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What is a Business Blog?


Although Blog was the most requested word of 2004 as per Merriam Webster Dictionary Online, there are quite a few people, for whom the word Blog is still unknown.

Blog is an online journal of events, raves, rants of the people. When blog first came, it was gladly adopted by teenagers and later by adults to write about their daily lives. Then writers and journalists entered the mix, writing about books and investigative reports on their blogs. Blogs gained prominence in 2004 US Presidential Elections. Meanwhile few innovative people invented "Business Blogs", "Corporate Blogs" and "Company Blogs". Suddenly Blogs started appearing on the Company web pages. Somewhere along the line, people discovered that search engines like Google and Yahoo were displaying Blogs, in most cases, above other search results. Impact of this discovery was huge! Corporations started writing blogs in the hope, to get more prospective customers to visit their websites.

So what exactly is a Business Blog? It is a blog about a business. It is a carefully planned journal about company products and/or services, tips and tutorials about using company's products. At times, customer service issues are addressed using a blog. Some companies have put up white papers on blogs, while others are achieving branding of their products on the blog. On rare occasions, blogs are used to launch or test market the product.

Here is a classic example of business blog. The Stonyfield Farm has not one, but four blogs to interact with customers and community about each of their four product streams. Each of these blogs does more than just praising their products. They provide service to the community. Read this blog here: http://www.stonyfield.com/weblog/

Larger corporations are able to allocate technical writers and/or sales and marketing personnel to write blogs for the company. To a certain extent, medium sized companies may be able to allocate resources for blogging. However small businesses maybe at a disadvantage, when it comes to writing and maintaining Blogs. Mostly a small business is one person show, trying to manage every aspect of business. Although, someone who owns the business or is experienced in the business is most suitable person to write the business, but now there is an option available - Business Blog Process Outsourcing.

How does Business Blog Process Outsourcing work?

Process starts with a thorough study of client's business. If client has a website, blog is embedded in it. If website does not exist, it can be created. Next, a series of posts (articles) are prepared, covering various products or services in consultation with the client. Client approves these posts and they are posted on a pre-selected schedule. Other services include, popularizing the blog by submitting it to various Blog Directories, making blog available via feeds and RSS Readers, optimize the blog for the search engine.

Blog posts generally receive comments which are good and at times not so good. Service includes moderation of all comments. All issues are resolved in a positive manner and in consultation with the client.

Take-away: With 80% people turning to internet to search for products and services, small businesses cannot afford not to be easily findable on search engines. Business blog is an easiest way to improve search engine rankings, provide customer response, tips and tutorials to better use company's products and services.

Harish Keshwani is a Strategic Blogging Consultant, Software Developer, Blogger and an Entrepreneur. He is focused on consulting and guiding small and medium businesses in setting up their blogs and managing it for them as an outsourced process.

He guides corporations of small and medium size to realize the potential of blogging for their business. With appropriate content, he helps companies to keep their customers satisfied and in close touch. He promotes blogging as a marketing and customer response tool to the companies.

His contact information is: Email: businessorati-at-gmail-dot-com Company: Ideologic L.L.C.-A Small/Medium Business Blog Process Outsourcing Company. Website: http://www.ideologicllc.com Blog: http://www.ideologicllc.com/wp


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. March / 28 / 2024

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How Google Reader died — and why the web misses it more than ever  The Verge

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Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

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RSS Feeds - Climate Change  Conservation International

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What Is an RSS Feed? (And Where to Get It)  Lifewire

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States - Mondaq News Alerts
Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

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A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

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What Is an RSS Feed? Here's What You Need to Know  Business Insider

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Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

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The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips  WIRED

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How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

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Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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The Story of the First Podcast Feed  Podnews

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What is an RSS feed? Here’s why you should still use one  Digital Trends

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

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Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

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The top five RSS readers for keeping up with your news feeds  The Verge

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Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

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The Rise and Demise of RSS - VICE
The Rise and Demise of RSS  VICE

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Midnight Blizzard: Guidance for responders on nation-state attack  Microsoft

All Things Considered - NPR
All Things Considered  NPR

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Seattle Bike Blog  Seattle Bike Blog

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Easy Access to Amazon Wishlists in RSS | AWS News Blog  AWS Blog

Microsoft Learn Blog - Microsoft Community Hub - Microsoft
Microsoft Learn Blog - Microsoft Community Hub  Microsoft

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Bear Naked Truth  California Department of Fish and Wildlife

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All Reviews, Blogs, and Lists by Wirecutter  The New York Times

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NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

Round up - BBC
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A quick and dirty guide to making custom feeds on Bluesky  Southern Fried Science

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FOXNews.com RSS Feeds  Fox News

NEW Planet Money - NPR
NEW Planet Money  NPR

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The Knowledge Project Podcast  Farnam Street

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SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

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Tech Guide: How to read RSS feeds - ZDNet
Tech Guide: How to read RSS feeds  ZDNet

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Madan Das – the RSS Leader who could say No  The Times of India

F1 Legal Notices | Official Formula 1 Website - Formula 1
F1 Legal Notices | Official Formula 1 Website  Formula 1

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RSS must discard its anti-democratic-secular India agenda  The Indian Express

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NCSC RSS feeds - NCSC.GOV.UK  National Cyber Security Centre

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Best Website Builders for Podcasts in 2024  CyberNews.com

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The Volokh Conspiracy  Reason

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Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

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RSS’s standardised Hinduism – Part 4  The Times of India

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MacRumors: Apple News and Rumors  MacRumors

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RSS’s standardised Hinduism – Part 1  The Times of India

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The Editors: RSS feeds for BBC News correspondent pages  BBC

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RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

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Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

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BBC Blogs - Strictly Come Dancing  BBC

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