We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
RSS is a many-in-one marketing & publishing tool, although unfortunately most marketers still fail to understand this powerful concept.
While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms --- when you use it to power most of your marketing online.
The key point is that RSS makes various marketing functions work together, in order to generate the best possible end result.
It's now the time to tie it all together and see the whole picture ?
1] RSS as a content delivery channel for communicating with subscribers, customers, prospects and partners gets your content delivered and provides you with multiple new content delivery & business development opportunities. Yes, RSS gets your content to your subscribers without fail, enabling you to communicate with them and sell to them.
2] RSS as a promotional/visibility tool increases your traffic by improving your search engine rankings, generating traffic from new RSS specific sites and getting your content published on other sites. Each of these activities brings new visitors to your site, which are now ready to be converted in to new subscribers with which you can communicate (via RSS and/or e-mail) on the long-term. In addition, the improved visibility enforces your brand and generates more credibility for your company.
3] Content delivery to end-users and content syndication together form the basis of RSS conversations, which further spread your reach throughout the internet and serve as a strong PR platform.
4] Once you have access to more prospective subscribers, to which you want to deliver content via RSS, you can provide them with your own branded RSS aggregator to make the switch to RSS easier for them, as well as to establish a constant connection with them, enforce your brand and develop brand experience. Your branded aggregator also serves as a sales platform for your own products and an advertising platform to generate advertising income.
5] As a publisher, your goal is to better satisfy the needs of your visitors, establish yourself as a key content source in your industry and make your visitors come back more often. Providing access to additional information is one of the elements to make this possible. Use RSS to syndicate content from other websites and, as an upgrade to target their most focused content needs, create RSS radars for your key phrases.
6] RSS radars will in turn also generate additional visibility, especially through improved search engine rankings, and generate new subscribers for your RSS feeds.
7] All of the above will create advertising venue and create a new source of income.
8] In addition, using RSS advertising as an advertiser yourself you can increase the reach of all of the above activities.
The system comes full-circle, establishing RSS as the tool that powers an important share of all of your internet marketing and publishing activities.
Copyright 2005 Rok Hrastnik
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa9
Wondering what an RSS feed is and need someone to explain it in plain English? Learn more about this useful form of *content* distribution now!
Ever wonder what blogging tools we use to research and create our blogs and articles? Jack runs through the different tools for blogging that he uses daily.
Other RSS leaders to get their handles verified on Twitter include Krishna Gopal, Suresh Soni, Suresh Joshi, Arun Kumar, V Bhagaiah, Anirudh Deshpande.
Are you tired of watching your blog's analytics look like a barren wasteland? Are you adding new blog posts regularly but failing to see a corresponding increase ...
So, how exactly does LexBlog work? How do we sort through 200 posts aggregated from 23,000 bloggers through our platform each day? On June 26th ...
Mumbai: Rahul Gandhi, who quit as the Congress chief yesterday, on Thursday pleaded "not guilty" before a local court in Mumbai's Mazgaon in connection with ...
Before the internet was consolidated into centralized information silos, RSS imagined a better way to let users control their online personas.
For the past year-plus, I have been noticing a number of Microsoft bloggers posting that their blogs were either shutting down or moving to private/custom sites.
How does LexBlog's publishing team make editorial decisions for a network of over 22,000 legal bloggers–and growing? On June 3, 2019, we hosted a webinar ...
I am not a fan of journalists making election forecasts. In the newsroom (and in closed, friend circles), however, I've let myself indulge in the pastime. So, three ...
When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.
Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.
I am generally very critical of RSS but I agree that people who join it do so because of positive reasons – there can be no doubt that RSS is a genuinely ...
Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...
You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.
I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...
Press release *content* from Business Wire. The AP news staff was not involved in its creation.
A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.
George RR Martin's platform switch reminds us of an early blogging giant greatly changed.
What is RSS? We explain why RSS is not dying and why it is still important. For small business owners and bloggers, we explain the benefits of RSS feeds.
We've sorted through customer reviews and expert recommendations to bring you this list.
Where are you getting your social media marketing news and tips? Here are some of the top resources on the web where you can keep up with the latest social ...
RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...
Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...
