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Top 9 Reasons Companies Should Blog


Below are the top 9 reasons why companies should blog.

1. They the perfect public relations tool. Their personal nature gives you and your organization a unique voice online - a voice heard by the people who matter - your customers and clients, other bloggers and the media.

2. Blogs act as instant-feedback mechanisms. They allow readers to respond to your posts via the comments section or link to them on their own blogs using Trackback. These features provide near real-time feedback on ideas, opinions and issues that affect them, or highlight and address new or existing problems.

3. Blogs help to position you and your company as experts and leaders in your industry.

4. Their simplicity and addictive nature allow you to share more of your knowledge more often. Blogs are about sharing what you know, think and believe on an ongoing basis.

5. Search engines index your blog posts more often because of more frequently updated content. Your ongoing blog and knowledge sharing shows up in the search results, making it easier for your customers and prospects to find you.

6. You can have many conversations with many people at once - something nearly impossible in the brick and mortar world.

7. They're automatic buzz-machines. Go ahead and try it. Blog about something new - a new product or service launch, an improvement to an existing product, or a newly appointed manager. See how fast the news spreads throughout the blogosphere.

8. They're self promotional due to their RSS feeds being aggregated across the net almost instantly, exposing your knowledge to a growing number of potential company evangilists.

9. Companies who blog are considered early adopters, thought leaders and "in". Blogging is cool and companies who blog are cool.

But the most important thing to remember when blogging is that you're not a speaker talking to an audience, you are sharing and interacting. You are one more voice to be heard and how powerful that voice is depends on how much interacting you do. It's the opposite of Advertising.

Paul Short is a veteran internet marketer, professional blogging consultant and owns the popular blog directory http://www.getblogs.com

For more information on blogging and marketing with blogs, check out Paul's site at http://www.bloglogic.net


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. April / 03 / 2020

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

Farewell to the blog - Politico
Farewell to the blog  Politico

RSS is the greatest enemy of Hinduism - Economic Times
RSS is the greatest enemy of Hinduism  Economic Times

Remembering Pete Buttigieg, Slate Blogger - Slate
Remembering Pete Buttigieg, Slate Blogger  Slate

RSS’s standardised Hinduism – Part 1 - Economic Times
RSS’s standardised Hinduism – Part 1  Economic Times

A return to blogs (finally? sort of?) - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?)  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 2 - Economic Times
The eccentric economic ideology of RSS and BJP – Part 2  Economic Times

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

This Is the Dumbest Foodie Battle of Our Time - Slate
This Is the Dumbest Foodie Battle of Our Time  Slate

The RSS sutras for the twenty-first century - Economic Times
The RSS sutras for the twenty-first century  Economic Times

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Economic Times
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Economic Times

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Attorney-Discipline Blogger Is Target of Defamation Suit - Law.com
Attorney-Discipline Blogger Is Target of Defamation Suit  Law.com

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Economic Times
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Economic Times

Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

Best blogging platforms of 2020 - TechRadar
Best blogging platforms of 2020  TechRadar

Why you should start a podcast soon - Quartz
Why you should start a podcast soon  Quartz

Rising divorces a sign of justice, not arrogance - Economic Times
Rising divorces a sign of justice, not arrogance  Economic Times

Chris Zukowski's Blog - How Steam users see your game - Gamasutra
Chris Zukowski's Blog - How Steam users see your game  Gamasutra

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Emil Glans's Blog - On Monster Design - Gamasutra
Emil Glans's Blog - On Monster Design  Gamasutra

An Interview With the Editor of the Three-Day Deadspin Revival Blog - Slate
An Interview With the Editor of the Three-Day Deadspin Revival Blog  Slate

How Painting Works In Chicory: A Colorful Tale - Gamasutra
How Painting Works In Chicory: A Colorful Tale  Gamasutra

Impact of Coronavirus Epidemic to China's Game Industry - Gamasutra
Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

Benjamin Overgaard's Blog - Programming visual effects for Lightmatter - Gamasutra
Benjamin Overgaard's Blog - Programming visual effects for Lightmatter  Gamasutra

How to Overcome the 3 Biggest Blogging Challenges - Search Engine Journal
How to Overcome the 3 Biggest Blogging Challenges  Search Engine Journal

Tristan Jung's Blog - How Do Bullets Work in Video Games? - Gamasutra
Tristan Jung's Blog - How Do Bullets Work in Video Games?  Gamasutra

