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3 Reasons To Publish An E-Newsletter AND A Blog


With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber's inbox (without getting siphoned into a junk folder), it still has to vie for attention amongst dozens - or even hundreds - of new messages.

1. A blog is not "email"

A Weblog or blog, on the other hand, is a page on your site that can be updated several times a week with fresh content. If a reader has "subscribed" to your blog, he or she gets an alert (consisting of the headline and brief summary) every time you post new information.

I.e., much the same way you can include a teaser paragraph in your e-newsletter with a link back to the full article on your site.

If you're thinking that subscribers have to proactively "visit" your blog (a "pull" tactic) vs. having an ezine or e-newsletter delivered to them (a "push" approach) there's good news.

You can subscribe to a blog using downloadable software called a newsreader. NewsGator www.newsgator.com is a popular one as it integrates seamlessly with Outlook. There are lots of newsreaders to choose from, many of them free. Once installed on your desktop, the newsreader (also called a news aggregator) grabs the latest updates to your blog via an RSS feed.

No need to worry what RSS is (it stands for Really Simple Syndication). Just have faith that RSS is a new way to publish and distribute content on the Web without using email. And that's the point. No email. So, no worries about spam filters or delivery problems.

2. A blog is an instant publishing tool

A blog is an easy-to-use content management tool. When you "blog," you are instantly adding new content to your site via a Web interface. No technical or programming skills are necessary. Anyone can update the copy and content on your site. In fact, think of a blog as just another page on your Web site.

Key point: a blog doesn't have to be "cool." A steady stream of short tips with links to other sites or articles can be extremely useful. (See my article 5 tips for a useful resource blog.) In fact, this is the same kind of useful information you may be cramming into each issue of your newsletter. With a blog, you can parcel it out in digestible bits - with more impact.

3. A blog makes your site search engine friendly

Search engines love blogs and will index individual entries (no matter how short) if you've got your blogging software configured to create a separate page for each new post. In other words, think of each blog post or entry as a Web page with its own title.

By incorporating a blog into your site you are creating multiple new mini pages. Search engines crawl sites which are updated regularly with fresh content. So "blogging" raises your site's rankings in search results.

OK, but are blogs a fad or a trend?

I love this question. Here's my answer:

Newsletters or ezines are still the e-vehicle of choice for most marketers. Two things are slowing the adoption of blogs as a channel for business communication:

1. The term blogging is associated with online journals; personal, unedited writing; and, er, needless bloviating.

2. Most folks don't know what a news reader is and why you need one to subscribe to a blog or any other RSS feed. (Again, don't fret over RSS. Visit www.newsgator.com for a good explanation and to see how easy it is to download a newsreader.)

Use a blog to extend the reach of your e-newsletter

My advice for now is to continue publishing an e-newsletter. If you're sending it in HTML, trim your design down to the bare minimum and make the file size as small as possible. This will give you a better chance of getting past the spam filters and other blocking tools being used by major ISPs like AOL.

Of course, don't forget to link back to your blog through each issue of your e-newsletter. You'll probably need to explain to your newsletter readers what your blog is, where to find it and how to subscribe to it.

If you think your email subscribers are not ready to embrace "newsreaders," then don't mention this downloadable software - or RSS for that matter. Simply include a prominent link to your blog in the layout of your newsletter and remind readers to "visit" often for updates between issues.

Bottom line, consider adding a blog to your site for two reasons: as an instant publishing tool and as an adjunct to your email marketing efforts. You may find you can use a blog to trim down the extraneous information that's clogging the regular issues of your newsletter and making it less effective.


Useful Resources

Good explanation of RSS

Using RSS Feeds to Promote Your Website by Ralph Wilson

Quick explanation of RSS (from my article "5 key questions about business blogs")

 

Popular Blogging Tools

Blogger (free tool; now owned by Google)

Movable Type (software you install; it powers many professional-looking blogs)

TypePad (hosted version of Movable Type; easier to set up)

 

Debbie Weil is the publisher of award-winning WordBiz Report, read by close to 15,000 subscribers in over 80 countries. She is also an Internet marketing & communications consultant. She sells special reports & award-winning starter kits, and produces audio conferences on topics related to marketing with e-newsletters or ezines... as well as blogs. Download your free copy of her mini guide to online copywriting (value $10) instantly when you subscribe to WordBiz Report.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. December / 14 / 2019

