We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Marketers are constantly asking if RSS marketing works and if this can be proved.
It's time to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of results you can expect to see from RSS.
I first presented this data at the Syndicate Conference in New York City, the first conference entirely devoted to RSS.
To make a point, we'll take a look at RSS metrics from 4 different viewpoints, each demonstrating one facet of RSS marketing and a different way of capturing RSS metrics. This data combined will give you the answer of whether RSS marketing is for you, as an addition to e-mail marketing, or not.
1. CLICK-THROUGH RATES FROM RSS FEED TO SITE: THE RSS AGGREGATOR SIDE
RSS statistics should be most relevant when coming from actual RSS aggregators and their vendors, since these people can measure precisely how their users are actually using RSS.
Customer Reader [http://www.customreader.com], who just recently launched a desktop RSS aggregator, which marketers can brand for themselves and then distribute to their readers, supplied us with their latest data. This data is based on 3,500 users of their brandable RSS aggregator and on the last [two weeks ago] 48 hours of their reader usage.
The most interesting piece of data is the 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers from the outbout message to the site. RSS users are actually clicking on RSS content!
Now, what is the "feed-to-side" CTR? It simply means that 23% of the end-users that subscribe to various feeds, clicked at least once on one of the content items in the feeds they are subscribed to.
2. CLICK-THROUGH RATES FROM CONTENT ITEM TO SITE: THE RSS SOLUTION VENDOR SIDE
Considering the different RSS metrics systems and the fact that no marketing tool whatsoever can be measured 100% precisely from the outside tracking service side, seeing stats from RSS solutions vendors is important as well.
On this end, some basic stats were supplied from SimpleFeed [http://www.simplefeed.com], the providers of one of the more advanced RSS marketing solutions.
The stats are based on an app. 10,000 end-user sample, 30 day average and 4 months of data.
They are seeing a 6.8% average CTR from content item [individual content item in an RSS feed] to site and a 150% [1.5 clicks] average CTR from feed to site within 30 days.
3. SUBSCRIPTIONS AND CLICK-THROUGH RATES: THE MARKETER/PUBLISHER SIDE
And finally, let's take a look at the stats from the publisher/marketer point of view.
Lockergnome.com is one of the most popular tech sites on the internet.
Although they are serving a more tech savvy audience, Lockergnome is an excellent example of the results you can ultimately hope to achieve using RSS.
First of all, they are seeing a ration of 5:1 in favor of the number of RSS subscribers against e-mail subscribers, and even more interesting, a 500% better clickthrough ratio with RSS than with e-mail.
4. SEARCH ENGINE VISIBILITY
The BTI Group is a smaller VoIP provider and, through their high ranking blogsite [http://blog.btigroup.com/], the proof that RSS works for search engine positioning.
Here are just some of their achievements, as a result of their RSS marketing activities ?
a] 120 page-one search results on important industry search terms #1 Voip vs traditional phone system #1 VoIP solution provider #2 VoIP small business #2 VoIP architecture #5 VoIP phone equipment #6 VoIP benefits #7 VoIP Small Business costs
b] A 75% increase in traffic to the corporate website
c] BTI's link popularity jumped from 164 in June 2003 to 1312 in December 2004 to 1405 in February 2005
These metrics clearly show that RSS works for marketers and publishers.
This data alone, also considering that RSS clearly gets 100% of your content delivered and actually provides you with an abundance of new marketing opportunities, such as podcasting, should be enough to make you do something about RSS now.
Copyright 2005 Rok Hrastnik
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa7
Business 2 Community (blog)
RSS Feeds and How To Burn Them
Business 2 Community (blog)
Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are amazing strings of code that help information move more quickly through the Intertubes ...
Midwest Sports Fans
Royal Rumble: Triple Threat Title Match Steals Show
Midwest Sports Fans
Thanks to a Philadelphia crowd that sucked all the energy out of the Wells Fargo Center after Daniel Bryan was eliminated, the main event of the WWE's Royal Rumble was a bit of a disappointment this year. However, the triple threat match for the WWE ...
7 Tips for Choosing the Right Blog Software for Your New Blog
Choosing the right blog software for your new blog requires that you ask yourself some questions and make a list of all of the features and tools you need as well as your budget. Once you have this information written down you will be prepared to start shopping for blog software.
