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What Is RSS?


Recently I did an interview with a well known email Internet Marketer. He wanted to share with his readers a viewpoint on what RSS is from someone who is using it in place of traditional email marketing. Of course this interview was geared towards other Internet marketers so they all somewhat "get" what RSS is, at least in theory.

So, what IS RSS? Again, I find myself laughing, as I did in that interview because I'm fairly new to this RSS business myself. RSS is really an acronym for REALLY SIMPLE SYNDICATION - well at least that's ONE definition and the one I tend to use. Many people have heard the word syndication tossed around in other media venues, but not when it comes to the Internet until recently. Although RSS has been around for quite some time, it is finally coming into the mainstream like a snowball rolling downhill growing and gathering momentum.

Why? And really, what is RSS? First of all everyone who uses the Internet either in business, personal use, or both, have all come into contact with spam, viruses, spam laws, and heard a lot about it in the media. This whole mess has been extremely frustrating to those who make a living using the Internet, especially by direct email marketing methods. A lot of "fixes" have been tried and are being implemented to try and combat the ever growing frustration and hassle associated with delivering email newsletters to subscribers. This is where the "why" comes into play with RSS. Before I tell you what RSS is, let me explain a bit about email newsletter marketing.

Normally an email newsletter is sent out to a "list" by those who have supposedly opted in, or requested, to receive that newsletter. In fact, most list managers now require double opt-in. "Double opt-in" is just a way of saying you signed up for the newsletter, then received an email asking you to "verify" your subscription - the sender wants to make doubly certain you are the one who signed up for that newsletter. You were sent the verification email by an "autoresponder". An autoresponder is an automatic email sent to you by a service the sender uses and pays for to handle verification and other responses to subscribers. That is done to alleviate having to send out a personal email to every single subscriber which could become extremely tedious and time-consuming otherwise.

Still problems persist, because after all of that many subscribers still "forget" they signed up and file spam complaints, which can lead to investigations, IP bans and even shutdown and confiscation of all related lists, websites and software. Granted, there are some mass-mailers out there who deserve this, but the typical newsletter publisher is trying to deliver helpful, desired content and guards their list very carefully. If you're fortunate enough to get your newsletter through to your subscribers, what happens then? Well, typically, once a subscriber receives your newsletter, they read it and then naturally delete it once they're done reading it. So, you, the email marketer and publisher have gone to all the trouble to put together a newsletter, comply with the spam laws, etc., only to have your hard work deleted all the while dealing with spam issues, paying for list management services and/or paying for autoresponder service.

A much better, more viral method of online marketing can be done with an RSS feed. Let me explain that in terms that we can all understand (me included!):

Whenever we watch a television series, that series is called syndicated programming. The series is produced once, filmed once, and then put out to all the subsidiary stations across the country airing on the same day at the same time according to each time zone. So, the work is done once but duplicated all across the nation on hundreds of affiliate television stations.

RSS on the Internet works on the same concept. You input the "work" once, and every single website that carries your syndication code then receives the information you just input once. As you update your feeds those feeds are automatically updated on every single website that has your syndication code. Another upside to this is that your news does not get deleted by the reader - only you can delete it! Another plus is every website that carries your code gets regular content provided whenever you update your feed automatically. This all keeps those hungry search engines happy too.

So, you provide the content you want to market to your subscribers by providing them the links to your RSS feed from your website, meaning you don't have to send that out by email either. You can have your code posted on your website for anyone to read, and also offer it to webmasters to input into the websites they manage. No link swapping is necessary in this case either as links are not viral like syndication code. It's the difference between offering someone a Lear jet in place of a horse. It's much better to offer your syndication code in a "swap".

So, now you've avoided the spam hassle because anyone reading your feed is doing so willingly and you have not sent them anything by email so no subscription is necessary. You are providing content so not only are your readers happy, your website is happy, other webmasters are happy because you're providing consistent content without them doing a thing, and you've only done the work ONCE! No one is deleting any of your work, except you if you choose. Your work is also staying on the Internet forever. The search engines are way happy too!

So, before you start that email newsletter campaign, why not consider an RSS feed instead? It can be a much more dynamic option for you!

