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How Blogs Can Be An Excellent Promotional Tool


Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself. That is money saved right from the beginning.

So what is a blog and how does it work? Blog is simply a web log or a diary which you maintain online posting various comments every day or even several times a day. In all aspects it is like a web page. With small differences. No more the fancy html pages, page links, graphics etc.

While you can have all these, the purpose is not show design excellence but to provide juicy information, news, and happenings from your specific industry. Each posting is like a web page technically atleast as the the Search Engines looks at it as a separate page. We will see more on search engines later. The posts also carry links to other similar pages where you can direct people who visit your blog. Your visitors too can post comments and you have the option of editing it or even deleting it.

How does one use a blog as an online promotional tool?

You are a specialist in the area of your business. You also have people working for you with specialized domain knowledge of that particular area. You make hundreds of observations during the course of a week, you come across useful news and articles, websites, all which if collected in one place could act as the source of information for your customers, your public and even the trade and competition.

All you need to do is write a couple of lines in a conversational tone as if you are speaking to someone close about what you feel and think about anything you come across and provide the links for more details.

There you got a web page rich in key words! Key words to put it simply are a lot of specific words about your trade which is how the search engines find you and list you.

Blogs offer features like linking, pinging, RSS feeds etc. which are very simple features about which you can learn as you build your blog. However the idea is not to get technical. Remember we are here to talk about promotional strategies that could save you money and explode your sales.

Blogs are a comparatively recent phenomenon. There are an estimated 5 million blogs growing by the thousands every hour. Donâ??t despair. 5 million is nothing compared to billions of web pages and website available on the www. You are still far ahead of your competition. And in your area of business or profession you may be the first. That means you just occupy the top slot in search engines.

So get in right away and post all the rants, ravings and all that you ever wanted to say but couldnâ??t.

How does a blog help you earn revenues or improve your sales?

Now let us say you have set up your blog. Ask yourself as a person of the trade or as a customer what all you would like to know everyday. Whatever is your answer is what you post every day. You also come across news or websites which you think might be useful to your customers. Simply make a mention of it with a link to the news or website. The idea is to make people come to your blogs every day seeking information. So you become famous as a specialist in that area. All your visitor are in a way interacting with you everyday and begin to accept your words and your recommendations if they see the benefits. But be sure to be very honest and transparent. It is like your personal or social relationships where any dishonesty would make people shy away from you.

You can always put in a few posts about your work, your employee who got a promotion or birth of a daughter or anything which also makes it a little warm and personal. You can post about your launches, your predictions, products which are running out, and even promote products not moving well but you feel can benefit the customer.

What you blog can reach millions globally within hours. As an illustration take the example of the recent Tsunami which hit parts of Asia. I am from the southern part of India which is one of the worst affected areas. While the conventional media was struggling to reach their reporters all over within the hour bloggers flashed the news including the details of the people lost and found, mobilized resources for the affected and the world wide web was abuzz with all the bloggers picking up and linking and connecting everything and everyone. This is an illustration of a social cause for which blog was put to good use.

Similarly there have been many instances when business news have been picked up by the industry and consumers through the RSS feeds.

The possibilities of using a blog is endless. The key to building a successful blog is listed below.

Remember to be focused on a topic that relates to your area of work.

Your entries must be in a conversational tone speaking directly to them as if you are sitting across with a friend in a restaurant or playing golf to add personalization to your marketing effort.

Post entries or comments which would benefit people.

Post as often or frequently and keep the blog updated.

Encourage visitor participation. Ask for comments and feedbacks.

Create a huge web of outside resources and other similar blogs to help you achieve both outgoing as well as incoming links to enhance search engine popularity. This also shows your customers that you are widely knowledgeable and clued in on your field of expertise.

While it may be a good idea to post a few photographs to break the monotony keep the blog simple and straight without too many graphics and photos.

