We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
To better understand how RSS is changing the way companies and individuals deliver and consume content on the macro scale, let us first remember how content is traditionally delivered and consumed.
People subscribe to e-mail newsletters or e-mail update services to get content delivered directly to their inboxes. It's (or better yet, was) convenient, easy and simple.
But, in order to get content delivered to their inboxes, they must first reveal their e-mail addresses, which are basically ID numbers that allow anyone who knows them to send whatever they like to these ID numbers.
In a perfect world people would only receive the content that they requested and only from the people that they wanted to hear from --> the people that can provide them with relevant information, specific to their interests and current situation.
But this is not a perfect world.
Since the "ID number" allows anyone to contact anyone, people have very little control over who actually does contact them and what information they send them.
In a way, it's a "perfect democracy" that just doesn't work. Because, in reality, we don't want to hear from everyone that thinks they have something to say to us. In reality, we only want to hear from a very limited circle of people and receive very limited types of content categories.
But, for the sake of the argument, let's presume that we are actually getting information only from the people that we want to hear from. Unfortunately these people still have the power to send us whatever information they like, not just the information we want to receive from them. Basically, they have the power to push any kind of content to our e-mail inboxes.
We can either unsubscribe, if they give us this opportunity, from their e-mail service or continue to receive their content as it is. One of the problems with this is that unsubscribing can be a rather tedious process, definitely not a two-click affair, and some people even doubt that the unsubscribe feature will actually work.
This is our reality.
We are, more or less, forced to receive content we mostly don't want to receive, and for the content that we do want to receive, we also have to put up with much information we don't want to get.
This is the "democratic" nature of e-mail and many marketers and publishers have been abusing it for a long time. It's not the medium's fault of course; it's just that people are who we are.
And now enter RSS in to the picture, a "new" channel that users need to proactively add to their content consumption mix, including proactively adding content publishers they want to hear from, thus eliminating the "democracy" of e-mail, conversely, limiting our "content diet" only to the publishers we actually want to hear from.
But there's more.
One of this channel's characteristics is that it's extremely easy to remove content publishers you don't want to hear from.
Now, all of us have very limited time for online content consumption. It's always been this way, but with e-mail content consumption we usually don't even bother ourselves with unsubscribing from the content we don't want to receive, since we already receive hundreds of SPAM e-mails per day anyway, so why bother with unsubscribing from a few e-mail lists and the few additional e-mails we receive per week. Most people don't even know anymore what they subscribe to since they have no unified view of all of their e-mail subscriptions.
However, this new channel, RSS, is quite different. Here you have an exact view of what you subscribe to. You see exactly which content publishers are on your list and you can remove any of them immediately, without even a second thought. It's quick, easy and comfortable.
Compare this with the relative difficulty of unsubscribing from e-mail lists, and even with the e-mail mindset where you just don't care to be bothered anymore with unsubscribing, since you don't have a view of what you subscribe to anyway.
This new channel takes the democracy right out of content delivery for publishers and brings it back for end-users.
If RSS content publishers want to keep and grow their readership, they cannot afford to do the things they could have easily been doing with e-mail.
Instantly, all the content needs to be highly relevant. You can no longer afford to send out blatant advertising messages or too much content that is of little interest to your target audience. If you want to survive you need to tailor all of your content specifically to the needs of your target audience.
RSS content delivery must in nature be more relevant than content delivered by e-mail.
RSS content publishers know this and most are providing exactly this, very relevant content, usually more relevant than what most e-mail publishers are doing, since they are taking in to consideration the specific characteristics of the channel.
And there are more publishers like this every day. And eventually, even those that use both e-mail and RSS to deliver content, change the way they are delivering content using e-mail. Their entire content production becomes more relevant to the user's needs.
It's quite easy to imagine the larger-scale implications of this.
Since more and more publishers are starting to offer more relevant content, that also raises the bar for other content publishers, even those not using RSS.
Our expectations are increasing every day. We are no longer content with mediocre content, we actually expect and even demand more relevancy.