Kim Bloomer publishes several RSS channels using the Quikonnex system. She partners with another Quikonnex publisher, Cathy Carlton, in their Kick the Email Habit channel, where they offer syndicated online marketing services, channel building and management services, and recently opened a new RSS article bank to help others take advantage of the ease of syndicating and sharing RSS based content. Kim and Cathy built and manage the International Virtual Women's Chamber of Commerce (IVWCC) RSS channel. For more details on what she does and to subscribe to her RSS channels go to http://KimBloomer.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. January / 26 / 2020

A return to blogs (finally? sort of?) - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?)  Nieman Journalism Lab at Harvard

Debbie McMurtry Celebrates 10 Years on Staff for RSS Feeds Service Provider - StreetInsider.com
Debbie McMurtry Celebrates 10 Years on Staff for RSS Feeds Service Provider  StreetInsider.com

Ruben Torres Bonet's Blog - Why Your Game Content Is Not Scaling - Gamasutra
Ruben Torres Bonet's Blog - Why Your Game Content Is Not Scaling  Gamasutra

The Death of the Good Internet Was an Inside Job - The New Republic
The Death of the Good Internet Was an Inside Job  The New Republic

Understanding the Role of a Technical SEO Audit - Search Engine Journal
Understanding the Role of a Technical SEO Audit  Search Engine Journal

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Farewell to the blog - Politico
Farewell to the blog  Politico

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

A checklist: 5 steps toward better blogging | 2019-08-31 - grbj.com
A checklist: 5 steps toward better blogging | 2019-08-31  grbj.com

Attorney-Discipline Blogger Is Target of Defamation Suit - Law.com
Attorney-Discipline Blogger Is Target of Defamation Suit  Law.com

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Economic Times
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Economic Times

The RSS sutras for the twenty-first century - Economic Times
The RSS sutras for the twenty-first century  Economic Times

Changes to Google Play's average ratings: what to expect and how to prepare - Gamasutra
Changes to Google Play's average ratings: what to expect and how to prepare  Gamasutra

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

How to Overcome the 3 Biggest Blogging Challenges - Search Engine Journal
How to Overcome the 3 Biggest Blogging Challenges  Search Engine Journal

How to Use Guest Blogging to Build Relationships - Search Engine Journal
How to Use Guest Blogging to Build Relationships  Search Engine Journal

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza - Gamasutra
Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza  Gamasutra

Track RSS Feeds (Yes RSS) with Feedly - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly  The Chronicle of Higher Education

9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

The how and the why of law blogs - ABA Journal
The how and the why of law blogs  ABA Journal

Chris Zukowski's Blog - How Steam users see your game - Gamasutra
Chris Zukowski's Blog - How Steam users see your game  Gamasutra

25+ Unique Blog Post Ideas to Engage Your Readers - Search Engine Journal
25+ Unique Blog Post Ideas to Engage Your Readers  Search Engine Journal

Making People Understand And Care About Your Game - Gamasutra
Making People Understand And Care About Your Game  Gamasutra

Victoria Tran's Blog - The $0 Marketing Game Guide - Gamasutra
Victoria Tran's Blog - The $0 Marketing Game Guide  Gamasutra

Growing Your Blog Using Email Marketing - Business 2 Community
Growing Your Blog Using Email Marketing  Business 2 Community

Max Pears's Blog - Engaging Level Design for Combat - Pt 3 - Gamasutra
Max Pears's Blog - Engaging Level Design for Combat - Pt 3  Gamasutra

After Tumblr NSFW ban, these adult communities are rising - Fast Company
After Tumblr NSFW ban, these adult communities are rising  Fast Company

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Economic Times
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Economic Times

The simple most difficult challenge of bringing Frostpunk to consoles - Gamasutra
The simple most difficult challenge of bringing Frostpunk to consoles  Gamasutra

Meet the New Blogger: Meghna Datta - Duke Today
Meet the New Blogger: Meghna Datta  Duke Today

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Unity Scene Hierarchy: Catch that Performance Thief! (Part 2) - Gamasutra
Unity Scene Hierarchy: Catch that Performance Thief! (Part 2)  Gamasutra

Max Pears's Blog - Engaging Level Design for Combat - Pt 2 - Gamasutra
Max Pears's Blog - Engaging Level Design for Combat - Pt 2  Gamasutra

Alex Pine's Blog - Methods of creating invisible tutorials - Gamasutra
Alex Pine's Blog - Methods of creating invisible tutorials  Gamasutra

Andrew Yoder's Blog - The Door Problem of Combat Design - Gamasutra
Andrew Yoder's Blog - The Door Problem of Combat Design  Gamasutra

Josh Bycer's Blog - The Reality of Game Development - Gamasutra
Josh Bycer's Blog - The Reality of Game Development  Gamasutra

