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3 Reasons To Publish An E-Newsletter AND A Blog


With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber's inbox (without getting siphoned into a junk folder), it still has to vie for attention amongst dozens - or even hundreds - of new messages.

1. A blog is not "email"

A Weblog or blog, on the other hand, is a page on your site that can be updated several times a week with fresh content. If a reader has "subscribed" to your blog, he or she gets an alert (consisting of the headline and brief summary) every time you post new information.

I.e., much the same way you can include a teaser paragraph in your e-newsletter with a link back to the full article on your site.

If you're thinking that subscribers have to proactively "visit" your blog (a "pull" tactic) vs. having an ezine or e-newsletter delivered to them (a "push" approach) there's good news.

You can subscribe to a blog using downloadable software called a newsreader. NewsGator www.newsgator.com is a popular one as it integrates seamlessly with Outlook. There are lots of newsreaders to choose from, many of them free. Once installed on your desktop, the newsreader (also called a news aggregator) grabs the latest updates to your blog via an RSS feed.

No need to worry what RSS is (it stands for Really Simple Syndication). Just have faith that RSS is a new way to publish and distribute content on the Web without using email. And that's the point. No email. So, no worries about spam filters or delivery problems.

2. A blog is an instant publishing tool

A blog is an easy-to-use content management tool. When you "blog," you are instantly adding new content to your site via a Web interface. No technical or programming skills are necessary. Anyone can update the copy and content on your site. In fact, think of a blog as just another page on your Web site.

Key point: a blog doesn't have to be "cool." A steady stream of short tips with links to other sites or articles can be extremely useful. (See my article 5 tips for a useful resource blog.) In fact, this is the same kind of useful information you may be cramming into each issue of your newsletter. With a blog, you can parcel it out in digestible bits - with more impact.

3. A blog makes your site search engine friendly

Search engines love blogs and will index individual entries (no matter how short) if you've got your blogging software configured to create a separate page for each new post. In other words, think of each blog post or entry as a Web page with its own title.

By incorporating a blog into your site you are creating multiple new mini pages. Search engines crawl sites which are updated regularly with fresh content. So "blogging" raises your site's rankings in search results.

OK, but are blogs a fad or a trend?

I love this question. Here's my answer:

Newsletters or ezines are still the e-vehicle of choice for most marketers. Two things are slowing the adoption of blogs as a channel for business communication:

1. The term blogging is associated with online journals; personal, unedited writing; and, er, needless bloviating.

2. Most folks don't know what a news reader is and why you need one to subscribe to a blog or any other RSS feed. (Again, don't fret over RSS. Visit www.newsgator.com for a good explanation and to see how easy it is to download a newsreader.)

Use a blog to extend the reach of your e-newsletter

My advice for now is to continue publishing an e-newsletter. If you're sending it in HTML, trim your design down to the bare minimum and make the file size as small as possible. This will give you a better chance of getting past the spam filters and other blocking tools being used by major ISPs like AOL.

Of course, don't forget to link back to your blog through each issue of your e-newsletter. You'll probably need to explain to your newsletter readers what your blog is, where to find it and how to subscribe to it.

If you think your email subscribers are not ready to embrace "newsreaders," then don't mention this downloadable software - or RSS for that matter. Simply include a prominent link to your blog in the layout of your newsletter and remind readers to "visit" often for updates between issues.

Bottom line, consider adding a blog to your site for two reasons: as an instant publishing tool and as an adjunct to your email marketing efforts. You may find you can use a blog to trim down the extraneous information that's clogging the regular issues of your newsletter and making it less effective.


Useful Resources

Good explanation of RSS

Using RSS Feeds to Promote Your Website by Ralph Wilson

Quick explanation of RSS (from my article "5 key questions about business blogs")

 

Popular Blogging Tools

Blogger (free tool; now owned by Google)

Movable Type (software you install; it powers many professional-looking blogs)

TypePad (hosted version of Movable Type; easier to set up)

 

Debbie Weil is the publisher of award-winning WordBiz Report, read by close to 15,000 subscribers in over 80 countries. She is also an Internet marketing & communications consultant. She sells special reports & award-winning starter kits, and produces audio conferences on topics related to marketing with e-newsletters or ezines... as well as blogs. Download your free copy of her mini guide to online copywriting (value $10) instantly when you subscribe to WordBiz Report.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. September / 29 / 2020