And so the circle is completed.
Early RSS publishers have started raising our expectations of what to expect from internet content and have thus affected our internet content consumption habits. Users, in affect, are starting to demand more, which in turn forces other publishers to comply with the increased demands.
This process has just begun and still has a long way to go, but it has begun and will not stop.
Copyright 2005 Rok Hrastnik
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa12
Press release *content* from Business Wire. The AP news staff was not involved in its creation.
Just two years after taking control of Tumblr as part of its acquisition of Yahoo, Verizon is looking to offload the blogging platform. According to the Wall Street ...
Previously, there used to be just a single way to grow the traffic of your blog. Some of you might try to work on those methods, while others used to look for ...
Before the internet was consolidated into centralized information silos, RSS imagined a better way to let users control their online personas.
For the past year-plus, I have been noticing a number of Microsoft bloggers posting that their blogs were either shutting down or moving to private/custom sites.
The automaker will sell about $2 billion in stock and bonds to help fund its operations after a worse-than-expected first quarter.
Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.
You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.
Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...
When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.
Press release *content* from BusinessWire. The AP news staff was not involved in its creation.
We've sorted through customer reviews and expert recommendations to bring you this list.
A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.
I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...
A new generation of union activists see their struggle as part of the fight for equitable resources for the communities in which they teach.
While most Charleston-area influencers haven't reached a million-dollar level of success just yet, many have tens of thousands of followers and are climbing the ...
Where are you getting your social media marketing news and tips? Here are some of the top resources on the web where you can keep up with the latest social ...
Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...
Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...
RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...
SAN FRANCISCO, Dec.18, 2018 /PRNewswire/ -- Tumblr made the decision to ban all adult *content* and its bloggers from its website yesterday. This decision ...
by Chuck Collins and Jessicah Pierre. One way that extreme inequality shows up in our lives is unequal opportunity in homeownership. And for millennials ...
What is RSS? We explain why RSS is not dying and why it is still important. For small business owners and bloggers, we explain the benefits of RSS feeds.
Communities like mine, in small-town Michigan, are told to blame immigrants when unchecked capitalism hurts us. We don't buy it.
Eighty-seven RSS swayamsewaks died fighting the Emergency. More than 80 thousand of them were jailed and suffered physical tortures. Many of them saw ...
Christie Tate has been writing online about her family for more than a decade. Now, her daughter is old enough to notice. After receiving a laptop for Christmas, ...
State governments have many options for recouping the windfalls large corporations and the wealthy received through the 2017 Republican federal tax law.
The popularity of blogging (which originally derives from 'personal web log') continues, whether for profit, or just to have a voice on the web, since over a decade ...
Most of the oldest board games that have been found are Race Games, and they are found all over the world. They are also incredibly popular, being pla.
An exploration of a new design pattern in games, removing abstraction to encourage better player behavior.
We show you how to become a science blogger and set up your science news site in 4 steps.
The RSS and VHP have done well to withdraw from the Ram Mandir agitation till the Lok Sabha elections draw to a close. For one, the movement was finding ...
Rashtriya Swayamsevak Sangh (RSS) last week held a three-day conference to outline its world view. A lecture by its chief Mohan Bhagwat appeared to signal ...
Following a request on the Bureau Local Slack channel (join here) I created a tutorial on how to create a Slack bot which would post alerts whenever a new ...
Having played Return of the Obra Dinn recently, I was inspired to write about historical settings, exploring themes, co-linear storytelling, and ships.
Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.
Squarespace users have more than 90 different options, so we narrowed the field to the 10 best.
Shape Theory is a theory we all know apart about and we are aware of it subconsciously. Here I break down how it can be used for level design and how.
Last April, famed writer and hero-murderer George R.R. Martin announced that he was hoisting his ancient blog from his moldering LiveJournal onto his ...
At its core, public relations is largely about creating consistency. Anyone who has been in a PR meeting has heard the word 'drumbeat' more than once- create a ...