While most Charleston-area influencers haven't reached a million-dollar level of success just yet, many have tens of thousands of followers and are climbing the ...
Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...
My name is Michal, and I've been doing video games marketing for over 5 years. Lately, I decided to share some of my knowledge in videos, and here is my ...
Security Bloggers Network has been promoting and distributing Cybersecurity news and blogs from some of the leading experts in the security industry for over ...
When people have something to say, they come to Medium, where they can say it at length,” a spokeswoman for the online platform said.
SAN FRANCISCO, Dec.18, 2018 /PRNewswire/ -- Tumblr made the decision to ban all adult *content* and its bloggers from its website yesterday. This decision ...
Blogs are back! At least, they seem to be making a resurgence as we try to disentangle ourselves from the predatory social media platforms that took all the ...
Is there a love-hate relationship between Marketeers and Social media?
Today University of Wisconsin Law Professor Ann Althouse marks fourteen years in the blogosphere, and she's apparently never missed a day: I'm delighted to ...
Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.
Bob Whitaker talks with archaeologist Andrew Reinhard about Heaven's Vault, the latest game from Inkle Studios. Topics include archaeology, the depict.
Insult, humiliation, abuses, sarcasm and deprivation of the honor and positions were the weapons of violence applied by the invaders, foreign subjugators, ...
Shape Theory is a theory we all know apart about and we are aware of it subconsciously. Here I break down how it can be used for level design and how.
by Nanette Senters. For the past 20 years, I've walked at least nine miles a day on the body shop floor of the General Motors plant in Lordstown, Ohio, where I ...
A look at domain name blogs I read frequently. Earlier this year I published a list of blogs that I subscribe to. That list has changed somewhat over the year ...
Just two years after taking control of Tumblr as part of its acquisition of Yahoo, Verizon is looking to offload the blogging platform. According to the Wall Street ...
Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are ...
Gameplay may come in all forms and genres, but today, we're going to talk about how we can break it down into two philosophies that govern the player'
A new generation of union activists see their struggle as part of the fight for equitable resources for the communities in which they teach.
Christie Tate has been writing online about her family for more than a decade. Now, her daughter is old enough to notice. After receiving a laptop for Christmas, ...
We show you how to become a science blogger and set up your science news site in 4 steps.
SEATTLE — A 97-year-old blogger is helping explain what happens when we grow old. Some of it might surprise you. Each morning, Doris Carnevali sits at a ...
State governments have many options for recouping the windfalls large corporations and the wealthy received through the 2017 Republican federal tax law.
'Putting into play' is part of a project that aims to explain, from a cognitive and narrative perspective, the mind and hands-on approach to the desig.
This article is based on a talk I presented on the Tehran Game Convention. Slides are available here. Therefore, loss management instead of reward distribution ...
In this recent study, bloggers were asked a range of questions, including the time, length and frequency of their blog posts. Here's all the blogging stats.
Communities like mine, in small-town Michigan, are told to blame immigrants when unchecked capitalism hurts us. We don't buy it.
For Unexplored 2: The Wayfarer's Legacy we translate generated tile data into natural looking level geometry. Here's how we do it.
Rashtriya Swayamsevak Sangh (RSS) last week held a three-day conference to outline its world view. A lecture by its chief Mohan Bhagwat appeared to signal ...
It's been reported that there is a new law on its way to be voted on by the Senate with regards to loot boxes in the game industry. If this goes through, it means ...
You see a lot of slides at GDC. These are the best ones from the sessions I attended.
The games industry is notorious for overloading arbitrary terms in game development, making it very confusing to communicate with others. This post wi.
If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...
Attract followers and keep followers with these social media marketing basics...
They burst onto the food blogging scene when it was still unheard of. Three bloggers tell us how they manage to stay relevant despite the changing face of the ...
An optimistic opinion-piece of the possibilities for spatial audio in games.
While 99% of the time we're using our skills to make games, sometimes we get to use them to create something truly special—in this case a mural for.
A detailed dive into everything your Steam page should feature in order to be as efficient as possible.
If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...
Squarespace users have more than 90 different options, so we narrowed the field to the 10 best.
Recipe bloggers are often derided for writing long narratives. Here's why we should leave them alone.
