We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
I open up the 'Feed Reader' every day on my laptop and cruise the 'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to only the 'feeds' that are of immediate interest, else I would be reading 'feeds' twenty four hours every day.
When I click on a link to find out more about a news item, I am taken to a web page with the article of news on it, also there are banner ads, advertising icons to click on, and other side news items to click to take me elsewhere.
The potential for advertising on those web pages for interested marketers is great, not withstanding the change in the news article each day on that web page. One day it might be about Amazon and the 'outage's' they kept getting, or the next it could be a pending court case about 'cybersquatting' a brand name. Whatever article is shown the advertisers get their message across. It may not be part of the advertising ploy to sell goods and services from that advert, but to 'brand' their products, or name, for future sales.
One research company predicts internet advertising revenues will rise by 19% next year, they also predict that newspaper advertising will drop considerably.
Future habits of net cruisers will be to immediately open up the 'feeds' and cruise all the latest news, in contrast to going for Google and Yahoo, inputting search terms, and then cruising only those web sites that come up. Please! Don't laugh, most of us still do this!
If a web site has not got it's own 'news feed', it will not get any 'eyeballs'.
Those interested in marketing to the masses should think about trying to get adverts placed on pages of those sites with a 'news feed', with their name, or web address written prominently, for cruisers to come and visit, but the main objective is to create 'branding'.
The usage of search engine's for locating web sites will decline, unthinkable at the moment for most internet users, but their rss feeds directories will be the most sought after to be able to access more 'feeds'. So search engine's will still survive, but usage habits will change.
The 'big-dogs' in rss feeds update news on their 'feeds' every fifteen minutes or so, they know that to keep a captive readership that they have to update frequently, or they will lose 'eyeballs' to some other service that's giving out more frequent news. This is critical from an advertisers point of view who wants his ads showing on web pages with updated news as frequently as possible.
I can feel the nudging elbow's already as advertisers are trying to get the best 'spots'.
The most money to be gained from rss feeds is by the person who owns one, the advertising revenue from 'spots' on the web pages the 'feed' points to will be flooding in, and with the decline in effectiveness of newspaper advertising, the rss feeds are the only place most advertisers are going to spend their money. The younger tech-savvy 18-24 year old's don't buy newspapers, they also don't switch on the television as much anymore, so television advertisers are looking at rss feeds, especially the big media companies who have millions of ad dollars to spend.
Remember this, anybody, even you, can put up a rss feed.
About The Author
Tony Dean is a published author and runs a website at:- http://www.ebook-sales.com. He is author of the e-book:-"Really Simple RSS" available from his web site.
MWC 2008: Samsung handsets round-up
Samsung had the longest line-up of all the manufacturers, with 12 models displayed at the Mobile World Congress show. It's enough to give anyone Samsung fatigue! Here's a recap on all the new handsets… U900 Soul – 5.0-megapixel camera, 4x zoom, image ...
MWC 2008: Samsung epitomises 'entry-level' with the J700, J150 and L170 mobiles
We're not yet done with Samsung's plethora of entry-level handsets, as the J700, J150 and L170 will surely appeal to some people doing a Google search on these rather budget models. Oh, hai, Google searchers! Starting at the left, the J700 slider model ...
Let's go digital
Let's go digital
De redactie van MSN.nl zorgt ervoor dat bezoekers dagelijks actuele en aansprekende informatie op de homepage van MSN.nl aantreffen in de meest populaire MSN Magazines Nieuws, Entertainment, Geldzaken en Auto. Zelfs een ogenschijnlijk 'saai' thema als ...
Utilize The Power Of Blogs To Market Your Business On A Budget
Budget marketing with blogs is one of today's top methods for cost-effective advertising to the consumers you want to reach, whether they're in your neighborhood or across the global community.'Blogging' is a fairly recent addition to our vocabulary, and it's exactly what you'll be doing if you pursue budget marketing via blogs.
How to Use Blog Exchanges
Traffic exchanges and blog traffic exchanges are a way to expose your blog or site to traffic by visiting other blogs and sites. I have looked at many such exchanges and selected what I though to be the best of these to see what sort of traffic I could bring to my site.
