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So You Have a Blog, Now What Do You Do With It? Blog Basics


(This article assumes that you have already set up a blog on your website. I highly recommend using sBlog: http://servous.se/)

What started out as just a way for you to write an online journal has quickly turned into a very viable internet marketing tool. The weblog, or blog for short, has become a great way to draw attention to your website. Below I will discuss the steps you need to take to make the most of this new tool.

1. Content: Probably the most important feature of your new blog is the content - what you post. As an example, you can see what my own company, JV Media Design, has put up here: http://www.jvmediadesign.com/blog. You will notice that we post a lot of articles related to the business of design and the internet. Content that is relative to your business or industry is the most effective. Articles, news, tips, tutorials, and links or other resources are all great examples of what would be considered good content for your blog.

2. Updates: Optimally, your blog should always be up to date with fresh content. Of course, this can't always be the case, so it would be advantageous to update your blog as much as you can. If you can manage the content, a few times a week would be enough to keep your information fresh. There are plenty of free resources online that could help you with content. Simply do a search in your favorite engine for "free site content" or "free articles" and you should fine multiple links that could make it even easier for you to keep your blog up to date.

3. Links: Once you have some content posted into your blog, you will want to tell the internet world about it. The best way to do this is to submit your RSS feed link to sites that accept those feeds. What's an RSS feed you ask? RSS is another acronym for "RDF Site Summary", "Rich Site Summary", or "Really Simple Syndication". Basically, it's just a format for sending out your content to others. The best resource for where to submit this link is: http://www.masternewmedia.org/rss/top55/ It might take you a couple hours to go through this list, but I highly recommend submitting to all the links you can. Simply click on a submission link on the list and then follow the directions. Most sites will ask for your "RSS 0.91" or "RSS 2.0" feed link.

If you are using sBlog, your links would be:
http://www.YOURWEBSITE.com/blog/rss/?mode=0.91
http://www.YOURWEBSITE.com/blog/rss/?mode=2.0

Some sites only ask for the URL to your blog, which would be:
http://www.YOURWEBSITE.com/blog

Usually, the site will also ask for a description of your blog feed. Try to be as descriptive as possible while using keywords from your industry (ie. "JV Media Design - Web, graphic, and multimedia design tips, tutorials, and helpful information). Some will ask you to choose the best category for your blog feed as well.

4. Pings: Yet another web acronym, ping is short for "Packet Internet Groper" and is basically just a utility program that tests a network connection. In the blog world, pings are used to tell other sites that you are there. There is debate on how often you should ping others but the general consensus is that you should do it every time you update your blog with new content. The best utility to ping blog directory sites (where you should have been submitting your RSS feed links in point #3) is: http://pingomatic.com/ - Simply go to this site once you update your content, enter your URL (http://www.YOURSITE.com/blog) and description, check off all the boxes, then click "submit pings".

Sherry Holub received her degree in design from UCLA in 1995. She is now the Lead Designer and Creative Director at Southern California Studio, JV Media Design. http://www.jvmediadesign.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. March / 29 / 2024

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

What Is an RSS Feed? (And Where to Get It) - Lifewire
What Is an RSS Feed? (And Where to Get It)  Lifewire

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States - Mondaq News Alerts
Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

A message to our RSS subscribers only: - EDF Health - Environmental Defense Fund
A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Veteran of the Day - VA News - VA.gov Home | Veterans Affairs
Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

Microsoft Learn Blog - Microsoft Community Hub - Microsoft
Microsoft Learn Blog - Microsoft Community Hub  Microsoft

Seattle Bike Blog - Seattle Bike Blog
Seattle Bike Blog  Seattle Bike Blog

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

RSS Feeds · Global Voices - Global Voices
RSS Feeds · Global Voices  Global Voices

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

Easy Access to Amazon Wishlists in RSS | AWS News Blog - AWS Blog
Easy Access to Amazon Wishlists in RSS | AWS News Blog  AWS Blog

Round up - bbc.co.uk
Round up  bbc.co.uk

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

Top 7 Free Windows RSS Feed Readers/News Aggregators - Lifewire
Top 7 Free Windows RSS Feed Readers/News Aggregators  Lifewire

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

Tech Guide: How to read RSS feeds - ZDNet
Tech Guide: How to read RSS feeds  ZDNet

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

MacRumors: Apple News and Rumors - MacRumors
MacRumors: Apple News and Rumors  MacRumors

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

The Editors: RSS feeds for BBC News correspondent pages - bbc.co.uk
The Editors: RSS feeds for BBC News correspondent pages  bbc.co.uk

Blogger.com 'riddled' with malware • The Register - The Register
Blogger.com 'riddled' with malware • The Register  The Register

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

UK Human Rights Blog - 1 Crown Office Row - UK Human Rights Blog
UK Human Rights Blog - 1 Crown Office Row  UK Human Rights Blog

NHS Employers - NHS Employers
NHS Employers  NHS Employers

The RSS Question for 2014’s Team BJP - The Times of India
The RSS Question for 2014’s Team BJP  The Times of India

Crux Sola: Formed by Scripture to Live like Christ - Patheos
Crux Sola: Formed by Scripture to Live like Christ  Patheos

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