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Expired viagra - Side effects of expired viagra - Best place to buy viagra online reddit - Laughlin Entertainer
Expired viagra - Side effects of expired viagra - Best place to buy viagra online reddit  Laughlin Entertainer

The crowdfunded cult of Amanda Palmer - Engadget
The crowdfunded cult of Amanda Palmer  Engadget

Proventil inhaler coupon - Fda proventil hfa - Proventil hfa and pregnancy - Laughlin Entertainer
Proventil inhaler coupon - Fda proventil hfa - Proventil hfa and pregnancy  Laughlin Entertainer

Best all natural viagra - Free trial over the counter viagra - Best alternative for viagra in india - Laughlin Entertainer
Best all natural viagra - Free trial over the counter viagra - Best alternative for viagra in india  Laughlin Entertainer

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Farewell to the blog - Politico
Farewell to the blog  Politico

Propecia dosing - Propecia libido return - Does propecia cause thyroid problems - Laughlin Entertainer
Propecia dosing - Propecia libido return - Does propecia cause thyroid problems  Laughlin Entertainer

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Track RSS Feeds (Yes RSS) with Feedly - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly  The Chronicle of Higher Education

A checklist: 5 steps toward better blogging | 2019-08-31 - grbj.com
A checklist: 5 steps toward better blogging | 2019-08-31  grbj.com

The RSS sutras for the twenty-first century - Economic Times
The RSS sutras for the twenty-first century  Economic Times

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

The how and the why of law blogs - ABA Journal
The how and the why of law blogs  ABA Journal

'Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya' - Economic Times
'Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya'  Economic Times

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Economic Times
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Economic Times

Attorney-Discipline Blogger Is Target of Defamation Suit - Law.com
Attorney-Discipline Blogger Is Target of Defamation Suit  Law.com

Changes to Google Play's average ratings: what to expect and how to prepare - Gamasutra
Changes to Google Play's average ratings: what to expect and how to prepare  Gamasutra

Growing Your Blog Using Email Marketing - Business 2 Community
Growing Your Blog Using Email Marketing  Business 2 Community

Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza - Gamasutra
Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza  Gamasutra

Blogging In 2019: How To Start A Successful Musician Blog - hypebot.com
Blogging In 2019: How To Start A Successful Musician Blog  hypebot.com

How to Get the Most Out of Discord - Gamasutra
How to Get the Most Out of Discord  Gamasutra

Making People Understand And Care About Your Game - Gamasutra
Making People Understand And Care About Your Game  Gamasutra

Blogging is hard, learns Gawker's new bosses - Boing Boing
Blogging is hard, learns Gawker's new bosses  Boing Boing

Why you should start a podcast soon - Quartz
Why you should start a podcast soon  Quartz

9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

“The Linux of social media”—How LiveJournal pioneered (then lost) blogging - Ars Technica
“The Linux of social media”—How LiveJournal pioneered (then lost) blogging  Ars Technica

9 Ways to Evaluate Guest Posting & Blog Outreach Services - Search Engine Journal
9 Ways to Evaluate Guest Posting & Blog Outreach Services  Search Engine Journal

Reform suggestions for Rashtriya Swayamsevak Sangh - Economic Times
Reform suggestions for Rashtriya Swayamsevak Sangh  Economic Times

17 Non-Negotiable Skills for Blog Writers in Any Business - Search Engine Journal
17 Non-Negotiable Skills for Blog Writers in Any Business  Search Engine Journal

Ruben Torres Bonet's Blog - Unity UI: The Guru's UI Development Diagram - Gamasutra
Ruben Torres Bonet's Blog - Unity UI: The Guru's UI Development Diagram  Gamasutra

Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter - Outlook India
Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter  Outlook India

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Josh Bycer's Blog - Pursuing Playability Part 1 -- Quality of Life - Gamasutra
Josh Bycer's Blog - Pursuing Playability Part 1 -- Quality of Life  Gamasutra

Meet the New Blogger: Meghna Datta - Duke Today
Meet the New Blogger: Meghna Datta  Duke Today

My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

Damien Yoccoz's Blog - How To Write A Kickass Game Description - Gamasutra
Damien Yoccoz's Blog - How To Write A Kickass Game Description  Gamasutra

