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"What's blogging?" you ask.
"Where have you been?" I reply...just kidding, of course. Blogging has been around for quite some time, but there are still a few of us who are just getting started on it. A blog, which is a shortened version of the words "web log," is basically an online diary, resource and commentary. It generally contains links to other blogs, websites and informational resources. And it has the ability to "ping" sites to get you more exposure.
I've been doing a blog for Marketing Idea Shop for a few months now. In it, I give my readers various resources, information to help their businesses, and links to websites that I find interesting. I also link to other people's blogs whenever it makes sense. And I answer P.R. and marketing questions that my readers submit. Occasionally, I include complete articles I have written on marketing topics. You can take a look at the Marketing Idea Shop blog here: http://www.marketingideashop.com/blog/
I literally set this blog up in 5 minutes. I'm using the software "Blogger," and my blog is being hosted at Blogspot and connected to my own website.
The Blogger software, which is owned by Google, is free and so is the hosting. A couple of people have recommended "Moveable Type" as the best business blogging software, and I have found it's much more confusing so I eventually abandoned that idea. If you want to have more control over your blog, you will want to own the software and host your blog yourself.
Moveable Type is a software program that you can purchase; it resides on your own computer. Blogger is software that resides on someone else's computer. Currently it's free, but who knows what will happen to it later. There are several other choices, too.
Bloggers (as the folks who write blogs are called) have many reasons for starting and maintaining a blog. Here are the top 10 reasons for blogging:
1. It's good for business.
2. It improves your search-engine ranking.
3. It makes you more valuable to your customers and prospects.
4. It will generate more traffic for your site
5. It will improve your sales.
6. If you participate in Google's Adsense program, you can make some big bucks, even if your visitors don't buy directly from you or they go to your competitors.
7. It can get you and your company noticed.
8. If you add RSS news feeds to your blog, you can get loads of content without working so hard AND you can easily distribute your blog's content to other bloggers and websites. (RSS means Really Simple Syndication)
9. You can invite your readers to comment on your posts, thereby creating a better relationship with them (and increasing the possibility that they will buy from you).
10. You can have fun writing about your company, products, industry, competitors, conferences you attend, just about anything!
Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She works with women businesses and small businesses to improve their marketing and business success. She now produces three marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free. She's also the co-author with Jim Wilson of "Sales Success! Strategies for Women," a quick-to-read ebook containing 52 easy-to-implement sales tips. The ezines and ebook are available through her websites.
Visit http://www.MarketingIdeaShop.com or http://www.WomenMarketing.com to learn more sales ideas and subscribe. Claim your free special report when you subscribe.
Press release *content* from Business Wire. The AP news staff was not involved in its creation.
Just two years after taking control of Tumblr as part of its acquisition of Yahoo, Verizon is looking to offload the blogging platform. According to the Wall Street ...
Before the internet was consolidated into centralized information silos, RSS imagined a better way to let users control their online personas.
For the past year-plus, I have been noticing a number of Microsoft bloggers posting that their blogs were either shutting down or moving to private/custom sites.
Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.
You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.
Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...
When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.
Press release *content* from BusinessWire. The AP news staff was not involved in its creation.
We've sorted through customer reviews and expert recommendations to bring you this list.
A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.
I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...
A new generation of union activists see their struggle as part of the fight for equitable resources for the communities in which they teach.
While most Charleston-area influencers haven't reached a million-dollar level of success just yet, many have tens of thousands of followers and are climbing the ...
How did Britain's wealthy take the end of the British empire? Not well — and the rest of us, generations later, are still paying the price.
Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...
Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...
RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...
SAN FRANCISCO, Dec.18, 2018 /PRNewswire/ -- Tumblr made the decision to ban all adult *content* and its bloggers from its website yesterday. This decision ...
What is RSS? We explain why RSS is not dying and why it is still important. For small business owners and bloggers, we explain the benefits of RSS feeds.
Communities like mine, in small-town Michigan, are told to blame immigrants when unchecked capitalism hurts us. We don't buy it.
Eighty-seven RSS swayamsewaks died fighting the Emergency. More than 80 thousand of them were jailed and suffered physical tortures. Many of them saw ...