Content is the key to making your blog successful and encourage repeat visits. In the beginning you may not have many visitors but as the content improves there would be a lot of traffic as well as inbound links.

This is truly a gorilla marketing tool that can make a huge difference to your total marketing efforts.

R.G. Srinivasan is a Certified Trainer, Writer and author of eBooks with more than two decades of managerial experience. He is featured as an expert author by leading content syndication sites. You can view his home-business resources blog at http://www.home-businessresources.blogspot.com for online marketing tips, resources, opportunities and online promotional strategies.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. June / 16 / 2019

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The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

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Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

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What is RSS? And Is It Still Important?  Small Business Trends

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Nathan Cheever's Blog - Event SuperVision PART 2  Gamasutra

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Verizon is trying to sell off Tumblr  Engadget

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Mateusz Piaskiewicz's Blog - Level Design Principles - Familiarity  Gamasutra

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Congress vs Congress in Bhopal? Reinstate security cover of RSS’ Bhopal office, Digvijaya Singh urges Kamal Nath  News Nation

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Video Article - History of Game Design Part 1: Race Games  Gamasutra

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How to become a science blogger – your 4-step guide  Nanowerk

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Dan Cox's Blog - Three Lessons for Narrative Game Design Students  Gamasutra

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James Patton's Blog - Spinnortality: crunching the numbers  Gamasutra

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Albert Serra's Blog - Developing a Pixel Bloodstain System  Gamasutra

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Josh Bycer's Blog - How I Broke Sekiro Shadows Die Twice  Gamasutra

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The State of the Algorithm: What's Happening to Indies on Steam?  Gamasutra

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Loot Box Design 2.0 – Complying with China's New Rules  Gamasutra

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Move or Die and its 5+ Year Journey to the PlayStation 4  Gamasutra

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What to Expect from Hearthstone in World Cyber Games 2019  Gamasutra

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Joe Radak's Blog - Why I lost $42,500 making a VR game  Gamasutra

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

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Behind The AI of Horizon Zero Dawn (Part 1)  Gamasutra

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Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law - Times of India
Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law  Times of India

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Julian Colbus's Blog - When the UI is the Game  Gamasutra

The sci-fi MMO Prosperous Universe is played entirely through a futuristic user interface. Read about our initial inspirations, the biggest challenges.


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Vasileios Karavasilis's Blog - Houdini Piers that Disappear  Gamasutra

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Breath of the Wild Open World Analysis: Gravity to go Forward  Gamasutra

Analyzing the open world design in The Legend of Zelda Breath of the Wild to break down Nintendo's level design and use of topography to guide where t.


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Why Google killed off Google Reader: It was self-defense  GigaOM

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Tim Merel's Blog - $5.7 billion games investment in 2018 doubles previous record - Gamasutra
Tim Merel's Blog - $5.7 billion games investment in 2018 doubles previous record  Gamasutra

Digi-Capital's Games Report Q1 2019 tracked games companies raising $5.7 billion in 2018, which was over twice the previous record investment from.


Ian Hamilton's Blog - 2018's Accessibility Advances - Gamasutra
Ian Hamilton's Blog - 2018's Accessibility Advances  Gamasutra

Every year the pace of chance accelerates. 2017 saw advances on a scale never before seen, and 2018 trumped that by considerable margin. I hope this post ...


Thomas Bidaux's Blog - Games and Crowdfunding in 2018 - Gamasutra
Thomas Bidaux's Blog - Games and Crowdfunding in 2018  Gamasutra

Welcome to my yearly blog post on crowdfunding and games, looking at how well games have performed on Kickstarter (and Fig) for the past year. As usual, I ...


An enigma called Rahul Gandhi - Times of India
An enigma called Rahul Gandhi  Times of India

The Minority Department in the Congress party organisation is charged to look after the affairs of minorities that include Muslims, Christians, Sikhs, Buddhists, ...


