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Small Business: To Blog or Not To Blog


A weblog, or "blog" started out as a personal journal on the Web. They have evolved far beyond that initial concept. Now, weblogs cover as many different topics as there are people writing them. Some blogs are highly influential and have readership which exceeds most traditional newspapers, while others are mainly intended as personal journals to be shared with only family and friends. So, should you consider blogging?

The power of weblogs is that they allow millions of people to easily publish their ideas, and millions more to comment on them. Increasingly people write, read and comment on blogs. Many people mistakenly believe that blogs are only personal diaries. More and more, blogs are being used by businesses to attract customers. Since blogs now come in all flavors, let's look at the basics of blogging.

A blogger is someone who writes a blog. The "Blogosphere" is a word used to describe the online community of bloggers and their writings. A blog differs from a website only because it is a website that is updated frequently, most often displaying its material in journal-like entries. An entry, a post, or a posting, are the terms often used to refer to a specific article or commentary written by the blogger on his or her blog. Many weblogs allow readers to write a reaction to what was written in the blog entry. These comments can often be found directly following the blog entry.

For millions of people, blogging is a hobby. For some, like journalists, writers, business leaders and political leaders, writing blogs enhances their professional careers. A blog gives the voice a broader audience and allows more direct and interactive contact with the readers. Some bloggers have readership numbers approaching that of big media and are able to earn income from their blogs. But potential profit should not be the primary motivation for blogging.

Why should a blog be part of your business' marketing strategy? The blogging movement is picking up speed, particularly for businesses. Blogging is one arena where the size of your company won't matter. A blog is NOT the place to promote your product or company. It is a place to promote your ideas, provide tips, and express yourself in the hopes of building an audience. That audience may , in turn, become customers.

There are two key concepts to keep in mind when deciding whether you will launch a blog or not; providing quality content and blogging regularly. These are critical to creating an audience for your blog.

A successful blog is written with a distinct audience in mind. In this way, you can provide content that is unique to your audience's issues, needs, or desires. If you create content they like and wish to return to read, you will produce quality content. Successful bloggers have a focused topic and a unique personality.

Both your topic and unique style will cause your audience to return to your blog. When they return, it is critical to stay true to your audience and tone of your blog. If people are reading your blog, it's because they like your topic and tone. Try not to stray from your typical topics and style too much. This will give your readers a reason to link back to your blog on an ongoing basis. But your content and tone are just one element to consider. Also critical to your ongoing blogging success is how frequently you update your blog.

If you don't update your blog often enough, blog readers will move on to other blogs. There are too many blogs out there competing for your reader's attention. Blog readers will go where the content is.

Successful blogging takes a commitment of your time. When you begin blogging and wish to capture an audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day. This means you should also try to post at the same time each day. Your readers will get accustomed to your schedule and check your blog at the appropriate time. The time of day is not as crucial as the consistency in your posting.

So, is a blog right for you? You tell me. Do you have a distinct topic in mind? Do you have a strong opinion or passion for the topic? Do you know what audience you are writing for? Do you have the time to commit to regular postings on your blog? If so, see you in the blogosphere!

Michele Schermerhorn calls herself a "Corporate Freedom Fighter" dedicated to freeing cubicle prisoners to experience their own successful online business. She has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com), authors a sassy marketing blog (http://www.imarketblog.com), and regularly conducts free online seminars. Online Business Institute Inc. exists to "Create Successful Online Business Owners One Person At A Time".


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. January / 26 / 2020

A return to blogs (finally? sort of?) - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?)  Nieman Journalism Lab at Harvard

Debbie McMurtry Celebrates 10 Years on Staff for RSS Feeds Service Provider - StreetInsider.com
Debbie McMurtry Celebrates 10 Years on Staff for RSS Feeds Service Provider  StreetInsider.com

Ruben Torres Bonet's Blog - Why Your Game Content Is Not Scaling - Gamasutra
Ruben Torres Bonet's Blog - Why Your Game Content Is Not Scaling  Gamasutra

The Death of the Good Internet Was an Inside Job - The New Republic
The Death of the Good Internet Was an Inside Job  The New Republic

