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The Viability of Blogging to a Niche Market


Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.

Are there potential buyers online? According to the Central Intelligence Agency's latest figures, there are over 185.55 million internet users in the United States alone, of these around 139.52 million active users. The Computer Industry Almanac which compiles statistics on global internet users, records a staggering 934 million users for 2004 and this market continues to grow.

Do these users buy online? Statistics gathered on internet users, show they do and their numbers are increasing. For instance, in December 2004, online sales rose by 53%, from $795 million of the same month 2003, to $1.22 billion 2004, (gathered by CMP Media a service provider of information and marketing services to the technology and healthcare industries). For each unique marketing hook, product and service, your business blog can tap in, that's how many niche markets you can serve.

The next question then to answer: Can your blog be the perfect vehicle for reaching and marketing to your niche?

You should realize that successful blogs go a step further in providing excellent content, as well as regular updates or new content. Most websites provide these services. Rather it is the ability of these blogs to provide the author and the readers' a venue for one-on-one conversations, in an impersonal medium. By sharing commentaries, thoughts and opinions, the author positions himself or herself as being an authority in his or her field of work. If you write content that is relevant to their needs, they'll remember and keep returning to your blog.

But that's not all; you need to have an abiding passion for the subject matter or product you'll sell. Without this, your blog won't stand out and carve itself a niche apart from the other blogs.

In essence, a well researched and crafted business blog is a potential revenue center. It has the authors' personal touch and speaks to the need of this particular consumer. As every marketing analyst knows, when a seller understands his or her consumers well, this seller gets their business.

Copyright 2005 Mal Keenan

Mal Keenan is editor and publisher of the Home Business Tips Blog: http://www.home-business-tips-newsletter.com/blog/

Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business: http://www.pluginprofitstraining.com/


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. May / 24 / 2019

Nuvi Acquires Social Healthcare Leader Banyan - Associated Press
Nuvi Acquires Social Healthcare Leader Banyan  Associated Press

Press release *content* from Business Wire. The AP news staff was not involved in its creation.


Verizon is trying to sell off Tumblr - Engadget
Verizon is trying to sell off Tumblr  Engadget

Just two years after taking control of Tumblr as part of its acquisition of Yahoo, Verizon is looking to offload the blogging platform. According to the Wall Street ...


Ways You Can Boost Blog Traffic to the Site Using Social Media - Influencive
Ways You Can Boost Blog Traffic to the Site Using Social Media  Influencive

Previously, there used to be just a single way to grow the traffic of your blog. Some of you might try to work on those methods, while others used to look for ...


The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Before the internet was consolidated into centralized information silos, RSS imagined a better way to let users control their online personas.


As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

For the past year-plus, I have been noticing a number of Microsoft bloggers posting that their blogs were either shutting down or moving to private/custom sites.


DealBook Briefing: Tesla Is Raising Cash. It May Not Be Enough. - The New York Times
DealBook Briefing: Tesla Is Raising Cash. It May Not Be Enough.  The New York Times

The automaker will sell about $2 billion in stock and bonds to help fund its operations after a worse-than-expected first quarter.


Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.


The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 - Forbes
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.


Why Gurumurthy and RSS need a worldview - Economic Times
Why Gurumurthy and RSS need a worldview  Economic Times

Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...


Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.


Brickfish Announces SocialPulse: Real-Time Social Listening Event - Associated Press
Brickfish Announces SocialPulse: Real-Time Social Listening Event  Associated Press

Press release *content* from BusinessWire. The AP news staff was not involved in its creation.


Best WordPress themes 2019: Our picks for business, blogging, podcasts - Mashable
Best WordPress themes 2019: Our picks for business, blogging, podcasts  Mashable

We've sorted through customer reviews and expert recommendations to bring you this list.


Uncommon Blogging Tactics Are Highly Effective, New Study Shows - Search Engine Journal
Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.


My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...


What's Behind the Teacher Strikes? Social Justice, Not Just Salaries - Inequality.org
What's Behind the Teacher Strikes? Social Justice, Not Just Salaries  Inequality.org

A new generation of union activists see their struggle as part of the fight for equitable resources for the communities in which they teach.


