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RSS is Not Only for Blogs


Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular.

In fact, RSS can be used to deliver a great variety of content and content types. If you can break down your content in to individual stories or individual pieces, you can deliver it via RSS.

Just to give you an impression of the power of RSS, here are some examples of content you can publish using it ?

--> MarketingVOX is using RSS to deliver internet marketing news to their readers as it becomes available. Instead of having to wait to receive all the news in a single e-mail newsletter, RSS users get them as soon as they are ready.

--> Amazon.com is using RSS to announce their bestsellers and to help their users keep track of releases they are most interested in.

--> Some affiliate managers already communicate with their affiliates using RSS. You can of course use it to communicate with any other target audience as well, such as your employees or team-members, and even your company owners.

--> FindSavings.com uses RSS to deliver savings coupons and related information.

--> Lockergnome uses RSS to provide visitors with the latest downloads and relevant software. Yet again other companies are using RSS to deliver product updates and patches directly to their customers, just as they become available.

--> A few hundred content publishers are using RSS to deliver audio content, such as .mp3 interviews and even "radio" shows.

--> Textamerica.com allows people to post pictures, videos & text from their mobile phones and then make this content available via RSS feeds.

--> Other companies are using RSS to deliver whitepapers and other educational content.

--> One company uses RSS as a consulting billing awareness tool. The consultants create activity reports and the RSS feeds from the activity channels carry the billable information to the accounting staff for invoice preparation.

--> Many internet publishers are using RSS to deliver their newsletters, as a supplement to their e-mail delivery. Since many people no longer want to give their e-mail address away to publishers, this is a great way to keep your e-zine readership growing.

--> Publish living digital catalogues of your products and provide your customers with your latest product releases, broken down by the categories they're interested in, and make it easy for them to order.

--> Provide your affiliates and marketing partners with RSS feeds they can promote to their visitors to better promote your products and still make a commission. Amazon.com is already doing it. When are you starting?

--> Create RSS autoresponders with scheduled messages, to keep in constant "marketing" contact with your prospects and slowly get them to the point of purchase.

--> Provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes. Use RSS for internal communications, teamworking and other needs.

--> Provide your customers with easy access to software updates, delivered to them exactly as they become available, without the fuss of having to visit your web site or deal with huge e-mail attachments, which would get blocked by spam filters anyway.

--> Newsreporters are constantly bombarded with e-mail, so why not instead deliver your press releases via RSS? Or even better yet, why not deliver some of your releases as video comments, interviews or statements from your company managers or owners?

--> Help your visitors keep up with what's going on in your web forum, by publishing your latest forum posts or whole threads via RSS.

And yet these are still only a few examples of what you can do with RSS today, since something new comes up almost every day.

Are you as well already among those taking advantage of the marketing & publishing power of RSS?

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa3


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. July / 23 / 2019

What Is an RSS Feed? (+Examples and Instructions for Getting Started) - G2
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Wondering what an RSS feed is and need someone to explain it in plain English? Learn more about this useful form of *content* distribution now!


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The blogging tools I use to keep up with the EUC industry  Brian Madden

Ever wonder what blogging tools we use to research and create our blogs and articles? Jack runs through the different tools for blogging that he uses daily.


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RSS Chief Mohan Bhagwat Who Had Once Denounced Social Media Joins Twitter  News18

Other RSS leaders to get their handles verified on Twitter include Krishna Gopal, Suresh Soni, Suresh Joshi, Arun Kumar, V Bhagaiah, Anirudh Deshpande.


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Jeff Shuford: 5 ways to add fuel to your business blogging fire this year  The Columbus Dispatch

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Webinar Recap: "How LexBlog Makes Editorial Decisions" with Melissa Lin  LexBlog

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Rahul Gandhi pleads 'not guilty' before Mumbai court in RSS defamation case for remarks on Lankesh murder case - Times Now
Rahul Gandhi pleads 'not guilty' before Mumbai court in RSS defamation case for remarks on Lankesh murder case  Times Now

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Iuliana U's Blog - Crowdfunding Without A Graphic Designer  Gamasutra

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The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Before the internet was consolidated into centralized information silos, RSS imagined a better way to let users control their online personas.


As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

For the past year-plus, I have been noticing a number of Microsoft bloggers posting that their blogs were either shutting down or moving to private/custom sites.


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Recorded Webinar: How LexBlog Makes Editorial Decisions  LexBlog

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Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

I am not a fan of journalists making election forecasts. In the newsroom (and in closed, friend circles), however, I've let myself indulge in the pastime. So, three ...


Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.


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Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.