Understanding the Role of a Technical SEO Audit - Search Engine Journal
Understanding the Role of a Technical SEO Audit  Search Engine Journal

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Farewell to the blog - Politico
Farewell to the blog  Politico

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

A checklist: 5 steps toward better blogging | 2019-08-31 - grbj.com
A checklist: 5 steps toward better blogging | 2019-08-31  grbj.com

Attorney-Discipline Blogger Is Target of Defamation Suit - Law.com
Attorney-Discipline Blogger Is Target of Defamation Suit  Law.com

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Economic Times
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Economic Times

The RSS sutras for the twenty-first century - Economic Times
The RSS sutras for the twenty-first century  Economic Times

Changes to Google Play's average ratings: what to expect and how to prepare - Gamasutra
Changes to Google Play's average ratings: what to expect and how to prepare  Gamasutra

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

How to Overcome the 3 Biggest Blogging Challenges - Search Engine Journal
How to Overcome the 3 Biggest Blogging Challenges  Search Engine Journal

How to Use Guest Blogging to Build Relationships - Search Engine Journal
How to Use Guest Blogging to Build Relationships  Search Engine Journal

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza - Gamasutra
Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza  Gamasutra

Track RSS Feeds (Yes RSS) with Feedly - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly  The Chronicle of Higher Education

9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

The how and the why of law blogs - ABA Journal
The how and the why of law blogs  ABA Journal

Chris Zukowski's Blog - How Steam users see your game - Gamasutra
Chris Zukowski's Blog - How Steam users see your game  Gamasutra

25+ Unique Blog Post Ideas to Engage Your Readers - Search Engine Journal
25+ Unique Blog Post Ideas to Engage Your Readers  Search Engine Journal

Making People Understand And Care About Your Game - Gamasutra
Making People Understand And Care About Your Game  Gamasutra

Victoria Tran's Blog - The $0 Marketing Game Guide - Gamasutra
Victoria Tran's Blog - The $0 Marketing Game Guide  Gamasutra

Growing Your Blog Using Email Marketing - Business 2 Community
Growing Your Blog Using Email Marketing  Business 2 Community

Max Pears's Blog - Engaging Level Design for Combat - Pt 3 - Gamasutra
Max Pears's Blog - Engaging Level Design for Combat - Pt 3  Gamasutra

After Tumblr NSFW ban, these adult communities are rising - Fast Company
After Tumblr NSFW ban, these adult communities are rising  Fast Company

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Economic Times
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Economic Times

The simple most difficult challenge of bringing Frostpunk to consoles - Gamasutra
The simple most difficult challenge of bringing Frostpunk to consoles  Gamasutra

Meet the New Blogger: Meghna Datta - Duke Today
Meet the New Blogger: Meghna Datta  Duke Today

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Unity Scene Hierarchy: Catch that Performance Thief! (Part 2) - Gamasutra
Unity Scene Hierarchy: Catch that Performance Thief! (Part 2)  Gamasutra

Max Pears's Blog - Engaging Level Design for Combat - Pt 2 - Gamasutra
Max Pears's Blog - Engaging Level Design for Combat - Pt 2  Gamasutra

Alex Pine's Blog - Methods of creating invisible tutorials - Gamasutra
Alex Pine's Blog - Methods of creating invisible tutorials  Gamasutra

Andrew Yoder's Blog - The Door Problem of Combat Design - Gamasutra
Andrew Yoder's Blog - The Door Problem of Combat Design  Gamasutra

Josh Bycer's Blog - The Reality of Game Development - Gamasutra
Josh Bycer's Blog - The Reality of Game Development  Gamasutra

How to get on the front page of imgur - Gamasutra
How to get on the front page of imgur  Gamasutra

Together, we built a successful digital board games business. Here are 5 crucial lessons we learned. - Gamasutra
Together, we built a successful digital board games business. Here are 5 crucial lessons we learned.  Gamasutra

Ariel Marcelo Madril's Blog - Unlocking Unity Animator's interruption full power - Gamasutra
Ariel Marcelo Madril's Blog - Unlocking Unity Animator's interruption full power  Gamasutra

Ruben Torres Bonet's Blog - Unity UI: The Guru's UI Development Diagram - Gamasutra
Ruben Torres Bonet's Blog - Unity UI: The Guru's UI Development Diagram  Gamasutra

