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13 Steps to Successful Blogging


Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article you will learn the 13 most essential steps to successful blogging.

1) Where to start?

You should begin your blog with a free blog hosting service such as Journal Home or Blogger. Starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to focus on your content and not the internal maintenance of the blog. The best benefit of starting with a free service is, in the case your blog doesn't become successful you do not lose any money or are you left holding the bill. The great thing about a blog is that they are organized in chronological order, your latest entry is displayed first. When your blog traffic grows greatly and you are ready to upgrade to your own domain then you can simply make your last blog entry the announcement of your "move". Simply add a last entry stating that your blog has "moved" and type the new blog URL address. Which directs visitors to your new blog site, keeping your following, without a major inconvenience to anyone. Upgrade as you need to...but only when you need to!

2) Niche

A niche is a targeted product, service, or topic. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis. You can use keyword research services like Google Zeitgeist or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular as long as there is a audience for your topic and the topic is precisely focused then your blog should be successful. Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A blog about your cat can be a niche or a blog about the species of the cat family can be a larger niche market, if there are people who are interested in hearing about your cat or the species of the cat family...you can even choose to build your audience for a market which an audience does not exist, but first you must build your blog.

3) Update Daily (nothing less)

This step is a must and not a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. You should try to update your blog everyday with at least 3 or more daily entries. The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries. It may even be wise to schedule a set time which you dedicate to your blog each day. Give yourself work hours and treat your blog as a job, what happens if you don't come to work for days or weeks...you lose money or worse you get fired! Same applies here...if you don't update your blog for days or weeks you'll lose visitors.

4) Traffic

It's no secret. You must have traffic to profit from blogs. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth. You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your blog URL address to search engines and blog directories. You should submit your RSS/XML URL feed to blog ping services like Technorati, Ping-O-Matic, and Blogdigger. You should confidently share your blog with family, friends, co-workers, associates, and business professionals when it relates. Many blogs can be considered as a collection of articles, for this purpose you should submit your blog entries (those that are valuable and lengthy articles) to content syndicators like GoArticles.com or ArticleCity.com. Once submitted your articles can be picked up and published by others. The trick is to make sure you include your Blog URL address in the "About the Author" passage. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the "About the Author" passage is included with each publication and the link you included is followed, crawled, and indexed by search engines. Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web. The search engines is bound to find your site in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines. The small effort of writing a well written article is rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to at least 10 article syndicators.

5) Track Your Blog

How do you know if your blog has traffic? Just because no one is leaving comments doesn't mean your blog isn't growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with blogs people are more interested in what "you" have to say! Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors.

Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com or Active Meter will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose.

6) Listen to Your Audience

When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog. If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the blog legible and interesting.

7) Multiple blogs

Use multiple blogging accounts to attract more people. This means you should have a blog with JournalHome.com, Blogger.com, LiveJournal.com, Blog-City.com, tBlogs.com, etc. The more blog accounts the better. You can copy/paste from 1 blog to all others. Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords.

8) Short & Concise

Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, but try to avoid this as much as possible. You do not want your blog entries to become hours of reading. Visitors like to easily find information and skim through your entries. It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic.

9) Digital Art

Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog. Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.

10) Keep it Personal

A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.

11) Interact With Your Visitors

You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: "Monday Money Tip" or "Picture of the Week" which entices your readers to look forward to each week.

Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you "will discuss the speech and give your opinion after the speech airs. Comments will be appreciated".

Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your blog was about Paris Hilton (the socialite) and you had a blog entry about "Paris Hilton Getting Married" then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring. Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog.

12) Make Money

Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google Adsense or Chitika. Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. In addition to contextual advertising it is good to also use graphical advertising such as: BlogAds.com, Amazon.com, MammaMedia, or General Sponsored Advertising.

13) You're a Professional

You're a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your blog then check its availability. Select the blogging software you wish to use, such as: Squarespace.com, WordPress.org, MovableType.org, etc. When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts. Your last entry to the blog should be a "move" announcement. The title should be "Moved" and the blog entry should state something like "Old Blog has been moved to New Blog please follow and bookmark this link for future reference: http://www.YourNewBlogDomainName.com". This way all returning visitors and new readers should not have any problem finding your new blog domain.

At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog. The old saying "two heads is better than one", more authors mean more advertising and exposure because each author will have a vested interest in the blog. The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors.

Following these blogging techniques should make your blogging experience much more rewarding. There is no guarantee that your blog will become popular or a household name, but the effort should at least put you one step closer. Making money online is not an overnight experience like many may think, but making money online is definitely a foreseeable possibility. As well, growing popularity on the web is not an overnight experience, but through time, dedication, and persistence you will be rewarded with all the royalties of blogging.