Should you post short, topical pieces at a high frequency, or is it better to have occasional posts with highly targeted information? The answer lies in between.
Having moved from Prez to citizen, on Thursday Pranab Mukherjee turned philosopher-politician at the RSS headquarters in Nagpur. He reminded all present, ...
Ever wonder how EverQuest has stuck around for the last 20 years? This article shares insight into EverQuest's ability to retain players decade after.
20 pages of thoughts on Artifact cards that begin with the letter 'A'
You see a lot of slides at GDC. These are the best ones from the sessions I attended.
Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are ...
The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!
2018 would have marked the 30th anniversary of the Advance Wars franchise, and the recent success of Wargroove made me nostalgic to talk about a great.
From “flashy” beginnings to the development swamp and finally launching a console game, this is the story of how Move or Die was made.
Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.
If Beto O'Rourke doesn't end up running for president in 2020, he could always try writing a travel memoir in the style of John Steinbeck or Jack Kerouac.
Is it still possible to break into the games industry as an unknown indie in 2019? James Patton shares the sales numbers for his indie success Spinnor.
Three general lessons for students interested in narrative and game design on communities, supporting people, and the role of practice in trying to im.
In 2013, Jason Kottke wrote a prediction for Nieman Lab's year-end roundup: “The blog is dead, long live the blog.” Kottke was then (and still is) owner of one of ...
Starting a blog for your brand? WordPress, Tumblr, and Blogger are all popular options, but which one is best suited to your organization's needs?
The readers and SAVEUR's editors have spoken: here are your winners for the 9th annual SAVEUR Blog Awards. Finalists flew in from as far as West Africa, ...
Game design is the most important part of every game, but there are no specific tools for game designers. Dialogues must have a diagram-like layout to.
Asymmetrical game design can lead to some of the most unique experiences around, but it's also a never-ending challenge for designers to get even part.
Does ArtStation bring artists closer together or their art, making it more similar in the process? In this article, I discuss if there is an underlyin.
The summary of tips and tricks used in Graveyard Keeper to make different graphical effects and apply them on a pixel art picture.
Analyzing the open world design in The Legend of Zelda Breath of the Wild to break down Nintendo's level design and use of topography to guide where t.
Humanity vs. Human Resources. Intro While this article focuses on what I understand the definitions to be of 'humanity' and 'human resources' in the context of ...
It's commonly wondered, searched, and debated by anyone who works with website *content* and copy: What's the ideal blog post length for SEO? The answer ...
Amazon CEO could have given interview to Washington Post, which he owns, or done TV, but instead chose a blogging platform that's not household name.
Burger King has removed an advert which shows western people trying to eat a burger with oversized red chopsticks following criticism on social media.
The business of making indie games has always been difficult, but recently it's become a lot harder. On October 5th, Valve introduced changes to Steam.
The best game trailers cut to the heart of what makes a game unique, yet so many trailers still treat games like a product which is merely the sum of.
This article is based on a talk I presented on the Tehran Game Convention. Slides are available here. It is also available in my personal blog, in case you prefer ...
So you want to start a blog and carve out a little corner of the internet to call your own — that's a pretty brilliant and popular impulse. We as humans are literally ...
I just got back from a trip to Boston where I took part in several roundtable discussions with indies and Valve that were mostly about how to make games that ...
Well-orchestrated public statements with high decibel levels seem to be polluting the environment as we await the Ayodhya title suit to be listed before an ...
The “game” Florence has received the 2019 BAFTA best mobile game award, but this title can barely qualify as a game. Nevertheless, the BAFTA jury.
In this series, kids (and not-exactly-kids-anymore) review how well their parents balance life and work. To nominate a potential subject, ideally between the ages ...
Vishnu Viswanath, 29, and Meenakshi “Minaxi” Moorthy, 30, fell from Taft Point, a popular overlook at the park.
An addendum to my Designing a Production Process series that describes how to further utilize your issue tracking database to support it.