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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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Why Gurumurthy and RSS need a worldview  Economic Times

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The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

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My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

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Nuvi Acquires Social Healthcare Leader Banyan  Associated Press

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Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

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“The Linux of social media”—How LiveJournal pioneered (then lost) blogging  Ars Technica

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What is RSS? And Is It Still Important?  Small Business Trends

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Best WordPress themes 2019: Our picks for business, blogging, podcasts  Mashable

We've sorted through customer reviews and expert recommendations to bring you this list.


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5 Social Media Blogs That You Need To Know About In 2019  Forbes

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Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

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Meet some of Charleston's most popular bloggers and social media influencers  Charleston Post Courier

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Welcome to Starts With A Bang!  ScienceBlogs

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The RSS isn't an NGO, it very much a government organisation  Times of India

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More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week  PRNewswire

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Why Jeff Bezos Went to Medium With His Message  The New York Times

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Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs  The Chronicle of Higher Education

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Claire Sh's Blog - I don't hate social media...  Gamasutra

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Happy 14th Blogiversary To Ann Althouse!  Outside The Beltway - Mobile Edition

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9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.


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Bob Whitaker's Blog - Archaeologist considers Heaven's Vault  Gamasutra

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Words as weapons of violence- none can beat the seculars  Times of India

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GM Is Closing My Plant. What Are Politicians Going to Do About It?  Inequality.org

by Nanette Senters. For the past 20 years, I've walked at least nine miles a day on the body shop floor of the General Motors plant in Lordstown, Ohio, where I ...


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8 Domain Name Blogs in My RSS Reader  Domain Name Wire

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Verizon is trying to sell off Tumblr  Engadget

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RSS Feeds and How To Burn Them  Business 2 Community

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Josh Bycer's Blog - The Philosophies of Gameplay  Gamasutra

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What's Behind the Teacher Strikes? Social Justice, Not Just Salaries  Inequality.org

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How to become a science blogger – your 4-step guide  Nanowerk

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What States Can Do to Reduce Poverty and Inequality Through Tax Policy  Inequality.org

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Congress vs Congress in Bhopal? Reinstate security cover of RSS’ Bhopal office, Digvijaya Singh urges Kamal Nath  News Nation

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Part 4, Putting into play - How to trigger the narrative vehicle  Gamasutra

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Thais Weiller's Blog - Bittersweet Game Design - The 'How'  Gamasutra

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Immigrants Aren't the National Emergency  Inequality.org

Communities like mine, in small-town Michigan, are told to blame immigrants when unchecked capitalism hurts us. We don't buy it.


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Max Pears's Blog - Shape Theory in Level Design  Gamasutra

Shape Theory is a theory we all know apart about and we are aware of it subconsciously. Here I break down how it can be used for level design and how.


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Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves  Gamasutra

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'The concept of Hindu rashtra is not theocratic … It's an adjective of the nation, not an objective'  Times of India

Rashtriya Swayamsevak Sangh (RSS) last week held a three-day conference to outline its world view. A lecture by its chief Mohan Bhagwat appeared to signal ...


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Josh Bycer's Blog - Do Loot Boxes Need to be Regulated  Gamasutra

It's been reported that there is a new law on its way to be voted on by the Senate with regards to loot boxes in the game industry. If this goes through, it means ...


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Chris Zukowski's Blog - The best slides I saw at GDC 2019  Gamasutra

You see a lot of slides at GDC. These are the best ones from the sessions I attended.


Louis McTague's Blog - The Importance of Definitions in Game Design - Gamasutra
Louis McTague's Blog - The Importance of Definitions in Game Design  Gamasutra

The games industry is notorious for overloading arbitrary terms in game development, making it very confusing to communicate with others. This post wi.


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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...


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Indian food bloggers’ recipe for success  The Hindu

They burst onto the food blogging scene when it was still unheard of. Three bloggers tell us how they manage to stay relevant despite the changing face of the ...


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The Positive Future of (Spatial) Audio for Games  Gamasutra

An optimistic opinion-piece of the possibilities for spatial audio in games.


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What Happens When Game Artists Design a Mural  Gamasutra

While 99% of the time we're using our skills to make games, sometimes we get to use them to create something truly special—in this case a mural for.


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8 Ways to Get (and Keep) Blog Readers  Backstage

If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


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Natalie Mikkelson's Blog - Social Media Marketing To Grow Your Community  Gamasutra

Attract followers and keep followers with these social media marketing basics...


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Pope lashes out at blogging ambassadors, demands obedience  Fox News

Pope Francis has demanded obedience from Vatican ambassadors and reminded them of their duties before him, God and the faithful after years of scandal ...