State governments have many options for recouping the windfalls large corporations and the wealthy received through the 2017 Republican federal tax law.
Most of the oldest board games that have been found are Race Games, and they are found all over the world. They are also incredibly popular, being pla.
We show you how to become a science blogger and set up your science news site in 4 steps.
Gameplay may come in all forms and genres, but today, we're going to talk about how we can break it down into two philosophies that govern the player'
The RSS and VHP have done well to withdraw from the Ram Mandir agitation till the Lok Sabha elections draw to a close. For one, the movement was finding ...
Rashtriya Swayamsevak Sangh (RSS) last week held a three-day conference to outline its world view. A lecture by its chief Mohan Bhagwat appeared to signal ...
Following a request on the Bureau Local Slack channel (join here) I created a tutorial on how to create a Slack bot which would post alerts whenever a new ...
Having played Return of the Obra Dinn recently, I was inspired to write about historical settings, exploring themes, co-linear storytelling, and ships.
Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.
Shape Theory is a theory we all know apart about and we are aware of it subconsciously. Here I break down how it can be used for level design and how.
At its core, public relations is largely about creating consistency. Anyone who has been in a PR meeting has heard the word 'drumbeat' more than once- create a ...
Should you post short, topical pieces at a high frequency, or is it better to have occasional posts with highly targeted information? The answer lies in between.
Having moved from Prez to citizen, on Thursday Pranab Mukherjee turned philosopher-politician at the RSS headquarters in Nagpur. He reminded all present, ...
Three general lessons for students interested in narrative and game design on communities, supporting people, and the role of practice in trying to im.
Ever wonder how EverQuest has stuck around for the last 20 years? This article shares insight into EverQuest's ability to retain players decade after.
20 pages of thoughts on Artifact cards that begin with the letter 'A'
You see a lot of slides at GDC. These are the best ones from the sessions I attended.
Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are ...
The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!
2018 would have marked the 30th anniversary of the Advance Wars franchise, and the recent success of Wargroove made me nostalgic to talk about a great.
From “flashy” beginnings to the development swamp and finally launching a console game, this is the story of how Move or Die was made.
Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.
Is it still possible to break into the games industry as an unknown indie in 2019? James Patton shares the sales numbers for his indie success Spinnor.
In 2013, Jason Kottke wrote a prediction for Nieman Lab's year-end roundup: “The blog is dead, long live the blog.” Kottke was then (and still is) owner of one of ...
An addendum to my Designing a Production Process series that describes how to further utilize your issue tracking database to support it.
Game design is the most important part of every game, but there are no specific tools for game designers. Dialogues must have a diagram-like layout to.
Asymmetrical game design can lead to some of the most unique experiences around, but it's also a never-ending challenge for designers to get even part.
Does ArtStation bring artists closer together or their art, making it more similar in the process? In this article, I discuss if there is an underlyin.
Analyzing the open world design in The Legend of Zelda Breath of the Wild to break down Nintendo's level design and use of topography to guide where t.
It's commonly wondered, searched, and debated by anyone who works with website *content* and copy: What's the ideal blog post length for SEO? The answer ...
The best game trailers cut to the heart of what makes a game unique, yet so many trailers still treat games like a product which is merely the sum of.
This article is based on a talk I presented on the Tehran Game Convention. Slides are available here. It is also available in my personal blog, in case you prefer ...
I just got back from a trip to Boston where I took part in several roundtable discussions with indies and Valve that were mostly about how to make games that ...
Well-orchestrated public statements with high decibel levels seem to be polluting the environment as we await the Ayodhya title suit to be listed before an ...
The “game” Florence has received the 2019 BAFTA best mobile game award, but this title can barely qualify as a game. Nevertheless, the BAFTA jury.
In this series, kids (and not-exactly-kids-anymore) review how well their parents balance life and work. To nominate a potential subject, ideally between the ages ...
If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...
If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...
"While there's no industry standard for subtitles, the studio and Activision care about the fans' experience especially with respect to accessibility for people with ...
Official Postmortem for Das Geisterschiff, a survival horror adventure dungeon crawler and the first game by Graverobber Foundation.
Black Mirror's Bandersnatch episode recently debuted, and offered viewers a lesson on the illusion of choice that developers have to deal with.
