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Increase Traffic to Your Blog from Search Engines - The Top 5
Tips
Your favorite thing about having a blog may soon be this -
they naturally attract search engine traffic.
Blogs already have optimized site architecture. Most are set
up with a clear navigation, where every page is set up to link
back to the other main pages.
They also have the inherent potential to be well-linked.
If you haven't already submitted to blog directories, you are
missing out on some great one-way links. Many of the top
directories can be found on Robin Good's Top 55 list at
MasterNewMedia.org.
But before you head over there and start submitting, you
should know a little about how to optimize your blog. Then your
new listings can help your site get the best keyword placement in
the major search engines.
These are my top five tips for lucrative blog search engine
optimization.
Lucrative Blog SEO Tip #1: Lucrative Keyword Choices
You have a choice. You can target a general high traffic
keyword you have little chance of ranking well for and get barely
any traffic.
Or you can shoot for a keyword that gets a moderate level of
targeted traffic resulting in more subscribers and sales. I like
to call this a "lucrative keyword".
Whatever you call them, here's the most important thing: They
may not get you the most traffic, but they often bring the most
profit.
You may be surprised to learn that there isn't always a
correlation between high traffic and high sales. Many of the most
profitable sites in the world get moderate traffic because their
lucrative keywords result in a much higher ratio of visitors to
buyers.
A recent article in Information Week stated that the highest
conversion rates from search engine traffic comes from people who
do four word queries.
The great thing about your blog is that it can get so
well-indexed that you have the potential to show up for any
number of four word phrases that are relevant to your
industry.
It isn't just the four word phrases that get converting
traffic - there are two and three word phrases that can bring you
traffic and sales.
Targeting your blog discussion to a two or three word phrase
that has a high yield of traffic, and yet has little competition,
is not a dream of past Internet days. Another recent study
revealed that surprisingly high percentages of search engine
queries debuted as late as 2004.
As long as there are new developments, new products, services
and trends, you'll never have a shortage of these terms if you
learn how to discover them.
Lucrative Blog SEO Tip #2: Keyword Placement
Your blog can be set up to repeat the keywords that you want
to target just enough times to establish a theme.
You can take full advantage of this in your post titles, your
category names, the pages URL names, or even a combination of
Technorati tags and the text of your permanent links that appear
after each post.
Lucrative Blog SEO Tip #3: Timely Posting
Instead of pinging at 15 minute intervals when your site
hasn't been updated, or even pinging after every single post, you
can actually get better results if you update or ping just once
during one of three sweet spots in the day. Here's one that you
can use today.
Check your web site statistics. If you're getting spidered
every two weeks or even monthly, you can increase your number of
spider visits by blogging on the anniversary of the period that
the spider comes to your site. It takes a bit of monitoring, but
you can often predict when the date of your last spider visit
was.
An even faster way is to ping at a time when the spider is
reading a page that carries your update. (This is a little harder
to explain, as I've mentioned, but I have a resource that
explains this process in-depth at my site.)
Lucrative Blog SEO Tip #4: Get Linked
Turn on your site feed(s) and use them to promote your blog.
Robin Good's guide can get you some great one way links.
If you sparingly include the lucrative keyword you selected in
tip two in your title and description, all those link backs will
contain the keyword term you most want attention for, which is
often noted by the spiders as they follow the link through to
your site.
Once there, if you use these and other tips to skew your blog
a little more to the search-engine-friendly side, the synergistic
effect is better, more profitable traffic.
Lucrative Blog SEO Tip #4: Frequent Updates
The more you post, the more food for the spider, which can
cause the spider to react by splitting up its job into several
visits, whereupon you have even more content, and so on, until
the spider just adds you to a more frequent schedule of
returns.
For example, my main site gets spidered several times daily by
Google, and yet I can go a week without an update with no change
in spider visits. This means my pages get indexed more often and
my new pages show up faster.
Think of what that could do for the launch of your next
product.
You'll be happy to know that you don't have to slave over long
blog posts several times a day, all day long to get similar
results from your blog. In fact, some blog software will let you
set up your posts in advance, so that you can have posts show up
daily even though you technically only blog once a month.
Bottom line: A few small changes to your blog can draw more
search engine traffic without turning off your blog visitors.
Done properly, this gives your audience more of what they were
searching for in the first place.
Tinu is a web site promotion specialist and the author of
several books on search engines, blogging, and RSS. You can read
more tips in her blog at http://www.FreeTrafficTip.com.
MORE RESOURCES updated Tue. April / 23 / 2024
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Have you ever read an article, intended to explain RSS in
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