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Feed The Need: 5 Ways To Use RSS To Boost Your Business Or Organizational Success


RSS (it stands for Really Simple Syndication, among other things) is a relatively new technology that allows anyone who creates frequently changing web content - news, blogs, current events, etc. - to deliver their messages to interested readers with no fuss, no muss and best of all - no spam!

Currently, RSS is being used by content-rich sites (mainly blogs and news centers) to keep readers up-to-date on newly published posts or breaking stories. But RSS can do so much more. Many businesses and organizations are failing to truly exploit the amazing properties of this technology - and in doing so are leaving on the table innumerable opportunities to create even greater value, sales and traffic for their company, product or service and the market share it represents. Below are just a few of the creative ways that businesses and other groups can tap into the power of RSS and create new streams of revenue and interest for their organizations.


1. Create An "Announcements And Special Offers" Feed

If your business offers classes, seminars, products, services, specials, sales - essentially anything that changes, updates or rotates throughout a cycle - then creating a dedicated RSS feed could save you (and your clients) time and money. By creating an "Announcements and Special Offers" feed and offering access to your clients as an alternative to emails and print mailers, you can keep your client base up to speed, plus send out limited-time and exclusive "feed only" special offers and discounts, thereby offering an incentive to "get on board." This not only saves you time by reducing the advertising cycle to the time it takes to update your web page/feed, it saves your clients money by enabling them to quickly scan through the offering headings and pick out just the one's they're interested in - while your savings on the cost and time of paper and digital mailings (with their appallingly low conversion rates and sporadic delivery) progressively increase as the feed readership segment of your client base grows.


2. Create A "Client of the Week" Feed

If you're in a business where this sort of recognition is appropriate, then this could be a big hit! Creating a feed that regularly highlights a different client, their business and any special offers that they might like to make available - exclusively to other feed members, of course - can be a great value-add for your clients, one that costs you little more than the few minutes it takes to create the "spot" and publish it on your site/feed. Include a photo and a business link and your clients will be singing your praises far and wide!


3. Create A Training Or Team Feed

If you are part of a network marketing venture or are in charge of a large sales force or other team and need a way to consistently and continually get training aids, updates, incentives, sales copy, goals, meeting agendas and other items to your downline or members, consider setting up a feed just to serve this function. Since the actual content is hosted at one central site (subscribers only receive a "teaser" that they have to click through to get the full message), you can upload any digital file of any size that you need at the site itself and be assured that everyone who gets the message will be able to retrieve the files - not always a sure thing when dealing with email attachments and text messaging.


4. Create an inter-office feed

Memos, presentation materials, files, announcements, new policies, schedules - all this can be gathered up in one central feed (or broken down into departmental feeds) that are then easily maintained in one central archive and easily accessible by anyone who needs them. Nobody is left behind or out of the loop because they didn't check their email (or because the message got filtered or bounced) and everyone gets just the information they need without dealing with a lot of cross-over communication from people replying and clarifying.


5. Schools, non-profits and other organizations - RSS works for you too!

Schools - Consider the possibilities of a student feed, updated with activities, exam dates, school closings, special "student only" offers from local businesses and so on. Or how about a special assignment feed in which class materials are uploaded by each instructor for students who are ill, away from home or otherwise unable to be in class?

Churches - A congregational feed can supply daily meditations, worship service schedules, prayer requests, special events and other such messages right to your congregant's desktop - a sort of ongoing, rolling newsletter that never has to wait for a full page or go out off-schedule due to mised deadlines (items go out as they come in - it's that simple). This could also be accessed by members who are doing missionary work overseas, to help them feel more connected with home and to allow them to contribute by sending in updates of their work to be added to the general feed.

Non-profits - Volunteer feeds could provide a running update of available positions and work needed, as well as featuring profiles of special volunteers and organizational wish lists; fundraising feeds might keep donors abreast of giving events and how their donations are being used; and inter-organizational feeds can keep board members and other involved parties up to date on meeting times, agendas and projects. All great ways of utilizing the powers of RSS for the common good!


Consider these options the next time you need to get information out to a scattered and diverse readership, or need to publish material that never seems to come in when you need it to. RSS is a new technology, surely. But that just means that it's true power to serve your needs is only now being discovered. One of the best ways to keep ahead of the crowd is to forge a path through new territories. Where will RSS lead you?

(c) Soni Pitts

ABOUT THE AUTHOR

Soni Pitts is the Chief Visionary Butt-Kicker of SoniPitts.Com. She specializes in helping others reclaim "soul proprietorship" in their lives and to begin living the life their Creator always intended for them.