Oscar Brittain and Akupara Games are releasing Desert Child on Switch, Xbox, PlayStation 4, and Steam December 11! Oscar hit us with the following tec.
Apple has announced its new game distribution *service*, Apple Arcade. This subscription-based *service* offers unlimited access to games present in its c.
Digi-Capital's Games Report forecasts that games industry software/hardware combined could drive well over $200 billion revenue by 2023, despite short.
Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.
In my first game design book review I take a look at Game Programming patterns by Robert Nystrom. This book is a great resource for somebody who knows.
Now that we are done with the singing of paeans (very well-deserved, of course) for our valiant Air Force pilots, isn't it time to sit back and think whether or not ...
One year ago I failed to ship 700 units to stay in business. Now I'm working on my next game after releasing a major update to the original one. A fai.
A look at 2018 numbers for crowdfunding and video games.
Is *content* syndication right for you? Let's look at the basics of *content* syndication, what it is and isn't good for, and some tips for getting started.
Hi, my name is Kenny Liu, and I work in Revenue Strategy at Riot Games. Each week I compile a gaming industry insights newsletter that I share broadly within ...
In a manic display of energy, he's here, he's there, he's everywhere. Election 2019 is quickly becoming all about Rahul Gandhi. His NYAY scheme may or may ...
Tough Questions to Improve Your Leadership is the name of a talk I gave at GDC this year. Along with the talk, there was a handout with questions that.
World Cyber Games, the “Olympics of Esports”, had announced that Blizzard Entertainment's Hearthstone is one of the official game titles in the.
The Minority Department in the Congress party organisation is charged to look after the affairs of minorities that include Muslims, Christians, Sikhs, Buddhists, ...
Introduction. Two years ago I setup Yobowargames and work in my spare time as a solo Indie developer. Since I also have a full-time day job I would classify ...
Are you looking for ways to promote your blog for more traffic and better rankings? Here is a list of over 30 on and offline ways to do that.
In this blog post I'm going to elaborate on a selection of tips and tricks that I've tweeted over the last few months from my account @TomPugh1112. These tips ...
Yogi Adityanath may or may not have said that Hanuman was a Dalit, that portion of his speech is unclear. But he did set off a hectic ownership dispute in the ...
Phigames are attempting to turn Metroidvania style gameplay on its head with their recently announced game Recompile. The game is planning to deliver.
Grant Shonkwiler worked as a producer on Fortnite, Doom, and Rage. In this talk he chronicles his journey from college, to lead designer on small mobile games ...
As a great fan of old-school adventure games. I wanted to achieve some of that aesthetic in our game as well. For me, the clear style choice those games utilized ...
When people have something to say, they come to Medium, where they can say it at length,” a spokeswoman for the online platform said.
Digi-Capital's Games Report Q1 2019 tracked games companies raising $5.7 billion in 2018, which was over twice the previous record investment from.
Organic blog promotion is a tactic that trips up many *content* creators since there is rarely one sure-fire to get increased traffic. Some of the strategies marketers ...
I can't speak for Shashi Tharoor or Manu Joseph, but much of your article rebutting mine made sense to me. I respect your clarity, but still don't share it. There's a ...
Dawn and the worlds it has been to. The ship left Earth in 2007, sailed over Mars in 2009, orbited Vesta in 2011-2012 and has been at Ceres since 2015.
If you're new to using chatbots to broadcast messages in Facebook Messenger for up to 8x higher engagement rate than email, you've found the place to start.
A recent TV commercial by Hindustan Unilever for its Surf Excel brand triggered an explosion of outrage in the Right-wing universe. The ad shows a group of ...
When a customer signs up to receive emails from your business, you get a lot of information. Sitting in a database connected to your email account, valuable ...
Though Google Reader addicts are in mourning, they should have seen it coming. It's not the kind of product that makes sense for Google in the longer run.
A unique feature in Double Cross is its investigation system, unusual in action-platforming games. How did it come to be, and how did it evolve to the.
I explain how Halo 3 managed to have so many AI characters on screen at once.
Freemium? Premium? If you have a hard time choosing which one is best for your game, mixed monetization strategy could be the right one for you.