Meet some of Charleston's most popular bloggers and social media influencers - Charleston Post Courier
Meet some of Charleston's most popular bloggers and social media influencers  Charleston Post Courier

While most Charleston-area influencers haven't reached a million-dollar level of success just yet, many have tens of thousands of followers and are climbing the ...


5 Social Media Blogs That You Need To Know About In 2019 - Forbes
5 Social Media Blogs That You Need To Know About In 2019  Forbes

Where are you getting your social media marketing news and tips? Here are some of the top resources on the web where you can keep up with the latest social ...


Welcome to Starts With A Bang! - ScienceBlogs
Welcome to Starts With A Bang!  ScienceBlogs

Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...


The RSS isn't an NGO, it very much a government organisation - Times of India
The RSS isn't an NGO, it very much a government organisation  Times of India

Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...


Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...


More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week - PRNewswire
More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week  PRNewswire

SAN FRANCISCO, Dec.18, 2018 /PRNewswire/ -- Tumblr made the decision to ban all adult *content* and its bloggers from its website yesterday. This decision ...


The Role of Family Wealth in Reinforcing Generational Divides - Inequality.org
The Role of Family Wealth in Reinforcing Generational Divides  Inequality.org

by Chuck Collins and Jessicah Pierre. One way that extreme inequality shows up in our lives is unequal opportunity in homeownership. And for millennials ...


What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

What is RSS? We explain why RSS is not dying and why it is still important. For small business owners and bloggers, we explain the benefits of RSS feeds.


Immigrants Aren't the National Emergency - Inequality.org
Immigrants Aren't the National Emergency  Inequality.org

Communities like mine, in small-town Michigan, are told to blame immigrants when unchecked capitalism hurts us. We don't buy it.


Unsung RSS warriors of democracy - Times of India
Unsung RSS warriors of democracy  Times of India

Eighty-seven RSS swayamsewaks died fighting the Emergency. More than 80 thousand of them were jailed and suffered physical tortures. Many of them saw ...


That Outrageous Mommy Blogger Who Refuses to Stop Writing About Her Kid Highlights a Key Parent-Child Generational Gap - Slate
That Outrageous Mommy Blogger Who Refuses to Stop Writing About Her Kid Highlights a Key Parent-Child Generational Gap  Slate

Christie Tate has been writing online about her family for more than a decade. Now, her daughter is old enough to notice. After receiving a laptop for Christmas, ...


What States Can Do to Reduce Poverty and Inequality Through Tax Policy - Inequality.org
What States Can Do to Reduce Poverty and Inequality Through Tax Policy  Inequality.org

State governments have many options for recouping the windfalls large corporations and the wealthy received through the 2017 Republican federal tax law.


Best blogging platforms of 2019 - TechRadar
Best blogging platforms of 2019  TechRadar

The popularity of blogging (which originally derives from 'personal web log') continues, whether for profit, or just to have a voice on the web, since over a decade ...


Video Article - History of Game Design Part 1: Race Games - Gamasutra
Video Article - History of Game Design Part 1: Race Games  Gamasutra

Most of the oldest board games that have been found are Race Games, and they are found all over the world. They are also incredibly popular, being pla.


Brandon Franklin's Blog - Engaging Players Through Ritual - Gamasutra
Brandon Franklin's Blog - Engaging Players Through Ritual  Gamasutra

An exploration of a new design pattern in games, removing abstraction to encourage better player behavior.


How to become a science blogger – your 4-step guide - Nanowerk
How to become a science blogger – your 4-step guide  Nanowerk

We show you how to become a science blogger and set up your science news site in 4 steps.


Ram Mandir goes to the backburner. Again. - Times of India
Ram Mandir goes to the backburner. Again.  Times of India

The RSS and VHP have done well to withdraw from the Ram Mandir agitation till the Lok Sabha elections draw to a close. For one, the movement was finding ...


'The concept of Hindu rashtra is not theocratic … It's an adjective of the nation, not an objective' - Times of India
'The concept of Hindu rashtra is not theocratic … It's an adjective of the nation, not an objective'  Times of India

Rashtriya Swayamsevak Sangh (RSS) last week held a three-day conference to outline its world view. A lecture by its chief Mohan Bhagwat appeared to signal ...


How to: create a Slack alert bot for Parliament events - Online Journalism Blog
How to: create a Slack alert bot for Parliament events  Online Journalism Blog

Following a request on the Bureau Local Slack channel (join here) I created a tutorial on how to create a Slack bot which would post alerts whenever a new ...


