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Got Blog?


In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice. The end results of my findings was "Blog" was a new term and not highly recognized. That was then, a half million blog users ago.

Blogs have become and I do believe will continue into their plight of greatness for sometime, until a new technology slides into place. For the time being, blogs are a great way to define who you are to your visitors and provide dynamic content that the search engines go nuts over.

Clogged email boxes and spam eaters have taken a dramatic effect on the once powerful email marketing tool. As email marketing loses its effect, marketers and small businesses are seeking ways to fulfill this lost art of communication between staff and customers. Blogging could be that much needed answer for you.

SO what is a blog?

Blogs are a time and date stamped, easy to search, web based journal or self publishing tool. Blogs can have a corporate style, but in most cases are written by one person in a relaxed, candid atmosphere. True personality usually shines threw in the opinions of the blog writer. You do not have to be a writer to produce a blog. Even so, many blogs owners become recognized as small journalists, as the writer speaks their mind or offers self analyzed materials on their preferred subject matters.

You may think at this point, that a blog does not sound like a business tool.

Let's take blogging into a business approach and see how we can benefit.

Problem:

Many marketing methods and advertising spiels fall on blind eyes and deaf ears across the net today with such a medium we have created where advertising is abundant and often shoved at us in every direction.

Solution:

Visitors will come to your blog of their free will to read your newest content of choice, giving you a higher ratio of targeted visits.

Problem:

Email marketing is losing ground. Overflowing email inboxes and spam filters that don't deliver your ezine.

Soultion:

Using your blog as a web based area for your product and service announcements and updates. When someone subscribes to your blog or RSS feed, they will receive automatic updates that include the headline, summery and URL of your new entries.

Bonus:

Email gets deleted ? Blogs get indexed in search engines!

Problem:

Internet marketing can be a nonpersonal medium, gaining trust becomes increasingly harder and more important to gain new customers.

Solution:

Blogging can give your visitors, existing and potential customers a great area to gain insight about the face you present to the world. If you're a small business owner to a large corporate business, you can benefit by giving your company or web site personality via blog.

Now let's take a look at blogs from another angle. Rss and/or live feed. You may be thinking, do I Really Need to Know About Rss?

Yes, but we are not going to give a full history of RSS here. What you need to know is that RSS is the "code" that underlies a blog. It includes a headline, a short summery of the entry and the URL of the page that the new story has been posted to. In order for users to subscribe to RSS feeds they will need to download a news aggregator. There are many available for free, we recommend NewsGator http://www.newsgator.com for its ease of use within Microsoft Outlook.

Visitors and other websites can syndicate your RSS feeds to their desktop, their email, newsreaders and on their own websites. Talk about getting the word around! Submitting your RSS feed, can get you listed in hundreds of new emerging RSS feed directories. Of course this will bring traffic to see what your feed is about to those looking to syndicate them to their own sites or readers. Also creating more links pointing to your site.

Let me touch on one of the most important features of a blog. Search engines love them. Most bots including google will visit and reindex blog pages daily. Yahoo will index your RSS free and quickly.

There are many ways and places you can begin your blogging journey. You should first decide if you want to house the blog on your site or let other sites manage your blog system. For this we recommend www.blogger.com, now owned by Google. The google toolbar has a one click Blog This button that can make blogging quick and painless. You can set the blogger.com blog files to ftp to your host for you so that your files are housed on your server. There are many blog services online today, and there are many free and low cost scripts that you can easily run your own blog from your site without the need of any other service provider.

If you would like to find out more about blogs and blog services we invite you to visit our resource section at http://www.masteradvertising.com.

We hope to provide many learning materials and resources for the online promoter using blogs and rss feeds for the online advertising medium.

