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Feed The Need: 5 Ways To Use RSS To Boost Your Business Or Organizational Success


RSS (it stands for Really Simple Syndication, among other things) is a relatively new technology that allows anyone who creates frequently changing web content - news, blogs, current events, etc. - to deliver their messages to interested readers with no fuss, no muss and best of all - no spam!

Currently, RSS is being used by content-rich sites (mainly blogs and news centers) to keep readers up-to-date on newly published posts or breaking stories. But RSS can do so much more. Many businesses and organizations are failing to truly exploit the amazing properties of this technology - and in doing so are leaving on the table innumerable opportunities to create even greater value, sales and traffic for their company, product or service and the market share it represents. Below are just a few of the creative ways that businesses and other groups can tap into the power of RSS and create new streams of revenue and interest for their organizations.


1. Create An "Announcements And Special Offers" Feed

If your business offers classes, seminars, products, services, specials, sales - essentially anything that changes, updates or rotates throughout a cycle - then creating a dedicated RSS feed could save you (and your clients) time and money. By creating an "Announcements and Special Offers" feed and offering access to your clients as an alternative to emails and print mailers, you can keep your client base up to speed, plus send out limited-time and exclusive "feed only" special offers and discounts, thereby offering an incentive to "get on board." This not only saves you time by reducing the advertising cycle to the time it takes to update your web page/feed, it saves your clients money by enabling them to quickly scan through the offering headings and pick out just the one's they're interested in - while your savings on the cost and time of paper and digital mailings (with their appallingly low conversion rates and sporadic delivery) progressively increase as the feed readership segment of your client base grows.


2. Create A "Client of the Week" Feed

If you're in a business where this sort of recognition is appropriate, then this could be a big hit! Creating a feed that regularly highlights a different client, their business and any special offers that they might like to make available - exclusively to other feed members, of course - can be a great value-add for your clients, one that costs you little more than the few minutes it takes to create the "spot" and publish it on your site/feed. Include a photo and a business link and your clients will be singing your praises far and wide!


3. Create A Training Or Team Feed

If you are part of a network marketing venture or are in charge of a large sales force or other team and need a way to consistently and continually get training aids, updates, incentives, sales copy, goals, meeting agendas and other items to your downline or members, consider setting up a feed just to serve this function. Since the actual content is hosted at one central site (subscribers only receive a "teaser" that they have to click through to get the full message), you can upload any digital file of any size that you need at the site itself and be assured that everyone who gets the message will be able to retrieve the files - not always a sure thing when dealing with email attachments and text messaging.


4. Create an inter-office feed

Memos, presentation materials, files, announcements, new policies, schedules - all this can be gathered up in one central feed (or broken down into departmental feeds) that are then easily maintained in one central archive and easily accessible by anyone who needs them. Nobody is left behind or out of the loop because they didn't check their email (or because the message got filtered or bounced) and everyone gets just the information they need without dealing with a lot of cross-over communication from people replying and clarifying.


5. Schools, non-profits and other organizations - RSS works for you too!

Schools - Consider the possibilities of a student feed, updated with activities, exam dates, school closings, special "student only" offers from local businesses and so on. Or how about a special assignment feed in which class materials are uploaded by each instructor for students who are ill, away from home or otherwise unable to be in class?

Churches - A congregational feed can supply daily meditations, worship service schedules, prayer requests, special events and other such messages right to your congregant's desktop - a sort of ongoing, rolling newsletter that never has to wait for a full page or go out off-schedule due to mised deadlines (items go out as they come in - it's that simple). This could also be accessed by members who are doing missionary work overseas, to help them feel more connected with home and to allow them to contribute by sending in updates of their work to be added to the general feed.

Non-profits - Volunteer feeds could provide a running update of available positions and work needed, as well as featuring profiles of special volunteers and organizational wish lists; fundraising feeds might keep donors abreast of giving events and how their donations are being used; and inter-organizational feeds can keep board members and other involved parties up to date on meeting times, agendas and projects. All great ways of utilizing the powers of RSS for the common good!


Consider these options the next time you need to get information out to a scattered and diverse readership, or need to publish material that never seems to come in when you need it to. RSS is a new technology, surely. But that just means that it's true power to serve your needs is only now being discovered. One of the best ways to keep ahead of the crowd is to forge a path through new territories. Where will RSS lead you?

(c) Soni Pitts

ABOUT THE AUTHOR

Soni Pitts is the Chief Visionary Butt-Kicker of SoniPitts.Com. She specializes in helping others reclaim "soul proprietorship" in their lives and to begin living the life their Creator always intended for them.

