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Blogging for Business


Not long ago a blog was simply an online diary. Initially, people decided that blogging was describing, in excruciating detail, how their day went, what they had for dinner last night, and why they spent the whole weekend doing laundry.

Since then, blogging made the transition into the business arena. Now blogs are frequently being used as business journals, tools that can help keep your customers and web site visitors up to date with what is going on with your company. A business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor.

Don't have a blog for your business yet? No problem! Here is how you can start blogging in just five easy steps:

* Set up a blog for your business. If you don't want to have to set up things on your own, visit Blogger.com. Blogger will host your blog on its server, so that you don't have to add anything to your own web site.

On the other hand, if you'd like to set something up on your own, get blogging software from WordPress.org

* Make your blog an extension of your business identity. The look and feel of your blog should match that of your business web site. Don't forget to include your logo!

* Don't make the blog into a giant ad. Your readers will immediately recognize that ruse and stop reading the blog. Instead, post the items that are of interest to your current and potential customers. Use the blog to post tips and ideas, articles, information about new products, etc.

* Strike a balance between personal and business stuff. While customers like to read the blog to learn about the person behind the business, don't use the blog as a tool to vent, complain and discuss the details of your personal life. You use the blog to converse with your customers, so the blog should be as professional as your newsletter and phone conversations with customers.

It is great to post a story about how you helped a client get an important product out on time, and how proud that made you feel. It might not be appropriate to post a story about an argument you had with a video store clerk over the weekend.

* Leverage your Blog. When you are in business, you realize that many customers have similar questions/concerns. Address these concerns in your blog, and when another customer has the same concern, link directly to the blog entry that answers these concerns.

A blog is an excellent tool to reach potential customers, rank higher in search engines and generate more of the ever-important visitor traffic to your web site.

Biana Babinsky is the online business expert who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://avocadoconsulting.com/free_newsletter.html to subscribe to her newsletter full of marketing tips and ideas and join her online business coaching program at http://www.MarketingSalad.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. July / 13 / 2020

How to Submit a Podcast to iTunes, Google Podcasts, and Spotify - Voices.com
How to Submit a Podcast to iTunes, Google Podcasts, and Spotify  Voices.com

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

RSS’s standardised Hinduism – Part 5 - Times of India
RSS’s standardised Hinduism – Part 5  Times of India

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

Remembering Pete Buttigieg, Slate Blogger - Slate
Remembering Pete Buttigieg, Slate Blogger  Slate

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

The Goa Writers Group is blogging about the lockdown - The Hindu
The Goa Writers Group is blogging about the lockdown  The Hindu

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Create an Engaging Legal Blog: Benefits of Law Blogs - The National Law Review
Create an Engaging Legal Blog: Benefits of Law Blogs  The National Law Review

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

Webster blogger refuses to let COVID-19 muffle her voice - Democrat & Chronicle
Webster blogger refuses to let COVID-19 muffle her voice  Democrat & Chronicle

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients  ABA Journal

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

9 Best Blogging Courses 2020 • Enroll Now • Benzinga - Benzinga
9 Best Blogging Courses 2020 • Enroll Now • Benzinga  Benzinga

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Why you should start a podcast soon - Quartz
Why you should start a podcast soon  Quartz

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

Ghost blogging platform servers hacked and infected with crypto-miner - ZDNet
Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

Best Squarespace templates for bloggers - Mashable
Best Squarespace templates for bloggers  Mashable

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Times of India
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Times of India

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

The Last Root of Unity - Scientific American
The Last Root of Unity  Scientific American

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games - Gamasutra
Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

Tales From Discoverabilityland: A Story Of Three Graphs - Gamasutra
Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps - Gamasutra
Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Podcasting is the new blogging with Carey Green - Elite Agent
Podcasting is the new blogging with Carey Green  Elite Agent

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Game Devs, The World Needs You Right Now - Gamasutra
Game Devs, The World Needs You Right Now  Gamasutra

Ian Hamilton's Blog - Highlights of Global Accessibility Awareness Day 2020 - Gamasutra
Ian Hamilton's Blog - Highlights of Global Accessibility Awareness Day 2020  Gamasutra

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

The right and wrong lessons of Shaheen Bagh - Times of India
The right and wrong lessons of Shaheen Bagh  Times of India

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Times of India
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

About This Site - Vinography
About This Site  Vinography

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

Benjamin Overgaard's Blog - Programming visual effects for Lightmatter - Gamasutra
Benjamin Overgaard's Blog - Programming visual effects for Lightmatter  Gamasutra

