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Long have I been proclaiming the effectiveness of RSS as a communications channel for non personal communications over that of email. The protection and anonymity that RSS can offer over email means that it is fast becoming the preferred medium for many users. It seems visitors to your site now put more trust in RSS as they are five times more likely to subscribe to an RSS feed as they are to the equivalent information via email.
A recent article from Rok Hrastnik at Marketing Studies shows that there is greater trust in RSS over email as well as RSS being more effective at attracting visitors back to your site. Over a 48 hour period it was shown that the average CTR from feed to site was 23 percent. That means that nearly a quarter of the readers of your RSS message click through back to your main site.
Rok's report also shows that there is a 6.8 percent average CTR from a content item in your feed to the web page that the content item points to. Better still is the results that show a 150 percent CTR from your feed to the site within a 30 day period. That means on average each subscriber of your RSS feed clicks through to your site one and a half times each month.
The report also points from data obtained from Lockergnome where it is shown that RSS subscribers out number email subscribers by 5 to 1. This clearly shows the increased take up of RSS, particularly among the more tech savvy internet audience.
At http://newsniche.com/ I have often argued that one of the major benefits of RSS over email is that it does not have the flaws that makes it susceptible to spam and control over the subscription to the information you provide is totally in the hands of the subscriber. This makes RSS subscribers more confident than email subscribers that they can unsubscribe knowing they will no longer receive communications from that source.
I have seen numbers banded about that show there are as few as 5 percent of the browsing public use RSS. The reason for this is that it is not yet as ubiquitous as email, but email has had a lot longer to be established. I truly believe that these results will encourage more webmasters to offer RSS feeds to their readers and help educate the browsing public to the benefits of this form of communication.
Allan is the webmaster at http://www.newsniche.com/ an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.
MWC 2008: Samsung handsets round-up
Samsung had the longest line-up of all the manufacturers, with 12 models displayed at the Mobile World Congress show. It's enough to give anyone Samsung fatigue! Here's a recap on all the new handsets… U900 Soul – 5.0-megapixel camera, 4x zoom, image ...
MWC 2008: Samsung epitomises 'entry-level' with the J700, J150 and L170 mobiles
We're not yet done with Samsung's plethora of entry-level handsets, as the J700, J150 and L170 will surely appeal to some people doing a Google search on these rather budget models. Oh, hai, Google searchers! Starting at the left, the J700 slider model ...
Let's go digital
Let's go digital
De redactie van MSN.nl zorgt ervoor dat bezoekers dagelijks actuele en aansprekende informatie op de homepage van MSN.nl aantreffen in de meest populaire MSN Magazines Nieuws, Entertainment, Geldzaken en Auto. Zelfs een ogenschijnlijk 'saai' thema als ...
Promoting Your Business Using Blogs
Internet marketing using blogs has quickly gained a lot of popularity as a wonderful way to promote your business.There are many ways that blogging can help in the promotion of your business.
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In the middle 1990's everyone started talking about needing a website. Now, the new "must have" is a web log or blog.
Blogging Is Not Important - Its Crucial
It has been established that having a 'blog' helps your web site gain visitors and higher rankings in search engines. But a small study which I have just completed shows that blogging is much more important than this.
Use Blogging to Manage Your Entire Web Sites Content
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How to Promote Your Blog for Free Online
11 Ways to Promote Your Blog1. Ping weblogs.
Will The Real Spammer Please Stand Up!
If you have been using opt-in email marketing for sometime, I'm sure you might have got accused of spam at some point, even after doing everything right.Yes, I'm talking about people who actually agreed to receive your email, blaming you for sending unsolicited mail.
Top 10 Places to Find the Most Popular Blogs
The easiest way to get acquainted with the conventions of the blog format is to start reading them. The more blogs you read, the more you'll get a feel for the depth and breadth of style and subject matter they have to offer.
What is an RSS Aggregator or RSS Reader?
I keep hearing about RSS, XML and RSS feeds. I just barely have a clue what they are, but when people then start talking about RSS aggregators, what are they talking about and why would I want one? Do you use an aggregator, and if so, which one? Ain't jargon fun? RSS is Really Simple Syndication and it's a simple data-only version of a Web page or, in the case of a weblog, Web site.
RSS Feeds Have Revolutionized the Internet
RSS feeds have revolutionized the Internet for one very good reason: they have provided and end to Spam. With RSS feeds, you can say good-bye to mass emails and distributions that do not meet your news needs and clog up your mailbox and hard drive.
Blood Test for Your Blog?
Are you contributing to one of the estimated 36.1 million (and growing) blogs online? Or are you thinking of entering the fray and starting to publish a blog for your small or home business? Make sure you are publishing the right type of blog for your kind of business, or all that writing time will have been for naught.
It Really Is Simple RSS
I have 'Googlebot' coming to my site every day since a month ago I put up my first news feed, since then I have put up yet another. I never used to see 'Googlebot' much before, so it goes to show that if you want to be noticed by the search engines, you need to put up a 'news-feed'.
Should My Home Business Have a Blog?
It's fair to say that blogging has taken the Internet by storm over recent years. And it's no surprise that today there are hundreds of thousands of new blogs being launched every day.
NEWS FLASH! Article Directories JUMP-ON The RSS Syndication Band Wagon
Why You're Not Blogging - And Why You Should Start Today
Those of you who aren't ready to wade into the Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog. Others start blogging and then abandon their projects too soon, unaware of the benefits.
Blogs: Why, Where and How
So you have heard about the blogs or you are sure you are now going through one of the blog. You might have seen blogs in the search results and would not have noticed it.
Google AdSense and Blogs
If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It's all about how to line your pockets with money that's just waiting to be made without working much harder than you already are.
The Key To Marketing With Blogs
I've spent months answering questions from marketers about blogs and blogging and how they fit into the marketing mix. Still, 99% don't understand the power of blogging.
How Blogs Can Be An Excellent Promotional Tool
Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself.
Shorten Your Blogging-RSS Learning and Submission Curve
A blog is a frequent, online publication of comments, web links, and news. It is an online Enzine of sorts.
How to Use a Blog to Dramatically Improve Your Web Business!
A blog is an online journal in which the author publishes his or her thoughts and opinions on a subject which interests them. A good blog will be updated frequently with new points of interest which the blogger (author) and readers can discuss.
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