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Coding to the Beat - Under the Hood of a Rhythm Game in Unity  Gamasutra

Quick guide to some of the programming that goes into creating a rhythm game. The article uses Unity to build a game, but the principles could be appl.


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Mapping Your Soft Launch With Hard-Hitting IP  Gamasutra

Strong IP is a boost that can catapult games apps to the top of the charts. It's clearly a privilege to seal a licensing deal with a major name or franchise in media ...


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GameMaker Studio's Blog - 81monkeys: Transitioning from Desktop to Mobile  Gamasutra

81monkeys blog post on transition from desktop to mobile game development using GameMaker.


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Don’t Be Alarmed – But I Want You To Kill Your RSS Feed  Business 2 Community

Back in 2010, I published a blog post about the choices bloggers gave their readers when it came to how they consumed that blogger's *content*. The gist of the ...


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Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Times of India

Having moved from Prez to citizen, on Thursday Pranab Mukherjee turned philosopher-politician at the RSS headquarters in Nagpur. He reminded all present, ...


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Loot Box Design 2.0 – Complying with China's New Rules  Gamasutra

New Chinese regulations put restrictions on how loot boxes can be monetized. Put simply, the more revenue you drive from selling loot boxes to your pl.


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Defeat in Kenya didn't reverse gay Africans' gains  Erasing 76 Crimes

Two gay rights advocates see encouraging signs for LGBT+ Africans, even though Kenya's High Court refused to overturn that nation's anti-gay laws.


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The Not so Simple Secrets to Making Good Tutorials  Gamasutra

On stream, I had a chance to try and fail to learn Stellaris, even with the help of people who have played and beaten it in the past. Experiencing a game from the ...


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Welcome to rabbit hell! Reliable AI locomotion with TDD  Gamasutra

Unit testing is often thought to be inapplicable to game development due to randomness, 3D interaction, and unpredictable player input. But in ElemenT.


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How we managed a successful game launch with a near-zero marketing budget (includes first month sales stats)  Gamasutra

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Vasiliy Sabirov's Blog - 10 useful links for game developers  Gamasutra

We at devtodev collected 10 great links which could be useful for game analysts and game developers and tried to organize them in the most logical way.


Thais Weiller's Blog - Bittersweet Game Design -- The 'What' - Gamasutra
Thais Weiller's Blog - Bittersweet Game Design -- The 'What'  Gamasutra

This article is based on a talk I presented on the Tehran Game Convention. Slides are available here. It is also available in my personal blog, in case you prefer ...


Ian Hamilton's Blog - Global Accessibility Awareness Day 2019 - Gamasutra
Ian Hamilton's Blog - Global Accessibility Awareness Day 2019  Gamasutra

Global Accessibility Awareness Day is event that takes place on the third Thursday of every May, with the goal of raising awareness about digital accessibility.


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Designing a New Website: Choosing the Best Tech for Your Dev  Search Engine Journal

Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform.


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Leszek Gorniak's Blog - Challenges of Team Design  Gamasutra

Designing video games in a team is a huge challenge. Despite the fact that we try to follow the same universal principles of game design theory, we of.


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Arto Koistinen's Blog - Four Axes of RPG Design  Gamasutra

What makes a good RPG? It's a simple question, but not one with a straightforward answer. Having designed several roleplaying games, I tackle the issu.


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Netflix's Bandersnatch UX: Cinema meets Gaming, how to make the marriage last!  Gamasutra

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Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

Security Bloggers Network has been promoting and distributing Cybersecurity news and blogs from some of the leading experts in the security industry for over ...


Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem - Gamasutra
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  Gamasutra

At its core, public relations is largely about creating consistency. Anyone who has been in a PR meeting has heard the word 'drumbeat' more than once- create a ...


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Why Google killed off Google Reader: It was self-defense  GigaOM

Though Google Reader addicts are in mourning, they should have seen it coming. It's not the kind of product that makes sense for Google in the longer run.


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James Margaris's Blog - An Artifact Card Review  Gamasutra

20 pages of thoughts on Artifact cards that begin with the letter 'A'


China's Shark Tank: Gaming Authority Now Requires A Business Plan Before Your Video Game Can Launch - Gamasutra
China's Shark Tank: Gaming Authority Now Requires A Business Plan Before Your Video Game Can Launch  Gamasutra

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

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Move or Die and its 5+ Year Journey to the PlayStation 4 - Gamasutra
Move or Die and its 5+ Year Journey to the PlayStation 4  Gamasutra

From “flashy” beginnings to the development swamp and finally launching a console game, this is the story of how Move or Die was made.


