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Blogs are the biggest things to happen to the Internet since personal home pages. Blogging software has made it easy for the average Joe to create his own blog,and the thriving community of bloggers have spurred designers to release completely free, and professionally looking templates.
However, other than being personal journals, blogs are a fantastic way to market your product or service. For example, you can create a blog about your company and the latest happenings, or what the management is doing. Or you could create a blog that showcases the development of your product, and the ways that it can improve someone's daily life.
Using such inexpensive, low-maintenance technology to market your e-commerce site - without having to learn HTML or any of that gibberish - can create an awareness for your brand that conventional advertising can't, and you can typically do it for less than $10 a month.
Either way, it is a site that your readers will appreciate for your honesty and the way that you put across your business/product/service. Typically blogs are a very casual medium, and are completely different from your usual corporate websites. Think of it as if you are conducting a conversation, and you will have a good idea of how a blog should be. Do not make the mistake of making your blog one big sales letter though! That will just create the opposite effect of what you want - turning off your readers and dismissing your blog instantly.
If you do it correctly, your blog will soon be improving your business's reputation, and you will be getting more traffic over time. You will also have a great community of readers to bounce new product ideas or changes off. The more traffic you get to your blog, the more business you should be expecting. The thing about blogs is that they generate a lot of word-of-mouth recommendations, which are a great form of getting new customers, since they hear about you from a trusted source.
Before you begin blogging, you will have to make a choice of blogging software to use. There are paid service providers such as Blogware's Blogtex, Expression Engine, or TypePad, which gives you everything from the software to the hosting service. Alternatively, you can also use free blog software such as or WordPress, which is just as powerful, and install them on your own web servers.
Alvin Poh has been specialising in web development, content distribution, advertising and marketing strategies since 1995. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self-employed people achieve their goals in today's competitive Internet. At his site, you can learn how to make money online.
Business 2 Community (blog)
RSS Feeds and How To Burn Them
Business 2 Community (blog)
Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are amazing strings of code that help information move more quickly through the Intertubes ...
Midwest Sports Fans
Royal Rumble: Triple Threat Title Match Steals Show
Midwest Sports Fans
Thanks to a Philadelphia crowd that sucked all the energy out of the Wells Fargo Center after Daniel Bryan was eliminated, the main event of the WWE's Royal Rumble was a bit of a disappointment this year. However, the triple threat match for the WWE ...
MWC 2008: Samsung handsets round-up
U900 Soul – 5.0-megapixel camera, 4x zoom, image stabilisation, HSDPA, mobile blogging, RSS feeds, music library, and microSD slot. Out March, for €400. See details here and video here. J700 – 1.3-megapixel camera, microSD slot, FM radio, music ...
MWC 2008: Samsung epitomises 'entry-level' with the J700, J150 and L170 mobiles
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The Blog Revolution: How To Use Blogs to Generate Solid Web Profits
Blogs were originally only meant to be 'Web Logs', or personal journals for members of on-line communities to stay in touch, sort of like 'underground news media'. But, it didn't take long for net-repreneurs (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money.
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A merchant I was talking to the other day asked to me, "Aren't feeds for bigger companies with IT people on staff?" All they knew about feeds was that bigger companies , news providers etc., were using them.
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Start Blogging Now: 10 Reasons Why You Really Need a Blog for Your Business
1. It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what they can do for them.
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Blogs, the abbreviation of Web Logs (online journals), are becoming more and more popular all the time. People are starting new blogs at an astounding rate so it's safe to assume that there are constantly people out there who want to know how to get a blog going.
Get the Internet on Your Own Terms
RSS for the Rest of UsI don't know about you, but I'm seeing a whole bunch of articles and websites telling me that I need to get into this RSS thing.Is it really time?RSS (it stands for "Really Simple Syndication") is the latest wave of internet technology designed to take advantage of the "Content is King" mentality.
RSS For Fresh Content & Better Ranking
A lot of commotion was made some time ago when webmasters discovered RSS (Really Simple Syndication) as a method of disseminating information like ezines, articles and website updates.For a while it was even being tauted has the big replacement for email marketing.
Use Blogging to Manage Your Entire Web Sites Content
Blogging is a term that means different things to different people. To some people it means keeping an online journal.
Gathered Statistical Data Announces that Blogs will Dominate the Internet in Less than a Few Years
Top Ten Reason to Publish an Ezine AND a Blog
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients.
The Key To Marketing With Blogs
I've spent months answering questions from marketers about blogs and blogging and how they fit into the marketing mix. Still, 99% don't understand the power of blogging.
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Putting up your business blog is an advantageous way of establishing your presence on web. It's no longer just about putting plain texts up on your blog.
Top 7 Reasons Why Your Business Should Use RSS
In today's online world of high-speed websites and giant portals, every established Internet business boasts of delivering content via RSS.RSS (Really Simple Syndication or Rich Site Summary), a simple XML based technology allows anyone to easily share content on the web.
Marketing With Blogs and RSS - The Hot New Tools of 2005
In case you haven't heard, the net is buzzing with talk of blogging and RSS. Once the province strictly of people who got a kick out of publishing online diaries, and later of political and social commentarists, blogs and RSS are being adopted by the internet marketing community.
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