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The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging.
Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.
I believe that blogs should be an important part of any traffic-generation plan for a website, but don't depend on the blog itself to do much selling.
Blogs are best viewed as an addition to site content, in reality, a very simple content management system that helps you update your site more frequently, so your search engine listings and traffic increase.
Email campaigns are still the best way to produce sales on demand and to announce specials and time-limited offers, because blogs do not yet have the immediacy and reach of email.
Blogs are not about selling anyway. As an internet marketer and publisher, I find that blogs can be an excellent tool to support your main business, to provide value, build relationships with prospective customers and to build your personal brand and image.
For corporates and small businesses, blogs can help put a human face on an otherwise bland business site. In the corporate world, blogs are being for internal communication and knowledge management, and for brand building and public relations campaigns.
Nike's Art of Speed blog is an excellent example of subtle brand building using blogs.
As an internet marketer and publisher, here are some ways you can use blogs to support your business.
1. Write reviews of products in your field
Writing reviews not only allows you to benefit from improved search engine listings for the product you are reviewing, but allows you to provide your subscribers with information that contributes to their purchase decisions. That makes it an ideal way to earn affiliate income.
2. Direct traffic to your articles
If you've written an article and published it online, use your blog to post a teaser, perhaps describing what made you write that particular article, and then link to it so you get your readers to also visit your website and check out your other offerings.
3. Direct traffic to your ezine archives
Post a few paragraphs or the editorial of your ezine or newsletter issues on your blog and link to the archived issue on your website so that your readers can read the rest of the issue there.
4. Talk about what's going on in your life
People buy from those they like and trust. As an online journal or diary, a blog is the ideal medium to share details of your holiday, the things that made you laugh (or not), your own humorous take on life, anything to let your prospective customers get to know the person behind the website better.
5. Comment on developments in your industry
A blog is an ideal place to post your personal opinions, favourable or not, about the developments in your industry. If you are not happy with someone's customer service, or have been defrauded, they are also a good way of warning other potential victims. Becoming a source of industry information is part of the process of branding yourself as an expert.
There are many more ways that you can promote yourself, your products and services using a blog, but the ones above should get you started for now.
Just remember to use your blog for the purpose it was meant to be used. To brand, to communicate, to connect.
Leave the selling to your sales letter.Copyright © 2004 Priya Shah
Priya Shah is an ezine publisher by day and doubles as a Blog Maniac by night. Blog Brandz is the legitimate offspring of her affair with the blogosphere.
MWC 2008: Samsung handsets round-up
Samsung had the longest line-up of all the manufacturers, with 12 models displayed at the Mobile World Congress show. It's enough to give anyone Samsung fatigue! Here's a recap on all the new handsets… U900 Soul – 5.0-megapixel camera, 4x zoom, image ...
MWC 2008: The L770, E251 and i200 mobile phones from Samsung slightly better than the previous three
We're still in disbelief over how disappointing Samsung's collection of phones is for MWC – even with the Soul in mind – and these models shown, the L770, E251 and i200 don't disappoint in the disappointment stakes. It's just so disappointing. Get the ...
Let's go digital
Let's go digital
De redactie van MSN.nl zorgt ervoor dat bezoekers dagelijks actuele en aansprekende informatie op de homepage van MSN.nl aantreffen in de meest populaire MSN Magazines Nieuws, Entertainment, Geldzaken en Auto. Zelfs een ogenschijnlijk 'saai' thema als ...
Is Your Site Ready For The Coming RSS Revolution?
Recently, there have been many developments in the RSS arena. Changes that will make RSS a major force on the web and a dominant contributing factor to your computing experience.
Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?How do we keep Internet communication simple? Let's start by taking a look at the different methods used to communicate on the web. It is important to understand the nuances and benefits of the different forms.
How to Make Money with Your Blog
-- What Is A BlogA blog (or web log as what originally called) is the modern day equivalent of a journal?think 'captains log stardate?' and you're heading in the right direction.A blog is an online publication about a subject or subjects that interest you.
Blogs are extremely hot right now. Everyone is starting them, and the more successful ones are driving unprecedented amounts of traffic and cash to their owners.
How to Write A Blog... And Survive
Copyright © 2004 Priya Shah The question of the day is "Should you start a Blog?" People all over the planet are blogging. Companies, CEOs, lawyers, journalists, stewardesses.
Prescription Blogs are Helping to Educate the Consumers on Prescription Consumption
Blogs are being used on a more consistent basis due to their simplicity and accessibility to the public.A Blog is defined as a recurrent, chronological journal of personal thoughts and web links.
RSS is a Life Raft, Saving Us from a Sea of Useless Information
One of the main problems with the Internet these days is the fact that there is so much information out there; it can be quite hard to find the particular knowledge that you're looking for. It can often feel like you're surfing waves of thick chocolate fudge sauce and your honeycomb board has a crack that's getting wider by the second.
Blogging Advice - Give Your Readers What They Want
Web gives a lot of exposure; weblog stabilizes the exposure with a profound purpose. The purpose of a Weblog is to complement e-newsletters, serving readers in a way that extends a blogger's expertise and leadership in the market.
RSS Directory Submission: The Key to Blog Promotion
According to Technorati, there are over 15 million blogs as of July 2005. And during July, an average of 80,000 new blogs were created each day.
Its Not Enough to Blog
A properly created weblog will do the following for your website: (a) add rich content; (b) add interactivity in the form of user ability to post comments; and (c) if properly set up, can automatically ping major search engines when new posts are made. This results in more frequent spidering of your website by the major search engines, with the fresh content being picked up quickly and increasing your site's ranking.
Marketing With Blogs - Part 3
In part 1 and part 2 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to sell your products and services online.This article continues with more tips on using your blog to brand yourself and boost your reputation online.
Top 10 Tips for Bloggers
Tips for creating a blog.There are no hard and fast rules on how to blog.
Strategies to Make Your Blog More Interesting
Putting up your business blog is an advantageous way of establishing your presence on web. It's no longer just about putting plain texts up on your blog.
What Are RSS Feeds?
RSS stands for "Really Simple Syndication." It's a format that web sites and blogs can use to send updated headlines to you via services like My Yahoo!.
24 Tips and Strategies on How Everyone Can Blog Right and Get Everybody to Read
By the end of 2004 blogs had established themselves as a key part of online culture. "Blog readership shoots up 58% in 2004 6 million Americans get news and information fed to them through RSS aggregators But 62% of online Americans do not know what a blog is.
5 Reasons Why Your Site Needs to Publish a News Feed
It seems like everyone is talking about RSS Feeds. They've been around for years but the buzz is up about them as the technology continues to go mainstream.
Im a Failed Blogger!
I've never been popular in my whole life. I think there must be something inside me that didn't get enough attention as a kid or something because I seem to find myself looking for it all the time.
Bloggin for a Reason
For some it's just a fun thing to do, while some others feel they will soon be left out; they soon join the crowd. Everyone who uses the internet knows someone who has a blog.
How to Create an RSS Feed
An RSS news feed can be used to communicate with your target audience. It is an ideal means of notifying people of new content on your website without the need for them to keep on visiting your site.
3 Overlooked Ways to Get Hundreds of Links and Prospects to Your Blog
Did you know that there are free ways that you can get links back to your blog overnight? That after a few days they can number in the hundreds? No matter what you market on the internet at some point you'll face the issue of increasing the number of visitors to your site. What most people don't know is that there are literally hundreds of ways to get free traffic.
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