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To Blog Or Not To Blog - A Laymans View


We have now entered the world of blogs! Sounds kind of Harry Potterish, doesn't it?

If you're over 20 years old, you probably think this is some crazy sci-fi phenomenon, or I've simply lost my mind. Don't fret, the vast majority of people don't know what a blog is all about and more importantly, why it matters to them.

If you're under 20 you can stop reading because you probably know all about blogs, and the value they have in sharing information. You've been trading game-breaking codes, South Park clips, and jokes through blogs for months now or maybe even years.

In a recent article, Johnson Ong quips "I have a blog. Doesn't everyone? You mean you don't? How uncool are you? According to Merriam-Webster, 'blog' was the word of the year last year. Not having your own blog is like not having your own Gmail account. What? You don't have Gmail either? My God, what are you? A caveman!"

Over or under, cool or uncool, I want to address blogs from a business standpoint, and the tremendous value they can deliver to business. There are several reasons that developing a blog is a tremendous strategy for any business.

1) It will increase your web presence significantly the search engines love blogs!

2) It will allow your business to educate customers and prospects about certain subjects, and appear as experts

3) It will raise your business profile with your vendors and other strategic partners, if they are invited to contribute to your blog

4) Other blogs can, and will, take information from your blog, and you will increase your exposure to anyone that participates in the 'taking' blog

5) Blogs accept subscribers, and everyone that subscribes to your blog will be constantly updated (pinged) by you with current information

So What is It?

The full name for a blog is a weblog. It's a repository for articles, newsletters, information, and discussion boards. It's like a 'what's new' page on the internet in whatever subject you choose. When people research any topics that you have on your blog, they may very well end up on your blog through their search. If you've done it right, your blog is of course, fully branded to your company, and linked to your main website.

If you keep current articles, and information on your blog, you will receive hits from people looking for information about those subjects. You will also receive hits from other blogs, and they will then distribute your information to their own audiences.

You will receive hits from contributors of articles or news items, as well as people looking for those particular contributors through a search engine.

Hopefully, you get the picture. Your web traffic should increase exponentially through the proper use of a blog.

Business Blogs

Business blogs have yet to sweep the business community, which presents a significant opportunity to adapt the technology to any business. It will allow you to share expertise and knowledge with a much larger audience, which should create a significant benefit.

There is specific blogging software, and you will have to learn how to create an effective and valuable blog. You will also have to learn how to acquire and produce current industry information to populate your blog with articles that will maintain interest and value. Yes, there is an element of work to it you didn't think it was free, with no effort required, like the mumps did you?

As you add current information to your subject area, or to secondary subject areas that you may include in your blog, your chances of more hits are higher. If you continually contribute self-generated articles and news items to the appropriate subject areas, your chances also increase. In addition, there are sources that allow you to publish their materials, which can be used to increase the value of the blog, and therefore the likelihood of being found on the good old inter-web.

So How Does It Work?

If you still push the Pause/Break button in the upper right-hand corner of your keyboard to request permission from your boss for a visit to the bathroom, you can skip this part. Otherwise, it's really not too hard to follow.

Without getting too technical, there are many web robots (bots), crawlers, and spiders, and similar technologies that have RSS Reader capability. That's the stuff that is specific to blogs. They are basically looking for news, and blogs have that news.

If you do it right, these bots, crawlers, and spiders find your blog, and send information elsewhere, which is just what you want. Your blog is basically yelling at these web 'beasts' to "come on in and take this great stuff I've got."

For example, these web 'animals' include yahooslurp, googlebot, feedstercrawler, pubsub, syndic8, msnbot, newsgator, CP30, & R2D2.

O.K., the last two were Luke Skywalker's buddies, but the rest are real.

It will take 4 to 6 weeks for the search engines to adjust rankings but the ultimate result will be that you will progress up the ladder in the engines in the various topic areas that you feature. When people are searching for technologies or subjects that are being discussed in your blog, they will find you on the search engines.

That should be a hint that you should have content on your blog about the subjects that are most often searched.

When a subject is searched that is covered by one of your branded, self-generated articles, your fully branded information may be pulled to another blog, or to a specific person doing a search in that topic area. You can post that same article on your website, and it won't go anywhere. However, on your blog it gets a shot of super juice, and may just get pushed through any number of doors.

Linking The Benefits Increase Your Brand

When website owners and bloggers (yeah, I'm now a blogger!) think of linking, they are usually referring to inbound links from external websites and blogs. For example, if you had a link to your website on the website of another business.

While adding more inbound links on external sites is important, there is also a sort of 'reverse' link strategy associated with blogs.