The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 - Forbes
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

Nathan Savant's Blog - Region-Based Narrative - Gamasutra
Nathan Savant's Blog - Region-Based Narrative  Gamasutra

Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program - Gamasutra
Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program  Gamasutra

Scientific American Blogs Reminded People They Still Exist - By Scaremongering Vegetables And Promoting Supplements - Science 2.0
Scientific American Blogs Reminded People They Still Exist - By Scaremongering Vegetables And Promoting Supplements  Science 2.0

Josh Bycer's Blog - The Problem of the Indie Game Pedestal - Gamasutra
Josh Bycer's Blog - The Problem of the Indie Game Pedestal  Gamasutra

'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership' - Economic Times
'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership'  Economic Times

How to Use Guest Blogging for Natural Link Building - Search Engine Journal
How to Use Guest Blogging for Natural Link Building  Search Engine Journal

Josh Bycer's Blog - The Reality of Game Development - Gamasutra
Josh Bycer's Blog - The Reality of Game Development  Gamasutra

The simple most difficult challenge of bringing Frostpunk to consoles - Gamasutra
The simple most difficult challenge of bringing Frostpunk to consoles  Gamasutra

'Mommy bloggers' study reveals factors that drive success in social influencer marketing - EurekAlert
'Mommy bloggers' study reveals factors that drive success in social influencer marketing  EurekAlert

Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves - Gamasutra
Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves  Gamasutra

Avoid These 5 Blog Strategy & Creation Mistakes - Search Engine Journal
Avoid These 5 Blog Strategy & Creation Mistakes  Search Engine Journal

Josh Ge's Blog - Rebranding Difficulty Modes - Gamasutra
Josh Ge's Blog - Rebranding Difficulty Modes  Gamasutra

Beto O’Rourke is blogging about the fog and blackberry cobbler. But is he running for president? - Washington Post
Beto O’Rourke is blogging about the fog and blackberry cobbler. But is he running for president?  Washington Post

Victoria Tran's Blog - Fashion in Games: Why It Matters - Gamasutra
Victoria Tran's Blog - Fashion in Games: Why It Matters  Gamasutra

Victoria Tran's Blog - Designing Communities for Kindness - Gamasutra
Victoria Tran's Blog - Designing Communities for Kindness  Gamasutra

Bhaskar Rao- Salt of the earth - Economic Times
Bhaskar Rao- Salt of the earth  Economic Times

Herman Tulleken's Blog - Four Decades of Advergames - Gamasutra
Herman Tulleken's Blog - Four Decades of Advergames  Gamasutra

Ruben Torres Bonet's Blog - Unity Addressables: The Final Quiz Analysis - Gamasutra
Ruben Torres Bonet's Blog - Unity Addressables: The Final Quiz Analysis  Gamasutra

Pascal Luban's Blog - Mario Kart Tour: Gameplay: 1 - Onboarding: 0 - Gamasutra
Pascal Luban's Blog - Mario Kart Tour: Gameplay: 1 - Onboarding: 0  Gamasutra

Why All Of Our Games Look Like Crap - Gamasutra
Why All Of Our Games Look Like Crap  Gamasutra

SEO Critique of 3 Ecommerce Blogs - Practical Ecommerce
SEO Critique of 3 Ecommerce Blogs  Practical Ecommerce

Get More Traffic Now: 5 Secrets of the Most Popular Blogs - Search Engine Journal
Get More Traffic Now: 5 Secrets of the Most Popular Blogs  Search Engine Journal

Max Pears's Blog - Engaging Level Design for Combat - Pt 2 - Gamasutra
Max Pears's Blog - Engaging Level Design for Combat - Pt 2  Gamasutra

A 3D View of How We Got Here - Gamasutra
A 3D View of How We Got Here  Gamasutra

James Margaris's Blog - Why Artifact Failed - Gamasutra
James Margaris's Blog - Why Artifact Failed  Gamasutra

Furore over languages: National Education Policy is an excellent document which needs encouragement, not politics - Economic Times
Furore over languages: National Education Policy is an excellent document which needs encouragement, not politics  Economic Times

Iuliana U's Blog - Crowdfunding Without A Graphic Designer - Gamasutra
Iuliana U's Blog - Crowdfunding Without A Graphic Designer  Gamasutra

