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Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.
Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.
a] Scheduled and autoresponder messages
There are already a few services and software packages on the market that allow for scheduled and autoresponder messages via RSS feeds. Once your visitor subscribes to your special RSS feed, he can receive a pre-determined set of messages in a specific time frame, determined by you. Use these messages to welcome your new reader to your RSS feed; thank your new customer after the purchase, send him additional information about the ordered product and give him the opportunity to buy an additional product at a lower price tag a couple of days later, and so on.
b] RSS metrics
RSS can in fact be tracked: track anything from the number of your subscribers, their reading habits, their reading frequency to your click-through rates and activities after clicking-through from your feed. This includes tracking which of your RSS feeds are performing better, are more interesting to your readers and drive more sales ... and the same for individual content items.
c] Message targeting
Since RSS feeds can be dynamically generated on a per-user basis, you can easily track the interests of your individual subscribers and then target marketing messages directly to them, making each message relevant to their needs and interests in order to increase your sales success.
d] Message personalization
If you generate your RSS feeds for each individual user, you can also personalize these feeds. Basic personalization includes elements such as the reader's first name, while more advanced personalization might include personalized content and product recommendations and so on.
e] Data capture
E-mail marketers have already become experts at using opt-in forms to get as much information from the prospect as possible; the prospect's name, his interests, the current products he is using, his current position in the purchase cycle and so on. RSS can be used in the same way, giving your visitors access to the RSS feed only after they've filled in a simple or complex opt-in form. This can work with e-zine subscriptions, as well as forms you require your visitors to fill in to either register on your website or download your free report or whitepaper.
Good news for direct marketers is that these capabilities are already available in many RSS publishing/marketing solutions, available at very acceptable prices, accessible even to the smallest companies.
Copyright 2005 Rok Hrastnik
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa4
MWC 2008: Samsung handsets round-up
Samsung had the longest line-up of all the manufacturers, with 12 models displayed at the Mobile World Congress show. It's enough to give anyone Samsung fatigue! Here's a recap on all the new handsets… U900 Soul – 5.0-megapixel camera, 4x zoom, image ...
MWC 2008: The L770, E251 and i200 mobile phones from Samsung slightly better than the previous three
We're still in disbelief over how disappointing Samsung's collection of phones is for MWC – even with the Soul in mind – and these models shown, the L770, E251 and i200 don't disappoint in the disappointment stakes. It's just so disappointing. Get the ...
Let's go digital
Let's go digital
De redactie van MSN.nl zorgt ervoor dat bezoekers dagelijks actuele en aansprekende informatie op de homepage van MSN.nl aantreffen in de meest populaire MSN Magazines Nieuws, Entertainment, Geldzaken en Auto. Zelfs een ogenschijnlijk 'saai' thema als ...
Im a Failed Blogger!
I've never been popular in my whole life. I think there must be something inside me that didn't get enough attention as a kid or something because I seem to find myself looking for it all the time.
Its A Blog, Not A Sales Letter
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Update Your Websites Content Automatically 24/7 Using RSS(Real Simple Syndication) and RSS Feeds
RSS(Real Simple Syndication) is the newest form of content syndication to hit the Internet and is widely becoming the best known way online to deliver fresh targeted content to your website(s) to whatever audience you're targeting 24/7/365.Now for those of you who aren't quite up to speed on "RSS" here's the basic definition -- RSS is an acronym for "Real Simple Syndication" or "Rich Site Summary", and the .
Using Feedburner to Add Statistics to Your RSS Feed
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The RSS Promise for Internet Users
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RSS Feeds Explosion
Gain Massive Exposure For Your ServiceGet your web site listed in Google and Yahoo in day's if not hours, I did, never pay $299 to be listed in Yahoo - you can get your site listed if you have an RSS feed.Googlebot and Yahoo's 'Slurp' bot have never left my server since putting up a RSS feed, and syndicating it through RSS directories where it was quickly found by an eager, info- hungry crowd of affluent types who are looking to spend their disposable income on something that captures their imagination.
What is RSS? To begin with, it's one of those things everyone says is easy to understand. And it is, as soon as you have your own 'ah-ha' moment.
RSS Feeds Have Revolutionized the Internet
RSS feeds have revolutionized the Internet for one very good reason: they have provided and end to Spam. With RSS feeds, you can say good-bye to mass emails and distributions that do not meet your news needs and clog up your mailbox and hard drive.
Top 10 Ways to Get People Online to Read Your Business Blog
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RSS Feeds, What They Are and How to Use Them
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Google AdSense and Blogs
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Marketing With Blogs and RSS - The Hot New Tools of 2005
In case you haven't heard, the net is buzzing with talk of blogging and RSS. Once the province strictly of people who got a kick out of publishing online diaries, and later of political and social commentarists, blogs and RSS are being adopted by the internet marketing community.
Business Blogging - 5 Tips to Help You Smashl Through Writers Block
It's inevitable. Everyone hits the wall.
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