5 Easy Ways To Use RSS On Your Site
You hear so much talk about RSS these days on the Internet and in the media. Everyone is acknowledging it's importance in boosting your site's presence on the web.
What is a Blog?
Q: Not to ask a ridiculously obvious question, but what is a blog? And what's the future of blogs and blogging?A: By a remarkable coincidence, Steven Streight, aka Vaspers the Grate, just asked me the very same questions about the definition of blogs on his own site, so rather than write something new, I'm just going to quote what I wrote for him:What is your definition of a "blog"?A blog isn't what everyone thinks it is.In fact, on this very page, you have a pile of definitions of blogs that I disagree with.
Simple Syndication (RSS) -- Wheres The Payoff?
How RSS really does pay off..
RSS and Blog Marketing for Real Estate
Earlier this month, Realtor Magazine announced that they would be featuring an article about Tampa Bay Realtor John Mudd and the success he has been having in attracting prospects and media attention with his blog on real estate.Since then, many others in the Real Estate market have been curious about how to implement similar strategies to capture leads in their areas.
You Are Losing Money If You're Not Using RSS Feeds On Your Website!
(An RSS primer can be found near the bottom of the article)A commercial website in 2005 is really costing itself money if it does not utilize the myriad advantages of implementing RSS feeds. RSS provides near real-time delivery of information your website visitors are interested in, it provides constantly updated content that search engines crave, and it is quite simple to implement.
Marketing With Blogs - Part 1
Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.
Use These 7 Ideas and You Will Never Suffer From Blog Block Again Guaranteed!
Is this you? It has been 3 or 4 days since you updated Your Blog. You know you need to make a Blog entry but you suffer from the Dreaded Blog Block.
How To Avoid Blog Burnout
Blogging is a time consuming process. It involves the process of gathering, reading, digesting and compiling information into a nice, meaty post that gives your reader an insight into the unique way you see and understand issues.
7 Tips for Successful Blogging
So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog.
How to Use RSS for Free Targeted Website Traffic
RSS (real simple syndication) is the new rage in communication. Why? Because people are beginning to see the traffic and communication potential of using RSS to boost their business.
Will Spam-Blogging Be The Death Of Blogging?
Technorati reports that 30,000 - 40,000 new blogs are being created each day.According to David Sifry, part of the growth of new blogs created each day is due to an increase in spam blogs.
RSS: This Publishers Choice
RSS is the interactive communication tool being popularized by bloggers. It is also the newest method for ezine publishers to deliver their content to the web.
Blogs And Your Work From Home Internet Business
As a work from home internet business entrepreneur you have several really good tools on the internet you can take advantage of in order to build your work from home business. A blog is just one of those tools that you can use and should be taking advantage of.
How To Republish RSS Feeds On Your Website
In this article I am going to cover some tools that you can use that will allow you to publish RSS feeds on your site. This will allow you to have fresh, updated content on your site and you have control of what sort of content you display and how often it is updated.
How Direct Sales Reps Can Use Blogging
One of the tools that a smart direct sales representative use to attract new business is a blog. A blog keeps customers and potential customers informed about products, events and services that relate to your business, new releases, contests, specials and it always keeps your name front and center.
It Really Is Simple RSS
I have 'Googlebot' coming to my site every day since a month ago I put up my first news feed, since then I have put up yet another. I never used to see 'Googlebot' much before, so it goes to show that if you want to be noticed by the search engines, you need to put up a 'news-feed'.
Marketing with Blogs and RSS Feeds
Perhaps you still don't realize or fully understand the power of RSS Feeds as a marketing tool.After all, email works fine, doesn't it?Unfortunately, the truth is:1.
Will The Real Spammer Please Stand Up!
If you have been using opt-in email marketing for sometime, I'm sure you might have got accused of spam at some point, even after doing everything right.Yes, I'm talking about people who actually agreed to receive your email, blaming you for sending unsolicited mail.
What Are RSS Feeds
RSS Feeds.RSS also known as rich site summary or real simply syndication, arrived on the scene a number of years ago, but was only recently embraced by webmasters as a means to effectively syndicate content.
Ohio Unclaimed freight outlet
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find homes for rent
Find electric powered vehicles at www.NoGas.Drives.It