About The Author

Ant Onaf is the owner and founder of http://www.JournalHome.com He is an online internet marketer, content writer, and IT consultant. Ant Onaf has years of IT-related experience and Internet-related experience. His ingenuity, dedication, and passion for technology, internet marketing, & writing have made him a monumental icon in the World Wide Web. His blog can be visited at http://www.journalhome.com/AntOnaf


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. May / 24 / 2019

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The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

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Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

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Brickfish Announces SocialPulse: Real-Time Social Listening Event  Associated Press

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Best WordPress themes 2019: Our picks for business, blogging, podcasts  Mashable

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Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

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My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

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What's Behind the Teacher Strikes? Social Justice, Not Just Salaries  Inequality.org

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What is RSS? And Is It Still Important?  Small Business Trends

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Best blogging platforms of 2019  TechRadar

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Video Article - History of Game Design Part 1: Race Games  Gamasutra

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Brandon Franklin's Blog - Engaging Players Through Ritual  Gamasutra

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How to become a science blogger – your 4-step guide  Nanowerk

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Thais Weiller's Blog - Bittersweet Game Design -- The 'What' - Gamasutra
Thais Weiller's Blog - Bittersweet Game Design -- The 'What'  Gamasutra

This article is based on a talk I presented on the Tehran Game Convention. Slides are available here. It is also available in my personal blog, in case you prefer ...


How to start a blog: A step-by-step guide - Mashable
How to start a blog: A step-by-step guide  Mashable

So you want to start a blog and carve out a little corner of the internet to call your own — that's a pretty brilliant and popular impulse. We as humans are literally ...


Jake Birkett's Blog - How to choose what game to make next - Gamasutra
Jake Birkett's Blog - How to choose what game to make next  Gamasutra

I just got back from a trip to Boston where I took part in several roundtable discussions with indies and Valve that were mostly about how to make games that ...


Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law - Times of India
Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law  Times of India

Well-orchestrated public statements with high decibel levels seem to be polluting the environment as we await the Ayodhya title suit to be listed before an ...


Game design: Lesson to learn from the 2019 BAFTA best mobile game award - Gamasutra
Game design: Lesson to learn from the 2019 BAFTA best mobile game award  Gamasutra

The “game” Florence has received the 2019 BAFTA best mobile game award, but this title can barely qualify as a game. Nevertheless, the BAFTA jury.


My Parents' Work-Life Balance: When Your Mom Is “Mommy Blogger” Heather Armstrong aka Dooce - Slate
My Parents' Work-Life Balance: When Your Mom Is “Mommy Blogger” Heather Armstrong aka Dooce  Slate

In this series, kids (and not-exactly-kids-anymore) review how well their parents balance life and work. To nominate a potential subject, ideally between the ages ...


Death at Yosemite: Travel-blogging couple perish in 800-foot fall. They may have been taking pictures, relative says. - The Washington Post
Death at Yosemite: Travel-blogging couple perish in 800-foot fall. They may have been taking pictures, relative says.  The Washington Post

Vishnu Viswanath, 29, and Meenakshi “Minaxi” Moorthy, 30, fell from Taft Point, a popular overlook at the park.


Ryan Darcey's Blog - Designing a Production Process: An Addendum - Gamasutra
Ryan Darcey's Blog - Designing a Production Process: An Addendum  Gamasutra

An addendum to my Designing a Production Process series that describes how to further utilize your issue tracking database to support it.


A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...


8 Ways to Get (and Keep) Blog Readers - Backstage
8 Ways to Get (and Keep) Blog Readers  Backstage

If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


The Design Lessons Designers Fail to Learn From Dark Souls - Gamasutra
The Design Lessons Designers Fail to Learn From Dark Souls  Gamasutra

The success of Dark Souls has spawned many imitators, and for today's post, we're going to look at the common elements people get wrong when analyzing.


Romanus Surt's Blog - Das Geisterschiff Postmortem - Gamasutra
Romanus Surt's Blog - Das Geisterschiff Postmortem  Gamasutra

Official Postmortem for Das Geisterschiff, a survival horror adventure dungeon crawler and the first game by Graverobber Foundation.


What Bandersnatch Teaches About the Illusion of Choice - Gamasutra
What Bandersnatch Teaches About the Illusion of Choice  Gamasutra

Black Mirror's Bandersnatch episode recently debuted, and offered viewers a lesson on the illusion of choice that developers have to deal with.


Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts - Gamasutra
Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts  Gamasutra

Oscar Brittain and Akupara Games are releasing Desert Child on Switch, Xbox, PlayStation 4, and Steam December 11! Oscar hit us with the following tec.


Study: The perfect blog post length—and how long it should take to write - PR Daily - PR Daily
Study: The perfect blog post length—and how long it should take to write - PR Daily  PR Daily

This article originally appeared on PR Daily in February of 2017. If you're looking for short, easy answers to some common blogging questions, here you go:.