If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...
If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...
The success of Dark Souls has spawned many imitators, and for today's post, we're going to look at the common elements people get wrong when analyzing.
Official Postmortem for Das Geisterschiff, a survival horror adventure dungeon crawler and the first game by Graverobber Foundation.
Black Mirror's Bandersnatch episode recently debuted, and offered viewers a lesson on the illusion of choice that developers have to deal with.
Oscar Brittain and Akupara Games are releasing Desert Child on Switch, Xbox, PlayStation 4, and Steam December 11! Oscar hit us with the following tec.
This article originally appeared on PR Daily in February of 2017. If you're looking for short, easy answers to some common blogging questions, here you go:.
Digi-Capital's Games Report forecasts that games industry software/hardware combined could drive well over $200 billion revenue by 2023, despite short.
Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.
My written and video thoughts on the Resident Evil 2 Remastered and how it applies both action-horror and survival horror game design.
Apple has announced its new game distribution *service*, Apple Arcade. This subscription-based *service* offers unlimited access to games present in its c.
In my first game design book review I take a look at Game Programming patterns by Robert Nystrom. This book is a great resource for somebody who knows.
One year ago I failed to ship 700 units to stay in business. Now I'm working on my next game after releasing a major update to the original one. A fai.
Now that we are done with the singing of paeans (very well-deserved, of course) for our valiant Air Force pilots, isn't it time to sit back and think whether or not ...
Promising not to write about her anymore would mean shutting down a vital part of myself, which isn't necessarily good for me or her.
A look at 2018 numbers for crowdfunding and video games.
Epic puts in 12% of the effort with an abysmal game launcher, few user features, but fantastic incentives for indie developers.
Anne Gibeault gives her own personal Post Mortem of making the sci-fi adventure game Destination Primus Vita. From the birth of a new IP to the releas.
Sometimes if you want to make your game work as intended, you need to cheat a little bit. In this video I examine one of the best 'cheating' AI system.
Is *content* syndication right for you? Let's look at the basics of *content* syndication, what it is and isn't good for, and some tips for getting started.
This article is a closer look at how stories in games (and those wanting to make it into games from another media) can flesh and build out their narra.
Tough Questions to Improve Your Leadership is the name of a talk I gave at GDC this year. Along with the talk, there was a handout with questions that.
In a manic display of energy, he's here, he's there, he's everywhere. Election 2019 is quickly becoming all about Rahul Gandhi. His NYAY scheme may or may ...
World Cyber Games, the “Olympics of Esports”, had announced that Blizzard Entertainment's Hearthstone is one of the official game titles in the.
The Minority Department in the Congress party organisation is charged to look after the affairs of minorities that include Muslims, Christians, Sikhs, Buddhists, ...
Dear Web Diary!
Blogging is hot and getting hotter, with more and more web logs (blogs) cropping up online by the day!Since being documented nearly a full decade ago, blogs and associated software have emerged, giving rise to this lucrative and dynamic market.Blogs are highly interactive.
Just Tag It!
Tags - Revolutionary or Just Folly?Just another trend or something else?Trends happen overnight! Some catch on fast and explode very quickly into our every day use.Most of these trends you can ignore as silly folly or at the most fine amusement.
RSS Can Keep You In The Loop
When webmasters first hear about RSS they tend to concentrate on the promotional side of things. They want to know how it will bring more traffic to their site and get them higher rankings in the search engines.
The RSS Promise for Internet Users
The RSS promise for end-users is simple:--> a unified one-stop-shop to consume online content, without having to visit dozens of sites every day to see what's new and without having their online subscriptions interfere with their personal and business e-mail communications;--> complete control over their content consumption, including a quick, easy and reliable mechanism to unsubscribe from content they do not wish to receive;--> the ability to receive breaking news as it becomes available, without having to wait for a monthly, weekly or daily recap sent to their e-mail addresses;--> the certainty of actually receiving the content they want, without the fear of it being stopped by spam filters on the way;--> the ability to receive rich-media content directly to their desktops, including audio and video content;--> the promise of providing the tools to make their lives easier, including receiving critical content updates as soon as they become available.These points are not simple enhancements, but important advancements that can fundamentally change how internet content is consumed.