'Congress must not make the mistake of allowing the BJP to monopolise the nationalist narrative' - Economic Times
'Congress must not make the mistake of allowing the BJP to monopolise the nationalist narrative'  Economic Times

Blog or Podcast: What Best Helps the Entrepreneur? - Business 2 Community
Blog or Podcast: What Best Helps the Entrepreneur?  Business 2 Community

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Josh Bycer's Blog - How Onboarding Should be Applied to Tutorials - Gamasutra
Josh Bycer's Blog - How Onboarding Should be Applied to Tutorials  Gamasutra

On surviving Yahoo Pipes, Feedburner futures, and the subscription web - Diginomica
On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #2 - Gamasutra
Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #2  Gamasutra

Uncommon Blogging Tactics Are Highly Effective, New Study Shows - Search Engine Journal
Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

Why Gurumurthy and RSS need a worldview - Economic Times
Why Gurumurthy and RSS need a worldview  Economic Times

My Roblox Years: Dungeon Life and New Product Science - Gamasutra
My Roblox Years: Dungeon Life and New Product Science  Gamasutra

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

California's AB5 Labor Bill Will Greatly Affect Game Companies - Gamasutra
California's AB5 Labor Bill Will Greatly Affect Game Companies  Gamasutra

Jamin Smith's Blog - The Big Game Branding 101 - Gamasutra
Jamin Smith's Blog - The Big Game Branding 101  Gamasutra

6 Reasons Your Ecommerce Site Needs a Blog Booster Shot - Search Engine Journal
6 Reasons Your Ecommerce Site Needs a Blog Booster Shot  Search Engine Journal

Creature in the Well Development with Bohdon Sayre - Gamasutra
Creature in the Well Development with Bohdon Sayre  Gamasutra

Ricardo Cuello's Blog - Music for Video Games: The Plan - Gamasutra
Ricardo Cuello's Blog - Music for Video Games: The Plan  Gamasutra

Rohit Sharma: The art of scoring runs with laziness and effortlessness - Economic Times
Rohit Sharma: The art of scoring runs with laziness and effortlessness  Economic Times

3 Strategies to Grow Gamers' Loyalty and Retention Rate - Gamasutra
3 Strategies to Grow Gamers' Loyalty and Retention Rate  Gamasutra

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

James Smith's Blog - Who's more popular: Mario or Brad Pitt? - Gamasutra
James Smith's Blog - Who's more popular: Mario or Brad Pitt?  Gamasutra

Want to Boost Your Game's ROI? Tap Into Your Community - Gamasutra
Want to Boost Your Game's ROI? Tap Into Your Community  Gamasutra

Huffpost UK closes blog platform, launching opinion and personal sections - Press Gazette
Huffpost UK closes blog platform, launching opinion and personal sections  Press Gazette

Damien Yoccoz's Blog - How Much Does Game Localization Cost? - Gamasutra
Damien Yoccoz's Blog - How Much Does Game Localization Cost?  Gamasutra

Best Squarespace templates 2019: Top picks for video, blogs, and more - Mashable
Best Squarespace templates 2019: Top picks for video, blogs, and more  Mashable

Brad Wardell's Blog - Living with Vulkan and DirectX 12 - Gamasutra
Brad Wardell's Blog - Living with Vulkan and DirectX 12  Gamasutra

Claire Sh's Blog - I don't hate social media... - Gamasutra
Claire Sh's Blog - I don't hate social media...  Gamasutra

4 Common Missed Opportunities in Reskinning Games for Brands and Agencies - Gamasutra
4 Common Missed Opportunities in Reskinning Games for Brands and Agencies  Gamasutra

A Response to Cliffski's 10 Tips to 10X Your Indie Game Development Process - Gamasutra
A Response to Cliffski's 10 Tips to 10X Your Indie Game Development Process  Gamasutra

Ahmed Khalifa's Blog - Level Design Patterns in 2D Games - Gamasutra
Ahmed Khalifa's Blog - Level Design Patterns in 2D Games  Gamasutra

Louis McTague's Blog - The Importance of Definitions in Game Design - Gamasutra
Louis McTague's Blog - The Importance of Definitions in Game Design  Gamasutra

Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

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