Games software/hardware to top $200 billion by 2023 despite short-term questions - Gamasutra
Games software/hardware to top $200 billion by 2023 despite short-term questions  Gamasutra

Digi-Capital's Games Report forecasts that games industry software/hardware combined could drive well over $200 billion revenue by 2023, despite short.


Analysing indie game marketing trends: What you should know going into 2019 - Gamasutra
Analysing indie game marketing trends: What you should know going into 2019  Gamasutra

Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.


Josh Bycer's Blog - A Design Examination on Resident Evil 2 Remake - Gamasutra
Josh Bycer's Blog - A Design Examination on Resident Evil 2 Remake  Gamasutra

My written and video thoughts on the Resident Evil 2 Remastered and how it applies both action-horror and survival horror game design.


Pascal Luban's Blog - Apple Arcade : Opportunity for indies or illusion ? - Gamasutra
Pascal Luban's Blog - Apple Arcade : Opportunity for indies or illusion ?  Gamasutra

Apple has announced its new game distribution *service*, Apple Arcade. This subscription-based *service* offers unlimited access to games present in its c.


Caleb Compton's Blog - Game Design Book Reviews: Game Programming Patterns - Gamasutra
Caleb Compton's Blog - Game Design Book Reviews: Game Programming Patterns  Gamasutra

In my first game design book review I take a look at Game Programming patterns by Robert Nystrom. This book is a great resource for somebody who knows.


[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business - Gamasutra
[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business  Gamasutra

One year ago I failed to ship 700 units to stay in business. Now I'm working on my next game after releasing a major update to the original one. A fai.


Jingoism for election benefit - Times of India
Jingoism for election benefit  Times of India

Now that we are done with the singing of paeans (very well-deserved, of course) for our valiant Air Force pilots, isn't it time to sit back and think whether or not ...


My daughter asked me to stop writing about motherhood. Here’s why I can’t do that. - The Washington Post
My daughter asked me to stop writing about motherhood. Here’s why I can’t do that.  The Washington Post

Promising not to write about her anymore would mean shutting down a vital part of myself, which isn't necessarily good for me or her.


Thomas Bidaux's Blog - Games and Crowdfunding in 2018 - Gamasutra
Thomas Bidaux's Blog - Games and Crowdfunding in 2018  Gamasutra

A look at 2018 numbers for crowdfunding and video games.


The Epic Store, In Its Current State, is Not Good for Anyone. - Gamasutra
The Epic Store, In Its Current State, is Not Good for Anyone.  Gamasutra

Epic puts in 12% of the effort with an abysmal game launcher, few user features, but fantastic incentives for indie developers.


Anne Gibeault's Blog - Post Mortem - Destination Primus Vita - Gamasutra
Anne Gibeault's Blog - Post Mortem - Destination Primus Vita  Gamasutra

Anne Gibeault gives her own personal Post Mortem of making the sci-fi adventure game Destination Primus Vita. From the birth of a new IP to the releas.


Why Friendly AI Cheat in Ghost Recon Wildlands - Gamasutra
Why Friendly AI Cheat in Ghost Recon Wildlands  Gamasutra

Sometimes if you want to make your game work as intended, you need to cheat a little bit. In this video I examine one of the best 'cheating' AI system.


Content Syndication Basics: Who, What, Where, When, Why & How - Search Engine Journal
Content Syndication Basics: Who, What, Where, When, Why & How  Search Engine Journal

Is *content* syndication right for you? Let's look at the basics of *content* syndication, what it is and isn't good for, and some tips for getting started.


Breaking out! Lessons learned on the frontlines of emergent IP. - Gamasutra
Breaking out! Lessons learned on the frontlines of emergent IP.  Gamasutra

This article is a closer look at how stories in games (and those wanting to make it into games from another media) can flesh and build out their narra.


Richard Atlas's Blog - Tough Questions to Improve Your Leadership - Gamasutra
Richard Atlas's Blog - Tough Questions to Improve Your Leadership  Gamasutra

Tough Questions to Improve Your Leadership is the name of a talk I gave at GDC this year. Along with the talk, there was a handout with questions that.


It's all about Rahul Gandhi - Times of India
It's all about Rahul Gandhi  Times of India

In a manic display of energy, he's here, he's there, he's everywhere. Election 2019 is quickly becoming all about Rahul Gandhi. His NYAY scheme may or may ...


What to Expect from Hearthstone in World Cyber Games 2019 - Gamasutra
What to Expect from Hearthstone in World Cyber Games 2019  Gamasutra

World Cyber Games, the “Olympics of Esports”, had announced that Blizzard Entertainment's Hearthstone is one of the official game titles in the.


An enigma called Rahul Gandhi - Times of India
An enigma called Rahul Gandhi  Times of India

The Minority Department in the Congress party organisation is charged to look after the affairs of minorities that include Muslims, Christians, Sikhs, Buddhists, ...


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