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What is a Business Blog?


Although Blog was the most requested word of 2004 as per Merriam Webster Dictionary Online, there are quite a few people, for whom the word Blog is still unknown.

Blog is an online journal of events, raves, rants of the people. When blog first came, it was gladly adopted by teenagers and later by adults to write about their daily lives. Then writers and journalists entered the mix, writing about books and investigative reports on their blogs. Blogs gained prominence in 2004 US Presidential Elections. Meanwhile few innovative people invented "Business Blogs", "Corporate Blogs" and "Company Blogs". Suddenly Blogs started appearing on the Company web pages. Somewhere along the line, people discovered that search engines like Google and Yahoo were displaying Blogs, in most cases, above other search results. Impact of this discovery was huge! Corporations started writing blogs in the hope, to get more prospective customers to visit their websites.

So what exactly is a Business Blog? It is a blog about a business. It is a carefully planned journal about company products and/or services, tips and tutorials about using company's products. At times, customer service issues are addressed using a blog. Some companies have put up white papers on blogs, while others are achieving branding of their products on the blog. On rare occasions, blogs are used to launch or test market the product.

Here is a classic example of business blog. The Stonyfield Farm has not one, but four blogs to interact with customers and community about each of their four product streams. Each of these blogs does more than just praising their products. They provide service to the community. Read this blog here: http://www.stonyfield.com/weblog/

Larger corporations are able to allocate technical writers and/or sales and marketing personnel to write blogs for the company. To a certain extent, medium sized companies may be able to allocate resources for blogging. However small businesses maybe at a disadvantage, when it comes to writing and maintaining Blogs. Mostly a small business is one person show, trying to manage every aspect of business. Although, someone who owns the business or is experienced in the business is most suitable person to write the business, but now there is an option available - Business Blog Process Outsourcing.

How does Business Blog Process Outsourcing work?

Process starts with a thorough study of client's business. If client has a website, blog is embedded in it. If website does not exist, it can be created. Next, a series of posts (articles) are prepared, covering various products or services in consultation with the client. Client approves these posts and they are posted on a pre-selected schedule. Other services include, popularizing the blog by submitting it to various Blog Directories, making blog available via feeds and RSS Readers, optimize the blog for the search engine.

Blog posts generally receive comments which are good and at times not so good. Service includes moderation of all comments. All issues are resolved in a positive manner and in consultation with the client.

Take-away: With 80% people turning to internet to search for products and services, small businesses cannot afford not to be easily findable on search engines. Business blog is an easiest way to improve search engine rankings, provide customer response, tips and tutorials to better use company's products and services.

Harish Keshwani is a Strategic Blogging Consultant, Software Developer, Blogger and an Entrepreneur. He is focused on consulting and guiding small and medium businesses in setting up their blogs and managing it for them as an outsourced process.

He guides corporations of small and medium size to realize the potential of blogging for their business. With appropriate content, he helps companies to keep their customers satisfied and in close touch. He promotes blogging as a marketing and customer response tool to the companies.

His contact information is: Email: businessorati-at-gmail-dot-com Company: Ideologic L.L.C.-A Small/Medium Business Blog Process Outsourcing Company. Website: http://www.ideologicllc.com Blog: http://www.ideologicllc.com/wp


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. November / 21 / 2019

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HubSpot Marketing Hub Review & Rating - PCMag.com
HubSpot Marketing Hub Review & Rating  PCMag.com

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The Rise and Demise of RSS  Motherboard

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Behind Blogging – Venues Are Slow To Utilize Blogs And Rss As Potential Marketing Tools  VenuesNow

Farewell to the blog - Politico
Farewell to the blog  Politico

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What Is an RSS Feed? (+ How to Get Started)  G2

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As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

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NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source  WP Tavern

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Economic Times
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Economic Times

Making it Easier than Ever to Integrate with Microsoft Azure IoT Hub and Azure Device Provisioning Service - Security Boulevard
Making it Easier than Ever to Integrate with Microsoft Azure IoT Hub and Azure Device Provisioning Service  Security Boulevard

'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership' - Economic Times
'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership'  Economic Times

Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter - Outlook India
Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter  Outlook India

Reform suggestions for Rashtriya Swayamsevak Sangh - Economic Times
Reform suggestions for Rashtriya Swayamsevak Sangh  Economic Times

Changes to Google Play's average ratings: what to expect and how to prepare - Gamasutra
Changes to Google Play's average ratings: what to expect and how to prepare  Gamasutra

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Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza  Gamasutra

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Why Gurumurthy and RSS need a worldview  Economic Times

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9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

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RSS Feeds and How To Burn Them  Business 2 Community

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Bhaskar Rao- Salt of the earth  Economic Times

Damien Yoccoz's Blog - How To Write A Kickass Game Description - Gamasutra
Damien Yoccoz's Blog - How To Write A Kickass Game Description  Gamasutra

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Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Nathan Savant's Blog - Region-Based Narrative - Gamasutra
Nathan Savant's Blog - Region-Based Narrative  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

