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Blog Your Way To a Successful Private Practice


What is a Blog?

Blogs are a type of website often defined as an on line journal or diary. Although there are many blogs where the blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources.

Blogs typically focus on a certain topic and have frequent (sometimes daily) posts (or entries). Posts often link to other blogs or websites that discuss a similar topic. Many blogs are set up so that readers can add comments below each post.

Blogs have been around for about 8 years or so. Business blogs have become increasingly popular in the last couple of years, and especially in the last year.

Why Use Blogging To Market Your Practice

Counselors, therapists and other healing professionals often shy away from using technology when marketing their practices. While there are many effective ways to market your practice that don't involve technology and the web, the Internet increasingly becomes an essential method to utilize when starting and marketing a practice.

Furthermore, if you market your practice on the Internet in addition to using offline techniques, you are creating a lot more exposure for your services. Blogs are just one more method of marketing your practice.

Fortunately, much of the technology involved in setting up and managing a blog is very simple. This makes it easy for you to manage and update content on a blog by yourself. You can get a blog up and running in a few minutes without having any technical skills whatsoever.

Blogs also are way to connect with your target market more personally. Because blogs are updated frequently, they allow "your voice" to come through more easily than a static website.

Finally, search engines love blogs because of their numerous and frequent posts as well as the common linking that occurs amongst those in the blogosphere (the blogging community).

How to Use Blogs To Market Your Practice

There are several ways you can utilize a blog to market your practice. You can start by posting interesting information on your blog that is valuable to your clients and potential clients. There is nothing like quality, fresh content to keep your visitors coming back to your site. Building relationships with your target audience is key to having a successful private practice.

You can also market your practice through your blog by linking to other websites or blogs that provide information that your target market wants or needs. You can be the filter for your clients and potential clients, posting up-to-date information on your area of specialization so they can keep up-to-date with their areas of interest.

Posting comments on other blogs related to your topic can increase back-links to your website which is important for your ranking in the search engines.

If you have a newsletter, you can have a sign-up box on your blog and/or you can put up a sign-up form so visitors can subscribe to receive notification when your blog has been updated.

Just like a website, you can also sell your services and products through your blog.

Blogging as a method of marketing your practice can be an effective method for building your reputation, gaining credibility, attracting more clients, and gaining more exposure. It can be a great compliment to a traditional website-- or if you don't yet have a website, a blog can be a first step towards getting one.

If you decide to blog as a marketing strategy for your private practice, you might want to peruse the blogosphere (the community of blogs on the web) so you can get a better feel for blogging and the types of blogs that exist.

© Juliet Austin, 2005

Bio of Author

Juliet Austin is a Marketing Coach, Consultant and Copywriter who assists counselors, therapists, alternative health professionals, and socially responsible businesses in marketing their businesses. She helps her clients overcome resistances to marketing, learn no or low-cost marketing strategies, create compelling promotional materials, and write effective website copy.

Juliet can be reached at: http://www.julietaustin.com or through one of her marketing blogs: http://www.marketingaprivatepractice.com or http://www.websitedesignandpromotion.com

The author grants permission to reprint this article so long as the copyright and by-line remain intact. Informing her of where the article will be published would also be appreciated.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. August / 05 / 2020

Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched - Newswire
Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched  Newswire

Ram Mandir event: Netizens flood twitter with colourful artworks of Lord Ram, Sita & Lord Hanuman - Times Now
Ram Mandir event: Netizens flood twitter with colourful artworks of Lord Ram, Sita & Lord Hanuman  Times Now

Modi receives flak for occupying Kashmir - The Express Tribune
Modi receives flak for occupying Kashmir  The Express Tribune

Houses of worship are trying to stay connected to their congregations - Pasadena Weekly
Houses of worship are trying to stay connected to their congregations  Pasadena Weekly

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Blogging for Shopify: A unique SEO approach - Search Engine Land
Blogging for Shopify: A unique SEO approach  Search Engine Land

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Create an Engaging Legal Blog: Benefits of Law Blogs - The National Law Review
Create an Engaging Legal Blog: Benefits of Law Blogs  The National Law Review

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

Are Food 'Influencers' Wearing Out Their Usefulness In India? - HuffPost India
Are Food 'Influencers' Wearing Out Their Usefulness In India?  HuffPost India

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Times of India
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Times of India

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

9 Best Blogging Courses 2020 • Enroll Now • Benzinga - Benzinga
9 Best Blogging Courses 2020 • Enroll Now • Benzinga  Benzinga

Best Squarespace templates for bloggers - Mashable
Best Squarespace templates for bloggers  Mashable

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Ghost blogging platform servers hacked and infected with crypto-miner - ZDNet
Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

Why Modi must not repeat Nehru’s mistakes on China - The Times of India Blog
Why Modi must not repeat Nehru’s mistakes on China  The Times of India Blog

#DalitLivesMatter: Why we don’t care about this hashtag - The Times of India Blog
#DalitLivesMatter: Why we don’t care about this hashtag  The Times of India Blog