Pascal Luban's Blog - Apple Arcade : Opportunity for indies or illusion ? - Gamasutra
Pascal Luban's Blog - Apple Arcade : Opportunity for indies or illusion ?  Gamasutra

Apple has announced its new game distribution *service*, Apple Arcade. This subscription-based *service* offers unlimited access to games present in its c.


Ahmed Khalifa's Blog - Level Design Patterns in 2D Games - Gamasutra
Ahmed Khalifa's Blog - Level Design Patterns in 2D Games  Gamasutra

This blog post is a more friendly and accessible version for our paper (by Ahmed Khalifa, Fernando de Mesentier Silva, and Julian Togelius). Also, we added ...


James Patton's Blog - Spinnortality: crunching the numbers - Gamasutra
James Patton's Blog - Spinnortality: crunching the numbers  Gamasutra

Is it still possible to break into the games industry as an unknown indie in 2019? James Patton shares the sales numbers for his indie success Spinnor.


Top CRM Blogs of 2018: Countdown, Part 1 - CRM Buyer
Top CRM Blogs of 2018: Countdown, Part 1  CRM Buyer

After several years of instability on this list, 2018 saw things settle down a bit. In past years, blogs would make the list for a flurry of great posts one year, then ...


A new type puzzle game COLLOC Dev Blog #1 - Gamasutra
A new type puzzle game COLLOC Dev Blog #1  Gamasutra

Colloc was called Fission when the idea(a low poly puzzle game) of the game first came out. Maybe inspired by some random elements in my life, I started ...


Sarah RobinsonYu's Blog - Mitigating Toxic Behaviour: 4 Lessons from Overwatch - Gamasutra
Sarah RobinsonYu's Blog - Mitigating Toxic Behaviour: 4 Lessons from Overwatch  Gamasutra

As an avid Overwatch gamer, I thought I'd discuss the level of toxicity the Overwatch community and the number of notable strides that Overwatch has.


Breath of the Wild Open World Analysis: Gravity to go Forward - Gamasutra
Breath of the Wild Open World Analysis: Gravity to go Forward  Gamasutra

Analyzing the open world design in The Legend of Zelda Breath of the Wild to break down Nintendo's level design and use of topography to guide where t.


An enigma called Rahul Gandhi - Times of India
An enigma called Rahul Gandhi  Times of India

The Minority Department in the Congress party organisation is charged to look after the affairs of minorities that include Muslims, Christians, Sikhs, Buddhists, ...


Vasburg E''s Blog - Don't Browse ArtStation Too Much - Gamasutra
Vasburg E''s Blog - Don't Browse ArtStation Too Much  Gamasutra

Does ArtStation bring artists closer together or their art, making it more similar in the process? In this article, I discuss if there is an underlyin.


Diego Ricchiuti's Blog - Troll Games - Design a golden path - Gamasutra
Diego Ricchiuti's Blog - Troll Games - Design a golden path  Gamasutra

Troll/raging games can teach us a lot about how to the design a golden path and how use it to motivate the players.


The best free blogging site of 2019 - TechRadar
The best free blogging site of 2019  TechRadar

Want to start a blog, but not sure how? These free platforms are totally customizable, and will help you publish your first post in minutes.


Does Sony's absence mean game over for E3? Here's what the data says… - Gamasutra
Does Sony's absence mean game over for E3? Here's what the data says…  Gamasutra

The dust has settled on E3 2019, and it's time for me to grab my Excel and run the coverage numbers from this year's show. Those of you who have been ...


To Tame A Legal Issue: What Developers Can Learn From The Iron Maiden/Ion Maiden Trademark Lawsuit - Gamasutra
To Tame A Legal Issue: What Developers Can Learn From The Iron Maiden/Ion Maiden Trademark Lawsuit  Gamasutra

The band Iron Maiden is suing publisher 3D Realms over the game title Ion Maiden. I will discuss some legal best practices for developers to use in or.


1 Year of Gamdev, and Making Games Should be Fun - Gamasutra
1 Year of Gamdev, and Making Games Should be Fun  Gamasutra

Craig shares 1.5 years of learning game development while working a full time job. He talks about the summer leading up to creating Buttery Games and.


Haley Uyrus's Blog - Failbetter Games Retrospective: Making a Launch Trailer - Gamasutra
Haley Uyrus's Blog - Failbetter Games Retrospective: Making a Launch Trailer  Gamasutra

A behind the scenes look at how an indie company creates a launch trailer, with specific insights into the Sunless Skies launch trailer.


Pippin Barr's Blog - What Would Mavis Beacon Do? Punish You. - Gamasutra
Pippin Barr's Blog - What Would Mavis Beacon Do? Punish You.  Gamasutra

A short essay looking at the design of the game Let's Play: Ancient Greek Punishment: Teaches Typing.


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