How To Use RSS Feeds In Your Marketing
It was Friday night. I finished reading a book about RSS feeds.
Using RSS Feeds to Set Off a Traffic Explosion
RSS, or Really Simple Syndication, is the perfect answer to your needs for sharing and distributing content. The way this works is webmasters can share bits of code with one another that give them access to the others forums, newsletters, blogs, information, news, and the like.
Improving Your Customer Relationship Management by Blogging
Before I address the following questions:* What is a blog? and* What can a blog do for my business?let me pose a few "What if . .
To Blog or Not to Blog: Are Blogs Becoming More Popular than Forums, Newsletters and E-zines?
Blogging is hot, and seems to be becoming hotter each month. Although blogging originally was dismissed, by many successful publishers and other online "gurus", the truth is that now, a few years after the "blogging trend" began, there are actually more blogs and more bloggers online than ever before.
RSS - The Intelligent Marketing Medium
Are you new to RSS? If so here is a introduction to what RSS (Really Simple Syndication) is and how your website will benefit from offering an RSS feed to your visitor's.RSS is a smooth channel of communication between publishers and visitor's.
3 Overlooked Ways to Get Hundreds of Links and Prospects to Your Blog
Did you know that there are free ways that you can get links back to your blog overnight? That after a few days they can number in the hundreds? No matter what you market on the internet at some point you'll face the issue of increasing the number of visitors to your site. What most people don't know is that there are literally hundreds of ways to get free traffic.
3 Tips to improve your RSS marketing
3 Tips to improve your RSS marketing You have created an RSS feed, or maybe you have several feeds and you post at least once a week to keep your RSS subscribers interested. So now you can sit back and watch your hit counter tally up all those extra visitors.
The Hybrid Blog and Ping
For the past two years, one of the best SEO inclusion tactics was the use of blogs. Blogs have become a base standard in SEO marketing, but as times change, so does the efficacy of any tactic.
How to Activate The Firefox Live Bookmark Feature on Your Site
Live Bookmark is Mozilla's response to offering RSS feeds through their browsers and Firefox in particular. Using this technology, it's possible for any visitor to your website to add your RSS feed in only two or three steps.
The Holy Grail that Online Advertisers, Merchants, Publishers, and Shoppers have been Looking for!
For Online Publishers/RSS Feeds users - RSS (Real Simple Syndication) is a popular way for online users/publishers to pull news and information from across the web. RSS allows web sites to publish real time content to online users/shoppers easily and the trend is growing.
What Is A Blog?
Blogs can be described in many definitions and they are all correct.Blogs are instant publishing.
Blogging Policies, Does Your Business Need One?
Weblogs or Blogs as they are more commonly referred to, have become extremely popular in the last several years. So popular in fact that many large businesses are letting some employees post Blogs on their corporate websites.
Why Every Artist Needs a Blog & How to Create an Artist Blog
As an artist, the key to selling more artwork is maximizing its exposure. The internet is an increasingly popular tool for promoting original art, and if done properly, can be quite profitable.
The Art of Business Blog Writing
"It is precisely minds of the first order that will never be specialists. For their very nature is to make the whole of existence their problem; and this is a subject upon which they will every one of them in some form provide mankind with a new revelation.
What is RSS? To begin with, it's one of those things everyone says is easy to understand. And it is, as soon as you have your own 'ah-ha' moment.
A Blog Isn't Just For Christmas
I was watching the news on TV last night and there was a warning about buying puppies as Christmas presents. There's nothing worse than visiting the kennels in the new year and seeing all those unwanted dogs that were chosen as presents because they were so cute at the time.
Ohio Unclaimed freight outlet
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find homes for rent
Find electric powered vehicles at www.NoGas.Drives.It