Feed The Need: 5 Ways To Use RSS To Boost Your Business Or Organizational Success
RSS (it stands for Really Simple Syndication, among other things) is a relatively new technology that allows anyone who creates frequently changing web content - news, blogs, current events, etc. - to deliver their messages to interested readers with no fuss, no muss and best of all - no spam! Currently, RSS is being used by content-rich sites (mainly blogs and news centers) to keep readers up-to-date on newly published posts or breaking stories.
Business Blogging - 5 Tips to Help You Smashl Through Writers Block
It's inevitable. Everyone hits the wall.
Your RSS Feed Might Look Like Spam
RSS feeds seem to be the breakout technology for the year. With more users turning to them for driving traffic to their site, it's no wonder that a trail of RSS feed spam is following in the wake.
How to Cash In on Blogs
Over the past year or so, more and more webmasters have been creating their own blogs (web-logs). If you don't already know, a blog is sort of an online diary which is updated at regular intervals by the author(s), and can be viewed by the public.
RSS is Not Only for Blogs
Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular. In fact, RSS can be used to deliver a great variety of content and content types.
Improving Your Customer Relationship Management by Blogging
Before I address the following questions:* What is a blog? and* What can a blog do for my business?let me pose a few "What if . .
Blogging Your Way To Success Part 4
(Continued from Blogging Your Way To Success Part 3)In this last part of the series, we will summarize what we have covered:1) You have registered for a Blogger account at http://www.blogger.
RSS and Blog Marketing for Real Estate
Earlier this month, Realtor Magazine announced that they would be featuring an article about Tampa Bay Realtor John Mudd and the success he has been having in attracting prospects and media attention with his blog on real estate.Since then, many others in the Real Estate market have been curious about how to implement similar strategies to capture leads in their areas.
RSS Works: Hard Metrics to Prove It
Marketers are constantly asking if RSS marketing works and if this can be proved.It's time to take a look at some real-life RSS metrics from real-life marketers.
Marketing With Blogs - Part 4
In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.
Why You're Not Blogging - And Why You Should Start Today
Those of you who aren't ready to wade into the Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog. Others start blogging and then abandon their projects too soon, unaware of the benefits.
Do You Know The 3 Key Ways to Blog to Promote Your Online Home Based Business?
Most People who Blog and Ping only use 1 Method to promote there online Home Based Business. Their are actually 3 Keys ways a Blog can help you promote your Online Home based Business for little or no cost to you.
Why I Use Bloglines as My Default RSS Reader
Choosing a decent RSS reader to browse and read your favorite RSS feeds was not a straight forward task. I tried and tested many different windows desktop readers but I ended up uninstalling them for one reason or another.
RSS, Feeds, and Aggregators
When you work online all the time, immersed in bits and bytes, hands automatically resting on the keyboard, where the lingua franca is a mish-mash of acronyms and abbreviations - it is easy to forget that the average person has no clue what we talk about. It can be very daunting for the Internet neophyte with all these terms, technology and hardware.
The Hybrid Blog and Ping
For the past two years, one of the best SEO inclusion tactics was the use of blogs. Blogs have become a base standard in SEO marketing, but as times change, so does the efficacy of any tactic.
Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog
Bloggers blog. That's what they do.
3 Overlooked Ways to Get Hundreds of Links and Prospects to Your Blog
Did you know that there are free ways that you can get links back to your blog overnight? That after a few days they can number in the hundreds? No matter what you market on the internet at some point you'll face the issue of increasing the number of visitors to your site. What most people don't know is that there are literally hundreds of ways to get free traffic.
Make Money with Your Own Blog
Well, basically, setting up a blog means that you are creating a little space of your own on the Internet where you can make posts about anything that interests you. Of course, if you are going to be blogging on a variety of topics, the best way to make money with it would be to have different blogs for different topics otherwise your blog will be just one big jumbled mess that nobody would want to read about.
Ohio Unclaimed freight outlet
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find homes for rent
Find electric powered vehicles at www.NoGas.Drives.It