Changes to Google Play's average ratings: what to expect and how to prepare - Gamasutra
Changes to Google Play's average ratings: what to expect and how to prepare  Gamasutra

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

The how and the why of law blogs - ABA Journal
The how and the why of law blogs  ABA Journal

Lessons and statistics after four years as an indie developer - Gamasutra
Lessons and statistics after four years as an indie developer  Gamasutra

Unity Scene Hierarchy: Catch that Performance Thief! (Part 2) - Gamasutra
Unity Scene Hierarchy: Catch that Performance Thief! (Part 2)  Gamasutra

Australian-UK blogger couple freed from Iran jail - BBC News
Australian-UK blogger couple freed from Iran jail  BBC News

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

How to get on the front page of imgur - Gamasutra
How to get on the front page of imgur  Gamasutra

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

How do we improve resource harvesting in Real Time Strategy games? - Gamasutra
How do we improve resource harvesting in Real Time Strategy games?  Gamasutra

Stephen Trinh's Blog - Why I Love: The Interjections [Disco Elysium] - Gamasutra
Stephen Trinh's Blog - Why I Love: The Interjections [Disco Elysium]  Gamasutra

Ruben Torres Bonet's Blog - Checklist for a Top-Performing Game in 2020+ - Gamasutra
Ruben Torres Bonet's Blog - Checklist for a Top-Performing Game in 2020+  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Tommy Thompson's Blog - Designing the Enemy AI of The Division 2 - Gamasutra
Tommy Thompson's Blog - Designing the Enemy AI of The Division 2  Gamasutra

A taste of Sacramento with local food blogger @KandiceEatsWorld - ABC10.com KXTV
A taste of Sacramento with local food blogger @KandiceEatsWorld  ABC10.com KXTV

Blogging for Photographers in 2020: What Actually Works? - Fstoppers
Blogging for Photographers in 2020: What Actually Works?  Fstoppers

Ruben Torres Bonet's Blog - Why Your Game Content Is Not Scaling - Gamasutra
Ruben Torres Bonet's Blog - Why Your Game Content Is Not Scaling  Gamasutra

Growing Your Blog Using Email Marketing - Business 2 Community
Growing Your Blog Using Email Marketing  Business 2 Community

My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event - Economic Times
My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event  Economic Times

Jibb Smart's Blog - Dear Xbox: Don't Get Left Behind - Gamasutra
Jibb Smart's Blog - Dear Xbox: Don't Get Left Behind  Gamasutra

Ethics in the Videogame Industry: A Mythbusting and Scientific Approach - Gamasutra
Ethics in the Videogame Industry: A Mythbusting and Scientific Approach  Gamasutra

An Introduction to Wargame Design: The Gygax Connection - Gamasutra
An Introduction to Wargame Design: The Gygax Connection  Gamasutra

Kingdom Hearts III: A Conclusion without a Story - Part 1 - Gamasutra
Kingdom Hearts III: A Conclusion without a Story - Part 1  Gamasutra

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

The right and wrong lessons of Shaheen Bagh - Economic Times
The right and wrong lessons of Shaheen Bagh  Economic Times

Ruben Torres Bonet's Blog - Unity UI: The Guru's UI Development Diagram - Gamasutra
Ruben Torres Bonet's Blog - Unity UI: The Guru's UI Development Diagram  Gamasutra

Video game music composer: Getting your big break (2020 edition) - Gamasutra
Video game music composer: Getting your big break (2020 edition)  Gamasutra

The simple most difficult challenge of bringing Frostpunk to consoles - Gamasutra
The simple most difficult challenge of bringing Frostpunk to consoles  Gamasutra

Frank Zhang's Blog - Building a Fantasy VR World in Unity - Gamasutra
Frank Zhang's Blog - Building a Fantasy VR World in Unity  Gamasutra

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Economic Times
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Economic Times

Andrew Yoder's Blog - The Door Problem of Combat Design - Gamasutra
Andrew Yoder's Blog - The Door Problem of Combat Design  Gamasutra

How to Cut Your Content Update Times by 10x With PlayFab - Gamasutra
How to Cut Your Content Update Times by 10x With PlayFab  Gamasutra

Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically - Economic Times
Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically  Economic Times

James Margaris's Blog - Why Artifact Failed - Gamasutra
James Margaris's Blog - Why Artifact Failed  Gamasutra

MediEvil Boss Design - Return of the Pumpkin King - Gamasutra
MediEvil Boss Design - Return of the Pumpkin King  Gamasutra

