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Top 10 Reasons to Start Blogging


"What's blogging?" you ask.

"Where have you been?" I reply...just kidding, of course. Blogging has been around for quite some time, but there are still a few of us who are just getting started on it. A blog, which is a shortened version of the words "web log," is basically an online diary, resource and commentary. It generally contains links to other blogs, websites and informational resources. And it has the ability to "ping" sites to get you more exposure.

I've been doing a blog for Marketing Idea Shop for a few months now. In it, I give my readers various resources, information to help their businesses, and links to websites that I find interesting. I also link to other people's blogs whenever it makes sense. And I answer P.R. and marketing questions that my readers submit. Occasionally, I include complete articles I have written on marketing topics. You can take a look at the Marketing Idea Shop blog here: http://www.marketingideashop.com/blog/

I literally set this blog up in 5 minutes. I'm using the software "Blogger," and my blog is being hosted at Blogspot and connected to my own website.

The Blogger software, which is owned by Google, is free and so is the hosting. A couple of people have recommended "Moveable Type" as the best business blogging software, and I have found it's much more confusing so I eventually abandoned that idea. If you want to have more control over your blog, you will want to own the software and host your blog yourself.

Moveable Type is a software program that you can purchase; it resides on your own computer. Blogger is software that resides on someone else's computer. Currently it's free, but who knows what will happen to it later. There are several other choices, too.

Bloggers (as the folks who write blogs are called) have many reasons for starting and maintaining a blog. Here are the top 10 reasons for blogging:

1. It's good for business.

2. It improves your search-engine ranking.

3. It makes you more valuable to your customers and prospects.

4. It will generate more traffic for your site

5. It will improve your sales.

6. If you participate in Google's Adsense program, you can make some big bucks, even if your visitors don't buy directly from you or they go to your competitors.

7. It can get you and your company noticed.

8. If you add RSS news feeds to your blog, you can get loads of content without working so hard AND you can easily distribute your blog's content to other bloggers and websites. (RSS means Really Simple Syndication)

9. You can invite your readers to comment on your posts, thereby creating a better relationship with them (and increasing the possibility that they will buy from you).

10. You can have fun writing about your company, products, industry, competitors, conferences you attend, just about anything!

Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She works with women businesses and small businesses to improve their marketing and business success. She now produces three marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free. She's also the co-author with Jim Wilson of "Sales Success! Strategies for Women," a quick-to-read ebook containing 52 easy-to-implement sales tips. The ezines and ebook are available through her websites.

Visit http://www.MarketingIdeaShop.com or http://www.WomenMarketing.com to learn more sales ideas and subscribe. Claim your free special report when you subscribe.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. March / 19 / 2024

Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP - Broadcast Law Blog
Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP  Broadcast Law Blog

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

What Is an RSS Feed? (And Where to Get It) - Lifewire
What Is an RSS Feed? (And Where to Get It)  Lifewire

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

RSS Feeds - Climate Change - Conservation International
RSS Feeds - Climate Change  Conservation International

Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States - Mondaq News Alerts
Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

A message to our RSS subscribers only: - EDF Health - Environmental Defense Fund
A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

What Is an RSS Feed? Here's What You Need to Know - Business Insider
What Is an RSS Feed? Here's What You Need to Know  Business Insider

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips - WIRED
The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips  WIRED

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

New Ways to Customize Your Facebook Feed - Meta
New Ways to Customize Your Facebook Feed  Meta

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

How Google Reader died — and why the web misses it more than ever - The Verge
How Google Reader died — and why the web misses it more than ever  The Verge

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

Veteran of the Day - VA News - VA.gov Home | Veterans Affairs
Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

ESPN.com News Feeds - ESPN
ESPN.com News Feeds  ESPN

Easy Access to Amazon Wishlists in RSS - AWS Blog
Easy Access to Amazon Wishlists in RSS  AWS Blog

Seattle Bike Blog - Seattle Bike Blog
Seattle Bike Blog  Seattle Bike Blog

A quick and dirty guide to making custom feeds on Bluesky - Southern Fried Science
A quick and dirty guide to making custom feeds on Bluesky  Southern Fried Science

11 best Twitter alternatives - TechTarget
11 best Twitter alternatives  TechTarget

Military RSS Feeds - Military.com
Military RSS Feeds  Military.com

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

Microsoft Learn Blog - Microsoft Community Hub - Microsoft
Microsoft Learn Blog - Microsoft Community Hub  Microsoft

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Round up - BBC
Round up  BBC

New security features from Microsoft to expand multicloud protection - Microsoft
New security features from Microsoft to expand multicloud protection  Microsoft

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Jumpstart your AI Learning journey with IBM for free - IBM
Jumpstart your AI Learning journey with IBM for free  IBM

Tech Guide: How to read RSS feeds - ZDNet
Tech Guide: How to read RSS feeds  ZDNet

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

Official Boston Red Sox Website - MLB.com
Official Boston Red Sox Website  MLB.com

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Krebs on Security – In-depth security news and investigation - Krebs on Security
Krebs on Security – In-depth security news and investigation  Krebs on Security

MIT Technology Review - MIT Technology Review
MIT Technology Review  MIT Technology Review

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

NCSC RSS feeds - NCSC.GOV.UK - National Cyber Security Centre
NCSC RSS feeds - NCSC.GOV.UK  National Cyber Security Centre

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t - The Quint
3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t  The Quint

Is RSS desperately looking for image makeover before 2019 general elections? - The Times of India
Is RSS desperately looking for image makeover before 2019 general elections?  The Times of India

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

Subscribe to and Translate Blog Feeds into Any Language - groovyPost
Subscribe to and Translate Blog Feeds into Any Language  groovyPost

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