We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself. That is money saved right from the beginning.
So what is a blog and how does it work? Blog is simply a web log or a diary which you maintain online posting various comments every day or even several times a day. In all aspects it is like a web page. With small differences. No more the fancy html pages, page links, graphics etc.
While you can have all these, the purpose is not show design excellence but to provide juicy information, news, and happenings from your specific industry. Each posting is like a web page technically atleast as the the Search Engines looks at it as a separate page. We will see more on search engines later. The posts also carry links to other similar pages where you can direct people who visit your blog. Your visitors too can post comments and you have the option of editing it or even deleting it.
How does one use a blog as an online promotional tool?
You are a specialist in the area of your business. You also have people working for you with specialized domain knowledge of that particular area. You make hundreds of observations during the course of a week, you come across useful news and articles, websites, all which if collected in one place could act as the source of information for your customers, your public and even the trade and competition.
All you need to do is write a couple of lines in a conversational tone as if you are speaking to someone close about what you feel and think about anything you come across and provide the links for more details.
There you got a web page rich in key words! Key words to put it simply are a lot of specific words about your trade which is how the search engines find you and list you.
Blogs offer features like linking, pinging, RSS feeds etc. which are very simple features about which you can learn as you build your blog. However the idea is not to get technical. Remember we are here to talk about promotional strategies that could save you money and explode your sales.
Blogs are a comparatively recent phenomenon. There are an estimated 5 million blogs growing by the thousands every hour. Donâ??t despair. 5 million is nothing compared to billions of web pages and website available on the www. You are still far ahead of your competition. And in your area of business or profession you may be the first. That means you just occupy the top slot in search engines.
So get in right away and post all the rants, ravings and all that you ever wanted to say but couldnâ??t.
How does a blog help you earn revenues or improve your sales?
Now let us say you have set up your blog. Ask yourself as a person of the trade or as a customer what all you would like to know everyday. Whatever is your answer is what you post every day. You also come across news or websites which you think might be useful to your customers. Simply make a mention of it with a link to the news or website. The idea is to make people come to your blogs every day seeking information. So you become famous as a specialist in that area. All your visitor are in a way interacting with you everyday and begin to accept your words and your recommendations if they see the benefits. But be sure to be very honest and transparent. It is like your personal or social relationships where any dishonesty would make people shy away from you.
You can always put in a few posts about your work, your employee who got a promotion or birth of a daughter or anything which also makes it a little warm and personal. You can post about your launches, your predictions, products which are running out, and even promote products not moving well but you feel can benefit the customer.
What you blog can reach millions globally within hours. As an illustration take the example of the recent Tsunami which hit parts of Asia. I am from the southern part of India which is one of the worst affected areas. While the conventional media was struggling to reach their reporters all over within the hour bloggers flashed the news including the details of the people lost and found, mobilized resources for the affected and the world wide web was abuzz with all the bloggers picking up and linking and connecting everything and everyone. This is an illustration of a social cause for which blog was put to good use.
Similarly there have been many instances when business news have been picked up by the industry and consumers through the RSS feeds.
The possibilities of using a blog is endless. The key to building a successful blog is listed below.
Remember to be focused on a topic that relates to your area of work.
Your entries must be in a conversational tone speaking directly to them as if you are sitting across with a friend in a restaurant or playing golf to add personalization to your marketing effort.
Post entries or comments which would benefit people.
Post as often or frequently and keep the blog updated.
Encourage visitor participation. Ask for comments and feedbacks.
Create a huge web of outside resources and other similar blogs to help you achieve both outgoing as well as incoming links to enhance search engine popularity. This also shows your customers that you are widely knowledgeable and clued in on your field of expertise.
While it may be a good idea to post a few photographs to break the monotony keep the blog simple and straight without too many graphics and photos.
Content is the key to making your blog successful and encourage repeat visits. In the beginning you may not have many visitors but as the content improves there would be a lot of traffic as well as inbound links.
This is truly a gorilla marketing tool that can make a huge difference to your total marketing efforts.
R.G. Srinivasan is a Certified Trainer, Writer and author of eBooks with more than two decades of managerial experience. He is featured as an expert author by leading content syndication sites. You can view his home-business resources blog at http://www.home-businessresources.blogspot.com for online marketing tips, resources, opportunities and online promotional strategies.
Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.
CHICAGO--(BUSINESS WIRE)--Jan 25, 2019--Brickfish, the leading end-to-end social media management company, is offering exclusive access to its social ...
Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Amazon launches a home shopping ...
When people have something to say, they come to Medium, where they can say it at length,” a spokeswoman for the online platform said.
Finding the best suited Instagram influencers for your niche can be challenging. Here are four essential tips that will help.
About a decade ago, the average internet user might well have heard of RSS. Really Simple Syndication, or Rich Site Summary—what the acronym stands for ...
Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...
Finding Microsoft-authored product and strategy information is becoming increasingly challenging. Here are a few resources that might help.
I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...
When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.
Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...
The cordial note struck by RSS chief Mohan Bhagwat when talking about minorities and the political opposition is welcome relief at a time of extreme ...
A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.
Eighty-seven RSS swayamsewaks died fighting the Emergency. More than 80 thousand of them were jailed and suffered physical tortures. Many of them saw ...
The strength of Hinduism is its flexibility. It is because of this quality that we have survived the millennia though the much more powerful — and much less ...
Having moved from Prez to citizen, on Thursday Pranab Mukherjee turned philosopher-politician at the RSS headquarters in Nagpur. He reminded all present, ...
The Rashtriya Swayamsevak Sangh (RSS) has invited former President Pranab Mukherjee to be the chief guest at the concluding function of “Tritiya Varsh Varg” ...
Pranab Mukherjee's landmark address at RSS headquarters at Nagpur continues to send ripples across the polity, with Congress leaders divided about its ...
Following a request on the Bureau Local Slack channel (join here) I created a tutorial on how to create a Slack bot which would post alerts whenever a new ...
RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...
Well, 2018 has flown by and today seems like an appropriate time to take a look at the landscape of R bloggerdom as seen through the eyes of readers of ...
Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...
Former president Pranab Mukherjee has accepted an invitation from RSS to address the organisation's recruits who are undergoing training at Nagpur.
It was a high-profile coming out party. The Rashtriya Swayamsevak Sangh, ideological parent of the Modi government, normally invisible in its secretive shakhas ...
Rashtriya Swayamsevak Sangh (RSS) last week held a three-day conference to outline its world view. A lecture by its chief Mohan Bhagwat appeared to signal ...
LONDON, Dec. 17, 2018 /PRNewswire/ -- Godinterest is proud to announce the launch of an open publishing platform https://god.ag, and is pleased to once ...
Blogs are back! At least, they seem to be making a resurgence as we try to disentangle ourselves from the predatory social media platforms that took all the ...
The 29-year-old woman accused of running BU has been taking medication to cope with the stress.
The three-day address by RSS sarsanghchalak Mohan Bhagwat has proved that India has a new social leader after decades, perhaps the first after JP.
Christie Tate has been writing online about her family for more than a decade. Now, her daughter is old enough to notice. After receiving a laptop for Christmas, ...
It's commonly wondered, searched, and debated by anyone who works with website *content* and copy: What's the ideal blog post length for SEO? The answer ...
I usually write a short blog post for the New Year. Even something as simple as Happy Holidays or Happy New Year; and this year I wanted to share a little as ...
Among those who were consistently opposed to women entry in Sabarimala were the Kerala unit of the Congress. Even BJP/RSS leaders at the state and ...
Between 2004 and 2014, Bharatiya Janata Party (BJP) faced the 'no strong leader' problem. Party elder LK Advani's prime ministerial candidacy in 2009 and the ...
Sections of the Sangh Parivar are now pressuring the government to short circuit the judicial process and establish a Ram temple at the site of the demolished ...
The readers and SAVEUR's editors have spoken: here are your winners for the 9th annual SAVEUR Blog Awards. Finalists flew in from as far as West Africa, ...
In today's competitive SEO landscape, the spammy link building tricks of yesteryear won't cut it. Right now, it's all about producing quality *content* that will ...
It has been the bane of our country that we never had a viable opposition to Congress party at the national level. The first non-congress government came to ...
What is RSS? We explain why RSS is not dying and why it is still important. For small business owners and bloggers, we explain the benefits of RSS feeds.
RSS chief Mohan Bhagwat had appeared to signal glasnost on the part of the hard right Hindutva organisation, with recent talk of accommodating minorities and ...
In a long speech in New Delhi yesterday, RSS supremo Mohan Bhagwat has struck a relatively inclusive position given his organisation's past legacy.
Yogi Adityanath may or may not have said that Hanuman was a Dalit, that portion of his speech is unclear. But he did set off a hectic ownership dispute in the ...
Unemployment is low, but federal employees are lining up at food banks. They aren't alone.
"I am like a vaudevillian. I'm the last guy dancing on the stage, by myself, and everyone else has moved on to movies and television."
Starting a blog for your brand? WordPress, Tumblr, and Blogger are all popular options, but which one is best suited to your organization's needs?
In this series, kids (and not-exactly-kids-anymore) review how well their parents balance life and work. To nominate a potential subject, ideally between the ages ...
If poll posters ever tell a larger story, the most striking thing about BJP's campaign in Chhattisgarh is the re-emergence of Atal Bihari Vajpayee in the party's ...
No one knows why Prime Minister Modi chose to walk behind Atal Bihari Vajpayee ji's funeral cortege till “Smriti Sthal” (the place of remembrances), where ...
Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.
If eating more plant-based foods is on the menu, here's where to get some great inspiration.
How to export, move, or otherwise relocate all your sexy *content* from Tumblr.
If you're new to using chatbots to broadcast messages in Facebook Messenger for up to 8x higher engagement rate than email, you've found the place to start.
Grant Shonkwiler worked as a producer on Fortnite, Doom, and Rage. In this talk he chronicles his journey from college, to lead designer on small mobile games ...
The Tanzanian high court has given a temporary ruling against new internet regulations that charge bloggers to publish *content*.
Ten years ago in 2009, the word influencer didn't bear much weight. Now, it's part of the core approach for the new Epic Games Store - but why?
Epic puts in 12% of the effort with an abysmal game launcher, few user features, but fantastic incentives for indie developers.
In 2018, I experienced one of my biggest shifts in video gaming behavior over the past decade. Overall, the industry is going through some interesting changes ...
Are Smartphones An Occasion of Sin? – Sofia Abasolo, Catholic Stand. Boy Scouts of America: Get Woke & Go Broke - Donald R. McClarey J.D., The American ...
Bugs have been reported in Google's new website and SEO analysis tool, Web.dev, which are confirmed as known issues.
Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are ...
Hi, my name is Ovidiu Mantoc, a passionate level designer with +3 years working on professional and personal projects. I am currently working as a level ...
On a cold December night in 1994, muffled voices and thuds rent the air at Latex Guest House in Thiruvananthapuram, where a couple of Intelligence Bureau ...
Journey to Chennai was so sad and with a heavy heart today, when I boarded the early morning flight to pay homage to Kalaignar, Ayya, Thalaivar. Roads to ...
The summary of tips and tricks used in Graveyard Keeper to make different graphical effects and apply them on a pixel art picture.
Our game PIXELMAN was removed from Google Play because it features a small cleavage.
A couple of years ago, we applied for an SBIR grant to the US Department of Education. Our explicit goal was to create a sequel to Alphabear that woul.
The discussion about how much a VR game costs to develop, and how VR really isn't that profitable for developers is a discussion running for nearly the past ...
How we keep an archive of decision-making within the design docs with the help of a few emoticons.
HAVE YOU EVER followed an Insta account from its conception, and felt personally betrayed the day that a #ad appeared in their caption? kyliejenner Verified.
20 pages of thoughts on Artifact cards that begin with the letter 'A'
Urban Naxal, what a weird phrase. It shares a genealogy with many other phrases used to discredit middle-class 'left-liberals', all over the world. Whether it's ...
From the ideas to decoration inspiration, these 6 entertaining and design blogs will help you throw your best party ever.
Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.
Dear Mohan Bhagwatji, In your Vijayadashami speech in Nagpur, you spoke on whether women had the right to freely enter the Sabarimala temple. You said ...
Command and Conquer Rivals is the latest in the strategy genre to show up on mobile, but it also represents the biggest problem with trying to simplif.
If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...
Well-orchestrated public statements with high decibel levels seem to be polluting the environment as we await the Ayodhya title suit to be listed before an ...
As DMK Enters Its 70th Year With A New Leader, TOI Looks At The Road Ahead. The future of the DMK is at a crossroads after the demise of M Karunanidhi and ...
ANOTHER DAY, ANOTHER Irish blogging scandal. A minority of Irish bloggers have been criticised by an Instagram account for appearing to sell clothes that ...
In the spirit of openness and transparency and "does anybody really care except me" I've included some blog hit statistics below for 2010. These stats are from ...
Hindu nationalists have long dreamt of a Greater India. They aspire to rebuild a nation matching the size and glory of ancient India – Akhand Bharat (Undivided ...
How Massive diversified enemy encounters with five factions and 36 unique enemy character types.
An addendum to my Designing a Production Process series that describes how to further utilize your issue tracking database to support it.
I want to share observations on why most projects from novice developers do not look very stylish. And the main problem that we noticed is the use of.
If you feel like you are just throwing darts trying random marketing schemes then understanding what a marketing funnel is can really help. In this po.
Black Mirror's Bandersnatch episode recently debuted, and offered viewers a lesson on the illusion of choice that developers have to deal with.
One year ago I failed to ship 700 units to stay in business. Now I'm working on my next game after releasing a major update to the original one. A fai.
A look at 2018 numbers for crowdfunding and video games.
In this blog post I'm going to elaborate on a selection of tips and tricks that I've tweeted over the last few months from my account @TomPugh1112. These tips ...
Promising not to write about her anymore would mean shutting down a vital part of myself, which isn't necessarily good for me or her.
Day first of making a indie horror game - downloading the assets.
Data shows that blogging and blogs are on a downward trend and podcasts are gaining popularity. *Content* consumers are increasingly turning to podcasts for ...