We present some concepts with which one can enrich the available toolset when writing and designing in-game dialogues, mostly inspired by comic design.
The recently released game Marvel's Spider-Man has interiors behind windows in many buildings. This looks great and it seems to be done using a rendering ...
HOW BLOCKCHAIN CAN (AND WILL) INFLUENCE GAME DESIGN. Imagine that your users can create unique *content* for your game and get paid for doing that ...
Digi-Capital tracked AR/VR/computer vision startups raising over $6 billion in 2018. A deal volume decline in the first 3 quarters stabilized in Q4 an.
RSS for Newbies; A Quick Tutorial
"RSS" stands for "Really Simple Syndication". It is a new way to distribute content.
Let's start at the beginning. What is a 'Blog' and why would you care?Plain and simple.
RSS - The Making of a Feed
Everyday more and more websites, news services and blogs are adding RSS content. RSS is a method of syndicating content.
Should Affiliates Really Use Blogging and Pinging To Get Indexed?
There seems to be a huge craze lately with everyone trying to blog and ping to get their websites indexed into the search engines. Although this can be a great tool, all marketers should first understand exactly what they're getting themselves into before starting.
Use These 7 Ideas and You Will Never Suffer From Blog Block Again Guaranteed!
Is this you? It has been 3 or 4 days since you updated Your Blog. You know you need to make a Blog entry but you suffer from the Dreaded Blog Block.
Shared RSS - Syndication for the Rest of Us
RSS Syndication or RSS Newsfeeds (RSS Feeds for short) all refer to the same thing. There are two parts to the process, the publisher, and the consumer.
Writing Quality Blogs
Writing?Blogs?Blogs are on-line journals where people express themselves through writing. Writing?Writing is the process where one puts down words of a language on a format that others can read.
RSS FEEDS: Whither Thou Goest?
I open up the 'Feed Reader' every day on my laptop and cruise the 'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to only the 'feeds' that are of immediate interest, else I would be reading 'feeds' twenty four hours every day.
How to Use a Blog to Dramatically Improve Your Web Business!
A blog is an online journal in which the author publishes his or her thoughts and opinions on a subject which interests them. A good blog will be updated frequently with new points of interest which the blogger (author) and readers can discuss.
Blogs and Journalism
The world has seen the emergence of a new style of journalism, based on a 'raw feed' directly from the source. And the common notion that surrounds the emergence of serving 'raw feed' is that the journalists testing the new waters are bound to wreak havoc on institutionalized media.
Business Blogs and Their Benefits
Blog is a medium for self-expression on web. Blogs are in the form of few paragraph entries.
Top 6 Reasons for Having a RSS Feed - Come and Explore the Possibilities!
Getting traffic to your website can be hard. No one just randomly types in "make lots of money online quickly and from home".
It seems like Blogs are everywhere these days. You can't seem to surf the Internet without seeing the word Blog somewhere.
RSS Feeds and How to Use Them
RSS feeds are the most important technology to arrive on the internet since blogging, yet take up of RSS feeds among webmasters and web visitors is still very low. The Sunday Times recent ran a survey to see how home users use the internet, RSS did not appear in it at all.
Blogging For Fun & Profits
Unless you've been under a rock for the last year, you've heard the term "blog" once or twice.To most people, a "blog" simply represents a glorified online "diary" where geeks, computer nerds, and lonely teenagers record their thoughts in cyber-space.
Do Marketers Really Need RSS?
The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.
Who Would Use RSS
My previous two articles "What is RSS and Why use RSS" focused on how we can give our customers a better online experience while lessening the hassles for the online marketer. In this article I'm going to offer you another way to look at RSS - from the standpoint of a new emerging profession: the channelmaster or newsmaster as Robin Good calls it.
Why you should be using RSS
RSS opens up a whole new channel of communication between you and the browsing public. If at the moment you do not have an RSS feed then there is a whole community of people who do not know about you.
The Language of Blogs
I read over a lot of blogs each week, casually surfing one or two of the blog exchanges I belong.I realized yesterday that I seldom read the whole entry unless it's very short.
Small Business: To Blog or Not To Blog
A weblog, or "blog" started out as a personal journal on the Web. They have evolved far beyond that initial concept.
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