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Steps To Creating and Promoting RSS Feeds


RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Steps to Creating an RSS feed

1.) Build a Feed

There are a number of desktop and web applications available that make feed creation easy. I would encourage anyone creating a feed to use one. Though not overly complicated, hand-coding an RSS feed can become a bit confusing and time-consuming. Most desktop software applications for building a feed include a wizard and contact-sensitive help, simplifying the process of creating a feed. Following a few simple steps in a wizard generally will produce an RSS feed in just a few minutes.

Publishers control what information is syndicated in the RSS feed, so ultimately it is the publisher's decision as to whether to include teaser copy or full articles. Consider what you are trying to accomplish and who your target audience is when building the feed.

Software to Build a Feed - http://www.feedforall.com
Tutorial for Creating Feed by Hand using XML-
http://www.make-rss-feeds.com

2.) Transfer the Feed Onto Your Server

Once you have constructed an RSS feed you will need to transfer the feed to your server. This can be done using a standard FTP client (if it is not built into the feed creation software). The feed is usually placed in the domain's root directory like this:

http://www.mydomain.com/nameoffeed.xml, but as long as you know where it is it doesn't really matter.

3.) Display the Feed on Your Website Using a Graphic of Some Sort

In order to signal to website visitors that an RSS feed containing content related to the website is available, include a colorful graphic on the website. It has become a standard that nearly all websites that have RSS feeds available use colorful graphics such as flags as indicators that RSS feeds are available for specific content. The flags were initially bright orange rectangles but as the popularity has grown, webmasters have bent the rules a bit. NotePage has made a free online RSS graphic tool available that allows users to quickly customize buttons by selecting the text on the button and the color scheme of the button. Once the color and text is entered, a custom graphic is instantly created. Webmasters can easily match the style of the RSS button to a website's theme. Graphics experience is not required. Simply select alternative colors and insert text to personalize RSS feed graphics. The RSS graphics tool can be used by clicking the following URL

http://www.feedforall.com/public/rss-graphic-tool.htm or choose ready made graphics fom: http://www.rss-specifications.com/rss-graphics.htm

4.) Include Information in the HTML of the Web Page So RSS Readers Auto-Detect Your Feed

After publishing an RSS feed it is important to let visitors know that the feed exists. Aggregators will automatically detect RSS on a website if you add a small bit of code in the header field of an HTML page.

<link rel="alternate" type="application/rss+xml" title="RSS"
href="http://www.yourdomain.com/rss.xml">

Be sure to replace http://www.yourdomain.com/rss.xml with the URL to the RSS feed.

5.) Display the Feed's Content on a Website

Contents contained in an RSS feed can be added to a website, providing site visitors an alternative method for viewing the content. The information will also help increase search engine interest. Displaying the feed as HTML can be accomplished. Providing fresh content on a regular basis will encourage site visitors return.

Tutorial for Displaying Feeds - http://www.small-business-software.net/display-rss.htm

6.) Submit the Feed to RSS Directories and Search Engines

As a rapidly increasing number of content sources, new and old, migrate or add RSS as a key distribution channel, and as more people utilize RSS newsreaders and aggregators to keep themselves informed, the ability to maintain high exposure and visibility is gradually shifted from complete attention to major search engines and content optimization techniques to an increasing awareness of RSS feed directories and search tools.

In order to increase exposure of an RSS feed it should be submitted to RSS search engines and directories. This can be done manually. Just as you would submit the URL of a website or web page to a search engine you will need to submit the link of the actual feed located on your website to the RSS directories. There is a large list of RSS directories at http://www.rss-specifications.com/rss-submission.htm. If you prefer to automate the submission process try RSS Submit at:

http://www.dummysoftware.com/rsssubmit.html. An evaluation version is available.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. January / 19 / 2019

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How To Avoid Splitting Feeds and Losing Stats (& Money!) - BlogTalkRadio
How To Avoid Splitting Feeds and Losing Stats (& Money!)  BlogTalkRadio

There are many different destinations that audiences can listen to your podcast. As a podcaster, you want to make sure your it is available everywhere your.


How Sir Syed Ahmed Khan helped bring in Indian renaissance - Times of India
How Sir Syed Ahmed Khan helped bring in Indian renaissance  Times of India

A recent meeting at the sea-facing Islam Gymkhana in Mumbai was convened to discuss Muslim reservation. The talk veered to the community's ...


A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...


