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In part 1 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing.
In this article I outline some tips on using your blog as a good vehicle for your marketing communications.
Tip # 1: Choose The Topic Of Your Blog Well
Make sure you are targeting the right audience for your products. You might love golf, but you can't use it to sell your products unless they're meant for golfers.
You generally wouldn't write about something like golf on a marketing blog, unless you're using it as a metaphor.
Pick the topic that will attract the right audience - people who are looking for your products, but more importantly, people who are willing to actually spend money on them.
If you're not an expert on your topic, but are learning about it, blog about your learning process. There's no shame in being a learner, in admitting that you don't know everything.
In fact your journey could even teach others who are learning and help them relate to your experiences. Products you recommend would then be easy to sell to this group because you've established the emotional connection that makes selling easier.
Tip #2: Spend Some Time Learning The Basics Of Blogging
You need to learn how to use your blogging software, and which blog engine or service will give you the results you need. Decide how much time you want to spend on your blog.
Hire a blogging coach or buy a blogging tutorial. Spend some time learning about trackbacks, pingpacks, keywords and how to use them, linking, blogging etiquette.
When you know how to use the tools that are available to you, it becomes that much easier to focus on your goals and save time in the actual process of blogging.
Tip # 3: Don't Sell
When you start writing a blog, forget about selling. Too many people use their blog like a sales letter. Those people just don't "get it." That's not what a blog is about at all.
Blogs are about communicating - connecting with your audience. Use your blog to build relationships with your audience. State your opinions whether they are popular or not. Politically-correct or not.
A while ago I wrote an article on this titled "It's a Blog, Not a Sales Letter" in which I recommend using your blog for branding yourself, building your reputation and communicating with your audience - and not just for making a sale. http://www.blog-maniac.com/blog-sales-letter.htm
As marketers we aim to sell. But when you blog, you have to forget about selling and focus on sharing.
That doesn't mean you give away all your secrets on your blog. But it does mean that you should not use your blog for in-your-face marketing.
Your readers will be very put off if all they read on your blog is one sales pitch after another. People are not stupid. They know when they're being sold.
The most unobtrusive way to sell is to write reviews about products and link to them, mention products in passing, write articles or tips and recommend products (yours or other people's) and services on your blog.
Part 3 of this article series discusses more tips on using your blog to market your products and services online. http://www.blog-maniac.com/marketing-with-blogs3.htm
Priya Shah is the CEO of eBrand360 and writes the Marketing Slave blog. This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.
MWC 2008: Samsung handsets round-up
Samsung had the longest line-up of all the manufacturers, with 12 models displayed at the Mobile World Congress show. It's enough to give anyone Samsung fatigue! Here's a recap on all the new handsets… U900 Soul – 5.0-megapixel camera, 4x zoom, image ...
MWC 2008: The L770, E251 and i200 mobile phones from Samsung slightly better than the previous three
We're still in disbelief over how disappointing Samsung's collection of phones is for MWC – even with the Soul in mind – and these models shown, the L770, E251 and i200 don't disappoint in the disappointment stakes. It's just so disappointing. Get the ...
Let's go digital
Let's go digital
De redactie van MSN.nl zorgt ervoor dat bezoekers dagelijks actuele en aansprekende informatie op de homepage van MSN.nl aantreffen in de meest populaire MSN Magazines Nieuws, Entertainment, Geldzaken en Auto. Zelfs een ogenschijnlijk 'saai' thema als ...
Blogs and Networking
In the middle 1990's everyone started talking about needing a website. Now, the new "must have" is a web log or blog.
How to Write A Blog... And Survive
Copyright © 2004 Priya Shah The question of the day is "Should you start a Blog?" People all over the planet are blogging. Companies, CEOs, lawyers, journalists, stewardesses.
Top 10 Tips for Bloggers
Tips for creating a blog.There are no hard and fast rules on how to blog.
The Hybrid Blog and Ping
For the past two years, one of the best SEO inclusion tactics was the use of blogs. Blogs have become a base standard in SEO marketing, but as times change, so does the efficacy of any tactic.
Using RSS Feeds to Set Off a Traffic Explosion
RSS, or Really Simple Syndication, is the perfect answer to your needs for sharing and distributing content. The way this works is webmasters can share bits of code with one another that give them access to the others forums, newsletters, blogs, information, news, and the like.
Blogging for Profit Using AdSense
This article is designed to teach you how to profit from blogging, writing to a website in the form of regular posts, without spending anything. The keys to this idea lie in two of Google's programs, Blogger.
It seems everyone these days is talking about blogging. Everywhere I go, I find articles and forums devoted to this craze.
How to Use Blogs for Free Targeted Traffic
One of the Number 1 traffic building secrets is adding content to your website. Have you ever considered that a blog could be the tool that makes this very possible, fast and extremely easy to do.
How To Avoid Blog Burnout
Blogging is a time consuming process. It involves the process of gathering, reading, digesting and compiling information into a nice, meaty post that gives your reader an insight into the unique way you see and understand issues.
RSS and Blog Marketing for Real Estate
Earlier this month, Realtor Magazine announced that they would be featuring an article about Tampa Bay Realtor John Mudd and the success he has been having in attracting prospects and media attention with his blog on real estate.Since then, many others in the Real Estate market have been curious about how to implement similar strategies to capture leads in their areas.
Prescription Blogs are Helping to Educate the Consumers on Prescription Consumption
Blogs are being used on a more consistent basis due to their simplicity and accessibility to the public.A Blog is defined as a recurrent, chronological journal of personal thoughts and web links.
How To Display RSS Feeds on Your Website
RSS Publishing for Webmasters
Since the recent rise in interest in RSS there has been a slew of RSS sites and RSS software. RSS has been proclaimed as the next big thing.
Use RSS to Get Your Sites Indexed Overnight
As you may know, Google has it's very own blogging service called Blogger.com.
Reachout Throughout - RSS
RSS has been around for more than a decade but until recently "Rss Technology" started penetrating its roots deep inside the soil of the so-called E-world.Using this standard, web publishers provide updates, such as the latest news headlines, special announcements, press releases or weblog postings through their RSS contentReally Simple Syndication (RSS) is a lightweight XML vocabulary for describing metadata about web sites, ideal for news syndication.
What are Blogs and How Do You Profit from Them?
'Blogs' or 'Blogging' have existed for several years and there are still many people who don't know what one is and how important it is to making you money.A blog is a web log.
What is a Business Blog?
Although Blog was the most requested word of 2004 as per Merriam Webster Dictionary Online, there are quite a few people, for whom the word Blog is still unknown.Blog is an online journal of events, raves, rants of the people.
How To Republish RSS Feeds On Your Website
In this article I am going to cover some tools that you can use that will allow you to publish RSS feeds on your site. This will allow you to have fresh, updated content on your site and you have control of what sort of content you display and how often it is updated.
Bloggin for a Reason
For some it's just a fun thing to do, while some others feel they will soon be left out; they soon join the crowd. Everyone who uses the internet knows someone who has a blog.
RSS Round-Up: What's Happening with Simple Syndication?
Have you been following the explosion of RSS -- Really Simple Syndication -- activity online? Seems this new method of "getting the word out" is picking up steam. Why? Partly because of the Davids, and partly because of the Goliaths.
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