When the state government of Odisha identified and deregistered 137 Bangladeshi nationals from the electoral rolls this month, it marked a turning point.
Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.
SCRUTINY SURROUNDING THE Bloggers Unveiled Instagram page has been intensifying with every passing day. bu1 Source: BloggersUnveiled/Instagram.
You can tell when an election campaign has begun by the proliferation of inane allegations and name-calling. The next general election is over 10 months away, ...
Is *content* syndication right for you? Let's look at the basics of *content* syndication, what it is and isn't good for, and some tips for getting started.
Andy Crestodina talks about the latest blogging statistics and trends. He also shares insights on why long-form *content* is better and why there's great value in ...
The growing clamour for a law to build the Ram temple in Ayodhya is reminiscent of Jean-Baptiste Alphonse Karr's 1849 satirical aphorism: “The more things ...
I just got back from a trip to Boston where I took part in several roundtable discussions with indies and Valve that were mostly about how to make games that ...
Use Blogging to Manage Your Entire Web Sites Content
Blogging is a term that means different things to different people. To some people it means keeping an online journal.
Profit Pulling Niche Blogs with Wordpress
When it comes to building and creating profit pulling niche blogs niche sites) Wordpress really shines and really beat Blogger.com heads down.
What the Heck is a Blog?
Everybody is talking about blogs. They are everywhere: on the TV, in the newspapers, and all over the internet.
How to Build a Niche Site With a Blog
Building niche sites is all the rage these days.The basic strategy is very simple.
An Appeal To The Bloggers!
Blogging is smart an art. Blog sites are the nicest portals which do aid people to unfurl their inundating mind streams, in umpteen aspects and share their ideas and experiences.
Could There Be A New Way Of hearing The News Stories We Feel Are Relevant In Our Lives?
Mainstream media has become a single-minded authority on how we should perceive life. Theirs is a negative perspective.
What Is RSS?
Recently I did an interview with a well known email Internet Marketer. He wanted to share with his readers a viewpoint on what RSS is from someone who is using it in place of traditional email marketing.
Blogging for Business
Not long ago a blog was simply an online diary. Initially, people decided that blogging was describing, in excruciating detail, how their day went, what they had for dinner last night, and why they spent the whole weekend doing laundry.
What Consumers Need To Know About RSS Feeds
Feeds are simple, really. What's even more exciting is that they are extremely easy to use, and even better, they are completely safe from Viruses, being Spammed or receiving Junk Mail.
Marketing With Blogs and RSS - The Hot New Tools of 2005
In case you haven't heard, the net is buzzing with talk of blogging and RSS. Once the province strictly of people who got a kick out of publishing online diaries, and later of political and social commentarists, blogs and RSS are being adopted by the internet marketing community.
How Direct Sales Reps Can Use Blogging
One of the tools that a smart direct sales representative use to attract new business is a blog. A blog keeps customers and potential customers informed about products, events and services that relate to your business, new releases, contests, specials and it always keeps your name front and center.
The Art of Business Blog Writing
"It is precisely minds of the first order that will never be specialists. For their very nature is to make the whole of existence their problem; and this is a subject upon which they will every one of them in some form provide mankind with a new revelation.
Why Blogs Have Become the Search Engine Optimization Equalizer
ALEXA WEIGHS IN..
Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog
Bloggers blog. That's what they do.
To Blog or Not to Blog: Are Blogs Becoming More Popular than Forums, Newsletters and E-zines?
Blogging is hot, and seems to be becoming hotter each month. Although blogging originally was dismissed, by many successful publishers and other online "gurus", the truth is that now, a few years after the "blogging trend" began, there are actually more blogs and more bloggers online than ever before.
Using Feedburner to Add Statistics to Your RSS Feed
Out of many of the free RSS and blogging services that I have tried one of the most useful has been Feedburner. Feedburner allows you to publish your RSS feed and provides circulation statistics about your RSS feed.
How using RSS will attract and maintain visitors
There are nowhere near the amount of webmasters using RSS that there should be. There is more exposure about RSS than there has ever been but take up of RSS still seems to be slow.
RSS & How to Use It (part 1)
Have you ever read an article, intended to explain RSS in simple terms that, begins well, but soon descends into confusing jargon or information overload? If so, take heart, I was in the same place a few months ago. Often the best way to understand something, is to use it.
Is Your Site Ready For The Coming RSS Revolution?
Recently, there have been many developments in the RSS arena. Changes that will make RSS a major force on the web and a dominant contributing factor to your computing experience.
Content Syndication Through RSS Feeds
Delivering regularly updated content to website visitors is easier through RSS resources.RSS, also known as Rich Site Summary or Really Simple Syndication, has been used for years by online visitors.
Ohio Unclaimed freight outlet
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find homes for rent
Find electric powered vehicles at www.NoGas.Drives.It