Your blog's incoming links will provide another benefit when someone is referred to an article in your blog from another website. For example, through GooglePageRank, the receiving page (you) gets a boost up the search engine when that happens, which helps the blog overall by boosting the popularity of the blog, which in turn is what increases the search results, which in turn drives up the search engine rankings.

What!? I wrote it and I have to read it six times to really follow what I'm saying.

Basically, the more people that visit your blog when they come from other sources, the more likely it is for people to find you when searching for a whole myriad of topics. That type of benefit does not exist with normal website traffic, because those visits don't effect web site rankings on the search engines. But blog traffic that is through a link from another site will drive you up the search engines. There that's much more clear!? As clear as fog in a low-lying bog. Ouch!

Web designer Sue Studios says; "Blogs are highly strategic, here-to-stay desktop tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Think of the potential for your e-newsletter strategies:

1) Articles within newsletters can be linked to a blog, extending life and creating a massive conversation

2) You can offer a bi-directional forum to customers to get true, personal opinion on your products and services

3) Company experts can start a blog and become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange of information and thoughts."

Well, it's snowing out so I think I'll go blogging! Wait, is that something you do in the snow, or is it something you do to stay out of the snow?!

Or is it a Celtic dance? Or should the Steelers have blogged that kick Sunday? I'm confused.

Dennis Schooley is the Founder of Schooley Mitchell Telecom Consultants, a Professional Services Franchise Company. He writes for publication, as well as for schooleymitchell.blogging,com and franchises.blogging.com, in the subject areas of Franchising, and Technology for the Layman. http://www.schooleymitchell.com, 888-311-6477, dschooley@schooleymitchell.com.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. October / 14 / 2019

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Farewell to the blog - Politico
Farewell to the blog  Politico

Are reviews by travel bloggers trustable? [Travel] - Africanews English
Are reviews by travel bloggers trustable? [Travel]  Africanews English

G.O.P.-Led Senate Panel Affirms Russia Attacked Election, and Urges Action - The New York Times
G.O.P.-Led Senate Panel Affirms Russia Attacked Election, and Urges Action  The New York Times

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

What Is an RSS Feed? (+Examples and Instructions for Getting Started) - G2
What Is an RSS Feed? (+Examples and Instructions for Getting Started)  G2

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source - WP Tavern
NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source  WP Tavern

Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter - Outlook India
Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter  Outlook India

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership' - Times of India
'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership'  Times of India

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

Increase Your Business Visibility with These 4 LinkedIn Tools - Business 2 Community
Increase Your Business Visibility with These 4 LinkedIn Tools  Business 2 Community

My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

Why Gurumurthy and RSS need a worldview - Economic Times
Why Gurumurthy and RSS need a worldview  Economic Times

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

A checklist: 5 steps toward better blogging | 2019-08-31 - grbj.com
A checklist: 5 steps toward better blogging | 2019-08-31  grbj.com

Growing Your Blog Using Email Marketing - Business 2 Community
Growing Your Blog Using Email Marketing  Business 2 Community

The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 - Forbes
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

“The Linux of social media”—How LiveJournal pioneered (then lost) blogging - Ars Technica
“The Linux of social media”—How LiveJournal pioneered (then lost) blogging  Ars Technica

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

When Chidambaram was home minister and Narendra Modi & Amit Shah faced probes - Times of India
When Chidambaram was home minister and Narendra Modi & Amit Shah faced probes  Times of India

Australian and British bloggers held in Iran named - BBC News
Australian and British bloggers held in Iran named  BBC News

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

How to Get the Most Out of Discord - Gamasutra
How to Get the Most Out of Discord  Gamasutra

Rohit Sharma: The art of scoring runs with laziness and effortlessness - Times of India
Rohit Sharma: The art of scoring runs with laziness and effortlessness  Times of India

Akshay Kumar's string of successes invokes the dominant national mood of post-2014 India - Times of India
Akshay Kumar's string of successes invokes the dominant national mood of post-2014 India  Times of India

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program - Gamasutra
Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program  Gamasutra

Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves - Gamasutra
Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves  Gamasutra

What matters more in academia: scholarship, or untrammelled fealty? The curious case of 're-evaluating' Romila Thapar - Times of India
What matters more in academia: scholarship, or untrammelled fealty? The curious case of 're-evaluating' Romila Thapar  Times of India

Josh Bycer's Blog - How Onboarding Should be Applied to Tutorials - Gamasutra
Josh Bycer's Blog - How Onboarding Should be Applied to Tutorials  Gamasutra