Blog vs YouTube Over Other Websites: How to Choose - Legal Reader
Blog vs YouTube Over Other Websites: How to Choose  Legal Reader

Content Marketing Autoblogging Platform Keyword Filtering Technology Launched - Newswire
Content Marketing Autoblogging Platform Keyword Filtering Technology Launched  Newswire

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched - Newswire
Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched  Newswire

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Blogging from the beach: The freshman 15 - HME News
Blogging from the beach: The freshman 15  HME News

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The Road to Ruinarch : Wishlist Gathering and Expectations - Gamasutra
The Road to Ruinarch : Wishlist Gathering and Expectations  Gamasutra

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Webster blogger refuses to let COVID-19 muffle her voice - Democrat & Chronicle
Webster blogger refuses to let COVID-19 muffle her voice  Democrat & Chronicle

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Why is weird stuff popular on social media? - The Times of India Blog
Why is weird stuff popular on social media?  The Times of India Blog

Farewell to the blog - Politico
Farewell to the blog  Politico

The blogger who hit back against a hammer-wielding Russian ‘assassin’ - BBC News
The blogger who hit back against a hammer-wielding Russian ‘assassin’  BBC News

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

Blogs - LexBlog
Blogs  LexBlog

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients  ABA Journal

Building temples unlikely to pay poll dividends - The Times of India Blog
Building temples unlikely to pay poll dividends  The Times of India Blog

Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games - Gamasutra
Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

Michigan design bloggers dole out ideas, inspiration - The Detroit News
Michigan design bloggers dole out ideas, inspiration  The Detroit News

NEP 2020 – A quick glance on key changes at school and college level - The Times of India Blog
NEP 2020 – A quick glance on key changes at school and college level  The Times of India Blog

‘Saare jahan se achha’ is a better economic mantra - The Times of India Blog
‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

Ghost blogging platform servers hacked and infected with crypto-miner - ZDNet
Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

Neurocracy: Using Wikipedia as an Interactive Narrative Device - Gamasutra
Neurocracy: Using Wikipedia as an Interactive Narrative Device  Gamasutra

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Why Modi must not repeat Nehru’s mistakes on China - The Times of India Blog
Why Modi must not repeat Nehru’s mistakes on China  The Times of India Blog

Jack Pritz's Blog - Dead by Daylight's Engagement Cycle - Gamasutra
Jack Pritz's Blog - Dead by Daylight's Engagement Cycle  Gamasutra

Tales From Discoverabilityland: A Story Of Three Graphs - Gamasutra
Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

The two ‘big boys’ in Modi’s cabinet - The Times of India Blog
The two ‘big boys’ in Modi’s cabinet  The Times of India Blog

How Blogger Ken Prendergast Became a Must-Read Scoop Machine on the Cleveland Development Beat - Cleveland Scene
How Blogger Ken Prendergast Became a Must-Read Scoop Machine on the Cleveland Development Beat  Cleveland Scene

Game Devs, The World Needs You Right Now - Gamasutra
Game Devs, The World Needs You Right Now  Gamasutra

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Victoria Tran's Blog - Finding, Choosing, and Managing Moderators - Gamasutra
Victoria Tran's Blog - Finding, Choosing, and Managing Moderators  Gamasutra

Congress and post-truth politics - Times of India
Congress and post-truth politics  Times of India

Is Prashant Bhushan wrong? - The Times of India Blog
Is Prashant Bhushan wrong?  The Times of India Blog

Marin judge tosses criminal case over divorce blog - Marin Independent Journal
Marin judge tosses criminal case over divorce blog  Marin Independent Journal

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

Students Unite Through Blogging and Instagram – The Colgate Maroon-News - The Colgate Maroon-News
Students Unite Through Blogging and Instagram – The Colgate Maroon-News  The Colgate Maroon-News

Ian Hamilton's Blog - Highlights of Global Accessibility Awareness Day 2020 - Gamasutra
Ian Hamilton's Blog - Highlights of Global Accessibility Awareness Day 2020  Gamasutra

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

Book Review: Networked Selves: Trajectories of Blogging in the United States and France by Ignacio Siles - USAPP American Politics and Policy (blog)
Book Review: Networked Selves: Trajectories of Blogging in the United States and France by Ignacio Siles  USAPP American Politics and Policy (blog)

Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps - Gamasutra
Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Times of India
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