She is the author of the free e-book "50 Ways To Reach Your Goals" and over 100 self-help and inspirational articles, as well as other products and resources designed to facilitate this process of personal growth and spiritual development.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. December / 19 / 2018

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5 Simple Steps to Creating Exceptional How-To Content - Search Engine Journal
5 Simple Steps to Creating Exceptional How-To Content  Search Engine Journal

How-to pieces can help build visibility, trust, and respect for your brand. Here are five important tips for creating how-to *content*.


The best free blogging site of 2019 - TechRadar
The best free blogging site of 2019  TechRadar

Want to start a blog, but not sure how? These free platforms are totally customizable, and will help you publish your first post in minutes.


John Nelson Rose's Blog - The Order/Chaos Spectrum - Gamasutra
John Nelson Rose's Blog - The Order/Chaos Spectrum  Gamasutra

A look at games from the dual processes of bringing order and wreaking chaos.


Ben Porter's Blog - How to take 7 years to ship a beta - Gamasutra
Ben Porter's Blog - How to take 7 years to ship a beta  Gamasutra

It's been almost 7 years since I quit my last job. Back in 2011 I was a freshly baked postgraduate in Melbourne. I was entering my 30's and the indie game ...


The 12 Areas of SEO Knowledge You Must Master to be Successful - Search Engine Journal
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine Journal

While SEO and search might not be the shiny object that it was a decade ago, it still has a critical role in the digital marketing mix. That, plus a soaring demand ...


Lottie Bevan's Blog - Cultist Simulator: the retrospective - Gamasutra
Lottie Bevan's Blog - Cultist Simulator: the retrospective  Gamasutra

The postmortem for Alexis Kennedy's 1920s Lovecraftian card game Cultist Simulator, an indie success story for 2018.


How to Do Guest Blogging for Natural Looking Link Building - Search Engine Journal
How to Do Guest Blogging for Natural Looking Link Building  Search Engine Journal

Guest blogging improves your brand awareness and SEO authority. It also increases your website traffic and leads. Here's how to use guest posting to earn ...


Victoria Tran's Blog - Boyfriend Dungeon's Kickstarter: Week 1 Social Stats - Gamasutra
Victoria Tran's Blog - Boyfriend Dungeon's Kickstarter: Week 1 Social Stats  Gamasutra

A dive into the social numbers behind Boyfriend Dungeon's Kickstarter, which reached it's goal of $50k USD in just over 6 hours.


8 Ways to Get (and Keep) Blog Readers - Backstage
8 Ways to Get (and Keep) Blog Readers  Backstage

If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


What Is a Google Broad Core Algorithm Update? - Search Engine Journal
What Is a Google Broad Core Algorithm Update?  Search Engine Journal

Not sure how a broad core algorithm is different from a major Google algorithm update? Here's how they differ, plus how to recover from a core update.


Attention Feedly Readers: We’re Going Back to Full Stories in RSS - GeekDad
Attention Feedly Readers: We’re Going Back to Full Stories in RSS  GeekDad

We took a look at the results of a year delivering only excerpts to RSS, and we realized it didn't help. So, we're going back, and we hope you enjoy!


How Free to Play Design Runs out of Steam - Gamasutra
How Free to Play Design Runs out of Steam  Gamasutra

Today's post looks at how one of the biggest strengths of Free to Play design can come back to hurt the game when it comes to retaining players over t.


The Reset Problem: A Case for Single-player Matchmaking - Gamasutra
The Reset Problem: A Case for Single-player Matchmaking  Gamasutra

Match-based single-player games have an inherent efficiency advantage over more linear formats. However, this advantage is threatened by a specific de.


How video game localization works and how much it costs in 2018 - Gamasutra
How video game localization works and how much it costs in 2018  Gamasutra

What is localization? How about right processes and costs? Which tools work well and which languages we should translate to? All in all, how good your.


An Examination of the Debate Behind Loot Boxes - Gamasutra
An Examination of the Debate Behind Loot Boxes  Gamasutra

With more concerns regarding regulating loot boxes, today's post takes a look at the appeal, design, and debate of this polarizing microtransaction.


Caleb Compton's Blog - Welcome to the Magic Circle - Gamasutra
Caleb Compton's Blog - Welcome to the Magic Circle  Gamasutra

The Magic circle is a magical world that players step into when entering the world of the game. However, it is also very misunderstood from a design p.


How a twitter campaign brought in 95 new game reviews - Gamasutra
How a twitter campaign brought in 95 new game reviews  Gamasutra

At Failbetter we invest a lot of time in ongoing marketing of our games. We review our store copy and look for ways to polish and improve our store presence ...


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