Iuliana U's Blog - Crowdfunding Without A Graphic Designer - Gamasutra
Iuliana U's Blog - Crowdfunding Without A Graphic Designer  Gamasutra

NetEase drives mobile games business in Japan while Tencent builds presence in emerging markets - Gamasutra
NetEase drives mobile games business in Japan while Tencent builds presence in emerging markets  Gamasutra

Why All Of Our Games Look Like Crap - Gamasutra
Why All Of Our Games Look Like Crap  Gamasutra

'Mommy bloggers' study reveals factors that drive success in social influencer marketing - EurekAlert
'Mommy bloggers' study reveals factors that drive success in social influencer marketing  EurekAlert

Is Rahul Gandhi on the same page as Imran Khan? - Times of India
Is Rahul Gandhi on the same page as Imran Khan?  Times of India

Happy 14th Blogiversary To Ann Althouse! - Outside The Beltway - Mobile Edition
Happy 14th Blogiversary To Ann Althouse!  Outside The Beltway - Mobile Edition

Why trifurcation of J&K is essential - Times of India
Why trifurcation of J&K is essential  Times of India

Admiring the Game Design in Hyper-Casual Games - Gamasutra
Admiring the Game Design in Hyper-Casual Games  Gamasutra

How Rahul Gandhi exposed himself to criticism in the last 3 days - Times of India
How Rahul Gandhi exposed himself to criticism in the last 3 days  Times of India

Why Narendra Modi govt could scrap Article 370 - Times of India
Why Narendra Modi govt could scrap Article 370  Times of India

Svyatoslav Cherkasov's Blog - Porting Graveyard Keeper to consoles and mobiles - Gamasutra
Svyatoslav Cherkasov's Blog - Porting Graveyard Keeper to consoles and mobiles  Gamasutra

Claire Sh's Blog - I don't hate social media... - Gamasutra
Claire Sh's Blog - I don't hate social media...  Gamasutra

Uncommon Blogging Tactics Are Highly Effective, New Study Shows - Search Engine Journal
Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

Accept or not, Chandrayaan-2 has proved the existence of God again - Times of India
Accept or not, Chandrayaan-2 has proved the existence of God again  Times of India

Pippin Barr's Blog - What Would Mavis Beacon Do? Punish You. - Gamasutra
Pippin Barr's Blog - What Would Mavis Beacon Do? Punish You.  Gamasutra

Ahmed Khalifa's Blog - Level Design Patterns in 2D Games - Gamasutra
Ahmed Khalifa's Blog - Level Design Patterns in 2D Games  Gamasutra

Why Jeff Bezos Went to Medium With His Message - The New York Times
Why Jeff Bezos Went to Medium With His Message  The New York Times

Mateusz Piaskiewicz's Blog - Level Design Principles - Familiarity - Gamasutra
Mateusz Piaskiewicz's Blog - Level Design Principles - Familiarity  Gamasutra

The Kargil variant - Times of India
The Kargil variant  Times of India

How to become a science blogger – your 4-step guide - Nanowerk
How to become a science blogger – your 4-step guide  Nanowerk

Louis McTague's Blog - The Importance of Definitions in Game Design - Gamasutra
Louis McTague's Blog - The Importance of Definitions in Game Design  Gamasutra

Next step: A West Bank in Kashmir? - Times of India
Next step: A West Bank in Kashmir?  Times of India

How to Make a Casual Mobile Game: Uprising - Project Structure - Gamasutra
How to Make a Casual Mobile Game: Uprising - Project Structure  Gamasutra

Modi's Guruvayur doctrine divides nation on geographical & religious grounds - Times of India
Modi's Guruvayur doctrine divides nation on geographical & religious grounds  Times of India

What will Amit Shah do next? - Times of India
What will Amit Shah do next?  Times of India

Stanislav Costiuc's Blog - Bloodborne: What Defines Responsive Controls - Gamasutra
Stanislav Costiuc's Blog - Bloodborne: What Defines Responsive Controls  Gamasutra

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Scientific American Blogs Reminded People They Still Exist - By Scaremongering Vegetables And Promoting Supplements - Science 2.0
Scientific American Blogs Reminded People They Still Exist - By Scaremongering Vegetables And Promoting Supplements  Science 2.0

Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza - Gamasutra
Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza  Gamasutra

Damien Yoccoz's Blog - How To Create A Perfect Localization Kit - Gamasutra
Damien Yoccoz's Blog - How To Create A Perfect Localization Kit  Gamasutra