Game Devs, The World Needs You Right Now - Gamasutra
Game Devs, The World Needs You Right Now  Gamasutra

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Blogs - LexBlog
Blogs  LexBlog

Jack Pritz's Blog - Dead by Daylight's Engagement Cycle - Gamasutra
Jack Pritz's Blog - Dead by Daylight's Engagement Cycle  Gamasutra

Natalie Mikkelson's Blog - Adding Life To Worlds With Dialogue Barks - Gamasutra
Natalie Mikkelson's Blog - Adding Life To Worlds With Dialogue Barks  Gamasutra

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Victoria Tran's Blog - Finding, Choosing, and Managing Moderators - Gamasutra
Victoria Tran's Blog - Finding, Choosing, and Managing Moderators  Gamasutra

Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games - Gamasutra
Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

Launch Day Depression (And Why I'm Over It) - Gamasutra
Launch Day Depression (And Why I'm Over It)  Gamasutra

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Tales From Discoverabilityland: A Story Of Three Graphs - Gamasutra
Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Narrative vs Gameplay: a Toolbox for Harmonious Coexistence - Gamasutra
Narrative vs Gameplay: a Toolbox for Harmonious Coexistence  Gamasutra

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

Hang Line Postmortem Part 3 - Production data and tools used in development - Gamasutra
Hang Line Postmortem Part 3 - Production data and tools used in development  Gamasutra

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Times of India
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

Don’t defer to China: Galwan valley should finally compel us to make major course correction - The Times of India Blog
Don’t defer to China: Galwan valley should finally compel us to make major course correction  The Times of India Blog

Benjamin Overgaard's Blog - Programming visual effects for Lightmatter - Gamasutra
Benjamin Overgaard's Blog - Programming visual effects for Lightmatter  Gamasutra

5 brilliant blog topics - The Negotiator
5 brilliant blog topics  The Negotiator

Bengal’s Amphan tragedy needs more national and global attention - Times of India
Bengal’s Amphan tragedy needs more national and global attention  Times of India

Impact of Coronavirus Epidemic to China's Game Industry - Gamasutra
Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit - Times of India
Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit  Times of India

Become the Beyonce of Legal Content with These Three Tips - JD Supra
Become the Beyonce of Legal Content with These Three Tips  JD Supra

This R-Day, let’s focus on India’s cultural greatness rather than military muscle - Times of India
This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Times of India

Ex-eBay workers accused of sending live spiders, cockroaches to blogging couple writing about lawsuit - ABA Journal
Ex-eBay workers accused of sending live spiders, cockroaches to blogging couple writing about lawsuit  ABA Journal

Animal Crossing in the age of social distancing - Gamasutra
Animal Crossing in the age of social distancing  Gamasutra

Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0) - Gamasutra
Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0)  Gamasutra

Five Lessons Learned Growing A Game Dev Start-Up - Gamasutra
Five Lessons Learned Growing A Game Dev Start-Up  Gamasutra

Ryan Sumo's Blog - Project Management in the Time of Covid-19 - Gamasutra
Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

India-Nepal border row: A tale of two streams - Times of India
India-Nepal border row: A tale of two streams  Times of India

Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe - The Federalist
Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe  The Federalist

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

Black Mesa project lead Adam Engels on Half-Life, remote work, and game design philosophy - Gamasutra
Black Mesa project lead Adam Engels on Half-Life, remote work, and game design philosophy  Gamasutra

Of macho men and broccoli cownundrums - Times of India
Of macho men and broccoli cownundrums  Times of India

Let China invest. It gets us foreign policy leverage - Times of India
Let China invest. It gets us foreign policy leverage  Times of India

Manufactured Dissent 2.0 - Times of India
Manufactured Dissent 2.0  Times of India

Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia - Times of India
Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia  Times of India

When history gets interactive: Attentat 1942, Svoboda 1945 and historical research - Gamasutra
When history gets interactive: Attentat 1942, Svoboda 1945 and historical research  Gamasutra

On Failure & Funding: How my sci-fi adventure Aquamarine finally found Kickstarter success - Gamasutra
On Failure & Funding: How my sci-fi adventure Aquamarine finally found Kickstarter success  Gamasutra

Not the End of the Chase - Scientific American
Not the End of the Chase  Scientific American

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

Practical Tips: Maximizing Your Unity Game's Performance [Part-1] - Gamasutra
Practical Tips: Maximizing Your Unity Game's Performance [Part-1]  Gamasutra

Post Covid-19 education system - Times of India
Post Covid-19 education system  Times of India

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Times of India
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Times of India

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

Simon Carless's Blog - Are YOU prioritizing your Steam tags? - Gamasutra
Simon Carless's Blog - Are YOU prioritizing your Steam tags?  Gamasutra

Close encounters of the carona kind - Times of India
Close encounters of the carona kind  Times of India

The OIC Statement on Indian Muslims - Times of India
The OIC Statement on Indian Muslims  Times of India

Coronavirus live blog: Wednesday, June 10th updates - North Country Public Radio
Coronavirus live blog: Wednesday, June 10th updates  North Country Public Radio

Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction - Gamasutra
Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction  Gamasutra

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