David D'Angelo's Blog - King Knight's Map: Building Secret Paths - Gamasutra
David D'Angelo's Blog - King Knight's Map: Building Secret Paths  Gamasutra

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Economic Times
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Economic Times

Josh Bycer's Blog - Pursuing Playability Part 1 -- Quality of Life - Gamasutra
Josh Bycer's Blog - Pursuing Playability Part 1 -- Quality of Life  Gamasutra

Jon Ingold's Blog - Designing Investigate Conversations - Gamasutra
Jon Ingold's Blog - Designing Investigate Conversations  Gamasutra

Simon Carless's Blog - Steam's 'Follower' counts - hidden in plain sight. - Gamasutra
Simon Carless's Blog - Steam's 'Follower' counts - hidden in plain sight.  Gamasutra

Procedural texturing for hand-painted stylized character pipelines - Gamasutra
Procedural texturing for hand-painted stylized character pipelines  Gamasutra

Dora Breckinridge's Blog - The Flip: Turning a Negative Review Positive - Gamasutra
Dora Breckinridge's Blog - The Flip: Turning a Negative Review Positive  Gamasutra

How Painting Works In Chicory: A Colorful Tale - Gamasutra
How Painting Works In Chicory: A Colorful Tale  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

‘Congress must not make the mistake of allowing the BJP to monopolise the nationalist narrative’ - Economic Times
‘Congress must not make the mistake of allowing the BJP to monopolise the nationalist narrative’  Economic Times

Frank Zhang's Blog - Building a Fantasy VR World in Unity - Gamasutra
Frank Zhang's Blog - Building a Fantasy VR World in Unity  Gamasutra

Eliza developer Matthew Burns on stress, choices that matter, and language of games - Gamasutra
Eliza developer Matthew Burns on stress, choices that matter, and language of games  Gamasutra

A 3D View of How We Got Here - Gamasutra
A 3D View of How We Got Here  Gamasutra

17 Non-Negotiable Skills for Blog Writers in Any Business - Search Engine Journal
17 Non-Negotiable Skills for Blog Writers in Any Business  Search Engine Journal

Damien Yoccoz's Blog - How To Write A Kickass Game Description - Gamasutra
Damien Yoccoz's Blog - How To Write A Kickass Game Description  Gamasutra

Neil Schneider's Blog - What Client-to-Cloud REALLY Means - Gamasutra
Neil Schneider's Blog - What Client-to-Cloud REALLY Means  Gamasutra

A Postmortem. Making Games Is Easy. Selling Them, Not So Much. - Gamasutra
A Postmortem. Making Games Is Easy. Selling Them, Not So Much.  Gamasutra

Max Pears's Blog - Level Design for Combat - Gamasutra
Max Pears's Blog - Level Design for Combat  Gamasutra

Inside the process of creating the score for Temtem: adaptive music. - Gamasutra
Inside the process of creating the score for Temtem: adaptive music.  Gamasutra

Kenneth Liu's Blog - Kliuless #54: A Decade of LoL - Gamasutra
Kenneth Liu's Blog - Kliuless #54: A Decade of LoL  Gamasutra

Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves - Gamasutra
Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves  Gamasutra

My Roblox Years: Dungeon Life and New Product Science - Gamasutra
My Roblox Years: Dungeon Life and New Product Science  Gamasutra

Steam Indie Game Sales Numbers - Battle Royale Tycoon - Gamasutra
Steam Indie Game Sales Numbers - Battle Royale Tycoon  Gamasutra

Justin Popa's Blog - Community-driven development - Gamasutra
Justin Popa's Blog - Community-driven development  Gamasutra

Nuvi Acquires Social Healthcare Leader Banyan - Associated Press
Nuvi Acquires Social Healthcare Leader Banyan  Associated Press

Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #3 - Gamasutra
Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #3  Gamasutra

Super Icon - The Long Slow Death of an Indie Studio - Gamasutra
Super Icon - The Long Slow Death of an Indie Studio  Gamasutra

Why All Of Our Games Look Like Crap - Gamasutra
Why All Of Our Games Look Like Crap  Gamasutra