She is the author of the free e-book "50 Ways To Reach Your Goals" and over 100 self-help and inspirational articles, as well as other products and resources designed to facilitate this process of personal growth and spiritual development.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. April / 22 / 2019

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Roman Tersky's Blog - Rendering process in Shadow Fight 3  Gamasutra

In the following essay, the leading technical artist of Nekki's Russian development partner Banzai Games, Roman Tersky, describes the rendering process and ...


How to Move Your NSFW Content Off Tumblr - Motherboard
How to Move Your NSFW Content Off Tumblr  Motherboard

How to export, move, or otherwise relocate all your sexy *content* from Tumblr.


Why do publishers leave Steam? A make-your-own-platform trend? - Gamasutra
Why do publishers leave Steam? A make-your-own-platform trend?  Gamasutra

Whenever I bring up big questions about the future of the games industry I can't help but feel like the village idiot. But I guess Thursday evening is as good a time ...


Daniel Estrella's Blog - Grabbing objects in VR with Unity3D - Gamasutra
Daniel Estrella's Blog - Grabbing objects in VR with Unity3D  Gamasutra

There are several ways to solve object grabbing in VR with Unity3D but all have some kind of issue. This blog post summarize different approaches and.


Arto Koistinen's Blog - Four Axes of RPG Design - Gamasutra
Arto Koistinen's Blog - Four Axes of RPG Design  Gamasutra

What makes a good RPG? It's a simple question, but not one with a straightforward answer. Having designed several roleplaying games, I tackle the issu.


Dear Charmy, why I'm still ambivalent about Sabarimala - Times of India
Dear Charmy, why I'm still ambivalent about Sabarimala  Times of India

I can't speak for Shashi Tharoor or Manu Joseph, but much of your article rebutting mine made sense to me. I respect your clarity, but still don't share it. There's a ...


We may be on the cusp of an enlightened Hindu consensus - Times of India
We may be on the cusp of an enlightened Hindu consensus  Times of India

Political debates centred on ideas, if not ideology, are relatively uncommon in India. There are important interventions on tactics – particularly in relation to ...


Larry&Brandon GDU's Blog - My Time at Telltale Games - Gamasutra
Larry&Brandon GDU's Blog - My Time at Telltale Games  Gamasutra

I worked QA at Telltale games during Tales from the Borderlands, Game of Thrones, and Minecraft. I was a regular QA tester, and it was my first job in.


ISABELLE HIERHOLTZ's Blog - AR/VR investment stabilized in Q4 2018 - Gamasutra
ISABELLE HIERHOLTZ's Blog - AR/VR investment stabilized in Q4 2018  Gamasutra

Digi-Capital tracked AR/VR/computer vision startups raising over $6 billion in 2018. A deal volume decline in the first 3 quarters stabilized in Q4 an.


Understanding the outrage over the Surf Excel Holi commercial - Times of India
Understanding the outrage over the Surf Excel Holi commercial  Times of India

A recent TV commercial by Hindustan Unilever for its Surf Excel brand triggered an explosion of outrage in the Right-wing universe. The ad shows a group of ...


David Edery's Blog - Welcome to the world, Alphabear 2 - Gamasutra
David Edery's Blog - Welcome to the world, Alphabear 2  Gamasutra

A couple of years ago, we applied for an SBIR grant to the US Department of Education. Our explicit goal was to create a sequel to Alphabear that woul.


Ryan Darcey's Blog - Designing a Production Process: An Addendum - Gamasutra
Ryan Darcey's Blog - Designing a Production Process: An Addendum  Gamasutra

An addendum to my Designing a Production Process series that describes how to further utilize your issue tracking database to support it.


Sonar Beat: Basics of a unique rhythm game - Gamasutra
Sonar Beat: Basics of a unique rhythm game  Gamasutra

There's something about musical games that has been applied on them for already more than a decade: their workflow pattern is based on linearity. This means ...


Content Syndication Basics: Who, What, Where, When, Why & How - Search Engine Journal
Content Syndication Basics: Who, What, Where, When, Why & How  Search Engine Journal

Is *content* syndication right for you? Let's look at the basics of *content* syndication, what it is and isn't good for, and some tips for getting started.


Daniel Berube's Blog - The flow applied to game design - Gamasutra
Daniel Berube's Blog - The flow applied to game design  Gamasutra

In this post, I will explain what is the flow theory and how can we applied it while designing a video game.


Tom Pugh's Blog - Level Design Tips and Tricks - Gamasutra
Tom Pugh's Blog - Level Design Tips and Tricks  Gamasutra

In this blog post I'm going to elaborate on a selection of tips and tricks that I've tweeted over the last few months from my account @TomPugh1112. These tips ...


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