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RSS For Fresh Content & Better Ranking
A lot of commotion was made some time ago when webmasters
discovered RSS (Really Simple Syndication) as a method of
disseminating information like ezines, articles and website
updates.
For a while it was even being tauted has the big replacement
for email marketing.
A few caught on to it's potential while others passed it off
as the latest internet fad that would soon come and go. And there
for a while it looked like they might have been right.
But, as it appears from our tracking of RSS development I see
that it's popularity has grown tremendously (to include blogs)
and is being used a lot more to provide fresh content for
websites and is fast being considered one of the best ways to
keep search engine spiders coming back.
Search engines love fresh relevant content. Note the keyword
in the last sentence is 'relative'.
At first you had to be pretty tech savvy to figure out how to
set up an RSS feed and get if listed so people could find and
benefit from it. But that process has gotten easier - a lot
easier.
As a matter of fact there are a couple of software programs
that we know of that provide methods for webmasters to get the
great benefits of more search engine traffic using RSS feed
criteria. I use one and it does work beautifully. You can judge
for yourself by going here http://www.cashway.com/rs
In case you're new to RSS and you wonder what it can do for
you and your website here's a brief summary.
By definition, RSS is a lightweight XML format designed for
sharing things like news headlines and other web page content.
But the bottom line is, RSS is simply a popular and convenient
method of sharing content between websites.
You see, regardless of what topic or subject matter you've
built your website around, there's valuable content available out
there such as... articles and information written by an expert in
that particular field. And since that kind of content already
exists - AND a large portion of it is available through the magic
of RSS feed capability - YOU don't have to create the content
yourself.
So how does that help you?
Let's face it - most webpages can't get a good page rank
because the competition is so fierce. To add to it, the tactics
now being used by everyone arn't working very well. RSS is still
in it's infancy, why dare I say it's barely out of the womb. But
the internet world is starting to take notice and beginning to
understand it's impact as a marketing tool as well as a viable
way to improve a sites search engine rank.
So Now...
- You spend less time writing fresh new web content.
- Your website can be displaying quality theme-based
content... automatically!
- Content is always highly relevant to what you're
promoting.
- Search Engines make more frequent visits because your site
is constantly updating.
- You have more time to market your site, products, etc.
- Having quality fresh new content gets your web pages indexed
faster.
- Usable on any website or as many pages as you want.
- RSS content (through topic channels) has the potential to
deliver highly relevant content to site visitors.
- RSS compliments your website and marketing efforts.
That's all well and good you say, but is there a downside to
using RSS feeds on my site?
Good question.
Not really, but there may be a couple of items you need to
take into considerations before you jump into the RSS game.
First you need to find relevant feeds for your site. Not an
overwhelming task but something you'll want to spend a little
time searching for on Google or other major search engines.
You'll need a feed reader in order to display the content on
your site and make it available to search engine spiders. You can
easily do a search on google to find free rss readers for your
site.
You'll then need to do a little copy and paste of the html
code into the webpages you want the content to appear on. This
can be a daunting task especially if you have a site with a lot
of pages that you want the search engines to spider. But if you
strategicaly place the code on pages that spiders have visited
you will have spiders looking for more pages with relative, fresh
content.
In the long run once you have RSS feeds on the pages you know
are going to be spidered then all of the tedious work is done and
you can spend your time on other issues.
You can see how to automate this process by going to
http://www.cashway.com/rs or you can start using our RSS feed on
internet marketing by going to this webpage and copying the code
and pasting it anywhere on your webpages.
http://www.cashway.com/article_syndication.htm
We update our RSS feed with new articles, tips and strategies
1-2 times a week
All indications show that RSS feeds are on the rise because of
their less intrusive nature, relevant targeted content, can be
personalized, accessed through a variety of media, no extra data
is collected from viewers and the industry and developers on the
whole are making strides in increasing add-ins and features, such
as ability to track results of its use, and to better integrate
it for users and viewers alike.
So for 24/7 fresh content for your web pages and better search
engine recognition you should be looking at using RSS feeds in
the very near future.
Ed Duvall is webmaster for http://www.cashway.com and
http://www.instantnettraffic.com
providing internet marketing tools and resources to help you with
your online business.
Reprint this article as long as resource box remains
intact.
Copyright 2005 - http://cashway.com
MORE RESOURCES updated Thu. April / 18 / 2024
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