Jason Bakker's Blog - Fascination with the Obra Dinn - Gamasutra
Jason Bakker's Blog - Fascination with the Obra Dinn  Gamasutra

Having played Return of the Obra Dinn recently, I was inspired to write about historical settings, exploring themes, co-linear storytelling, and ships.


9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.


Best Squarespace templates 2019: Top picks for video, blogs, and more - Mashable
Best Squarespace templates 2019: Top picks for video, blogs, and more  Mashable

Squarespace users have more than 90 different options, so we narrowed the field to the 10 best.


Max Pears's Blog - Shape Theory in Level Design - Gamasutra
Max Pears's Blog - Shape Theory in Level Design  Gamasutra

Shape Theory is a theory we all know apart about and we are aware of it subconsciously. Here I break down how it can be used for level design and how.


“The Linux of social media”—How LiveJournal pioneered (then lost) blogging - Ars Technica
“The Linux of social media”—How LiveJournal pioneered (then lost) blogging  Ars Technica

Last April, famed writer and hero-murderer George R.R. Martin announced that he was hoisting his ancient blog from his moldering LiveJournal onto his ...


Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem - Gamasutra
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  Gamasutra

At its core, public relations is largely about creating consistency. Anyone who has been in a PR meeting has heard the word 'drumbeat' more than once- create a ...


How often should you post new blog entries? - PR Daily - PR Daily
How often should you post new blog entries? - PR Daily  PR Daily

Should you post short, topical pieces at a high frequency, or is it better to have occasional posts with highly targeted information? The answer lies in between.


Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress? - Times of India
Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Times of India

Having moved from Prez to citizen, on Thursday Pranab Mukherjee turned philosopher-politician at the RSS headquarters in Nagpur. He reminded all present, ...


Luke Sigmund's Blog - EverQuest: 20 Years of Retention - Gamasutra
Luke Sigmund's Blog - EverQuest: 20 Years of Retention  Gamasutra

Ever wonder how EverQuest has stuck around for the last 20 years? This article shares insight into EverQuest's ability to retain players decade after.


James Margaris's Blog - An Artifact Card Review - Gamasutra
James Margaris's Blog - An Artifact Card Review  Gamasutra

20 pages of thoughts on Artifact cards that begin with the letter 'A'


Chris Zukowski's Blog - The best slides I saw at GDC 2019 - Gamasutra
Chris Zukowski's Blog - The best slides I saw at GDC 2019  Gamasutra

You see a lot of slides at GDC. These are the best ones from the sessions I attended.


RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are ...


Lewis Denby's Blog - Why nobody cares about your indie game - Gamasutra
Lewis Denby's Blog - Why nobody cares about your indie game  Gamasutra

The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!


Josh Bycer's Blog - Remembering Advance Wars - Gamasutra
Josh Bycer's Blog - Remembering Advance Wars  Gamasutra

2018 would have marked the 30th anniversary of the Advance Wars franchise, and the recent success of Wargroove made me nostalgic to talk about a great.


Move or Die and its 5+ Year Journey to the PlayStation 4 - Gamasutra
Move or Die and its 5+ Year Journey to the PlayStation 4  Gamasutra

From “flashy” beginnings to the development swamp and finally launching a console game, this is the story of how Move or Die was made.


Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.


Beto O’Rourke is blogging about the fog and blackberry cobbler. But is he running for president? - Washington Post
Beto O’Rourke is blogging about the fog and blackberry cobbler. But is he running for president?  Washington Post

If Beto O'Rourke doesn't end up running for president in 2020, he could always try writing a travel memoir in the style of John Steinbeck or Jack Kerouac.


James Patton's Blog - Spinnortality: crunching the numbers - Gamasutra
James Patton's Blog - Spinnortality: crunching the numbers  Gamasutra

Is it still possible to break into the games industry as an unknown indie in 2019? James Patton shares the sales numbers for his indie success Spinnor.


Dan Cox's Blog - Three Lessons for Narrative Game Design Students - Gamasutra
Dan Cox's Blog - Three Lessons for Narrative Game Design Students  Gamasutra

Three general lessons for students interested in narrative and game design on communities, supporting people, and the role of practice in trying to im.


Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20 - Nieman Journalism Lab at Harvard
Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20  Nieman Journalism Lab at Harvard

In 2013, Jason Kottke wrote a prediction for Nieman Lab's year-end roundup: “The blog is dead, long live the blog.” Kottke was then (and still is) owner of one of ...


Blogging Platforms Compared: WordPress vs Tumblr vs Blogger - CMSWire
Blogging Platforms Compared: WordPress vs Tumblr vs Blogger  CMSWire

Starting a blog for your brand? WordPress, Tumblr, and Blogger are all popular options, but which one is best suited to your organization's needs?


2018 Saveur Blog Award Winners | SAVEUR - Saveur
2018 Saveur Blog Award Winners | SAVEUR  Saveur

The readers and SAVEUR's editors have spoken: here are your winners for the 9th annual SAVEUR Blog Awards. Finalists flew in from as far as West Africa, ...


Pavel Shylenok's Blog - Effective Game Design: Software Challenges - Gamasutra
Pavel Shylenok's Blog - Effective Game Design: Software Challenges  Gamasutra

Game design is the most important part of every game, but there are no specific tools for game designers. Dialogues must have a diagram-like layout to.


Josh Bycer's Blog - The Never-ending Challenge of Asymmetrical Design - Gamasutra
Josh Bycer's Blog - The Never-ending Challenge of Asymmetrical Design  Gamasutra

Asymmetrical game design can lead to some of the most unique experiences around, but it's also a never-ending challenge for designers to get even part.


Vasburg E''s Blog - Don't Browse ArtStation Too Much - Gamasutra
Vasburg E''s Blog - Don't Browse ArtStation Too Much  Gamasutra

Does ArtStation bring artists closer together or their art, making it more similar in the process? In this article, I discuss if there is an underlyin.


Graveyard Keeper: How the graphics effects are made - Gamasutra
Graveyard Keeper: How the graphics effects are made  Gamasutra

The summary of tips and tricks used in Graveyard Keeper to make different graphical effects and apply them on a pixel art picture.


Breath of the Wild Open World Analysis: Gravity to go Forward - Gamasutra
Breath of the Wild Open World Analysis: Gravity to go Forward  Gamasutra

Analyzing the open world design in The Legend of Zelda Breath of the Wild to break down Nintendo's level design and use of topography to guide where t.


Gregory Campbell's Blog - Humanity vs. Human Resources - Gamasutra
Gregory Campbell's Blog - Humanity vs. Human Resources  Gamasutra

Humanity vs. Human Resources. Intro While this article focuses on what I understand the definitions to be of 'humanity' and 'human resources' in the context of ...


What’s the Ideal Blog Post Length for SEO? - Search Engine Journal
What’s the Ideal Blog Post Length for SEO?  Search Engine Journal

It's commonly wondered, searched, and debated by anyone who works with website *content* and copy: What's the ideal blog post length for SEO? The answer ...


Is Medium cool again? Bezos shows it as a blog platform of choice to reveal and respond - USA TODAY
Is Medium cool again? Bezos shows it as a blog platform of choice to reveal and respond  USA TODAY

Amazon CEO could have given interview to Washington Post, which he owns, or done TV, but instead chose a blogging platform that's not household name.


Burger King remove 'racist' chopsticks ad - BBC News
Burger King remove 'racist' chopsticks ad  BBC News

Burger King has removed an advert which shows western people trying to eat a burger with oversized red chopsticks following criticism on social media.


The State of the Algorithm: What's Happening to Indies on Steam? - Gamasutra
The State of the Algorithm: What's Happening to Indies on Steam?  Gamasutra

The business of making indie games has always been difficult, but recently it's become a lot harder. On October 5th, Valve introduced changes to Steam.


Derek Lieu's Blog - Finding the Hook For a Game Trailer - Gamasutra
Derek Lieu's Blog - Finding the Hook For a Game Trailer  Gamasutra

The best game trailers cut to the heart of what makes a game unique, yet so many trailers still treat games like a product which is merely the sum of.


Thais Weiller's Blog - Bittersweet Game Design -- The 'What' - Gamasutra
Thais Weiller's Blog - Bittersweet Game Design -- The 'What'  Gamasutra

This article is based on a talk I presented on the Tehran Game Convention. Slides are available here. It is also available in my personal blog, in case you prefer ...