Gafgar Davallius's Blog - Satisfactory: Network Optimizations - Gamasutra
Gafgar Davallius's Blog - Satisfactory: Network Optimizations  Gamasutra

David D'Angelo's Blog - Shovel Knight Showdown: Chester's Choice - Gamasutra
David D'Angelo's Blog - Shovel Knight Showdown: Chester's Choice  Gamasutra

Indie Postmortem: Sydney Hunter and the Curse of the Mayan (2019) - Gamasutra
Indie Postmortem: Sydney Hunter and the Curse of the Mayan (2019)  Gamasutra

Simon Carless's Blog - Nintendo Switch: A Discoverability Followup - Gamasutra
Simon Carless's Blog - Nintendo Switch: A Discoverability Followup  Gamasutra

Nadya Primak's Blog - Is a Game Development Degree Worth it? - Gamasutra
Nadya Primak's Blog - Is a Game Development Degree Worth it?  Gamasutra

Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #2 - Gamasutra
Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #2  Gamasutra

Verizon selling blogging site Tumblr to WordPress owner - Inc.
Verizon selling blogging site Tumblr to WordPress owner  Inc.

Ben Weber's Blog - Automating Machine Learning for Mobile Games - Gamasutra
Ben Weber's Blog - Automating Machine Learning for Mobile Games  Gamasutra

Evgeny Dyabin's Blog - Cascadeur: character's pose prediction using 6 points - Gamasutra
Evgeny Dyabin's Blog - Cascadeur: character's pose prediction using 6 points  Gamasutra

Jamin Smith's Blog - The Big Game Branding 101 - Gamasutra
Jamin Smith's Blog - The Big Game Branding 101  Gamasutra

Epic Games' attempt to go fee-free on Google Play indicates disappointing Android performance - Gamasutra
Epic Games' attempt to go fee-free on Google Play indicates disappointing Android performance  Gamasutra

Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically - Economic Times
Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically  Economic Times

The Indie Dev's Guide to the Chinese Market - Gamasutra
The Indie Dev's Guide to the Chinese Market  Gamasutra

Niklas Gray's Blog - Data Structures Part 2: Indices - Gamasutra
Niklas Gray's Blog - Data Structures Part 2: Indices  Gamasutra

Josh Ge's Blog - Rebranding Difficulty Modes - Gamasutra
Josh Ge's Blog - Rebranding Difficulty Modes  Gamasutra

BJP: Winning at What Cost? - Economic Times
BJP: Winning at What Cost?  Economic Times

Did Activision CEO just confirm Overwatch and World of Warcraft on mobile? - Gamasutra
Did Activision CEO just confirm Overwatch and World of Warcraft on mobile?  Gamasutra

SEO Critique of 3 Ecommerce Blogs - Practical Ecommerce
SEO Critique of 3 Ecommerce Blogs  Practical Ecommerce

It’s not black and white: If you really care about secularism in India, understand both Hindus and Muslims - Economic Times
It’s not black and white: If you really care about secularism in India, understand both Hindus and Muslims  Economic Times

Aesthetic-Driven Development: creating Merchant of the Skies from announcement to Early Access launch - Gamasutra
Aesthetic-Driven Development: creating Merchant of the Skies from announcement to Early Access launch  Gamasutra

Blog or Podcast: What Best Helps the Entrepreneur? - Business 2 Community
Blog or Podcast: What Best Helps the Entrepreneur?  Business 2 Community

Ruben Torres Bonet's Blog - Unity Addressables: The Final Quiz Analysis - Gamasutra
Ruben Torres Bonet's Blog - Unity Addressables: The Final Quiz Analysis  Gamasutra

9 Ways to Evaluate Guest Posting & Blog Outreach Services - Search Engine Journal
9 Ways to Evaluate Guest Posting & Blog Outreach Services  Search Engine Journal

RCEP: India’s withdrawal provides space to strengthen competitiveness - Economic Times
RCEP: India’s withdrawal provides space to strengthen competitiveness  Economic Times

Get More Traffic Now: 5 Secrets of the Most Popular Blogs - Search Engine Journal
Get More Traffic Now: 5 Secrets of the Most Popular Blogs  Search Engine Journal

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