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Become the Beyonce of Legal Content with These Three Tips - JD Supra
Become the Beyonce of Legal Content with These Three Tips  JD Supra

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

Doctor Ludos's Blog - Making a SNES game in 2020 - Gamasutra
Doctor Ludos's Blog - Making a SNES game in 2020  Gamasutra

5 brilliant blog topics - The Negotiator
5 brilliant blog topics  The Negotiator

How to Start a Crypto Blog - The African Exponent
How to Start a Crypto Blog  The African Exponent

Level Design Breakdown: Ghost of Tsushima Gameplay Trailer - Gamasutra
Level Design Breakdown: Ghost of Tsushima Gameplay Trailer  Gamasutra

PM’s Janata Curfew is most effective antiviral idea - Times of India
PM’s Janata Curfew is most effective antiviral idea  Times of India

Balancing Tips: How We Managed Math on Idle Idol - Gamasutra
Balancing Tips: How We Managed Math on Idle Idol  Gamasutra

How to Use Guest Blogging to Build Relationships - Search Engine Journal
How to Use Guest Blogging to Build Relationships  Search Engine Journal

India-Nepal border row: A tale of two streams - Times of India
India-Nepal border row: A tale of two streams  Times of India

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

Post Covid-19 education system - Times of India
Post Covid-19 education system  Times of India

Of macho men and broccoli cownundrums - Times of India
Of macho men and broccoli cownundrums  Times of India

This R-Day, let’s focus on India’s cultural greatness rather than military muscle - Times of India
This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Times of India

Manufactured Dissent 2.0 - Times of India
Manufactured Dissent 2.0  Times of India

This infectious-disease professor knows about Covid-19 spread, but can’t explain how his blog post went viral - Boston Business Journal
This infectious-disease professor knows about Covid-19 spread, but can’t explain how his blog post went viral  Boston Business Journal

Siddhartha Talya Blog - The Times of India Blog
Siddhartha Talya Blog  The Times of India Blog

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Times of India
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Times of India

Ryan Sumo's Blog - Project Management in the Time of Covid-19 - Gamasutra
Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

An Interview With the Editor of the Three-Day Deadspin Revival Blog - Slate Magazine
An Interview With the Editor of the Three-Day Deadspin Revival Blog  Slate Magazine

Animal Crossing in the age of social distancing - Gamasutra
Animal Crossing in the age of social distancing  Gamasutra

When history gets interactive: Attentat 1942, Svoboda 1945 and historical research - Gamasutra
When history gets interactive: Attentat 1942, Svoboda 1945 and historical research  Gamasutra

Impact of Coronavirus Epidemic to China's Game Industry - Gamasutra
Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

Taco Bell Unveils New At Home Taco Bar -- Just In Time For Tuesday's Cinco De Mayo Celebrations - PRNewswire
Taco Bell Unveils New At Home Taco Bar -- Just In Time For Tuesday's Cinco De Mayo Celebrations  PRNewswire

Coronavirus live blog: Wednesday, June 10th updates - North Country Public Radio
Coronavirus live blog: Wednesday, June 10th updates  North Country Public Radio

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe - The Federalist
Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe  The Federalist

Emil Glans's Blog - On Monster Design - Gamasutra
Emil Glans's Blog - On Monster Design  Gamasutra

Anti-Putin blogger Imran Aliev found dead in France - Business Insider - Business Insider
Anti-Putin blogger Imran Aliev found dead in France - Business Insider  Business Insider

‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a - Times of India
‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a  Times of India

Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia - Times of India
Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia  Times of India

Is banning #TikTok an open-ended Solution? - Times of India
Is banning #TikTok an open-ended Solution?  Times of India

Diego Garcia's Blog - Designing the art of Damaged In Transit - Gamasutra
Diego Garcia's Blog - Designing the art of Damaged In Transit  Gamasutra

Bengal’s Amphan tragedy needs more national and global attention - Times of India
Bengal’s Amphan tragedy needs more national and global attention  Times of India

Seven ways to monetise your blog - Media Update
Seven ways to monetise your blog  Media Update

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

Be positive and spread hope - Times of India
Be positive and spread hope  Times of India

The Secret AI Testers inside Tom Clancy's The Division - Gamasutra
The Secret AI Testers inside Tom Clancy's The Division  Gamasutra

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