Pope Francis has demanded obedience from Vatican ambassadors and reminded them of their duties before him, God and the faithful after years of scandal ...
I did a complete design dive into Sekiro Shadows Die Twice and upon finishing the game, I wanted to share my thoughts on the design.
Former Rep. Beto O'Rourke (D-Texas) is blogging from his road trip across the country, writing in his latest post that he has "been stuck lately ... in and out of a ...
Quick guide to some of the programming that goes into creating a rhythm game. The article uses Unity to build a game, but the principles could be appl.
Strong IP is a boost that can catapult games apps to the top of the charts. It's clearly a privilege to seal a licensing deal with a major name or franchise in media ...
81monkeys blog post on transition from desktop to mobile game development using GameMaker.
Back in 2010, I published a blog post about the choices bloggers gave their readers when it came to how they consumed that blogger's *content*. The gist of the ...
Having moved from Prez to citizen, on Thursday Pranab Mukherjee turned philosopher-politician at the RSS headquarters in Nagpur. He reminded all present, ...
New Chinese regulations put restrictions on how loot boxes can be monetized. Put simply, the more revenue you drive from selling loot boxes to your pl.
In *content* marketing, it's often all about the B2Bs. But what about you? The small online business owners, the B2Cs, the local marketers? Are the benefits of ...
This is the third and final part in a three-part series describing a method for viewing, analyzing, and comparing depth and accessibility of games. Th.
On stream, I had a chance to try and fail to learn Stellaris, even with the help of people who have played and beaten it in the past. Experiencing a game from the ...
Unit testing is often thought to be inapplicable to game development due to randomness, 3D interaction, and unpredictable player input. But in ElemenT.
A detailed account of the work needed to take a completely unknown indie game (Nova Drift) and achieve a reasonably successful launch, mainly thought.
We at devtodev collected 10 great links which could be useful for game analysts and game developers and tried to organize them in the most logical way.
Two gay rights advocates see encouraging signs for LGBT+ Africans, even though Kenya's High Court refused to overturn that nation's anti-gay laws.
This article is based on a talk I presented on the Tehran Game Convention. Slides are available here. It is also available in my personal blog, in case you prefer ...
Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform.
Global Accessibility Awareness Day is event that takes place on the third Thursday of every May, with the goal of raising awareness about digital accessibility.
(This article is a repost from my personal blog at https://marccgk.github.io). I recently wrote about why I think Object Oriented Programming is not a good tool to ...
Aspiring to climb Everest has never been so big. 77 Indians this year constitute the largest number from any single country. Already four of these are dead, ...
What makes a good RPG? It's a simple question, but not one with a straightforward answer. Having designed several roleplaying games, I tackle the issu.
Bandersnatch: Netflix's attempt at gamifying cinema is a commendable attempt but leaves more to be desired, ideas on how it can benefit from deep lear.
At its core, public relations is largely about creating consistency. Anyone who has been in a PR meeting has heard the word 'drumbeat' more than once- create a ...
Though Google Reader addicts are in mourning, they should have seen it coming. It's not the kind of product that makes sense for Google in the longer run.
20 pages of thoughts on Artifact cards that begin with the letter 'A'
The new approval process requires you to share extensive information about your game. Not presenting all relevant information could slow the approval.
Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.
From “flashy” beginnings to the development swamp and finally launching a console game, this is the story of how Move or Die was made.
Apple has announced its new game distribution *service*, Apple Arcade. This subscription-based *service* offers unlimited access to games present in its c.
This blog post is a more friendly and accessible version for our paper (by Ahmed Khalifa, Fernando de Mesentier Silva, and Julian Togelius). Also, we added ...
Official Postmortem for Das Geisterschiff, a survival horror adventure dungeon crawler and the first game by Graverobber Foundation.
Analyzing the open world design in The Legend of Zelda Breath of the Wild to break down Nintendo's level design and use of topography to guide where t.
Is it still possible to break into the games industry as an unknown indie in 2019? James Patton shares the sales numbers for his indie success Spinnor.
After several years of instability on this list, 2018 saw things settle down a bit. In past years, blogs would make the list for a flurry of great posts one year, then ...