PixelFest 2018, Grant Shonkwiler of Fortnite, Doom, and Rage (Video) - Gamasutra
PixelFest 2018, Grant Shonkwiler of Fortnite, Doom, and Rage (Video)  Gamasutra

Grant Shonkwiler worked as a producer on Fortnite, Doom, and Rage. In this talk he chronicles his journey from college, to lead designer on small mobile games ...


Graveyard Keeper: How the graphics effects are made - Gamasutra
Graveyard Keeper: How the graphics effects are made  Gamasutra

The summary of tips and tricks used in Graveyard Keeper to make different graphical effects and apply them on a pixel art picture.


Showing And Announcing We Are The Caretakers At PAX East - At The Same Time - Gamasutra
Showing And Announcing We Are The Caretakers At PAX East - At The Same Time  Gamasutra

I'm Scott Brodie, Founder & Creative Director at Heart Shaped Games. Our team recently returned from running its first PAX East booth, and since we benefited ...


Raph Koster's Blog - What Drives Retention - Gamasutra
Raph Koster's Blog - What Drives Retention  Gamasutra

Retaining players is critical to games-as-a-*service*, brand-building, customer loyalty, and reducing the heavy burden of user acquisition costs. Here i.


How RSS & BJP Successfully Lured Away Many Hindus from Congress - The Quint
How RSS & BJP Successfully Lured Away Many Hindus from Congress  The Quint

Hindu Rashtra Book By Ex-AAP Leader Ashutosh: In an interview with The Quint, Ashutosh details the rise of Hindu nationalism and explains how the RSS and ...


Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts - Gamasutra
Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts  Gamasutra

Oscar Brittain and Akupara Games are releasing Desert Child on Switch, Xbox, PlayStation 4, and Steam December 11! Oscar hit us with the following tec.


Understanding the outrage over the Surf Excel Holi commercial - Times of India
Understanding the outrage over the Surf Excel Holi commercial  Times of India

A recent TV commercial by Hindustan Unilever for its Surf Excel brand triggered an explosion of outrage in the Right-wing universe. The ad shows a group of ...


What Mario Learned from Mickey Mouse - Part 3: Decision Making and Weenies - Gamasutra
What Mario Learned from Mickey Mouse - Part 3: Decision Making and Weenies  Gamasutra

What Mario Learned from Mickey Mouse is an analysis on the world building of Super Mario Odyssey through the design of Disney theme parks. Part 3 s.


How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats - Times of India
How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats  Times of India

Given how closely Indian life is bound to family, the unrelenting pressure on young people to marry, and the industry that orchestrates 10 million weddings a ...


Promote Your Blog On The Web Using These 30 Tips - Small Business Trends
Promote Your Blog On The Web Using These 30 Tips  Small Business Trends

Are you looking for ways to promote your blog for more traffic and better rankings? Here is a list of over 30 on and offline ways to do that.


Ryan Darcey's Blog - Designing a Production Process: An Addendum - Gamasutra
Ryan Darcey's Blog - Designing a Production Process: An Addendum  Gamasutra

An addendum to my Designing a Production Process series that describes how to further utilize your issue tracking database to support it.


Strong leader, a brittle virtue? If BJP suffers reverses in 2019, Modi's leadership qualities will be truly tested - Times of India
Strong leader, a brittle virtue? If BJP suffers reverses in 2019, Modi's leadership qualities will be truly tested  Times of India

Between 2004 and 2014, Bharatiya Janata Party (BJP) faced the 'no strong leader' problem. Party elder LK Advani's prime ministerial candidacy in 2009 and the ...


8 Ways to Get (and Keep) Blog Readers - Backstage
8 Ways to Get (and Keep) Blog Readers  Backstage

If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


The Kitchen Is Closing - Science Sushi - Discover Magazine
The Kitchen Is Closing - Science Sushi  Discover Magazine

My very first blog post was September 2008. A lot has changed since then—I started and completed a PhD program at the University of Hawaii (where I met my ...


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