Should You Syndicate Your Blog to Get More Traffic & Leads? - Search Engine Watch
Should You Syndicate Your Blog to Get More Traffic & Leads?  Search Engine Watch

Organic blog promotion is a tactic that trips up many *content* creators since there is rarely one sure-fire to get increased traffic. Some of the strategies marketers ...


Before & After Church in Ohio; Why Are We So Unaware of Christian Persecution; and More Links! - National Catholic Register
Before & After Church in Ohio; Why Are We So Unaware of Christian Persecution; and More Links!  National Catholic Register

Confusion & Mixed Messages: A View from China – Anthony E. Clark Ph.D., The Catholic World Report. These Vesting Prayers Before Mass Remind Priests of ...


Chatting About Chatbots with Virginia Nussey [PODCAST] - Search Engine Journal
Chatting About Chatbots with Virginia Nussey [PODCAST]  Search Engine Journal

Want to find out how you can make the most out of chatbots on Facebook Messenger? Listen to this edition of Search Engine Nerds now.


"Hey, I have to interview someone in 30 minutes. Give me a crash course." - Gamasutra
"Hey, I have to interview someone in 30 minutes. Give me a crash course."  Gamasutra

Recently, a colleague who's been in the industry forever - but never involved in the hiring process - came to me with a conundrum. It went something like this:.


Caste costs lives: Violence against inter-caste couples exposes gap between law and reality - Times of India
Caste costs lives: Violence against inter-caste couples exposes gap between law and reality  Times of India

The recent historic verdict of the Supreme Court decriminalising homosexuality was a recognition of the universal principle that love transcends gender, social ...


David Finseth's Blog - Creating 2D Particle Effects in Unity3D - Gamasutra
David Finseth's Blog - Creating 2D Particle Effects in Unity3D  Gamasutra

Technical Artist David Finseth of Synapse Games explains how the particle effects in Spellstone and Animation Throwdown were created in Unity3D.


Joost van Dongen's Blog - The challenge of finding enough playtesters - Gamasutra
Joost van Dongen's Blog - The challenge of finding enough playtesters  Gamasutra

Finding playtesters who'll play your game weekly online is really difficult. But should you? This post discusses why you should not let the same peopl.


Why You Should Prefer a Blog Over Social Media - Fstoppers
Why You Should Prefer a Blog Over Social Media  Fstoppers

We live in the social media era and it is the preferred the marketing channel. Why should we talk about blogs? Here are some thoughts on giving more emphasis ...


The best free blogging site of 2019 - TechRadar
The best free blogging site of 2019  TechRadar

Want to start a blog, but not sure how? These free platforms are totally customizable, and will help you publish your first post in minutes.


12 ways to automate and systemise 95% of your blog promotion strategy – Econsultancy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy – Econsultancy  Econsultancy

Promoting blog posts can be a very repetitive and mundane task, especially for bloggers in the early stages who don't have a six or seven figure audience to ...


Alexander Tikadze's Blog - Unity Game Development Progress - Gamasutra
Alexander Tikadze's Blog - Unity Game Development Progress  Gamasutra

This is a really informative post! Thanks!! I've been using LiceCap for some quick n easy GIFs, but this lays out a such a comprehensive method for much higher ...


Justin Reeve's Blog - Cultural Concepts as Principles of Design - Gamasutra
Justin Reeve's Blog - Cultural Concepts as Principles of Design  Gamasutra

What makes Breath of the Wild uniquely Japanese? This article examines how cultural concepts can be used to guide game design.


PayTM To Have Allegedly Given Users' Data To PMO and Has Close Ties with RSS - IndianWeb2
PayTM To Have Allegedly Given Users' Data To PMO and Has Close Ties with RSS  IndianWeb2

Investigative website Cobrapost's investigation titled 'Operation-136' part-2 says that Ajay Shekhar Sharma, who is senior vice president at Paytm and brother of ...


If BJP wins 2019, will there be a 2024 election? Don't underestimate RSS opposition to the idea of India - Times of India
If BJP wins 2019, will there be a 2024 election? Don't underestimate RSS opposition to the idea of India  Times of India

With Prime Minister Narendra Modi and BJP completing three years in office, there is growing chatter about 2019 Lok Sabha elections. After scoring an ...


The Blogging Community Mourns The Loss Of Style Star Kyrzayda Rodriguez - Guestofaguest.com
The Blogging Community Mourns The Loss Of Style Star Kyrzayda Rodriguez  Guestofaguest.com

This fashion-filled weekend took a heartbreaking turn for many influencers in the blogging community. Style star Kyrzayda Rodriguez, who had been battling ...


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