Creating A Basic RSS Feed For Your Site
The future of RSS Feeds and internet marketing is looking bright and promising. It would be a wise decision to get yourself up to speed on this developing content sharing technology by putting together your own news feed for your site.
The Right Blog Software Can Make A Blog Stand Out from the Crowd
Blogs are an easy way to get your voice out onto the Net. For the Web-It-Yourselfer, custom blogs are a great way to learn about web technologies and create something from the ground up.
Who Would Use RSS
My previous two articles "What is RSS and Why use RSS" focused on how we can give our customers a better online experience while lessening the hassles for the online marketer. In this article I'm going to offer you another way to look at RSS - from the standpoint of a new emerging profession: the channelmaster or newsmaster as Robin Good calls it.
Marketing With Blogs - Part 1
Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.
6 Ways That Blogging Can Save You Money
Even though I've had several personal blogs for years, I've only been officially business blogging since 2003. So in going back over expenses for the last quarter, you can imagine my shock when I realized that my overall business costs were down about 19%.
It seems like Blogs are everywhere these days. You can't seem to surf the Internet without seeing the word Blog somewhere.
Blogs and Networking
In the middle 1990's everyone started talking about needing a website. Now, the new "must have" is a web log or blog.
How to Use a Blog to Dramatically Improve Your Web Business!
A blog is an online journal in which the author publishes his or her thoughts and opinions on a subject which interests them. A good blog will be updated frequently with new points of interest which the blogger (author) and readers can discuss.
RSS Works: Hard Metrics to Prove It
Marketers are constantly asking if RSS marketing works and if this can be proved.It's time to take a look at some real-life RSS metrics from real-life marketers.
The Real Bloggers Must Come From Another Planet - I Can't Find Any Here On Earth
What in the world is up with the world of blogs? Blogs are meant to be this great new technology where people can share their ideas and interests with others around the globe. As far as I'm concerned the state of blogs is one of chaos, confusion, and anti-interactivity.
Using Feedburner to Add Statistics to Your RSS Feed
Out of many of the free RSS and blogging services that I have tried one of the most useful has been Feedburner. Feedburner allows you to publish your RSS feed and provides circulation statistics about your RSS feed.
Blogging Your Way To Success Part 2
(Continued from Blogging Your Way To Success Part 1)By now, you have already configured your blog name, description, personal profile, and the page template. As soon as you set up your blogging account with Blogger, you will need to do this next:Post At Least 20 Articles ===================== While this may sound like hard work, there is no short cut around it.
RSS Feeds Future Revealed
I don't claim to be a futurologist or an RSS pioneer but I have been keeping a pretty close eye on RSS and how it has been evolving. From what I have seen so far I think I can make some pretty good predictions about where RSS feeds are heading.
10 Benefits of Being a Blogger
I have been a blogger since September 2004 but only began to take it seriously this year. My blogging journey began when I stumbled upon a company owned by Google named Blogger.
Article Syndication - A New Vehicle for King Content
Creating ContentNew websites are being launched daily. In order to compete, webmasters need to find alternative ways of producing themed websites.
Use These 7 Ideas and You Will Never Suffer From Blog Block Again Guaranteed!
Is this you? It has been 3 or 4 days since you updated Your Blog. You know you need to make a Blog entry but you suffer from the Dreaded Blog Block.
Writing Good Blogs
There's a lot of blogs out there on the Web, most of which don't entice one to go back regularly to read updates. What is missing from these on-line journals that would essentially make them 'good' blogs? Well, the answers in life usually come down to simplicities.
In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice.
It Really Is Simple RSS
I have 'Googlebot' coming to my site every day since a month ago I put up my first news feed, since then I have put up yet another. I never used to see 'Googlebot' much before, so it goes to show that if you want to be noticed by the search engines, you need to put up a 'news-feed'.
What Consumers Need To Know About RSS Feeds
Feeds are simple, really. What's even more exciting is that they are extremely easy to use, and even better, they are completely safe from Viruses, being Spammed or receiving Junk Mail.
Ohio Unclaimed freight outlet
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find homes for rent
Find electric powered vehicles at www.NoGas.Drives.It