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In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice. The end results of my findings was "Blog" was a new term and not highly recognized. That was then, a half million blog users ago.
Blogs have become and I do believe will continue into their plight of greatness for sometime, until a new technology slides into place. For the time being, blogs are a great way to define who you are to your visitors and provide dynamic content that the search engines go nuts over.
Clogged email boxes and spam eaters have taken a dramatic effect on the once powerful email marketing tool. As email marketing loses its effect, marketers and small businesses are seeking ways to fulfill this lost art of communication between staff and customers. Blogging could be that much needed answer for you.
SO what is a blog?
Blogs are a time and date stamped, easy to search, web based journal or self publishing tool. Blogs can have a corporate style, but in most cases are written by one person in a relaxed, candid atmosphere. True personality usually shines threw in the opinions of the blog writer. You do not have to be a writer to produce a blog. Even so, many blogs owners become recognized as small journalists, as the writer speaks their mind or offers self analyzed materials on their preferred subject matters.
You may think at this point, that a blog does not sound like a business tool.
Let's take blogging into a business approach and see how we can benefit.
Many marketing methods and advertising spiels fall on blind eyes and deaf ears across the net today with such a medium we have created where advertising is abundant and often shoved at us in every direction.
Visitors will come to your blog of their free will to read your newest content of choice, giving you a higher ratio of targeted visits.
Email marketing is losing ground. Overflowing email inboxes and spam filters that don't deliver your ezine.
Using your blog as a web based area for your product and service announcements and updates. When someone subscribes to your blog or RSS feed, they will receive automatic updates that include the headline, summery and URL of your new entries.
Email gets deleted ? Blogs get indexed in search engines!
Internet marketing can be a nonpersonal medium, gaining trust becomes increasingly harder and more important to gain new customers.
Blogging can give your visitors, existing and potential customers a great area to gain insight about the face you present to the world. If you're a small business owner to a large corporate business, you can benefit by giving your company or web site personality via blog.
Now let's take a look at blogs from another angle. Rss and/or live feed. You may be thinking, do I Really Need to Know About Rss?
Yes, but we are not going to give a full history of RSS here. What you need to know is that RSS is the "code" that underlies a blog. It includes a headline, a short summery of the entry and the URL of the page that the new story has been posted to. In order for users to subscribe to RSS feeds they will need to download a news aggregator. There are many available for free, we recommend NewsGator http://www.newsgator.com for its ease of use within Microsoft Outlook.
Visitors and other websites can syndicate your RSS feeds to their desktop, their email, newsreaders and on their own websites. Talk about getting the word around! Submitting your RSS feed, can get you listed in hundreds of new emerging RSS feed directories. Of course this will bring traffic to see what your feed is about to those looking to syndicate them to their own sites or readers. Also creating more links pointing to your site.
Let me touch on one of the most important features of a blog. Search engines love them. Most bots including google will visit and reindex blog pages daily. Yahoo will index your RSS free and quickly.
There are many ways and places you can begin your blogging journey. You should first decide if you want to house the blog on your site or let other sites manage your blog system. For this we recommend www.blogger.com, now owned by Google. The google toolbar has a one click Blog This button that can make blogging quick and painless. You can set the blogger.com blog files to ftp to your host for you so that your files are housed on your server. There are many blog services online today, and there are many free and low cost scripts that you can easily run your own blog from your site without the need of any other service provider.
If you would like to find out more about blogs and blog services we invite you to visit our resource section at http://www.masteradvertising.com.
We hope to provide many learning materials and resources for the online promoter using blogs and rss feeds for the online advertising medium.
About The Author
Dawn Wentworth has been providing insight to site promotion sense 1994. http://www.masteradvertising.com
Make Money Blogging Using These Nine Powerful Strategies
The question "How to make money blogging" sits high on every blogger's mind. In fact I received many questions on "How to make money blogging" when I conducted my first webcast to answer my subscribers' most pressing questions on Blogs and Rss.
Blogs and Networking
In the middle 1990's everyone started talking about needing a website. Now, the new "must have" is a web log or blog.
Improving Your Customer Relationship Management by Blogging
Before I address the following questions:* What is a blog? and* What can a blog do for my business?let me pose a few "What if . .
Get the Internet on Your Own Terms
RSS for the Rest of UsI don't know about you, but I'm seeing a whole bunch of articles and websites telling me that I need to get into this RSS thing.Is it really time?RSS (it stands for "Really Simple Syndication") is the latest wave of internet technology designed to take advantage of the "Content is King" mentality.
Im a Failed Blogger!
I've never been popular in my whole life. I think there must be something inside me that didn't get enough attention as a kid or something because I seem to find myself looking for it all the time.
Blogs Are About Getting to Know Yourself Better
I still consider myself to be a blog writing novice but as I've got a few entries under my belt I can tell you about an unexpected bonus of this journaling process. A lot of people think that blog writers are just people who are tooting their own horns blabbering on self-righteously about what they believe to be true in life.
Top 9 Reasons Companies Should Blog
Below are the top 9 reasons why companies should blog.1.
Benefits to RSS
RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways.
Real Estate Marketing with RSS
RSS (Really Simple Syndication) is an increasingly popular marketing method to syndicate real estate website content for clients and prospective clients. RSS enables distribution of website content to third-party websites and RSS news readers.
Its A Blog, Not A Sales Letter
The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.
RSS - The Making of a Feed
Everyday more and more websites, news services and blogs are adding RSS content. RSS is a method of syndicating content.
Blogs like all forms of writing are an art form that takes knowledge and practice to do well. Writing? Blogs? Blogs are on-line journals where people express themselves through writing.
Blogging Your Way To Success Part 1
It has been said that blogging will be the new trend in the 21st century. It is easy to see why.
Are You Thinking of Republishing RSS Feeds?
There is lively debate about the republishing of RSS feeds on other sites. The argument surrounds the use of RSS feeds from the feed publisher being used in an unfair manner.
Blogs As A Marketing Tool
Blogs are the biggest things to happen to the Internet since personal home pages. Blogging software has made it easy for the average Joe to create his own blog,and the thriving community of bloggers have spurred designers to release completely free, and professionally looking templates.
How to Use a Blog to Dramatically Improve Your Web Business!
A blog is an online journal in which the author publishes his or her thoughts and opinions on a subject which interests them. A good blog will be updated frequently with new points of interest which the blogger (author) and readers can discuss.
Blogging for Personal Benefits
While there is a lot of debate about blogs replacing emails in the future, I would rather look at blogs in a different perspective. The purpose of all technology is to make life easier for the user.
Blogging: A Profit Making Internet Option
Blogging is a relatively new form of communication, closely related to the newsletters of days long past. Your thoughts, ideas, and activities are posted for the world (or a chosen few) to view, and if you choose to include the option, leave a comment.
How to Reel in Web Site Visitors by Building Your Own Blog
I know, I know, blog this..
Five Ways A Blog Helps You To Market Your Business
Want to advertise online without spending a fortune? Get a blog.If you're an Internet marketer, you need a blog, because:* a blog helps your site to rank higher in the search engines; and* a blog expands your customer base.
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