5 Social Media Blogs That You Need To Know About In 2019 - Forbes
5 Social Media Blogs That You Need To Know About In 2019  Forbes

Damien Yoccoz's Blog - How To Write A Kickass Game Description - Gamasutra
Damien Yoccoz's Blog - How To Write A Kickass Game Description  Gamasutra

Consoles are resilient for now, but cloud gaming will create new dynamics and competition - Gamasutra
Consoles are resilient for now, but cloud gaming will create new dynamics and competition  Gamasutra

Will poaching legislators help or harm BJP? - Times of India
Will poaching legislators help or harm BJP?  Times of India

Welcome to Starts With A Bang! - ScienceBlogs
Welcome to Starts With A Bang!  ScienceBlogs

Chris Zukowski's Blog - The best slides I saw at GDC 2019 - Gamasutra
Chris Zukowski's Blog - The best slides I saw at GDC 2019  Gamasutra

97-year-old Seattle blogger shares honest view on aging - KING5.com
97-year-old Seattle blogger shares honest view on aging  KING5.com

On surviving Yahoo Pipes, Feedburner futures, and the subscription web - Diginomica
On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

Tips & Tricks to manage Open Game Development - Gamasutra
Tips & Tricks to manage Open Game Development  Gamasutra

Max Pears's Blog - Shape Theory in Level Design - Gamasutra
Max Pears's Blog - Shape Theory in Level Design  Gamasutra

Those tiny drops that make our rainbow - Times of India
Those tiny drops that make our rainbow  Times of India

BJP plays the long game: Reclaiming the 'Idea of India' for the next century - Times of India
BJP plays the long game: Reclaiming the 'Idea of India' for the next century  Times of India

The age of Hinduness: Modi has disavowed hard Hindutva for the humanism of 'Hinduness' - Times of India
The age of Hinduness: Modi has disavowed hard Hindutva for the humanism of 'Hinduness'  Times of India

As Article 370 goes down, so does the opposition? - Times of India
As Article 370 goes down, so does the opposition?  Times of India

Best blogging platforms of 2019 - TechRadar
Best blogging platforms of 2019  TechRadar

An enigma called Rahul Gandhi - Times of India
An enigma called Rahul Gandhi  Times of India

Platform for nuclear threats: Is anti-India prejudice hardwired into The New York Times' DNA? - Times of India
Platform for nuclear threats: Is anti-India prejudice hardwired into The New York Times' DNA?  Times of India

Ryan Ward's Blog - Guessing the Future with Patents - Gamasutra
Ryan Ward's Blog - Guessing the Future with Patents  Gamasutra

What Happens When Game Artists Design a Mural - Gamasutra
What Happens When Game Artists Design a Mural  Gamasutra

How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats - Times of India
How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats  Times of India

2 women show us the power of personal choice - Times of India
2 women show us the power of personal choice  Times of India

Meet some of Charleston's most popular bloggers and social media influencers - Charleston Post Courier
Meet some of Charleston's most popular bloggers and social media influencers  Charleston Post Courier

More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week - PRNewswire
More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week  PRNewswire

Words as weapons of violence- none can beat the seculars - Times of India
Words as weapons of violence- none can beat the seculars  Times of India

Like NRC, the Citizenship Amendment Bill is flawed in conception. Proceed with caution - Times of India
Like NRC, the Citizenship Amendment Bill is flawed in conception. Proceed with caution  Times of India

Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law - Times of India
Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law  Times of India

Vasburg E''s Blog - Don't Browse ArtStation Too Much - Gamasutra
Vasburg E''s Blog - Don't Browse ArtStation Too Much  Gamasutra

FAQ on a bill (S1629) proposing The Protecting Children from Abusive Games Act - Gamasutra
FAQ on a bill (S1629) proposing The Protecting Children from Abusive Games Act  Gamasutra

A climate of fear: It helps autocracy – but those who disagree should persist past our cowardice - Times of India
A climate of fear: It helps autocracy – but those who disagree should persist past our cowardice  Times of India

Why Google killed off Google Reader: It was self-defense - GigaOM
Why Google killed off Google Reader: It was self-defense  GigaOM

Breath of the Wild Open World Analysis: Gravity to go Forward - Gamasutra
Breath of the Wild Open World Analysis: Gravity to go Forward  Gamasutra

Changes to Google Play's average ratings: what to expect and how to prepare - Gamasutra
Changes to Google Play's average ratings: what to expect and how to prepare  Gamasutra

Imran Khan's toxic tweet-tan-trums - Times of India
Imran Khan's toxic tweet-tan-trums  Times of India

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