About The Author

Dawn Wentworth has been providing insight to site promotion sense 1994. http://www.masteradvertising.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. January / 19 / 2019

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How to Get a Google Analytics Certification (& Is It Really Worth It?)  Search Engine Journal

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Do Exact Match Domains Still Work Anymore?  Search Engine Journal

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Why Gurumurthy and RSS need a worldview  Economic Times

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Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

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Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

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Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

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The RSS isn't an NGO, it very much a government organisation  Times of India

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My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

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Pranab Mukherjee's proposed address to RSS recruits is a good step  Times of India

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How to: create a Slack alert bot for Parliament events  Online Journalism Blog

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What’s the Ideal Blog Post Length for SEO?  Search Engine Journal

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Top Guest Blogging Tactics for Scalable Link Building Success  Search Engine Journal

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Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs  The Chronicle of Higher Education

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6 best RSS reader apps for Windows 10 to use in 2019  Windows Report

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Why & How to Repurpose Your Existing Digital Content  Search Engine Journal

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What is RSS? And Is It Still Important?  Small Business Trends

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Dissonant, Divisive: Far from detente, Bhagwat ups Mandir pitch  Times of India

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The Saffron Brotherhood by 2024  Times of India

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Pinterest’s Redesigned Feed May Drive More Referral Traffic  Search Engine Journal

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Level Design Study: The Last of Us Part II gameplay trailer level  Gamasutra

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D.C. Restaurant Reaches $1.5 Million Settlement Amid Tipped Pay Debate  Inequality.org

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Josh Bycer's Blog - The Problems of Mobile Strategy Game Design  Gamasutra

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Lottie Bevan's Blog - An indie's guide to merchandise: part one!  Gamasutra

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Jake Birkett's Blog - How to choose what game to make next  Gamasutra

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Kevin Giguere's Blog - Create better game settings options (handy checklist)  Gamasutra

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David Edery's Blog - Welcome to the world, Alphabear 2  Gamasutra

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How To Avoid Splitting Feeds and Losing Stats (& Money!)  BlogTalkRadio

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Pink Collar Crimes: Clash of the Carriages in Kansas City  Kansas City Star

A friendly rivalry between two women vying for control of the lucrative horse-drawn carriage business on Kansas City's country club plaza, becomes increasingly ...


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Kalaignar's other side- when he supported a Hindi-wala, Uttarakhand MP  Times of India

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Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

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Joost van Dongen's Blog - Interior Mapping: rendering real rooms without geometry  Gamasutra

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How to Connect with Industry Influencers: Schmooze Optimization  Search Engine Journal

Connecting with the right industry influencers can help you achieve your brand's marketing goals. Read this guide and learn how you can do it.


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Larry&Brandon GDU's Blog - My Time at Telltale Games  Gamasutra

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Ryan Sumo's Blog - Squeaky Wheel's Productivity Tools  Gamasutra

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Florencia Minuzzi's Blog - Restless – Making A New Conversation UI  Gamasutra

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A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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3 Valuable PR Lessons You Can Learn From the Nike Controversy - Search Engine Journal
3 Valuable PR Lessons You Can Learn From the Nike Controversy  Search Engine Journal

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Dream of Greater India: Forget Akhand Bharat or Hindu Rashtra, Bharat Mahasangh of like-minded nations is a more feasible goal - Times of India
Dream of Greater India: Forget Akhand Bharat or Hindu Rashtra, Bharat Mahasangh of like-minded nations is a more feasible goal  Times of India

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Should You Syndicate Your Blog to Get More Traffic & Leads?  Search Engine Watch

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Tom Pugh's Blog - Level Design Tips and Tricks  Gamasutra

A selection of tips and tricks for Level Design development.


Before & After Church in Ohio; Why Are We So Unaware of Christian Persecution; and More Links! - National Catholic Register
Before & After Church in Ohio; Why Are We So Unaware of Christian Persecution; and More Links!  National Catholic Register

Confusion & Mixed Messages: A View from China – Anthony E. Clark Ph.D., The Catholic World Report. These Vesting Prayers Before Mass Remind Priests of ...


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Tuticorin Protests: What would you do?  Times of India

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David Finseth's Blog - Creating 2D Particle Effects in Unity3D  Gamasutra

Technical Artist David Finseth of Synapse Games explains how the particle effects in Spellstone and Animation Throwdown were created in Unity3D.


Why You Should Prefer a Blog Over Social Media - Fstoppers
Why You Should Prefer a Blog Over Social Media  Fstoppers

We live in the social media era and it is the preferred the marketing channel. Why should we talk about blogs? Here are some thoughts on giving more emphasis ...