Simon Carless's Blog - Steam's 'Follower' counts - hidden in plain sight. - Gamasutra
Simon Carless's Blog - Steam's 'Follower' counts - hidden in plain sight.  Gamasutra

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Ben Weber's Blog - Book Launch: Data Science in Production - Gamasutra
Ben Weber's Blog - Book Launch: Data Science in Production  Gamasutra

Josh Bycer's Blog - The Reality of Game Development - Gamasutra
Josh Bycer's Blog - The Reality of Game Development  Gamasutra

My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

How 'Carly the Prepster' turned a blog into a six-figure business - Business Insider
How 'Carly the Prepster' turned a blog into a six-figure business  Business Insider

After Tumblr NSFW ban, these adult communities are rising - Fast Company
After Tumblr NSFW ban, these adult communities are rising  Fast Company

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Economic Times
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Economic Times

Anti-Putin blogger Imran Aliev found dead in France - Business Insider - Business Insider
Anti-Putin blogger Imran Aliev found dead in France - Business Insider  Business Insider

It’s not black and white: If you really care about secularism in India, understand both Hindus and Muslims - Economic Times
It’s not black and white: If you really care about secularism in India, understand both Hindus and Muslims  Economic Times

Why All Of Our Games Look Like Crap - Gamasutra
Why All Of Our Games Look Like Crap  Gamasutra

Caleb Compton's Blog - Evolution of Pokemon Designs - Gen 1 - Gamasutra
Caleb Compton's Blog - Evolution of Pokemon Designs - Gen 1  Gamasutra

Blog or Podcast: What Best Helps the Entrepreneur? - Business 2 Community
Blog or Podcast: What Best Helps the Entrepreneur?  Business 2 Community

Epic Games' attempt to go fee-free on Google Play indicates disappointing Android performance - Gamasutra
Epic Games' attempt to go fee-free on Google Play indicates disappointing Android performance  Gamasutra

2244™ Launches an Edited Blog and Annual Festival - PRNewswire
2244™ Launches an Edited Blog and Annual Festival  PRNewswire

Steam Indie Game Sales Numbers - Battle Royale Tycoon - Gamasutra
Steam Indie Game Sales Numbers - Battle Royale Tycoon  Gamasutra

In Muslim League’s footsteps: Conferring citizenship to all faiths except Islam follows from the questionabl - Economic Times
In Muslim League’s footsteps: Conferring citizenship to all faiths except Islam follows from the questionabl  Economic Times

California's AB5 Labor Bill Will Greatly Affect Game Companies - Gamasutra
California's AB5 Labor Bill Will Greatly Affect Game Companies  Gamasutra

Do you need a publisher to 'make your game sell'? - Gamasutra
Do you need a publisher to 'make your game sell'?  Gamasutra

Why Maria Wirth is Wrong - Economic Times
Why Maria Wirth is Wrong  Economic Times

SEO Critique of 3 Ecommerce Blogs - Practical Ecommerce
SEO Critique of 3 Ecommerce Blogs  Practical Ecommerce

Run, Jump and Climb: Designing Fun Movement in Games (with video) - Gamasutra
Run, Jump and Climb: Designing Fun Movement in Games (with video)  Gamasutra

David D'Angelo's Blog - Shovel Knight Showdown: Chester's Choice - Gamasutra
David D'Angelo's Blog - Shovel Knight Showdown: Chester's Choice  Gamasutra

The Tricks and Traps of the Nintendo Switch Launch in China, And What To Expect. - Gamasutra
The Tricks and Traps of the Nintendo Switch Launch in China, And What To Expect.  Gamasutra

Sergio Garces's Blog - Steam in China - Gamasutra
Sergio Garces's Blog - Steam in China  Gamasutra

SPLATTERTILES: How to tile your game without all that FUSS! - Gamasutra
SPLATTERTILES: How to tile your game without all that FUSS!  Gamasutra

Which are the most commonly used Game Engines? - Gamasutra
Which are the most commonly used Game Engines?  Gamasutra

Jared McCarty's Blog - Crunch Culture Consequences - Gamasutra
Jared McCarty's Blog - Crunch Culture Consequences  Gamasutra

Fery Tomi's Blog - Postmortem: The Painscreek Killings - Gamasutra
Fery Tomi's Blog - Postmortem: The Painscreek Killings  Gamasutra

'The Voice' Results Live Blog! Who's In and Who's Out? - Extra
'The Voice' Results Live Blog! Who's In and Who's Out?  Extra

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