How to start a blog: A step-by-step guide - Mashable
How to start a blog: A step-by-step guide  Mashable

So you want to start a blog and carve out a little corner of the internet to call your own — that's a pretty brilliant and popular impulse. We as humans are literally ...


Jake Birkett's Blog - How to choose what game to make next - Gamasutra
Jake Birkett's Blog - How to choose what game to make next  Gamasutra

I just got back from a trip to Boston where I took part in several roundtable discussions with indies and Valve that were mostly about how to make games that ...


Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law - Times of India
Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law  Times of India

Well-orchestrated public statements with high decibel levels seem to be polluting the environment as we await the Ayodhya title suit to be listed before an ...


Game design: Lesson to learn from the 2019 BAFTA best mobile game award - Gamasutra
Game design: Lesson to learn from the 2019 BAFTA best mobile game award  Gamasutra

The “game” Florence has received the 2019 BAFTA best mobile game award, but this title can barely qualify as a game. Nevertheless, the BAFTA jury.


My Parents' Work-Life Balance: When Your Mom Is “Mommy Blogger” Heather Armstrong aka Dooce - Slate
My Parents' Work-Life Balance: When Your Mom Is “Mommy Blogger” Heather Armstrong aka Dooce  Slate

In this series, kids (and not-exactly-kids-anymore) review how well their parents balance life and work. To nominate a potential subject, ideally between the ages ...


Death at Yosemite: Travel-blogging couple perish in 800-foot fall. They may have been taking pictures, relative says. - The Washington Post
Death at Yosemite: Travel-blogging couple perish in 800-foot fall. They may have been taking pictures, relative says.  The Washington Post

Vishnu Viswanath, 29, and Meenakshi “Minaxi” Moorthy, 30, fell from Taft Point, a popular overlook at the park.


Ryan Darcey's Blog - Designing a Production Process: An Addendum - Gamasutra
Ryan Darcey's Blog - Designing a Production Process: An Addendum  Gamasutra

An addendum to my Designing a Production Process series that describes how to further utilize your issue tracking database to support it.


A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...


8 Ways to Get (and Keep) Blog Readers - Backstage
8 Ways to Get (and Keep) Blog Readers  Backstage

If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


The Design Lessons Designers Fail to Learn From Dark Souls - Gamasutra
The Design Lessons Designers Fail to Learn From Dark Souls  Gamasutra

The success of Dark Souls has spawned many imitators, and for today's post, we're going to look at the common elements people get wrong when analyzing.


Romanus Surt's Blog - Das Geisterschiff Postmortem - Gamasutra
Romanus Surt's Blog - Das Geisterschiff Postmortem  Gamasutra

Official Postmortem for Das Geisterschiff, a survival horror adventure dungeon crawler and the first game by Graverobber Foundation.


What Bandersnatch Teaches About the Illusion of Choice - Gamasutra
What Bandersnatch Teaches About the Illusion of Choice  Gamasutra

Black Mirror's Bandersnatch episode recently debuted, and offered viewers a lesson on the illusion of choice that developers have to deal with.


Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts - Gamasutra
Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts  Gamasutra

Oscar Brittain and Akupara Games are releasing Desert Child on Switch, Xbox, PlayStation 4, and Steam December 11! Oscar hit us with the following tec.


Study: The perfect blog post length—and how long it should take to write - PR Daily - PR Daily
Study: The perfect blog post length—and how long it should take to write - PR Daily  PR Daily

This article originally appeared on PR Daily in February of 2017. If you're looking for short, easy answers to some common blogging questions, here you go:.


Games software/hardware to top $200 billion by 2023 despite short-term questions - Gamasutra
Games software/hardware to top $200 billion by 2023 despite short-term questions  Gamasutra

Digi-Capital's Games Report forecasts that games industry software/hardware combined could drive well over $200 billion revenue by 2023, despite short.


Analysing indie game marketing trends: What you should know going into 2019 - Gamasutra
Analysing indie game marketing trends: What you should know going into 2019  Gamasutra

Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.


Josh Bycer's Blog - A Design Examination on Resident Evil 2 Remake - Gamasutra
Josh Bycer's Blog - A Design Examination on Resident Evil 2 Remake  Gamasutra

My written and video thoughts on the Resident Evil 2 Remastered and how it applies both action-horror and survival horror game design.