How to get on the front page of imgur - Gamasutra
How to get on the front page of imgur  Gamasutra

Together, we built a successful digital board games business. Here are 5 crucial lessons we learned. - Gamasutra
Together, we built a successful digital board games business. Here are 5 crucial lessons we learned.  Gamasutra

Ariel Marcelo Madril's Blog - Unlocking Unity Animator's interruption full power - Gamasutra
Ariel Marcelo Madril's Blog - Unlocking Unity Animator's interruption full power  Gamasutra

Ruben Torres Bonet's Blog - Unity UI: The Guru's UI Development Diagram - Gamasutra
Ruben Torres Bonet's Blog - Unity UI: The Guru's UI Development Diagram  Gamasutra

David D'Angelo's Blog - King Knight's Map: Building Secret Paths - Gamasutra
David D'Angelo's Blog - King Knight's Map: Building Secret Paths  Gamasutra

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Economic Times
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Economic Times

Josh Bycer's Blog - Pursuing Playability Part 1 -- Quality of Life - Gamasutra
Josh Bycer's Blog - Pursuing Playability Part 1 -- Quality of Life  Gamasutra

Jon Ingold's Blog - Designing Investigate Conversations - Gamasutra
Jon Ingold's Blog - Designing Investigate Conversations  Gamasutra

Simon Carless's Blog - Steam's 'Follower' counts - hidden in plain sight. - Gamasutra
Simon Carless's Blog - Steam's 'Follower' counts - hidden in plain sight.  Gamasutra

Procedural texturing for hand-painted stylized character pipelines - Gamasutra
Procedural texturing for hand-painted stylized character pipelines  Gamasutra

Dora Breckinridge's Blog - The Flip: Turning a Negative Review Positive - Gamasutra
Dora Breckinridge's Blog - The Flip: Turning a Negative Review Positive  Gamasutra

How Painting Works In Chicory: A Colorful Tale - Gamasutra
How Painting Works In Chicory: A Colorful Tale  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

‘Congress must not make the mistake of allowing the BJP to monopolise the nationalist narrative’ - Economic Times
‘Congress must not make the mistake of allowing the BJP to monopolise the nationalist narrative’  Economic Times

Frank Zhang's Blog - Building a Fantasy VR World in Unity - Gamasutra
Frank Zhang's Blog - Building a Fantasy VR World in Unity  Gamasutra

Eliza developer Matthew Burns on stress, choices that matter, and language of games - Gamasutra
Eliza developer Matthew Burns on stress, choices that matter, and language of games  Gamasutra

A 3D View of How We Got Here - Gamasutra
A 3D View of How We Got Here  Gamasutra

17 Non-Negotiable Skills for Blog Writers in Any Business - Search Engine Journal
17 Non-Negotiable Skills for Blog Writers in Any Business  Search Engine Journal

Damien Yoccoz's Blog - How To Write A Kickass Game Description - Gamasutra
Damien Yoccoz's Blog - How To Write A Kickass Game Description  Gamasutra

Neil Schneider's Blog - What Client-to-Cloud REALLY Means - Gamasutra
Neil Schneider's Blog - What Client-to-Cloud REALLY Means  Gamasutra

A Postmortem. Making Games Is Easy. Selling Them, Not So Much. - Gamasutra
A Postmortem. Making Games Is Easy. Selling Them, Not So Much.  Gamasutra

Max Pears's Blog - Level Design for Combat - Gamasutra
Max Pears's Blog - Level Design for Combat  Gamasutra

Inside the process of creating the score for Temtem: adaptive music. - Gamasutra
Inside the process of creating the score for Temtem: adaptive music.  Gamasutra

Kenneth Liu's Blog - Kliuless #54: A Decade of LoL - Gamasutra
Kenneth Liu's Blog - Kliuless #54: A Decade of LoL  Gamasutra

Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves - Gamasutra
Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves  Gamasutra

My Roblox Years: Dungeon Life and New Product Science - Gamasutra
My Roblox Years: Dungeon Life and New Product Science  Gamasutra

Steam Indie Game Sales Numbers - Battle Royale Tycoon - Gamasutra
Steam Indie Game Sales Numbers - Battle Royale Tycoon  Gamasutra

Justin Popa's Blog - Community-driven development - Gamasutra
Justin Popa's Blog - Community-driven development  Gamasutra

Nuvi Acquires Social Healthcare Leader Banyan - Associated Press
Nuvi Acquires Social Healthcare Leader Banyan  Associated Press

Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #3 - Gamasutra
Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #3  Gamasutra

Super Icon - The Long Slow Death of an Indie Studio - Gamasutra
Super Icon - The Long Slow Death of an Indie Studio  Gamasutra

Why All Of Our Games Look Like Crap - Gamasutra
Why All Of Our Games Look Like Crap  Gamasutra

Gafgar Davallius's Blog - Satisfactory: Network Optimizations - Gamasutra
Gafgar Davallius's Blog - Satisfactory: Network Optimizations  Gamasutra

David D'Angelo's Blog - Shovel Knight Showdown: Chester's Choice - Gamasutra
David D'Angelo's Blog - Shovel Knight Showdown: Chester's Choice  Gamasutra

Indie Postmortem: Sydney Hunter and the Curse of the Mayan (2019) - Gamasutra
Indie Postmortem: Sydney Hunter and the Curse of the Mayan (2019)  Gamasutra

Simon Carless's Blog - Nintendo Switch: A Discoverability Followup - Gamasutra
Simon Carless's Blog - Nintendo Switch: A Discoverability Followup  Gamasutra

Nadya Primak's Blog - Is a Game Development Degree Worth it? - Gamasutra
Nadya Primak's Blog - Is a Game Development Degree Worth it?  Gamasutra

Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #2 - Gamasutra
Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #2  Gamasutra

Verizon selling blogging site Tumblr to WordPress owner - Inc.
Verizon selling blogging site Tumblr to WordPress owner  Inc.

Ben Weber's Blog - Automating Machine Learning for Mobile Games - Gamasutra
Ben Weber's Blog - Automating Machine Learning for Mobile Games  Gamasutra

Evgeny Dyabin's Blog - Cascadeur: character's pose prediction using 6 points - Gamasutra
Evgeny Dyabin's Blog - Cascadeur: character's pose prediction using 6 points  Gamasutra

Jamin Smith's Blog - The Big Game Branding 101 - Gamasutra
Jamin Smith's Blog - The Big Game Branding 101  Gamasutra

Epic Games' attempt to go fee-free on Google Play indicates disappointing Android performance - Gamasutra
Epic Games' attempt to go fee-free on Google Play indicates disappointing Android performance  Gamasutra

Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically - Economic Times
Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically  Economic Times

The Indie Dev's Guide to the Chinese Market - Gamasutra
The Indie Dev's Guide to the Chinese Market  Gamasutra

Niklas Gray's Blog - Data Structures Part 2: Indices - Gamasutra
Niklas Gray's Blog - Data Structures Part 2: Indices  Gamasutra

Josh Ge's Blog - Rebranding Difficulty Modes - Gamasutra
Josh Ge's Blog - Rebranding Difficulty Modes  Gamasutra

BJP: Winning at What Cost? - Economic Times
BJP: Winning at What Cost?  Economic Times

Did Activision CEO just confirm Overwatch and World of Warcraft on mobile? - Gamasutra
Did Activision CEO just confirm Overwatch and World of Warcraft on mobile?  Gamasutra

SEO Critique of 3 Ecommerce Blogs - Practical Ecommerce
SEO Critique of 3 Ecommerce Blogs  Practical Ecommerce

It’s not black and white: If you really care about secularism in India, understand both Hindus and Muslims - Economic Times
It’s not black and white: If you really care about secularism in India, understand both Hindus and Muslims  Economic Times

Aesthetic-Driven Development: creating Merchant of the Skies from announcement to Early Access launch - Gamasutra
Aesthetic-Driven Development: creating Merchant of the Skies from announcement to Early Access launch  Gamasutra

Blog or Podcast: What Best Helps the Entrepreneur? - Business 2 Community
Blog or Podcast: What Best Helps the Entrepreneur?  Business 2 Community

Ruben Torres Bonet's Blog - Unity Addressables: The Final Quiz Analysis - Gamasutra
Ruben Torres Bonet's Blog - Unity Addressables: The Final Quiz Analysis  Gamasutra

9 Ways to Evaluate Guest Posting & Blog Outreach Services - Search Engine Journal
9 Ways to Evaluate Guest Posting & Blog Outreach Services  Search Engine Journal

RCEP: India’s withdrawal provides space to strengthen competitiveness - Economic Times
RCEP: India’s withdrawal provides space to strengthen competitiveness  Economic Times

Get More Traffic Now: 5 Secrets of the Most Popular Blogs - Search Engine Journal
Get More Traffic Now: 5 Secrets of the Most Popular Blogs  Search Engine Journal

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