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Web logging first appeared on the net in the mid-1990s. The term "web log" was initially coined refer to a server's log file and then expanded to include the meaning of online personal journaling. Later on, to avoid confusion, the word "blog" was adopted to refer to personal journaling. Today a blog is defined as an online publication where an author puts his or her personal thoughts and opinions from the most intimate to corporate ideas, concerns or events, in chronological order on the net.
Although, there are as many kinds of blogs on line as there are people, most of these will roughly fall into these kind of bloggers: Personal Bloggers (the original use of blogging), then there are the organizational and business Bloggers.
Organizational blogs are meant to facilitate communications between its internal and external audiences. It may also provide information for the external publics' use.
Business blogs promote products or services for profit. They also increase awareness about the company, as well as establish itself as an authority with customers, vendors, through publications that demonstrate their expertise in the market.
What are the kinds of contents that readers can find in a blog that's for distribution? The authors' ideas, opinions, expertise in his/her field of work, resumes, and home recipes, pictures, streaming audio or video clips, e-books, poetry, works, products, services and consultations.
Why have blogs become very popular compared to websites or email? Most websites are infrequently updated, while blogs have instant publishing tools which permit the author to regularly update & introduce new content. Although both have great content, websites are usually impersonal in informing their audience. While blogs allow the readers to leave their comments and feedback, to hold two-conversations with the author, who usually does the publishing and can immediately respond to his/her readers.
The blogs' abilities to reach and immediately react to an expanding mass of audience have made businesses and marketers use these as a strategic marketing tool. Additionally blogs are very efficient, cheap to use and can quickly distribute information.
However, before you decide to jump on the blogging bandwagon, take time to find out what are your objectives for creating your own blog. Is it a personal, organizational or business blog? This will help you decide on what your blog will contain, where you'd place it and what publishing tools you'll be using.
Copyright 2005 Mal Keenan
For more information on blogging and other aspects of Internet Marketing and Home Business visit Mal Keenan's personal blog: http://www.home-business-tips-newsletter.com/blog/
MWC 2008: Samsung handsets round-up
Samsung had the longest line-up of all the manufacturers, with 12 models displayed at the Mobile World Congress show. It's enough to give anyone Samsung fatigue! Here's a recap on all the new handsets… U900 Soul – 5.0-megapixel camera, 4x zoom, image ...
MWC 2008: The L770, E251 and i200 mobile phones from Samsung slightly better than the previous three
We're still in disbelief over how disappointing Samsung's collection of phones is for MWC – even with the Soul in mind – and these models shown, the L770, E251 and i200 don't disappoint in the disappointment stakes. It's just so disappointing. Get the ...
Let's go digital
Let's go digital
De redactie van MSN.nl zorgt ervoor dat bezoekers dagelijks actuele en aansprekende informatie op de homepage van MSN.nl aantreffen in de meest populaire MSN Magazines Nieuws, Entertainment, Geldzaken en Auto. Zelfs een ogenschijnlijk 'saai' thema als ...
How to Reel in Web Site Visitors by Building Your Own Blog
I know, I know, blog this..
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Blogging is the latest internet craze and it may turn out to be just that and killed off if the avalanche of misinformation continues. One is amazed at how an excellent online medium is promoted for all the wrong reasons.
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When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with ?1.
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