Time for Blogs Again? – ProfHacker - Blogs - The Chronicle of Higher Education
Time for Blogs Again? – ProfHacker - Blogs  The Chronicle of Higher Education

At least since the death of Google Reader in 2013, the conventional wisdom has argued that social media, rather than independent websites or blogs, is the key ...


Joost van Dongen's Blog - The challenge of finding enough playtesters - Gamasutra
Joost van Dongen's Blog - The challenge of finding enough playtesters  Gamasutra

Finding playtesters who'll play your game weekly online is really difficult. But should you? This post discusses why you should not let the same peopl.


How to turn your mod into an indie game - Gamasutra
How to turn your mod into an indie game  Gamasutra

So you've made a mod, you've heard of the incredible success of mod-to-indie transformations like PUBG & Team Fortress 2, and you're thinkin.


Josh Bycer's Blog - How Worldbuilding Elevates Video Games and Fandom - Gamasutra
Josh Bycer's Blog - How Worldbuilding Elevates Video Games and Fandom  Gamasutra

Worldbuilding may not sound that important to videogames, but we're going to look at how three games have engaged their fans and helped to elevate the.


The best free blogging site of 2019 - TechRadar
The best free blogging site of 2019  TechRadar

Want to start a blog, but not sure how? These free platforms are totally customizable, and will help you publish your first post in minutes.


Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts - Gamasutra
Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts  Gamasutra

Oscar Brittain and Akupara Games are releasing Desert Child on Switch, Xbox, PlayStation 4, and Steam December 11! Oscar hit us with the following tec.


The Blogging Community Mourns The Loss Of Style Star Kyrzayda Rodriguez - Guestofaguest.com
The Blogging Community Mourns The Loss Of Style Star Kyrzayda Rodriguez  Guestofaguest.com

This fashion-filled weekend took a heartbreaking turn for many influencers in the blogging community. Style star Kyrzayda Rodriguez, who had been battling ...


Why the Sabarimala verdict is an act of social engineering - Economic Times
Why the Sabarimala verdict is an act of social engineering  Economic Times

The Supreme Court verdict in the Sabarimala temple case has created profound disquiet in southern India. Contrary to cosmopolitan wisdom that viewed the ...


Analysing indie game marketing trends: What you should know going into 2019 - Gamasutra
Analysing indie game marketing trends: What you should know going into 2019  Gamasutra

Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.


Chatting About Chatbots with Virginia Nussey [PODCAST] - Search Engine Journal
Chatting About Chatbots with Virginia Nussey [PODCAST]  Search Engine Journal

Want to find out how you can make the most out of chatbots on Facebook Messenger? Listen to this edition of Search Engine Nerds now.


Alexander Tikadze's Blog - Unity Game Development Progress - Gamasutra
Alexander Tikadze's Blog - Unity Game Development Progress  Gamasutra

This is a really informative post! Thanks!! I've been using LiceCap for some quick n easy GIFs, but this lays out a such a comprehensive method for much higher ...


Adrian Hawkins's Blog - How to make a Discord RPG: Part 4 - Gamasutra
Adrian Hawkins's Blog - How to make a Discord RPG: Part 4  Gamasutra

Latest in the series about how to make a playable on Discord RPG: this time we talk about techniques for promoting your server, including social media.


Paul Arendt's Blog - Rebuilding the Reach - Gamasutra
Paul Arendt's Blog - Rebuilding the Reach  Gamasutra

Sunless Skies creative director Paul Arendt talks about reconstructing the first region of the game to make exploration more meaningful and terrifying.


Ben Porter's Blog - How to take 7 years to ship a beta - Gamasutra
Ben Porter's Blog - How to take 7 years to ship a beta  Gamasutra

It's been almost 7 years since I quit my last job. Back in 2011 I was a freshly baked postgraduate in Melbourne. I was entering my 30's and the indie game ...


Joost van Dongen's Blog - The Awesomenauts matchmaking algorithm - Gamasutra
Joost van Dongen's Blog - The Awesomenauts matchmaking algorithm  Gamasutra

Matchmaking is a big topic with lots of challenges, but at its core is a simple question: who should play with whom? With so many different aspects to.


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