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The Full Circle of RSS Marketing Power
RSS is a many-in-one marketing & publishing tool, although
unfortunately most marketers still fail to understand this
powerful concept.
While RSS does provide a number of benefits when used for each
individual marketing function, best results are achieved when it
is fully integrated in your internet marketing strategy. In more
simpler terms --- when you use it to power most of your marketing
online.
The key point is that RSS makes various marketing functions
work together, in order to generate the best possible end
result.
It's now the time to tie it all together and see the whole
picture ?
1] RSS as a content delivery channel for communicating with
subscribers, customers, prospects and partners gets your content
delivered and provides you with multiple new content delivery
& business development opportunities. Yes, RSS gets your
content to your subscribers without fail, enabling you to
communicate with them and sell to them.
2] RSS as a promotional/visibility tool increases your traffic
by improving your search engine rankings, generating traffic from
new RSS specific sites and getting your content published on
other sites. Each of these activities brings new visitors to your
site, which are now ready to be converted in to new subscribers
with which you can communicate (via RSS and/or e-mail) on the
long-term. In addition, the improved visibility enforces your
brand and generates more credibility for your company.
3] Content delivery to end-users and content syndication
together form the basis of RSS conversations, which further
spread your reach throughout the internet and serve as a strong
PR platform.
4] Once you have access to more prospective subscribers, to
which you want to deliver content via RSS, you can provide them
with your own branded RSS aggregator to make the switch to RSS
easier for them, as well as to establish a constant connection
with them, enforce your brand and develop brand experience. Your
branded aggregator also serves as a sales platform for your own
products and an advertising platform to generate advertising
income.
5] As a publisher, your goal is to better satisfy the needs of
your visitors, establish yourself as a key content source in your
industry and make your visitors come back more often. Providing
access to additional information is one of the elements to make
this possible. Use RSS to syndicate content from other websites
and, as an upgrade to target their most focused content needs,
create RSS radars for your key phrases.
6] RSS radars will in turn also generate additional
visibility, especially through improved search engine rankings,
and generate new subscribers for your RSS feeds.
7] All of the above will create advertising venue and create a
new source of income.
8] In addition, using RSS advertising as an advertiser
yourself you can increase the reach of all of the above
activities.
The system comes full-circle, establishing RSS as the tool
that powers an important share of all of your internet marketing
and publishing activities.
Copyright 2005 Rok Hrastnik
Rok Hrastnik is the author of »Unleash the Marketing
& Publishing Power of RSS«, acclaimed as the best and
most comprehensive guide to RSS for marketers by leading RSS
experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa9
MORE RESOURCES updated Fri. April / 19 / 2024
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