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Blogging Is Not Important - Its Crucial

It has been established that having a 'blog' helps your web site gain visitors and higher rankings in search engines. But a small study which I have just completed shows that blogging is much more important than this. Blogging appears to be absolutely essential to your web site success. If you are not blogging, your web site will fade into obscurity.

Since blogging took off in the past year or so, there have been several 'theories' about it's importance. Some people have suggested that it will mean the end of journalism, as we all become our own 'reporters'. Others have predicted it will mean the end of civilisation as we know it. More practically, there have been several well sourced articles which suggest that blogging is a significant component in a web site's success. Sites that include a blog, the theory goes, will be rewarded by Google with higher positioning on search engine results.

Like all theories, there is only one way to find out if they are true and that is to put them to the test. So, I decided to test the 'Google ranking theory of blogging'.

My site, has over 200 pages in it, most of which are indexed by Google. Last week, one of those pages was consistently number one (out of 42,300) for the term 'infoproduct'. Two other pages in the site were ranked consistently at 12 and 13 (the top two slots on the second results page).

Up until this point I had been writing a daily blog at the site and 'pinging' it to the various weblog sites. To test the theory, I stopped writing my blog and then re-checked the results. Five days without blogging has had a significant impact. The page which was number one, is now number six. The pages that were at the top of page two are now at the bottom of page three.

It would appear that no other web pages for the term 'infoproduct' have been added to the Google list in the past five days since the number of pages in the results is still 42,300. The only thing that I changed in my site was the blogging.

Now, it's true that other sites may have changed and that I have suffered as a result. It may not be just the lack of blogging on my part. However, the top two pages are from a site which adds pages on a daily basis - and they were immediately below me while I was blogging away! Hence, whether you add content using traditional techniques, or you blog, the number one rule for maintaining your web site ranking in Google is add content - every day, without fail. As I've discovered, even five days can have a dramatic impact. If you are not adding content to your web site every day, you stand a very real chance of losing your place in the Google search results.

Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an expert on information products and runs where you can get a FREE report on how to sell your own infoproducts.


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Microsoft Tag Shuttering In 2015, No One Scans - ReadWrite


Microsoft Tag Shuttering In 2015, No One Scans
News that Microsoft is shutting down its Microsoft Tag service in 2015 hasn't caused much of a stir in the technology sector, except maybe the odd “they still had that?” question that might have been muttered into a morning coffee or two. This may be ...

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MWC 2008: Samsung handsets round-up - Tech Digest

Tech Digest

MWC 2008: Samsung handsets round-up
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Samsung had the longest line-up of all the manufacturers, with 12 models displayed at the Mobile World Congress show. It's enough to give anyone Samsung fatigue! Here's a recap on all the new handsets… U900 Soul – 5.0-megapixel camera, 4x zoom, image ...

MWC 2008: The L770, E251 and i200 mobile phones from Samsung slightly better than the previous three - Tech Digest

Tech Digest

MWC 2008: The L770, E251 and i200 mobile phones from Samsung slightly better than the previous three
Tech Digest
We're still in disbelief over how disappointing Samsung's collection of phones is for MWC – even with the Soul in mind – and these models shown, the L770, E251 and i200 don't disappoint in the disappointment stakes. It's just so disappointing. Get the ...

MSN Portal - Let's go digital

Let's go digital

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De redactie van zorgt ervoor dat bezoekers dagelijks actuele en aansprekende informatie op de homepage van aantreffen in de meest populaire MSN Magazines Nieuws, Entertainment, Geldzaken en Auto. Zelfs een ogenschijnlijk 'saai' thema als ...

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