Pascal Luban's Blog - Apple Arcade : Opportunity for indies or illusion ? - Gamasutra
Pascal Luban's Blog - Apple Arcade : Opportunity for indies or illusion ?  Gamasutra

Apple has announced its new game distribution *service*, Apple Arcade. This subscription-based *service* offers unlimited access to games present in its c.


Caleb Compton's Blog - Game Design Book Reviews: Game Programming Patterns - Gamasutra
Caleb Compton's Blog - Game Design Book Reviews: Game Programming Patterns  Gamasutra

In my first game design book review I take a look at Game Programming patterns by Robert Nystrom. This book is a great resource for somebody who knows.


[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business - Gamasutra
[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business  Gamasutra

One year ago I failed to ship 700 units to stay in business. Now I'm working on my next game after releasing a major update to the original one. A fai.


Jingoism for election benefit - Times of India
Jingoism for election benefit  Times of India

Now that we are done with the singing of paeans (very well-deserved, of course) for our valiant Air Force pilots, isn't it time to sit back and think whether or not ...


My daughter asked me to stop writing about motherhood. Here’s why I can’t do that. - The Washington Post
My daughter asked me to stop writing about motherhood. Here’s why I can’t do that.  The Washington Post

Promising not to write about her anymore would mean shutting down a vital part of myself, which isn't necessarily good for me or her.


Thomas Bidaux's Blog - Games and Crowdfunding in 2018 - Gamasutra
Thomas Bidaux's Blog - Games and Crowdfunding in 2018  Gamasutra

A look at 2018 numbers for crowdfunding and video games.


The Epic Store, In Its Current State, is Not Good for Anyone. - Gamasutra
The Epic Store, In Its Current State, is Not Good for Anyone.  Gamasutra

Epic puts in 12% of the effort with an abysmal game launcher, few user features, but fantastic incentives for indie developers.


Anne Gibeault's Blog - Post Mortem - Destination Primus Vita - Gamasutra
Anne Gibeault's Blog - Post Mortem - Destination Primus Vita  Gamasutra

Anne Gibeault gives her own personal Post Mortem of making the sci-fi adventure game Destination Primus Vita. From the birth of a new IP to the releas.


Why Friendly AI Cheat in Ghost Recon Wildlands - Gamasutra
Why Friendly AI Cheat in Ghost Recon Wildlands  Gamasutra

Sometimes if you want to make your game work as intended, you need to cheat a little bit. In this video I examine one of the best 'cheating' AI system.


Content Syndication Basics: Who, What, Where, When, Why & How - Search Engine Journal
Content Syndication Basics: Who, What, Where, When, Why & How  Search Engine Journal

Is *content* syndication right for you? Let's look at the basics of *content* syndication, what it is and isn't good for, and some tips for getting started.


Breaking out! Lessons learned on the frontlines of emergent IP. - Gamasutra
Breaking out! Lessons learned on the frontlines of emergent IP.  Gamasutra

This article is a closer look at how stories in games (and those wanting to make it into games from another media) can flesh and build out their narra.


Richard Atlas's Blog - Tough Questions to Improve Your Leadership - Gamasutra
Richard Atlas's Blog - Tough Questions to Improve Your Leadership  Gamasutra

Tough Questions to Improve Your Leadership is the name of a talk I gave at GDC this year. Along with the talk, there was a handout with questions that.


It's all about Rahul Gandhi - Times of India
It's all about Rahul Gandhi  Times of India

In a manic display of energy, he's here, he's there, he's everywhere. Election 2019 is quickly becoming all about Rahul Gandhi. His NYAY scheme may or may ...


What to Expect from Hearthstone in World Cyber Games 2019 - Gamasutra
What to Expect from Hearthstone in World Cyber Games 2019  Gamasutra

World Cyber Games, the “Olympics of Esports”, had announced that Blizzard Entertainment's Hearthstone is one of the official game titles in the.


An enigma called Rahul Gandhi - Times of India
An enigma called Rahul Gandhi  Times of India

The Minority Department in the Congress party organisation is charged to look after the affairs of minorities that include Muslims, Christians, Sikhs, Buddhists, ...


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