Matt Smith's Blog - The Rapid Prototyping Game - Gamasutra
Matt Smith's Blog - The Rapid Prototyping Game  Gamasutra

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

Stop the Left turn. Cong needs to woo the middle class back - The Times of India Blog
Stop the Left turn. Cong needs to woo the middle class back  The Times of India Blog

Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

Simon Carless's Blog - Steam's wishlist conversions - how hot are yours? - Gamasutra
Simon Carless's Blog - Steam's wishlist conversions - how hot are yours?  Gamasutra

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

#Blog4Good - LexBlog
#Blog4Good  LexBlog

Karl Kontus's Blog - Marketing advice for small indie developers - Gamasutra
Karl Kontus's Blog - Marketing advice for small indie developers  Gamasutra

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

Josh Bycer's Blog - How Modern Roguelikes are Becoming More Accessible - Gamasutra
Josh Bycer's Blog - How Modern Roguelikes are Becoming More Accessible  Gamasutra

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

Siddhartha Talya Blog - The Times of India Blog
Siddhartha Talya Blog  The Times of India Blog

Riddle for the Middle - Times of India
Riddle for the Middle  Times of India

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

China is deeply mistaken but we too require a relook - Times of India
China is deeply mistaken but we too require a relook  Times of India

This R-Day, let’s focus on India’s cultural greatness rather than military muscle - Times of India
This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Times of India

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Podcasting is the new blogging with Carey Green - Elite Agent
Podcasting is the new blogging with Carey Green  Elite Agent

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

Ex-eBay workers accused of sending live spiders, cockroaches to blogging couple writing about lawsuit - ABA Journal
Ex-eBay workers accused of sending live spiders, cockroaches to blogging couple writing about lawsuit  ABA Journal

#DalitLivesMatter: Why we don’t care about this hashtag - The Times of India Blog
#DalitLivesMatter: Why we don’t care about this hashtag  The Times of India Blog

Sebastian Long's Blog - Should Players Buy Their Own UI? - Gamasutra
Sebastian Long's Blog - Should Players Buy Their Own UI?  Gamasutra

Impact of Coronavirus Epidemic to China's Game Industry - Gamasutra
Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

How did Fall Guys get it so right? - Gamasutra
How did Fall Guys get it so right?  Gamasutra

The Last Root of Unity - Scientific American
The Last Root of Unity  Scientific American

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Level Design Breakdown: Ghost of Tsushima Gameplay Trailer - Gamasutra
Level Design Breakdown: Ghost of Tsushima Gameplay Trailer  Gamasutra

Are Food 'Influencers' Wearing Out Their Usefulness In India? - HuffPost India
Are Food 'Influencers' Wearing Out Their Usefulness In India?  HuffPost India

Blogging Assistant PD Gets 60-Day Suspension for Posts on Little-Disguised Clients - ABA Journal
Blogging Assistant PD Gets 60-Day Suspension for Posts on Little-Disguised Clients  ABA Journal

Bend it like Baba: Look who’s really flexible, Sima aunty - The Times of India Blog
Bend it like Baba: Look who’s really flexible, Sima aunty  The Times of India Blog

Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism - Gamasutra
Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism  Gamasutra

Ryan Sumo's Blog - Project Management in the Time of Covid-19 - Gamasutra
Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

Vinod Ravishankar's Blog - Game development and programming - Gamasutra
Vinod Ravishankar's Blog - Game development and programming  Gamasutra

Don’t defer to China: Galwan valley should finally compel us to make major course correction - The Times of India Blog
Don’t defer to China: Galwan valley should finally compel us to make major course correction  The Times of India Blog

Beyond India, Aamir has let down thousands slaughtered by Turkey’s Islamo-fascist regime - The Times of India Blog
Beyond India, Aamir has let down thousands slaughtered by Turkey’s Islamo-fascist regime  The Times of India Blog

Close encounters of the carona kind - Times of India
Close encounters of the carona kind  Times of India

Houston personalities: Meet the Houston mom behind a popular parenting blog - KPRC Click2Houston
Houston personalities: Meet the Houston mom behind a popular parenting blog  KPRC Click2Houston

‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a - Times of India
‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a  Times of India

Why has Sushant’s tragedy become a frenzied social media circus? - Times of India
Why has Sushant’s tragedy become a frenzied social media circus?  Times of India

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