“The Linux of social media”—How LiveJournal pioneered (then lost) blogging - Ars Technica
“The Linux of social media”—How LiveJournal pioneered (then lost) blogging  Ars Technica

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 - Forbes
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

Growing Your Blog Using Email Marketing - Business 2 Community
Growing Your Blog Using Email Marketing  Business 2 Community

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Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program  Gamasutra

When Chidambaram was home minister and Narendra Modi & Amit Shah faced probes - Economic Times
When Chidambaram was home minister and Narendra Modi & Amit Shah faced probes  Economic Times

Josh Ge's Blog - Rebranding Difficulty Modes - Gamasutra
Josh Ge's Blog - Rebranding Difficulty Modes  Gamasutra

Victoria Tran's Blog - Fashion in Games: Why It Matters - Gamasutra
Victoria Tran's Blog - Fashion in Games: Why It Matters  Gamasutra

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Why All Of Our Games Look Like Crap  Gamasutra

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On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

No lynching please: Instead of coming out guns blazing against lynching, Bhagwat tangles himself in semantics - Economic Times
No lynching please: Instead of coming out guns blazing against lynching, Bhagwat tangles himself in semantics  Economic Times

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Tumblr once sold for $1.1 billion. The owner of WordPress just bought the site for a fraction of that.  Houston Chronicle

Max Pears's Blog - Level Design for Combat - Gamasutra
Max Pears's Blog - Level Design for Combat  Gamasutra

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Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves  Gamasutra

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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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The simple most difficult challenge of bringing Frostpunk to consoles  Gamasutra

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Jeremy Alessi's Blog - PixelCast 1  Gamasutra

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Iuliana U's Blog - Crowdfunding Without A Graphic Designer  Gamasutra

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Modi's money pitch: To make investors come to India, focus relentlessly on economic competitiveness  Economic Times

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Imran Khan – Extremist politician or moderate cricketer?  Economic Times

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Security Bloggers Network - Security Boulevard
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Inside the process of creating the score for Temtem: adaptive music.  Gamasutra

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An enigma called Rahul Gandhi  Economic Times

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'Mommy bloggers' study reveals factors that drive success in social influencer marketing  EurekAlert

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Brad Wardell's Blog - Living with Vulkan and DirectX 12  Gamasutra

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The Trump Modi tango: How the PM used Houston event to tactfully reset the India-US relationship  Economic Times

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Modi's Guruvayur doctrine divides nation on geographical & religious grounds  Times of India

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Want to Boost Your Game's ROI? Tap Into Your Community  Gamasutra

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Ahmed Khalifa's Blog - Level Design Patterns in 2D Games  Gamasutra

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California's AB5 Labor Bill Will Greatly Affect Game Companies  Gamasutra

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BJP's Pakistan conundrum  Economic Times

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Turkey Invades Syria: Conflict with Kurds won't help end the Syrian crisis - Economic Times
Turkey Invades Syria: Conflict with Kurds won't help end the Syrian crisis  Economic Times

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In defence of Azam Khan  Economic Times

Louis McTague's Blog - The Importance of Definitions in Game Design - Gamasutra
Louis McTague's Blog - The Importance of Definitions in Game Design  Gamasutra

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Chris Zukowski's Blog - The best slides I saw at GDC 2019  Gamasutra

Best blogging platforms of 2019 - TechRadar India
Best blogging platforms of 2019  TechRadar India

How Rahul Gandhi exposed himself to criticism in the last 3 days - Economic Times
How Rahul Gandhi exposed himself to criticism in the last 3 days  Economic Times

Why I'm Not Pushing For Church Growth Any More - ChristianityToday.com
Why I'm Not Pushing For Church Growth Any More  ChristianityToday.com

The Kargil variant - Economic Times
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Breath of the Wild Open World Analysis: Gravity to go Forward  Gamasutra

Loot Box Design 2.0 – Complying with China's New Rules - Gamasutra
Loot Box Design 2.0 – Complying with China's New Rules  Gamasutra

Consoles are resilient for now, but cloud gaming will create new dynamics and competition - Gamasutra
Consoles are resilient for now, but cloud gaming will create new dynamics and competition  Gamasutra

How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats - Economic Times
How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats  Economic Times

Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress? - Economic Times
Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Economic Times

Expanding Midgar – Simple Solutions for Satisfying Postgame Content - Gamasutra
Expanding Midgar – Simple Solutions for Satisfying Postgame Content  Gamasutra

The ground is shifting: Modi's UNGA address highlighted terror threat, but the West may be losing interest - Economic Times
The ground is shifting: Modi's UNGA address highlighted terror threat, but the West may be losing interest  Economic Times

Kenneth Liu's Blog - Kliuless #51: Apple Arcade & Google Play Pass - Gamasutra
Kenneth Liu's Blog - Kliuless #51: Apple Arcade & Google Play Pass  Gamasutra

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Why Google killed off Google Reader: It was self-defense  GigaOM

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