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Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.
Are there potential buyers online? According to the Central Intelligence Agency's latest figures, there are over 185.55 million internet users in the United States alone, of these around 139.52 million active users. The Computer Industry Almanac which compiles statistics on global internet users, records a staggering 934 million users for 2004 and this market continues to grow.
Do these users buy online? Statistics gathered on internet users, show they do and their numbers are increasing. For instance, in December 2004, online sales rose by 53%, from $795 million of the same month 2003, to $1.22 billion 2004, (gathered by CMP Media a service provider of information and marketing services to the technology and healthcare industries). For each unique marketing hook, product and service, your business blog can tap in, that's how many niche markets you can serve.
The next question then to answer: Can your blog be the perfect vehicle for reaching and marketing to your niche?
You should realize that successful blogs go a step further in providing excellent content, as well as regular updates or new content. Most websites provide these services. Rather it is the ability of these blogs to provide the author and the readers' a venue for one-on-one conversations, in an impersonal medium. By sharing commentaries, thoughts and opinions, the author positions himself or herself as being an authority in his or her field of work. If you write content that is relevant to their needs, they'll remember and keep returning to your blog.
But that's not all; you need to have an abiding passion for the subject matter or product you'll sell. Without this, your blog won't stand out and carve itself a niche apart from the other blogs.
In essence, a well researched and crafted business blog is a potential revenue center. It has the authors' personal touch and speaks to the need of this particular consumer. As every marketing analyst knows, when a seller understands his or her consumers well, this seller gets their business.
Copyright 2005 Mal Keenan
Mal Keenan is editor and publisher of the Home Business Tips Blog: http://www.home-business-tips-newsletter.com/blog/
Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business: http://www.pluginprofitstraining.com/
Business 2 Community (blog)
RSS Feeds and How To Burn Them
Business 2 Community (blog)
Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are amazing strings of code that help information move more quickly through the Intertubes ...
MWC 2008: Samsung handsets round-up
U900 Soul – 5.0-megapixel camera, 4x zoom, image stabilisation, HSDPA, mobile blogging, RSS feeds, music library, and microSD slot. Out March, for €400. See details here and video here. J700 – 1.3-megapixel camera, microSD slot, FM radio, music ...
MWC 2008: Samsung epitomises 'entry-level' with the J700, J150 and L170 mobiles
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What the Heck is a Blog?
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Will The Real Spammer Please Stand Up!
If you have been using opt-in email marketing for sometime, I'm sure you might have got accused of spam at some point, even after doing everything right.Yes, I'm talking about people who actually agreed to receive your email, blaming you for sending unsolicited mail.
How To Republish RSS Feeds On Your Website
In this article I am going to cover some tools that you can use that will allow you to publish RSS feeds on your site. This will allow you to have fresh, updated content on your site and you have control of what sort of content you display and how often it is updated.
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I put off starting a blog for a long time because I thought it would be hard. I thought it would be technical.
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If you've been under a rock for the last year or so it's possible you might not have heard about blogs and RSS feeds. If you're like most of us, you've heard the buzz but might not've known what to make of it or what to do with it.
Make Money Blogging
You have created a blog and your blog is dedicated to a niche industry. Have you ever thought that the blog could make money for you? We would look here in this article, ways and means, to make money blogging.
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The easiest way to get acquainted with the conventions of the blog format is to start reading them. The more blogs you read, the more you'll get a feel for the depth and breadth of style and subject matter they have to offer.
Blogging Communities Turn Faceless Strangers into Close Friends
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Blogging Your Way To Success Part 1
It has been said that blogging will be the new trend in the 21st century. It is easy to see why.
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