog into a blatant sales pitch. If you're using your blog as a marketing vehicle, be subtle about it. People hate the feeling they are being subjected to a sales pitch. You can weave references to your product, or affiliate links, into solid, informative content, which is what people will read your blog looking for. Give them what they want!
John Barbour, Ph.D. is the author of a new blogging guide which teaches people how to promote any product or service online using blogs and RSS.
John also maintains several internet marketing educational websites, and manages a new directory for blogs related to intern marketing. Visit the emarketing blog directory and find an interesting blog, or submit your own for inclusion.
Business 2 Community (blog)
RSS Feeds and How To Burn Them
Business 2 Community (blog)
Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are amazing strings of code that help information move more quickly through the Intertubes ...
MWC 2008: Samsung handsets round-up
U900 Soul – 5.0-megapixel camera, 4x zoom, image stabilisation, HSDPA, mobile blogging, RSS feeds, music library, and microSD slot. Out March, for €400. See details here and video here. J700 – 1.3-megapixel camera, microSD slot, FM radio, music ...
MWC 2008: Samsung epitomises 'entry-level' with the J700, J150 and L170 mobiles
We're not yet done with Samsung's plethora of entry-level handsets, as the J700, J150 and L170 will surely appeal to some people doing a Google search on these rather budget models. Oh, hai, Google searchers! Starting at the left, the J700 slider model ...
It seems everyone these days is talking about blogging. Everywhere I go, I find articles and forums devoted to this craze.
How Bloggers Are Making Thousands of Dollars From the Google Adsense Affiliate Program
There is no doubt that the Google Adsense program for publishers and site owners is one of the most successful affiliate programs anywhere. There is increasing evidence that many bloggers have managed to find the right formula to make thousands of dollars every month from little more than a handful of blogs with carefully created and compiled content.
#1 Mistake Most Blogs Do
As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds.Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population.
I still consider myself to be a blog writing novice but as I've got a few entries under my belt I can tell you about an unexpected bonus of this journaling process. A lot of people think that blog writers are just people who are tooting their own horns blabbering on self-righteously about what they believe to be true in life.
Blogging Can Improve Your Search Engine Ranking
Search engines are after one thing - providing their users with the most relevant and up to date information to match the search term that was used. Search engine results are no good to users when the information doesn't relate to the search term.
Strategic RSS Positioning: How to Hotwire Your Site to Google!
There's no denying it, the Internet has changed. The change was so subtle most people missed it.
Marketing With Blogs and RSS - The Hot New Tools of 2005
In case you haven't heard, the net is buzzing with talk of blogging and RSS. Once the province strictly of people who got a kick out of publishing online diaries, and later of political and social commentarists, blogs and RSS are being adopted by the internet marketing community.
RSS Feeds, What They Are and How to Use Them
What does RSS stand for?RSS "Really Simple Syndication" was created in the 1999 to allow information to be published and subscribed to. RSS basically takes bits of up-to-date information from websites and provides it in concise simple text based format.
RSS Feeds and How to Use Them
RSS feeds are the most important technology to arrive on the internet since blogging, yet take up of RSS feeds among webmasters and web visitors is still very low. The Sunday Times recent ran a survey to see how home users use the internet, RSS did not appear in it at all.
Its A Blog, Not A Sales Letter
The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.
RSS & How to Use It -- Part 2
Welcome to part 2 of the article that aims to give you just enough information to help you understand RSS and start using it. Part 1 gave you simple instructions on how to read and subscribe to an RSS site feed, part 2 will give you simple instructions on how to publish your own.
Will Spam-Blogging Be The Death Of Blogging?
Technorati reports that 30,000 - 40,000 new blogs are being created each day.According to David Sifry, part of the growth of new blogs created each day is due to an increase in spam blogs.
Blogs are an Art Form that Takes Practice to do Well
Writing?Blogs?Blogs are on-line journals where people express themselves through writing. Writing?Writing is the process where one puts down words of a language on a format that others can read.
Get the Internet on Your Own Terms
RSS for the Rest of UsI don't know about you, but I'm seeing a whole bunch of articles and websites telling me that I need to get into this RSS thing.Is it really time?RSS (it stands for "Really Simple Syndication") is the latest wave of internet technology designed to take advantage of the "Content is King" mentality.
Business Blogs and Their Benefits
Blog is a medium for self-expression on web. Blogs are in the form of few paragraph entries.
Marketing With Blogs - Part 2
In part 1 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing.In this article I outline some tips on using your blog as a good vehicle for your marketing communications.
RSS Feeds Can Increase Your Sales
RSS feeds are reshaping how we access information online. In the past, when you wanted to know when your favorite information site had some new information on it, you had to go visit the website, wait for it to load, get distracted, etc.
Top 9 Reasons Companies Should Blog
Below are the top 9 reasons why companies should blog.1.
What Are RSS Feeds
RSS Feeds.RSS also known as rich site summary or real simply syndication, arrived on the scene a number of years ago, but was only recently embraced by webmasters as a means to effectively syndicate content.
Blogging for Personal Benefits
While there is a lot of debate about blogs replacing emails in the future, I would rather look at blogs in a different perspective. The purpose of all technology is to make life easier for the user.
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